The acquisition process is very complex and various studies shows that only
50% acquisitions are successful. An acquisition may be friendly or hostile.
In a friendly takeover a company’s cooperate in negotiations. In the hostile
takeover, the takeover target is unwilling to be bought or the target's board
has no prior knowledge of the offer. Acquisition usually refers to a purchase
of a smaller firm by a larger one. Sometimes, however, a smaller firm will
acquire management control of a larger or longer established company and
keep its name for the combined entity. This is known as a reverse takeover.
BUSINESS FOCUS
HDFC Bank deals with three key business segments - Wholesale Banking
Services, Retail Banking Services, Treasury. It has entered the banking
consortia of over 50 corporates for providing working capital finance, trade
services, corporate finance and merchant banking. It is also providing
sophisticated product structures in areas of foreign exchange and derivatives,
money markets and debt trading and equity research.
CENTURION BANK OF PUNJAB
HIGHLIGHT
THE MERGER- HDFC AND CENTURION
BANK OF PUNJAB
The HDFC Bank which presently enjoys the 10th position in the list of
largest banks in India on the basis of assets, and with this merger, will now
witness a jump to the 7th position. At the same time, the current stake of
HDFC in the CBoP, which is 23.38% is projected to fall to about 19% on
completion of the deal.Another important concern that rises with such
mergers is the question of blending the two distinct and diverse styles of
functioning and ensuring a smooth transition to a new work culture,
absorbing the strengths of both the merging companies. It is a meticulous
task to ensure that the fundamental ways of working and the ideology of the
two companies supplement the growth of each other rather than leaving any
one of the potential organizations obsolete.
This merger has come after a series of activities marking an eventful past
for CBoP, which include acquiring the Lord Krishna Bank and the Bank of
Punjab. As the CBoP stands at a new dawn, we wish it brings some reason
to rejoice for the shareholders that have stood through its history of highs
and lows.
HDFC Bank's ability to grow at over 30 per cent annually in the last nine
years, along with superior credit risk management practices, which have
helped it maintain asset quality, would ensure that it will be among the least
affected in a slowdown.
The bank's focus on technology and superior margins with support from
low-cost deposits will ensure profitable growth in the future.
POST-MERGER
The inherent synergies of HDFC Bank and CBOP in their retail focus
was the driver for the merger, which added around 400 branches to HDFC
Banks' branch strength of 760 (as on March 2008) along with a 15-20 per
cent increase in the asset base to more than Rs1.7 lakh crore. While the
merger has helped increase the size of HDFC Bank, it has also led to some
pressure on key ratios (see Merger Effects) for the combined entity; CBoP
ratios were lower than that of HDFC Bank. The next pertinent question is
the pace of integration, and how fast HDFC Bank can ramp up efficiency
levels of CBOP to its own benchmarks.