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Manual of Environmental
Etiquette 2.0
NEW IDEAS ON HOT TO REACT GRACEFULLY TO GLOBAL
WARMING AND OTHER CURRENT CHALENGES
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I n n o v a t i o n i n e n v i r o n m e n t, c u l t u r e , s o c i e t y a n d e c o n o m y. www.planetasustentavel.com.br
fabio colombini
The Movement
PLANETA SUSTENTÁVEL is a communications movement that promotes
the discussion of innovative ideas in the areas of the environment, urban
issues, public policy and corporate responsibility. There are 36 widely cir-
culating Editora Abril magazines and their respective sites participating.
The movement is responsible for organizing events and publishing ma- Manual Outline
Tips are organized into 5 chapters:
terial, such as this MANUAL OF ENVIRONMENTAL ETIQUETTE 2.0, which
brings you tips on how to incorporate sustainability into your daily routine. Sustainable Water Conscientious Consumption
The site, www.planetasustentavel.com.br receives more than 200 thousand Energy Recycling
visitors surfing the net who are interested in the 3.5 thousand articles,
Neighbor
In each of the chapters Citizenship
interviews, book reviews and videos, lesson plans and interactive media there is a specific tip for
collected and/or generated by the movement. PLANETA SUSTENTÁVEL is mobilizing communities toward The ideas in this booklet aim to orient and inspire
now entering its third year. Supported by six partnering companies and a sustainability, whether in conscientious consumption in order to save the
a condominium, a village or
group of advisors, our objective is to bring the discussion of sustainability shanty town, or simply on the planet’s natural resources, and help create a new
to the general public. The future is now. street where you live. way of living that reduces the negative impact on
Matthew Shirts us and future generations.
Effort vs Impact
The rating seen below each tip indicates a relation-
MANUAL OF ENVIRONMENTAL ETIQUETTE 2.0 is a publication of the PLANETA SUSTENTÁVEL
Movement and Editora Abril Publishing House. Collaborators in this edition: Text—Caco de Paula, ship between the energy exerted (effort) of putting
Matthew Shirts, Afonso Capelas Jr. e Mônica Pileggi. Art—Mondo Yumi. Photos—Cacá Bratke and Fabio these ideas into practice and the beneficial impact
Colombini. Production—Mario Mantovanni. Copyediting—Marta Magnani. Site—Mônica Nunes, Thays More Ideas on the Site that the effort brings. It is a well intentioned, non-
Prado, Débora Spitzcovsky, Tiago Yonamine and Marcio Sartorello. We’d like to thank the following
for their participation—Carlos Nobre, Hélio Mattar, Ladislau Dowbor, Marcelo Morgado and the other Learn more tips and how to put scientific evaluation.
advisors of PLANETA SUSTENTÁVEL. them into practice on EFFORT
www.planetasustentavel.com.br/manual Impact
In Rio de Janeiro the Royal Botanical Garden EMANCIPATION IS GIVEN TO A DECREE PROHIBITING THE AREA OF DEFORESTED LAND IN OVER THREE
By recommendations of José Bonifácio, is created by Dom João VI. Pioneer of its time, SLAVES WHO DENOUNCE THE LOGGING IN THE CARIOCAN CENTURIES OF MONARCHY IS LESS THAN 30 THOUSAND
the first instructions for reforestation the conservation area spans 2.5 thousand SMUGGLING OF THE NATIVE AREA OF RIO WHERE THERE ARE SQUARE KM”. TODAY, IN THE AMAZON ALONE, MORE
of the Brazilian coast are elaborated. hectares. Today there are just 137 hectares left. WOOD, PAU-BRASIL. NASCENT SPRINGS IS SIGNED. IS DEFORESTED IN THE SPAN OF MERELY 3 YEARS.
MINISTER ALMEIDA TORRRES PROPOSES A SERIES DON PEDRO II CREATES THE TIJUCA AND PAINEIRAS FOREST THE FIRST FOREST RESEREVE THE BRAZILIAN FORESTRY THE FIRST CONSERVATION ENTITY
OF LAND DISAPPROPRIATIONS AND TREE PLANTING IN THE AREAS DEFORESTED FOR COFFEE PLANTATIONS IS CREATED IN THE FORMER LAND CLAIMS WAR SERVICE IS CREATED OF BRAZIL IS INAUGURATED –
TO SAVE THE FORESTS OF RIO DE JANEIRO. —CURRENTLY KNOWN AS THE NATIONAL PARK OF TIJUCA. TERRITORY OF ACRE. (OR WAR OF THE BALD) —THE CURRENT IBAMA THE ITATIAIA NATIONAL PARK
EFFORT EFFORT
Impact Impact
OIKOS, ONE OF THE FIRST BRAZILIAN CHICO MENDES, THE RUBBERTAPPER LEADER
THE FIRST LIST OF THE FEDERAL GOVERNMENT’S SPECIAL NGO’S DEVOTED TO ENVIRONMENTAL THE ATLANTIC RAINFOREST IS REDUCED BY 1 THE SOS MATA AND MILITANT OF THE XAPURI LABOR UNION
ENDANGERED SPECIES SECRETARY OF THE ENVIRONMENT IS CREATED IMPACT WITH MOBILIZATION OF PEOPLE MILLION HECTARES IN THE REGION BETWEEN ATLÂNTICA FOUNDATION IN ACRE, WHO DEFENDED THE CREATION OF
(135) IS PUBLISHED. LINKED TO THE MINISTRY OF THE INTERIOR. AND ACTIONS, IS CREATED. SÃO PAULO AND SANTA CATARINA. IS CREATED. EXTRACTIVIST RESERVES IN THE AMAZON, DIES.
EFFORT EFFORT
Impact Impact
EFFORT
Impact
C O NSUMER P O WER Read package labels
IS L IMIT L ESS . C o n - to really get to know
tacting the company SPEND AT LEAST ONE what you are bringing
that manufactured an DAY A WEEK without home. And be careful
Tea bags can be replaced unsatisfactory purchase setting foot inside a store with the fine print.
by sieves. Even less garbage item forces it to rethink to wean yourself from In general, the fine print
goes into the trash can its methods of produc- compulsive buying. If you is the most important info
if the herbs are discarded tion so that they are more MUST enter, refuse the on packaging, but the
as a natural fertilizer. efficient and encourages plastic bag that comes very thing the companies
sustainable practices. with the purchase. don’t want the consumer
EFFORT to know.
Impact
EFFORT EFFORT
Impact Impact
IN AN EFFORT TO CONTAIN DEFORESTATION THE CHICO MENDES INSTITUTE FOR CONSERVATION MARINA SILVA RESIGNS FROM THE THE ENVIRONMENTAL MINISTRY IN DECEMBER, BRAZIL WILL
IN THE AMAZON, THE GOVERNMENT ANNOUNCES AND BIODIVERSITY, WHOSE OBJECTIVE IS TO ADMINISTRATE ENVIRONMENTAL MINISTRY AND ANNOUNCES THE NATIONAL PARTICIPATE IN THE COP 15,
A PLAN TO COMBAT DEFORESTATION. THE FEDERAL CONSERVATION SITES, IS CREATED. CARLOS MINC TAKES OVER. CLIMATE CHANGE PLAN. IN COPPENHAGEN.
65%
65%
65%
es s.
oil used bthey collect kitchen
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ppm ppm
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The more CO2 emission and Other Greenhouse gases in the atmosphere,
17
+5ºC
ppm0
850
ppm
29
the higher the temperature of the planet will be. With global warming,
Thermometer CO2-eq* scientists predict the emergence of devastating hurricanes, more flooding
*CO2-eq: also measures other greenhouse gases and aerosols and fires and higher incidence of disease. From the pre-industrial period
in parts per million. until now the Earth has heated up by 0.8ºC
Recycling
THE STREET WAS NOT MADE FOR THROWING PUTTING BAGS OUT FRONT just
GARBAGE, not even cigarette butts. Remains before the garbage collectors arrive
thrown on the ground go into the gutters, can helps to avoid the garbage from get-
clog city sewer systems, which causes flooding. If ting scattered over the sidewalk dur-
they make it to the run-off, rivers and springs they ing the day.
pollute the water.
EFFORT EFFORT
Impact Impact
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