Running head: RESEARCH PROPOSAL 1

Research Proposal

Patricia A. Harris

STR 581

April 11, 2011

Noel Namauu
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Research Proposal

“Strategic management is defined as the set of decisions and actions that result in the

formulation and implementation of plans designed to achieve a company’s objectives,” (Pearce

& Robinson, 2007, pg 3). Strategic management provides a company with the best way to

enhance the current configuration of the company. The first step in strategic management defines

the company’s core values, mission, and production focus. Southern Friendship Missionary

Baptist Church (SFMBC), has been chosen as the organization to improve the current strategic

plan. The plan will focus on enhancing participation by reaching out into the community and

providing support to one another. The vision for SFMBC, “Teach One to Reach One,” along

with the mission statement, “Reaching Out To All the World for Kingdom Building,” can be

found on the church website, church bylaws, articles of incorporation, and church brochures.

SFMBC states that, “through worshipping the Lord in spirit and in truth, through religious

education, evangelizing to the world, ministering to the whole person, preparing “whosoever

will” to live the abundant life in this world and the world to come.” SFMBC provides two

services each Sunday at 8:00 a.m. and 11:00 a.m. services. The current population, consist of

young children ages birth to 13, Teens ages 13 to 18, Young Adults ages 18 to 35, and Older

Adults ages 36 and older.

External and Internal Analysis

Creating a strategic plan for SFMBC, includes Strength, Weakness, Opportunity, and

Threat (SWOT) Analysis. An identification of the external and internal source has to take place.

The external sources, opportunity, and threats will include the conducting a survey of the

surrounding community, obtaining feedback from the current congregation, and employ

marketing structures to include radio, newspaper, face-book, tweeter, church website, and word
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of mouth. The internal sources, strength and weakness, focusing on advantages and disadvantage

in meeting the spiritual needs of the congregation, conducting church conferences on a quarterly

basis, providing monthly reports of church operational activities, and conducting annual update

membership processes.

Reference

Pearce, J. & Robinson, R., Strategic Management, 12th Edition, 2011. Published by The
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McGraw-Hill Irwin. Retrieved from www.phoenix.edu

Southern Friendship Missionary Baptist Church Website, 2008. Retrieved from

www.southernfriendship.com