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EXECUTIVE SUMMUARY
PEL and PEL appliances fall under the SAIGOL Group of Companies. PEL has long been
known in as a company that produces quality products. PEL has created a brand loyalty
among its users and the company credits that to its high quality and vast product range.
PEL has been continuously adding new products to its range. As a result PEL has registered
a significant increase in its sales volume, during the last ten years.
One sector in Pakistan that has grown considerably in the past is the Home Appliances
Division. There is great competition in this sector and PEL has survived this competition
with great flair.PEL enjoys good reputation in the market for its home appliances.
PEL is in a growth phase in this sector. This sector carries a lot of potential and PEL can
capitalize on this fact.

“To excel in providing engineering goods and services through continuous improvement.”

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 To provide quality products and services to the complete satisfaction of our

customer and maximize return for all stakeholders through optimal use of
resources.
 To focus on personal development of our employees to meet future challenges.
 To promote good governance, corporate values and a safe working environment
with a strong sense of social responsibility.

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PEL was established in 1956 with the technical collaboration of M/S AEG Germany and is
the oldest electrical equipment manufacturing unit in Pakistan.
In October 1978 the company was taken over by the SAIGOL Group, which is one of the
leading industrial and commercial groups of Pakistan. The products manufactured by PEL
have always been of a high standard and the name “PEL” is synonymous with quality all
over Pakistan. PEL, since its inception has been acting as an institution working for the
advancement and development of engineering and modern technology in Pakistan.
Since its inception, the company has been working for the advancement and development
of engineering know-how in Pakistan. The company has produced hundreds of engineers
and skilled workers and technicians through its apprenticeship schemes and training
programs.
PEL has been continuously adding new products to its range. As a result, PEL has registered
a significant increase in its sales volume, during the last ten years. In 1978, the SAIGOL
Group of Companies purchased the major shares of company. At that juncture the company
was only manufacturing transformers and switchgears. With the SAIGOL in the
management, PEL started expanding its product range by entering into Air Conditioner
manufacturing.
 In 1981, PEL window type air conditioners were introduced in technical
collaboration with General Corporation of Japan.
 In 1986-87, the company started manufacturing of refrigerators in technical
collaboration with M/S IAR-SILTAL of Italy.
 In 1987, PEL deep freezers were also introduced in technical collaboration with
M/S Ariston of Italy.
 In 2006, the company has started manufacturing of split type of air conditioners of
various capacities as the customer choice has shifted from window to split type. The
product has been well received in the market. This encourages the company to
multiply its production in the coming year.

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PEL is the pioneer manufacturer of electrical goods in Pakistan. The company is listed on all
the three stock exchanges of Pakistan. Its principal activity is manufacturing and sale of
electrical capital goods and domestic appliances. But now, PEL is operating a single
business entity without any division. There are following departments in the PEL:

PRODUCTION DEPARTMENT
 Research Development
 Quality control Department
 Human resources Department
 Marketing and Finance Department

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The company comprises two divisions:

 Appliances Division
 Power Division

APPLIANCES DIVISION:
PEL’s Appliances Division is the flag carrier of the SAIGOL GROUP
involved in home appliances manufacturing.
Air conditioners
Refrigerators
Deep freezers
Microwave oven
Washing machines
Generators

POWER DIVISIONS:
PEL Power Divisions manufactures energy meters,
Transformers
Switchgears
Kiosks
Compact stations
Shunt capacitor banks
Energy meters
Generators

All these electrical goods are manufactured under strict qualities control and in accordance
with international standards. PEL is one of the major electrical equipment suppliers to
Water and Power Development Authority (WAPDA) and Karachi Electrical Supply
Company (KESC) , which are the largest power utilities in Pakistan. Over the year, PEL
electrical equipment has had been used in numerous power projects of nation importance
within Pakistan.
In spite of stiff competition emerging local and multinational brands, PEL Group’s
appliances and electrical equipment have remained in the spotlight due to constant
innovation. Strategic partnership with multinationals of repute have enabled the PEL
Group to incorporate new technologies into existing product ranges, thus giving the
Pakistani market access to innovative, affordable and quality products.

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REFRIGERATORS
Premier Series:

Door : Galaxy
Compressor : Danfoss
Warranty : 3 years compressor & 1 year parts & service

   
PC 20185 - 16Cft
Capacity 420 Lts. (Approx)
Price (Rs.) 34,800
   
PC 20175 - 15 Cft
Capacity 400 Lts. (Approx)
Price (Rs.) 33,700
   

   

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PC 20165 - 14Cft
Capacity 380 Lts. (Approx)
Price(Rs.) 32,100
   
PC 20145 - 13 Cft
Capacity 350 Lts. (Approx)
Price (Rs.) 30,900
   

6 SERIES:

Door : Galaxy
Compressor : Danfoss
Warranty : 3 years compressor & 1 year parts & service

   

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PC 6400 - 12Cft
Capacity 325 Lts. (Approx)
Price Delux (Rs.) 29,800
Price Smart Galaxy (Rs.) 29,100
Price Smart (Rs.) 28,500
PC 6300 - 11 Cft
Capacity 295 Lts. (Approx)
Price Delux (Rs.) 29,200
Price Smart Galaxy (Rs.) 28,600
Price Smart (Rs.) 28,000
PC 6200 - 10 Cft
Capacity 260 Lts. (Approx)
Price Delux (Rs.) 28,100
Price Smart Galaxy (Rs.) 27,600
Price Smart (Rs.) 26,500
   

AIR-CONDITIONERS
SPLIT
PEL presents Cool life Split AC which is a technologically advanced model especially
designed for Pakistani market. This masterpiece from PEL provides maximum cooling even
at very high temperatures while minimizing electricity consumption.
 
COOL FEATURES:
 Free Installation Kit Compressor Warranty  Self diagnosis and auto-protection
 Auto restart function  Two-direction air flow (SLR)
 Environment friendly refrigerant R22  Independent dehumidification
 Anti-rust outdoor unit  Trapeziform Inner groove tube
 Easy-cleaned panel  Hydrophilic aluminum fin

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SILVERLINE (QB):
Rs.
Price 2 Ton
50,900
Rs.
Price 1.5 Ton (H&C)
40,500
Rs.
Price 1.5 Ton
37,600
Rs.
Price 1 Ton (H&C)
32,300
Rs.
Price 1 Ton 29,300

XPRESSION:
Rs.
Price 2 SF
50,400
Rs.
Price 1.5 Ton
37,000
Rs.
Price 1 Ton 28,800

IMAGE:
Rs.
Price 2 Ton
52,000

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FLOOR STANDING
FS 600 - 5 Ton
Rs.
Retail Price 5 Ton
125,000
 
FS 480 - 4 Ton
Rs.
Retail Price 4 Ton (H&C)
105,000
Rs.
Retail Price 4 Ton
95,000
 
FS 300 - 2.5 Ton
Rs.
Retail Price 2.5 Ton (H&C)
75,600
Rs.
Retail Price 2.5 Ton
64,500
 

OVENS
SILVERLINE
PEL the trustful company name in home appliances all over the country, now introduced all new
models of "PEL Silver line" Microwave Ovens.

Now PEL customers can have different models of PEL Microwave Ovens in which they can
enjoy the grilling feature as well. PEL Microwave Ovens are available in different sizes and
inner cavities (steel & painted).

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Cook, Bake, Roast or Grill with the all new PEL Microwave. With cutting edge technology and
advanced features..... cooking was never this easy!

Cool Features:
 Smart Intel-menu - Preset cooking menu's
 360 degree cooking system - Cook-Bake-Roast-Grill
 Engrave features - Energy Savings
 3 years Magnetron Warranty - Peace of Mind

PMO 9036 B8

PMO 9036 TGS: 36 Lts.

Capacity (approx.)
Price Rs. 9,000

PMO 9036 TG:

36 Ltrs.
Capacity
(approx.)
Price
Rs. 8,300

PMO 8021

PMO 8021 T: 21 Lts.

Capacity (approx.)
Price Rs. 6,600

PMO 8021 M:
21 Ltrs.
Capacity
(approx.)
Price
Rs. 5,900

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MICROWAVE
PMO 8019 SD
20 Lts.
Capacity (approx.)
Price Rs. 6,100

PMO 8019 SM
20 Ltrs.
Capacity
(approx.)
Price
Rs. 5,300

WASHING MACHINES
MAGIC CLEAN – PWM.7700-N:

The PEL Semi Automatic Luxury Wash - 7700-N equipped with Japanese technology has a
100% rust proof plastic body with a big multi pilaster. It can handle heavy loads and has a quick
dry spin.

In addition, it supplements a drain switch that quickly drains out all the excess water. So treat
yourself with the Luxury Wash - washes away heavy loads and dries them up quickly.

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Cool Features:
 One year parts & service warranty Magic Clean PWM 7700 N
 Japanese technology
 Super large multi pulsator Capacity Twin Tub
 Quick dry spin Retail Price (Rs.) 9,350
 Drain switch to drain all excess water    
 Semi automatic
 Ability to wash extremely heavy loads
 Low noise & easy operations
 100% rust & shock proof unbreakable plastic
body

MAGIC CLEAN - PWM512:

The PEL Econo Wash 512 is made from Japanese Technology with 100% rust and shock proof
unbreakable plastic body. It's a top load with a powerful motor that provides a brighter wash and
has a build in energy saver that gives you excellent energy efficiency. So save the energy with
this Econo Wash - consumes less electricity as it gives more output.

Cool Features:
 One year parts & service warranty Magic Clean PWM 512 Single Tub
 Japanese technology
Capacity 10 Kg
 Two Spin Efficiency Wash Cycles
Retail Price (Rs.) 6,850
 Energy Friendly AAA Rating
 Optimized Design    
 Super Large 10Kg Capacity
 Low Noise & Easy Operations
 100% rust & shock proof
 Unbreakable plastic body

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WATER DISPENSER
SILVERLINE
Water dispensers are a welcome addition to PEL range of home appliances. Our Silver line and
Life-Stream water dispensers make life a little easier and fridge space a bit more plentiful. While
Cold water refreshes your mood in burning summer, Hot water on demand is great in the office
for packets of soup, instant coffee and tea.

Cool Features:
 Hot & cold water
 Refrigerator
 Separate Freezer
 Compressor Cooling
 Stainless Steel Water Tanks
 Super Quiet Design
 Energy Saving
 CFC Free
 1 Year Warranty

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PLS 681 SL
Retail Price Rs. 11,900

LIFE STREAM
Water dispensers are a welcome addition to PEL range of home appliances. Our Silver line and
Life-Stream water dispensers make life a little easier and fridge space a bit more plentiful. While
Cold water refreshes your mood in burning summer, Hot water on demand is great in the office
for packets of soup, instant coffee and tea.

Cool Features:  
 Hot & cold water
 Refrigerator
 Separate Freezer
 Compressor Cooling
 Stainless Steel Water Tanks
 Super Quiet Design
 Energy Saving
 CFC Free
 1 Year Warranty

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PLS 801
Price (PLS 801 Silver) Rs. 10,600
Price (PLS 801 White) Rs. 10,100

PLS 326
Price (PLS 326) Rs. 10,000
 Delux design
 Safety device for low water
 High efficiency compressor cooling
 Stainless steel water tanks  
 Refrigerator capacity with 15Ltrs.
 Refrigerant R134a

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Sales during the 3rd quarter ended SEPTEMBER 30, 2010 period at Rs. 16.719 billion
registering an increase of 24% over corresponding-period and net profit also grew to Rs.
3.50 from 194 million showing an increase of 80%. Summary of financial result for 9
months ended on SEP 30. 2010 is as under:

2010 2009 RUPEES IN

THOUSANDS
INCREASE/DECREASE
Sales 16,719,612 13,445,049 3,274,563
Gross Profit 3,149,584 2,655,096 494,488
Profit Before Tax 549,878 296,055 253,823
Profit After Tax 349,696 194,475 155,221
Earning Per Share- 2.87 1.34
Basic

KEY OPERATING AND FINANCIAL DATA:

This is the financial report of PEL from 2005 to 2009. In this report every type of
information given which is necessary to analyze the financial condition of PEL

(Rs. in Millions)

Financial Dec 09 2009 2008 2007 2006 2005

Sales Gross 5,203 16,118 13,927 13,078 11,042 8,078

Net Sales 4,631 14,622 12,652 11,813 9,408 6,790

Gross Profit 1,483 3,338 2,850 2,530 2,048 1,483

EBITDA 1,134 2,082 1,878 1,846 1,436 1,031

Financial Charges 620 1,373 973 937 742 452

Profit before Tax 222 394 635 707 517 418

Profit after Tax 161 261 457 582 442 322

EPS - Basic 1.28 2.17 4.14 5.50 6.30 6.07

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Share Capital - Ordinary 1,067 970 970 764 611 531

Share Capital - Preference 526 526 526 605 605 605

Share Holders' Equity 4,187 4,007 3,703 3,241 2,683 1,920

Long Term Loans 4,199 3,596 2,570 1,501 432 596

Current Liabilities 7,191 6,554 6,558 5,178 6,048 4,322

Non-current Assets 14,083 10,356 6,892 4,675 3,797 3,048

Current Assets 8,852 8,714 9,401 6,871 6,310 4,708

Total Assets 22,935 19,070 16,293 11,546 10,107 7,756

Dividend %            
Cash Dividend - - - - - 10%

Stock Dividend 10% 10% 25% 25% 25% 15%

Production Data            
Transformers - MVA 1,010 2,466 2,385 2,243 2,022 1,356

Switchgear - No’s 564 4,046 4,685 3,347 3,832 2,660

Energy Meter - No’s 225,657 443,307 525,155 912,997 1,266,521 986,085

Air Conditioners - Tons 21,545 28,581 81,631 61,161 41,499 -

Refrigerators/Deep freezers - Cfts 1,283,145 3,156,604 3,556,450 2,899,583 3,552,595 2,924,905

BALANCE SHEET:
As at December 31, 2009

December
  Note June 30, 2009
31, 2009

  (Rupees in thousand)

EQUITY AND LIABILITIES

SHARE CAPITAL & RESERVES

Authorized capital 5 2,500,000 2,500,000

Issued, subscribed and paid up capital 6 1,593,720 1,496,677

Reserves 7 131,931 131,931

Un-appropriated profits 7 2,461,255 2,378,750

4,186,906 4,007,358

SURPLUS ON REVALUATION OF PROPERTY, PLANT AND

8 4,373,769 2,788,311
EQUIPMENT

   
NON CURRENT LIABILITIES      

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Long-term financing - secured 9 4,079,149 3,493,417

Liabilities against assets subject to finance lease 10 119,368 103,367

Deferred taxation 11 2,883,631 2,013,543

Deferred income 12 101,108 110,207

    7,183,256 5,720,534

CURRENT LIABILITIES      

Trade and other payables 13 1,284,080 1,506,702

Interest / mark-up accrued on loans and other payables 14 333,763 337,322

Short-term borrowings 15 4,706,890 3,946,515

Current portion of:      

  - long-term financing 9 783,597 677,349

  - liabilities against assets subject to finance lease 10 82,959 85,944

    7,191,289 6,553,832

CONTINGENCIES AND COMMITMENTS 16    

22,935,220 19,070,035

       

December
  Note
31, 2009
June 30, 2009

ASSETS      

NON-CURRENT ASSETS      

Property, plant and equipment 17 13,457,138 9,720,022

Intangible assets 18 511,134 583,512

13,968,272 10,303,534

       

Long term investments 19 22,906 21,771

   
Long-term deposits 20 92,152 80,179

       

CURRENT ASSETS      

Stores, spares and loose tools 21 90,721 76,854

Stock-in-trade 22 3,826,744 3,258,607

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Trade debts - unsecured 23 3,227,219 3,807,776

Advances 24 825,807 686,044

Trade deposits and short-term prepayments 25 193,963 180,262

Other receivables   14,952 12,671

Other financial assets 26 27,522 26,107

Sales tax refundable 27 154,374 131,593

Income tax refundable   367,325 291,579

Cash and bank balances 28 123,263 193,058

8,851,890 8,664,551

       

22,935,220 19,070,035

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The strengths, weaknesses, opportunities and threats of PEL are discussed below:

STRENGTHS
PEL has the following strengths.
 Brand Name
 Strong Dealer Network
 Quality Products
 Best Sales Services
 Market leader in WRAC
 Number TWO in refrigerators in Pakistan
 Strong Management Team
 Distribution of Authority
 Research and Development Department
 Free Customer Services

BRAND NAME:
PEL has created a strong brand image in the mind of the customers through
high quality and low prices. The customers of PEL always prefer its home appliances like
Window A.C, split A.C. and Refrigerators, during the time of purchase. PEL is a popular
company in Pakistan every one knows about the PEL products and its brand name. That’s
why PEL is a market leader when it comes to Window A.C.

STRONG DEALER NETWORK:

It is also the plus point for PEL that it has developed a strong
dealer network in the market. The dealers always try to sell the products of PEL to the
customers because, the company for its products, gives them a high margin. The
management of PEL also provides more incentives to their dealers than there competitors.
Dealers are very conscious about the PEL products and always guide the customer in
buying the PEL products.

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QUALITY PRODUCTS:
PEL is also in a strong position because it provides superior quality
products to customers. So it gives an edge to company over its competitors. Due to best
quality, guarantee of products of PEL is more than its competitors.

BEST SALES SERVICES:

PEL provides the after sale service to customer which increases the
customer satisfaction. The biggest strength of services department is that it handles a
complaint within 24 hours in any part of the country that helps in increasing the customer
satisfaction level.

MARKET LEADER IN WRAC (Window Room Air Conditioner):

It is also strength of PEL that it is a
market leader WRAC. Customer always gives preference to PEL in window A.C. market
because of low prices, high quality and durability.

NUMBER TWO IN REFRIGERATORS IN PAKISTAN:

After the Dawlance refrigerators, PEL has the
second position in the refrigerators market. PEL is gradually coming up in refrigerator
market and increasing its market share. Due to improved quality, innovative features and
good sales services PEL is becoming the first choice of customers.

STRONG MANAGEMENT TEAM:

It is another plus point that PEL has a strong management. Its
employees are competent. efficient, skilled and knowledge. They always corporate the top
management in achieving of goals that are assigned to them. Employees are well aware
about the company objectives and are committed to the development of company.

DISTRIBUTION OF AUTHORITY:
Top management of PEL delegates the power to the
subordinates for achieving the marketing objectives in a specified time period. So every
manager has an authority to take decisions to achieve the goals of company. In this way
they save the time and work quickly.

RESEARSCH AND DEVELPOMENT DEPARTMENT:

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PEL has a strong research and development

department that is continuously trying to develop new features for the product. R&D
department spends huge amount of money for the development of new products.

FREE CUSTOMER SERVICE:

PEL provide free customer service for one year to its customers.
The customers who buy the PEL products become brand loyal due to this facility.

WEAKNESSES
Like other companies PEL has some weaknesses. If PEL overcomes these weaknesses then
it can become a market leader in home appliances. PEL looses some competitive edge in the
following areas:
 Financial Problems
 Lack of advertisement
 System variations
 Lack of Product range
 Less Utilization of capacity

FINANCIAL PROBLEMS:
Sometimes PEL faces the financial problems because its stocks are so
much piled up in the stores that creates problem of cash flow because when the stock are
not sold and the production is in process for 24 hours a day then the company faces such
problems.

LACK OF ADVERTISEMENTS:
It is a second major weakness of PEL that it is not a vigorous
advertiser. Only recently PEL has invested a considerable amount in advertisement, but
when we look at its competitors, PEL still has to do a lot in this sector.

SYSTEM VARIATIONS:
It is also the main weakness of PEL that there is a rapid change in
policies of selling the products. That creates problems for the selling team to sell the
products to the dealer because the top management requires urgent amount of money.
Thus the products are sold on hard cash that reduces the prices of products that creates
problems for the management.

LACK OF PRODUCT RANGE:

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PEL has introduced more products of consumer items but there

are more needs to develop new consumer items like PEL washing Machines, Vacuum
cleaner and other items.

LESS UTILIZATION OF CAPACITY:

Due to lack of finance a company cannot utilize all its
resources on its full capacity. It increases the cost of products per unit that decreases the
profit margin of each consumer item. Sometimes, the company cannot allocate the
resources according to the requirements of the production department, which later on
becomes a problem for the complete utilization of resources.

OPPORTUNITIES
For PEL, there are more opportunities for expansion in business. Following are the
opportunities for PEL:
 Exploration of market in Pakistan
 Increase in product range
 Export opportunity
 Increase in production capacity

EXPLORATION OF MARKET IN PAKISTAN:

PEL has the opportunity to explore the market in all
over Pakistan. Even through PEL has introduced its products in many cities of Pakistan but
there are so many places that are yet to be exploited.

INCREASE IN PRODUCT RANGE:

PEL can increase its product range that will be more profitable
for the company. There are many needs to develop new consumer items like PEL washing
machines, vacuum cleaner and other items.

EXPORT OPPORTUNITY:
PEL has also the opportunity to export there products in other
countries like U.A.E, Saudi Arabia, other Gulf and African countries.

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INCREASE IN PRODUCTION LINE:

Company can also increase its production line at maximum
level that will increase the efficiency of the employees and will reduce the total cost.

THREATS

Following are the main threats for PEL;

 Strong Competition
 China’s Product in the Market
 Price war
 Slow Growth rate in Pakistan
 Instability of Government
 Tax Department
 World Trade Organization
STRONG COMPETITION:
There is very strong competition in the home appliances division.
Every company adopts different strategies for the selling of the products. It reduces the
profit margin of each company and increase the bargaining power of buyers who will
demand higher qualities of products at lower cost.

CIHINA’s PRODUCT:
China’s products are another threat for Pakistani companies because these
products are cheaper than the Pakistani companies. China products stress the indigenous
companies to lower the quality and prices that will not be profitable in the long run.

PRICE WAR:
As there is stiff competition in the home appliances market that will cause the price
war.

SLOW GROWTH RATE IN PAKISTAN:

There is also slow growth rate in home appliances in Pakistan
that will increase the stocks of companies. Although, this industry is in the growth phase,
but the speed of the growth is very slow.

INSTABILITY OF GOVERNMENT:

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The rapid changes in governments will become a threat for

companies because every government adopts new policies for industries. So it increases
the uncertainty for the investors who want to invest heavy amounts in their new projects.

TAX DEPARTMENT:
Tax department is another major threat for company that will restrain the
business expansion. There is a most tax complicated procedure operating in the country
that creates hurdle in the production and smooth functioning of different companies in
Pakistan.

WORLD TRADE ORGANIZATION:

W.T.O. will give the permission in 2005 to each company of
home appliances to export their products after less duty or duty free products. That will
increase the pressures for the indigenous companies to reduce the prices and increase the
quality. It will increase the competition among the foreign companies and indigenous
companies.

Advertising is non personal communication paid for by a clearly identified sponsor

promoting ideas, organizations and products. The most familiar outlets for ads are the
broadcast and print media.
The company highly believed in advertising. The company is expanding a lot of money on
different advertising media which are:
 Television
 Hording
 Neon Sign
 Stickers
 Banners
 Point of Sale
 Calendars
 Wall Clocks
 Brochures
 Key Chain
 Billboards

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ORGANISING ADVERTISEMENT:
A firm can manage its advertising program through
following ways:
 By developing an internal advertising department
 By using an outside agency
 By using a combination of both

ADVERTISING THROUGH PRINT MEDIA

PEL is conducting its advertising through internal advertising department. It is performed
by publishing ads in hot selling magazines.

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ADVERTISING THROUGH ELECTRONIC MEDIA

PEL is conducting its advertising campaigns through advertisements several outside
agencies. PEL sister concern “Red Communication” is the main advertising agency used
for the purpose of making ads according to the changing trends of market and considering
ethical issues. Latest design of PEL is designed by this agency by focusing on a college girl
and its requirements from new technology and PEL is providing the appliances which is
fulfilling these requirements.

ADVERTISING DURATION:

For Refrigerators and Air-Conditioners: from March to June

For Oven and Washing Machine: from November to March
SALES PROMOTION
Sales promotions sponsor-founded, demand-stimulation activity designed to supplement
advertising and facilitate personal selling.
PEL uses outdoor activities:
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 Exhibitions
 Road Shows
 Promotion Schemes

 First super brand of Pakistan in home appliances

 PEL Awarded Health and Environmental National Excellence Award -2008
 PEL wins best Environmental Reporting Award
 PEL awarded 6th annual Environmental Award-2009

WINNER OF CUSTOMER
CHOICE AWARD

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First of all we should divide the task accordingly to the strategy among the group members.
There should not be a one man show in the completion of the project. All the group
members must be taken on board before taking any decision.
If we had a field visit of PEL Company, we would certainly have been able to compile even a
better project. A lot of outdated and non-concerning material is available on internet which
can distract the assignee from the relevant things so do analyze your data first.

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 Adopt a true decentralized organization setup which gives all employees to

take part in decision making.
 The company should have a strong marketing information system to make
proper forecasts.
 The company should announced two holidays (Saturday & Sunday) in a
week.
 Make sure proper functioning of HR department.
 More allocate budget to its marketing department.
 Shorten its cash conversions cycle.
 Should also focus on direct selling of its products to customers.
 Should constantly add technology in its products and systems.
 Should speed up its delivery process by establishing and expanding its stores
in areas of high demand.

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