POD a aaa THE rye) OF THE COLOR Nie laioe FOR P Sarr oly DESIGN* tea lod Oyen Pye son (eo SatColor theory for presentation designers Colors are just as important as the content of your presentation. The chosen colors will, if used right and consistently, help enhance your message. You need colors to create a theme that flows through your presentation. You want to utilize different colors for different content and help the audience follow your communication. Knowing the color theory basics will make it easier to choose and use colors in your next presentation.Pere r errr rr eer rrr eee eee eer THE BASICS OF THE COLOR WHEELThe traditional color wheel The color wheel was the first organized system of colors. It is still used to illustrate the relation between colors. In traditional color theory, it all starts with three colors — the primary colors.ARY COLORSThe PRIMARY COLORS on the color wheel are red, yellow and blue. They cannot be made from mixing each other.RED NgThe SECONDARY COLORS are orange, violet and green. They can be made from mixing two primary colors.RED ws GREENi ll "TERTIARY COThe TERTIARY COLORS completes the color wheel to 12 basic colors. The 6 tertiary colors are created by mixing one primary color with an equal part adjacent, secondary color.QWE-VIOLEy ‘ S a Sie < § % Ss S, & S = aN a4 % ™ 74... - JONWUO-MOTISA v AYELLOW: ORANGE 9 IR, MM Ge we < SpThe colors on the color wheel can also be described by its tints, tones & shades depending on if you blend them with WHITE (GREW) EE“Son aeShad Tone Tint Hue 0-e@ 0-04-08 @A color TINT is a hue blended with WHITEWHITEA color TONE is a hue blended with" " " " " + + + + + + " " i} " " " wuvvTeGREYA color SHADE is a hue blended withi Wt Wt iT] i Wl i} Wl Wl " i} " wuvuvvTwBLACKWhat Blexeyei: black &aalixsWhy aren’t black and white on the color wheel? Em "4 { q WanThe simplified answer. BLACK WHITE mdalemeoyleliaacey is the presence absence of of all colors colors. simultaneously. The full answer is more complicated.And what about brown?BROWN is a dark orange or neutral red hue a composite color made by combing ; and> 7 PRIMARY, SECONDARY, TERITARY, TINTS, TONES, SHADES... ARE YOU STILL WITH US?vv Gy Primary colors Secondary colo Teri ritary co ‘oloett Raa ede SoMa lad etl SON Teac) edt ee iaEE] DreN oO ar=tatod el MUN et presentation design or training? Contact us at hello@presentitude.com or (916) 256-2000. Follow our blog for more Viste cretion SH Presentitude Presents PRESENTITUDE ‘www.presentitude.com