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    Diunggah oleh

    Hasham Raza
    13 tayangan5 halaman
    The document is a questionnaire for research on measuring donation intention through guilt appeals and celebrity endorsements. It asks respondents for demographic information like age, marital status, and income. It then provides a series of statements about the respondent's perceptions of and reactions to an advertisement they were shown and asks them to rate their level of agreement with each statement on a 7-point scale. The statements gauge the credibility, persuasiveness, and emotional impact of the ad as well as the respondent's willingness to donate as a result of seeing it.

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    The document is a questionnaire for research on measuring donation intention through guilt appeals and celebrity endorsements. It asks respondents for demographic information like age, marital status, and income. It then provides a series of statements about the respondent's perceptions of and reactions to an advertisement they were shown and asks them to rate their level of agreement with each statement on a 7-point scale. The statements gauge the credibility, persuasiveness, and emotional impact of the ad as well as the respondent's willingness to donate as a result of seeing it.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    13 tayangan5 halaman

    Ad 2

    Diunggah oleh

    Hasham Raza
    The document is a questionnaire for research on measuring donation intention through guilt appeals and celebrity endorsements. It asks respondents for demographic information like age, marital status, and income. It then provides a series of statements about the respondent's perceptions of and reactions to an advertisement they were shown and asks them to rate their level of agreement with each statement on a 7-point scale. The statements gauge the credibility, persuasiveness, and emotional impact of the ad as well as the respondent's willingness to donate as a result of seeing it.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 5

    Measuring Donation Intention by Guilt Appeal: Role of Celebrity Endorsements

    Dear Sir/ Madam,

    I am the student of International Islamic University MS program and conducting a research on above
    mentioned topic. You are requested to kindly fill the questionnaire, as I will be highly obliged. It should
    take you not more than 10 minutes to complete this questionnaire. I assure you to keep all the details of
    this questionnaire confidential and anonymous and will use it purely for the academic purpose. Please
    fill in the questionnaire with regard to your views. After watching the Ad, Kindly answer the
    Following Questions.

    Thanks.

    (Please tick one option)

    Age Group (Years)

    18 to 25 26 to 35 36 to 45 46 to 55

    56 to 65 66 or older

    Status: Single Married

    Income: (Rs.)

    Less than 10,000 10,000-30,000 30,000-60,000 Above 60,000


    Neutral
    Disagree

    Agree
    Statement

    Disagree Strongly

    Disagree Slightly

    Agree Slightly

    Agree Strongly
    1 I feel that the claims made in the 1 2 3 4 5 6 7
    advertisement are Credible

    2 I feel that the advertisement is 1 2 3 4 5 6 7


    Believable
    3 I feel that the advertisement is 1 2 3 4 5 6 7
    Convincing
    4 I feel that the advertisement is 1 2 3 4 5 6 7
    Unbiased
    5 I felt good after viewing the 1 2 3 4 5 6 7
    advertisement
    6 My opinion towards advertisement is 1 2 3 4 5 6 7
    Favourable
    7 After watching the advertisement I 1 2 3 4 5 6 7
    have positive feelings
    8 I think the person appearing in 1 2 3 4 5 6 7
    advertisement is Dependable
    9 I think the person appearing in 1 2 3 4 5 6 7
    advertisement is Honest
    1 I think the person appearing in 1 2 3 4 5 6 7
    0 advertisement is Reliable
    1 I think the person appearing in 1 2 3 4 5 6 7
    1 advertisement is Sincere
    1 I think the person appearing in 1 2 3 4 5 6 7
    2 advertisement is Trustworthy
    1 I think the person appearing in 1 2 3 4 5 6 7
    3 advertisement is Attractive

    1 I think the person appearing in 1 2 3 4 5 6 7


    4 advertisement is Stylish

    1 I think the person appearing in 1 2 3 4 5 6 7


    5 advertisement is Elegant

    1 I would like to make a donation to 1 2 3 4 5 6 7


    6 this organization in the future.
    Disagree

    Slightly Agree
    Neutral
    Slightly Disagree

    Agree

    Strongly Agree
    Statement
    Disagree Strongly

    1 After seeing this advertisement, I 1 2 3 4 5 6 7


    7 want to make a donation.

    1 I would feel guilty if I did not make a 1 2 3 4 5 6 7


    8 donation after seeing this
    advertisement.
    20 I would feel sorry if I did not make a 1 2 3 4 5 6 7
    donation after seeing this
    advertisement.
    21 I would feel regretful if I did not make 1 2 3 4 5 6 7
    a donation after seeing this
    advertisement.
    22 I think charity appeals like these are 1 2 3 4 5 6 7
    just another tricks to make some
    privileged people more rich.
    23 I think this charity request is a trick. 1 2 3 4 5 6 7

    24 Seeing this advertisement makes me 1 2 3 4 5 6 7


    less likely to donate to causes like
    this.
    25 If the parents/ patients of these 1 2 3 4 5 6 7
    children are given money, they will
    dependant on these contributions.
    26 Giving money to poor people just 1 2 3 4 5 6 7
    encourages laziness.
    27 When people are poor, it is usually 1 2 3 4 5 6 7
    their own fault.

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