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Wikimedia Foundation annual report 2009–2010

Imagine a world
in which every
single person on
the planet is given
free access to the
sum of all human
Wikimedia Foundation
149 New Montgomery Street
San Francisco, CA 94105 USA

Phone: +1 415-839-6885
Fax: +1 415-882-0495
It started
with a dream But our challenges are also clear. Not enough
new editors are joining our ranks, which puts
a heavy workload on veteran editors. Our
core community is men in their mid-twenties,
Ten years after Wikipedia’s launch, the®
mainly in Europe and North America, so now
we are aggressively recruiting others to join
original vision captured in our mission our work, particularly women and people in
statement continues to inspire those of us the Global South. In the upcoming year, our
working at the Wikimedia Foundation. particular emphasis will be on India, Brazil,
the Middle East and North Africa.
Our great accomplishment of 2010 was
We also need to adapt our
the finalization of a strategic plan for the
technology to better serve the
Wikimedia movement. It was an extraordinary
millions of people who access our projects on all types of devices
effort—over a thousand volunteers worked
and platforms, including smartphones, low-end feature phones,
collaboratively to develop the priorities that
tablets, as well as in offline settings.
will help chart our course through 2015.


We could never hope to meet these and other challenges
The plan focuses on five areas: stabilize our
without your support. In 2010, people like you made more than
organizational and technical infrastructure,
177 million edits, and donated more than $9 million dollars.
increase participation in our projects, improve

(COVER) MILKY WAY AND ANDROMEDA GALAXY, CC-BY-SA, by Andrew Elliston, user: Andy
the quality of the information in our projects,
Thank you for all of the work and generosity.
increase the global reach of our projects,
and encourage innovation to better enable We also thank those who served the movement for the past year
collaborative information sharing in the future. as Trustees. Michael Snow served as Chair of the Board of Trustees
from early 2008 until the summer of 2010. Michael, a long-time
Meanwhile, by practically every measure,
Wikipedian, continues to be a source of inspiration and wisdom for
Wikimedia’s projects are flourishing. Readership continues to increase—we
our community. We thank him for his leadership and support.
are now serving more than 400 million people every month. The total number
of articles, and the quality of those articles, continues to increase. In addition, We welcomed new faces to our Board of Trustees. Matt Halprin,
more people are donating to Wikimedia than ever before. Our material continues Arne Klempert, Bishakha Datta, Samuel Klein, and Phoebe Ayers
to find new venues—it’s now visible in maps and social networks; it’s available joined in the past year. And we welcomed Craig Newmark, Jing
on mobile phones, tablets and e-readers; and it’s copied by countless other sites Wang, Mimi Ito, and Nhlanhla Mabaso to our Advisory Board. Our
for many different purposes. thanks to you all.

That’s all good news. Ting Chen Sue Gardner

Chair of Wikimedia Board Executive Director

Imagine a world...
Somewhere on the planet, three times
every second, a volunteer makes a new edit
in one of 270 languages to the largest free
encyclopedia the world has ever seen.
Just ten years ago, however,
this wildly improbable idea
was just that — an idea that
almost no one thought would
ever become a reality. Well,
it did, and now more than
400 million people turn
to Wikipedia every month.
Welcome to our world,
where the wildly improbable
can and does come true.

Aurora Borealis, Bear Lake, Alaska; public domain, by Joshua Strang

2 3
in which every
single person on
the planet...

Spuren im Sand / Nordholland; public domain, by user: S. Möller

Real people—100,000 every month—
write and edit Wikipedia. It continues to
evolve and expand, thanks to this deeply
committed global community of volunteers.
No other living resource exists, or has ever
existed, to serve everybody everywhere the
way Wikipedia does. To make it truly
accessible, we are helping launch versions in
as many local languages as possible.

4 5
Envision a future where every person on
earth, rich or poor, has access to all the
knowledge that currently resides in our
greatest museums, libraries, and archives.
Wikipedia lights a bright
path to that future, where
all children will have the

One Laptop Per Child program in Nepal; CC-BY-SA, LICENSED UNDER CC ATTRIBUTION 2.0 generic, by OLE Nepal / OLPC
opportunity to become
educated and better able to
improve their own lives.

is given free access...

6 7
Wikimedia’s vision is rooted in
a deep reverence for the world’s
great repositories of knowledge
—libraries and museums.
Almost every week, another major institution
somewhere on the planet joins the movement
to make digital versions of its treasures
available to all. These partnerships brighten
our common future, but more work remains.

Stockholm city library; public domain, by user: Bermax

to the sum of all
human knowledge.
8 9
How do we get there?
Five strategic priorities
Improve quality
During the past two years, the Foundation developed its Wikipedia has succeeded largely because

first-ever strategic plan. More than 1,000 volunteers from of the breadth and depth of its content. But
many gaps remain, and the quality of entries
all over the world collaborated in a transparent process is inconsistent. Our first priority is to ensure

that resulted in priorities to guide us through 2015. that we give readers better information
about article quality, by developing better
assessment and labeling tools. We will also
help increase the movement’s capacity to
develop new and lasting partnerships with
cultural and educational institutions.

Stabilize infrastructure Increase reach

We operate the fifth most popular web Today, Wikimedia’s sites reach roughly
property world-wide, and we need to a third of all Internet users around the
ensure our operating infrastructure world. The majority of humanity is now
matches our global impact. We will coming online using mobile phones. We
continue to expand our community of need to improve our platform to serve
hundreds of thousands of donors, work audiences on all devices well. We will
to safeguard our business operations also optimize site performance globally,
globally, and build a permanent data and explore solutions to disseminate
center to reduce downtime and mitigate content to people with no or intermittent
risks of catastrophic failure. connectivity.

Increase participation Encourage innovation

Jimmy Wales at Wikimania 2009, CC-BY-SA, by Nicolas Goldberg

Wikipedia’s “boom years” of The wiki was invented in 1995. At that
participation are behind us. Now we time, using it collaboratively to create
face the challenge presented by a slowly an encyclopedia was a social innovation.
decreasing number of editors. To gain Through our history, our community has
new editors, we must adapt our editing been the source of most of our technical
technology to the changing web, improve and social innovation, and this is where
the social experience for new users, and the next “big idea” will come from.
grow participation in the Global South by We will create an environment that offers
catalyzing on-the-ground work by volunteers social space and technical
the community. resources to innovate, experiment
and learn.

10 11
Inside the The Hoxne Hoard article has been designated
a ‘featured article,’ which means it is of the
Hoxne Hoard highest quality. Currently, only one tenth of one
percent of Wikipedia’s content has achieved
article this status.

Partnering with institutions Photography: Not just

any image will do.
Hoxne Hoard

Wikipedians appreciate
Over the past year, the British Museum® the need for well-
lit, high-resolution,
and the Wikipedia community have been photography that’s up
working cooperatively to develop high- to the standards of how

quality articles about many fascinating the British Museum
displays the works.
artifacts in the museum’s collections. One
example is the Hoxne Hoard.
The story goes that one day outside
the English village of Hoxne, in Suffolk, Display case reconstructing the arrangement

of the hoard treasure when excavated.
a farmer named Peter Whatling lost a Material Gold, silver, bronze, iron,
hammer in his field, so he asked Eric and organic material
Lawes, an amateur metal detectorist, to Created 4th or 5th century
Period/culture Roman Empire
help him look for it. Lawes brought over Discovered Hoxne, Suffolk by Eric
his metal detector and proceeded to find Lawes in 1992
not only the hammer but a large number Present location Room 49, British Museum,
Despite being a London
of ancient silver spoons, gold jewelry, and gold and silver coins. broken-off handle from
The following day, a team of archeologists arrived at the field, an unknown object, the
and dated the cache to the late Roman Empire period, in the silver “Hoxne Tigress”
has become the best-
the fourth and fifth century A.D. They surmised that the items known single piece out
had originally been buried in a oak box or chest, perhaps by a of over 15,000 objects
wealthy family during the chaos of the empire’s collapse. in the hoard.
Many of the 14,865 coins and some 200 items of silver
tableware and gold jewelry are now on display at the British
Museum, where Front and back views of a light miliarense
Maps: User-created
they have come to coin from the Hoxne Hoard. The reverse side
maps bring important
be known as the shows the SISCP mint mark (Siscia).
geographic context
Hoxne Hoard. to the breadth of the
Hoard’s story.
Some of the
most experienced
Wikipedians noted the Hoard included this and talented References: Over
22-carat gold bracelet featuring the Latin Wikipedians, plus 30 references from
inscription “UTERE FELIX DOMINA IVLIANE,” media outlets,
experts from the
meaning “Use [this] happily, Lady Juliane.” government and
British Museum, academic publications,
collaborated to produce an incredibly detailed Hoxne Hoard and British Museum
publications. A 13 cm (5.1 in) long “ladle” from the
entry, which includes over 120 citations, and dozens of high hoard, with decoration including a
Wikipedians collaborated with experts at
quality maps, diagrams, and photographs. the British Museum to produce a richly Chi-Rho and sea-creatures.
The ongoing collaboration between the museum, which has detailed article about the Hoxne Hoard.
Inscriptions: If details
This is an outstanding example of how we
for over 250 years provided free entry to all, and the world’s are of interest to the English Wikipedia’s Featured Article: Nov 16, 2010
work with cultural institutions around the
largest encyclopedia, which is also free to all, illustrates how British Museum, they
world to improve the quality of the articles Total number of edits: 1,257 (at time of printing)
are also important to
fascinating but obscure information of this sort can be given in Wikipedia.
Wikipedians. Reference
Peak number of edits: 860 in June, 2010
new life and brought to a global audience. numbers, translations, Top article editor User: Fæ (164 edits)
and notes about Number of edits by anonymous users: 32
inscriptions on silver Article creation April 15, 2006 by User: Tascio
tableware are included. Article also available in: Farsi, French, and Italian

12 13
Case studies
One camera: documenting Czech culture
A small grant of $1,500 from the Foundation to
the regional Wikimedia Czech Republic chapter


last year triggered an amazing effort by people


A year of stories and innovations using a single DSLR camera to take thousands of photos
of municipalities, castles, nature reserves, rivers, and
other landmarks. With additional help from the Foundation
to support travel, Czech volunteers have undertaken a
Usability initiative: editing made easier remarkable collaborative effort to document the country’s
social, political, and cultural history. This is one of many small
Among our top priorities this past year was grants we awarded to support program work globally.
making Wikipedia easier for newcomers to edit. These four images

Thanks to grants from the Stanton and Ford are among the
thousands taken
by volunteers that
Foundations, we launched our usability initiative, a large- portray daily life in
scale collaborative effort based on studies with everyday the Czech Republic.
readers who had no prior editing experience.
By listening to them, we have been able to implement
a number of changes that improve Wikipedia’s look and
feel, including improvements to the navigation and search Tropenmuseum: reclaiming history
functionality, and a significantly simplified editing screen
with built-in help and assistants for common tasks. We used The Tropenmuseum in Amsterdam has numerous
the opportunity of a design refresh to implement an upgrade
to the ubiquitous Wikipedia puzzle globe, which is now
exhibits, objects and images from the former
rendered as a fully three dimensional icon. Dutch colonies of Indonesia and Surinam.
Late in 2010, with the support of the Ford Foundation,

MAIN Photo by Ludwig Borutta, retouched by user: Durova; INSET BY UNKNOWN PHOTOGRAPHER
we launched a new upload wizard in beta to facilitate the As part of an unprecedented
contribution of multimedia entries to Wikimedia Commons, collaboration with the Dutch Wikimedia

which now contains almost ten million images, videos, and chapter, the museum is donating a
audio works that enhance all of our free knowledge projects portion of this historical material to
(data from March 2011). Wikimedia Commons.
Wikimedians are organizing and
cataloging the images, and also
improving their quality. Longtime
Wikimedian Durova has been under-
taking the meticulous job of retouching
photos, removing scratches, and
Observational research restoring the images to the highest
was conducted with quality possible.
users as they made
their first-ever edits to
The Indonesian Wikimedia chapter
Wikipedia. plans to translate the annotations
on cultural artifacts and images into
By visualizing their
local languages. This will allow the
research findings as Over 2,100 rare images from
a large affinity map, Indonesian public to participate in the Tropenmuseum’s collection
the usability team was reclaiming a part of its past that until have already been added to
able to bring specific now has only been accessible half a Wikimedia’s projects.
issues into focus.
world away in Amsterdam.

14 15
In progress Wikipedia on campus
The Public Policy Initiative will be the largest effort ever
undertaken to engage students in the creation of free knowledge.
Thanks to a $1.2M grant by the Stanton Foundation, the
Actions we are taking for the future Wikimedia Foundation is developing working relationships with
professors of public policy at universities across the US.


They will assign students the task of improving articles on the
New data center in Virginia English language Wikipedia as part of their course work.  
Every year, millions of students write term papers and
From a single data center in Tampa, Florida, USA, a few
complete assignments which have no impact beyond their
racks of servers offer up all of the Foundation’s content to an own education. As a living, breathing community, Wikipedia
audience that has grown to more than 45 million people a day. offers an alternative: Students can gain a worldwide audience
If this data center should be affected by a major disaster, for their work, and also benefit from real-time feedback from
others engaged in their field.
Wikipedia and our other projects could go dark for many
The Wikimedia Foundation is providing professors with
weeks. Given the importance of these projects to people all
lesson plans and is also recruiting Wikipedia Ambassadors,
over the world, this is an unacceptable risk for us to continue
who serve as mentors for the first-time Wikipedians. The
to take.
first eight universities taking part in the fall of 2010 were
In 2010–11, therefore, we are building up additional
Harvard, Indiana University, University of California, Berkeley,
hosting infrastructure in a new primary data center, based
George Washington University, James Madison University,
in the state of Virginia. This facility will provide top-tier
Georgetown, Syracuse, and Lehigh. The program will expand
connectivity, and enhanced stability should disaster strike in
to include many more universities in 2011 and beyond.
the future. For now, we are maintaining our Tampa facility as
a backup data center.


The additional capacity in Virginia will also provide the
foundation for a scalable platform as we strive to meet
new traffic and storage demands. With our global audience
Our targets for 2015
projected to more than double in the coming five years, this Wikimedia’s strategic planning process identified five key targets to measure
infrastructural upgrade is a critical element of our strategy
going forward.
our success and progress through 2015.

Increase the Encourage

Focus on India number of

Wikipedia articles
readers to become
contributors by
we offer to 50 increasing the
To reach one billion people by 2015, we will need to increase million number of total

both participation in, and readership of, Wikimedia’s projects in editors who
make at least 5
the Global South. Not surprisingly, many countries in this part of Ensure information edits per month Support healthy
is high quality to 200,000 diversity in the
the world also have the fastest growing population of Internet Increase the by increasing the editing community
users. But Wikipedia exhibits significant knowledge gaps about total number of percentage of by doubling the
the culture, history, and geography of these regions. Over the people served to material reviewed percentage of
coming year, we are concentrating on establishing the first one billion to be of high or female editors
significant Wikimedia Foundation presence outside the United very high quality to 25%
by 25%
States in India, where there is tremendous enthusiasm to help Increase the
us set an example that can be copied elsewhere. Our goal is percentage of
to catalyze community and outreach programs and to support Global South
editors to 37%
the burgeoning Wikimedia India chapter, to plant the seeds for
years of sustainable growth.

16 17
People & places
Representation, governance and leadership Wikimania 2009, Buenos Aires


Board of Trustees Advisory Board Domas Mituzas
Our fifth annual Wikimania gathering


Ting Chen, Chair Angela Beesley Trevor Neilson
Michael Snow, Chair (through July 2010) Ward Cunningham Craig Newmark was a bilingual conference held in both
Jimmy Wales, Founder Melissa Hagemann Florence Devouard
Stu West, Vice-chair and Treasurer Mimi Ito Achal Prabhala English and Spanish, with a simultaneous
Jan-Bart de Vreede, Vice-chair
(through July 2010)
Mitch Kapor
Neeru Khosla
Clay Shirky
Michael Snow
translation service for the main track.
Samuel Klein, Executive Secretary Teemu Leinonen Jing Wang Over 550 Wikimedia volunteers and supporters from around
Kat Walsh, Executive Secretary Nhlanhla Mabaso Ethan Zuckerman the world gathered at the Centro Cultural General San Martín in
(through July 2010) Rebecca MacKinnon Buenos Aires to celebrate the free knowledge movement, with
Executive Director
Bishakha Datta Wayne Mackintosh a special emphasis on how to improve the representation and
Sue Gardner
Arne Klempert Benjamin Mako Hill involvement of the global community of Spanish speakers in our
Matt Halprin Roger McNamee projects.
Phoebe Ayers These annual gatherings are part of the Foundation’s effort to
Chapters as of March 2011
strengthen the community and broaden the base of participation
AR Wikimedia Argentina all over the planet. With the 2010 venue in Gdansk, Poland, and
AT Wikimedia Österreich (Austria) the 2011 gathering in Haifa, Israel, our tradition of visiting new
AU Wikimedia Australia countries and regions is continuing.
CH Wikimedia CH (Switzerland)
Wikimedia chapters CZ Wikimedia Česká republika (Czech Republic)
DE Wikimedia Deutschland (Germany)
During 2009–10, Wikimedia’s network DK Wikimedia Danmark (Denmark)
of volunteer-driven international chapters EE Wikimedia Eesti (Estonia)
grew from 26 to 30. Wikimedia’s ES Wikimedia España (Spain)
chapters, which are independent from FI Wikimedia Suomi (Wikimedia Finland)
the Wikimedia Foundation, are made up FR Wikimédia France
GB Wikimedia United Kingdom
of local members and directors, and they
HK 香港維基媒體協會 (Wikimedia Hong Kong)


focus on region-specific work. Typically,
HU Wikimédia Magyarország (Wikimedia Hungary)
that work includes building awareness
ID Wikimedia Indonesia
of Wikimedia projects, handling media IL ‫ويكيمديا اسرأييل‬, ‫ישראל‬-‫( ויקימדיה‬Wikimedia Israel)
inquiries, staging public outreach events, IN Wikimedia India
and forming partnerships with local IT Wikimedia Italia (Italy)
educational and cultural organizations. MK Викимедија Македонија (Macedonia)
NL Wikimedia Nederland (Netherlands)
NO Wikimedia Norge (Norway)
Chapters approved PH Wikimedia Philippines
in 2009–10 PL Wikimedia Polska (Poland)
UA Вікімедіа Україна PT Wikimedia Portugal
(Wikimedia Ukraine) RU Викимедиа РУ (Wikimedia Russia)
PH Wikimedia RS Wikimedia Србије (Serbia)
Philippines SE Wikimedia Sverige (Sweden)
EE Wikimedia Eesti TW 中華民國維基媒體協會 (Wikimedia Taiwan)
(Estonia) UA Вікімедіа Україна (Wikimedia Ukraine)
IN Wikimedia India US NYC Wikimedia New York City

18 19
Financials The year in numbers
2009–10 Financial Performance
The Wikimedia Foundation’s 2009–10 fiscal year took place from July 1, 2009 to June 30, 2010.
Throughout this report all financial data is reported in U.S. dollars unless otherwise noted.

Activities and Balance Sheet for 2009–10: Audited Information

(in thousands of dollars) (in thousands of dollars)
The Wikimedia Foundation continues to enjoy a stable base of revenue,
stemming largely from its annual community giving campaign. In 2009–10, we Support and revenue Assets
Contributions $ 14,490 Cash and cash equivalents $ 7,177
dramatically increased the number of small donors, which now exceeds 250,000
Restricted contributions 632 Contributions receivable 500
individuals all over the world. This makes the Foundation one of the fastest-
In-kind service revenue 503 Accounts receivable 353
growing non-profits in the world, based on revenue growth. The Foundation’s Other income, net 953 Investments 5,540
strategic plan envisions continued growth over the next five years. Total revenue $ 16,578 Prepaid expenses and other
current assets 661
Expenses Total current assets 14,231
Salaries and wages $ 3,508 Property, plant, and equipment 1,194
The total
Who supports us number
Awards and grants
Internet hosting
Total assets

$ 15,425

2008–09 2009–10 of funding In-kind service expenses 503 Liabilities

Individual donors sources Operating expenses 3,846 Accounts payable and
Donations under $10,000 152,000 261,339 Travel 477 accrued expenses $ 743
increased Depreciation and amortization 524 Deferred revenue 139
Donations $10,000 and above 21 32
172% Other expenses, including special Total liabilities $ 882
events 143
Unrestricted grants 3 5 Total expenses $ 10,267 Net Assets
Restricted grants 4 1 Increase in net assets $ 6,311 Unrestricted net assets $ 13,877
Donors-In-kind donations 7 8 Temporarily restricted net assets 666
TOTAL 152,035 261,385 Total net assets $ 14,543
Total liabilities and net assets $ 15,425

Where the money goes How revenues are trending

The Wikimedia Foundation spends more than Operating revenues Fiscal year 2008–09 Fiscal year 2009–10
three-quarters of its budget directly on programs
and projects, including Wikipedia. Individual donations under $10,000
Individual donations $10,000 and above
Unrestricted grants from foundations
Functional allocation of expenses 2009–10 Restricted grants from foundations

Programs and projects $ 7,850,000 77 % Earned income

General and administration 1,065,000 10 % In-kind donations

Fundraising 1,352,000 13 % Other revenue

TOTAL $ 10,267,000 100 % TOTAL

0 5M 10M 15M 20M
in millions of dollars

20 21
Contributors Donors and volunteers
“Whatever your personal connection, you are part of a
magical community. More than 400 million people use
Wikipedia and its sister sites every month—almost a third
of the Internet-connected world.”

ALL IMAGES CC-BY-SA; PORTRAITS BY Jelly Helm; GROUP PHOTO BY emilio silva, ariel kanterewicz, juan ignacio iglesias Y beatrice murch, uploaded by USER: GALIO
— from Spain, user: Lilaroja

The Wikimedia Foundation benefits from its unique global community of volunteer Sustaining donors In memory of Seymour Scandinavian software
($1,000 to $4,999) Durst engineer
editors and financial contributors. We thrive due to the vital support we receive
Jacob Albrecht Bill Edwards and Ron Locksmith Paul Schadler
from this community, which in 2009–10 made over 138,000,000 edits and over Laurence G. Allen, Bailey Reese Schonfeld
230,000 financial contributions. Going forward, we intend to continue to serve NYPPEX M5Hosting Dedicated Anna Scott

this worldwide community with every resource at our command. Faa Facharztagentur Servers Douglas Ferguson Jacob Malmberg
Dalibor Antonic Adam Fila Marbella Luxury Car Hire Six Sigma
Wikimedia Chapters Patrons ($15,000 - $49,000) Philip Ardery Marc Forand Brian McInnis
Wikimedia CH (Wikimedia Switzerland) Aidan Products, LLC Ares Software, Inc. Bernhard Friess Mark E. Merritt and Luke Skywalker
Wikimedia IT (Wikimedia Italia) James and Angela Thompson Foundation Ascend Capital Ken Geib Lorena Barrientos
Wikimedia Conference Japan 2009 Maurice Lacroix GEKKO Hotel In honor of Victoria Anne Edward Swartz
Ryan & Lisa McCorvie Gediminas Baublys Recommendations Meszaros Mike Switek
Foundations The Harnisch Family Foundation Bajamonte Giacomo Midphase Webhosting
Alfred P. Sloan Foundation Christopher Ruddy Heather Bendler William & Karen Tell
Omidyar Network Two Sigma Investments LLC William Benter Greatorlandodiscounts. Foundation
Google Inc. Charitable Giving Fund of Tides Ron Unz com
Foundation Anonymous (5) Bernard Halim Thomas Edward Myers Hodson and Ludmila
Stanton Foundation Brad’s Deals and Wayne B. Hayes Thornber
The William and Flora Hewlett Foundation Leading donors ($5,000 to $14,999) Coupons Tetsuya Nagase Douglas Tilden
Advanced Risk Sciences, Tel Aviv Yuma Nakaki
In-Kind Donations Michael & Xochi Birch Terrance Carroll Franz Heinsen Gabe Newell
The Amsterdam Internet Exchange (AMS-IX) Milonja Bjelic Cashier Live Web-based Dr. Ronald W. Helms and Stuart Towner
comScore Bohemian Foundation Point of Sale Mary W. Helms Sabra-Anne Truesdale
EvoSwitch Marc Cenedella, Fred Hipp Manoj Padki and Manisha Deanne Weir
Exbrook Design Elmira Choopani & Khanh Vu Kher Buxmann Werbeartikel
Kennisnet Jhilmil & Punchhi Pandit Werbeartikel
LeaseWeb Sandy and Linda Gallanter Don Husby Isabelle Peutz Brian White
Teliasonera Arnold Goldstein Credit Card Finder Joseph Willis
Wilson Sonsini Goodrich and Rosati Mark Heising and Liz Simons PogoTribe Marcus Wittke
J. Willis Jarvis Diane & Michael Culbert Kazuya Inagaki Alex Poon
Major Benefactors ($50,000+) Alison Karlin Jeffrey N. Dauber POS software
Alan Bauer Jeffrey Levy-Hinte Tetsuya Isozaki
Microsoft Bing Charles R Morcom Joichi Ito
The David and Jamie Cummings Family Mr. Sony Mordechai, Global Eye Investments Promotional Products Anonymous (207)
Anonymous (3) Elon Musk Alex Dingle Steve Kass Promotional/
Pata Industrial Co. Ltd. Samuel J. Klein Jr. PSW GROUP Travis and Donna Knight John G. Dove Jeffrey Lamkin Roland Digital Group
Tyko Strassen Dream Town Realty Las Vegas Media Holdings Africa
Anonymous (20) Laurent Drion Jonathan Laventhol RPOWER Restaurant POS
Linda Lee

“I contribute to Wikipedia as often as I can, editing articles in “I started writing articles on Wikipedia because I realized there
English and Swahili. It still amazes me that, here in Kenya, was a lot of knowledge people might be searching for that had
I can be part of a global community that comes together to not yet been added in my language. I didn’t do it for attention
gather all of human knowledge in one place.” or for praise. I did it because I care about my culture...”
—Abbas from Kenya, user: AbbasJnr —from Indonesia, user: Kartika

22 23
Our core activities
Figures as of March 2011

The Wikimedia Foundation operates 11 free 270

Language editions
knowledge projects managed and built by a Average number of new articles per day,
of Wikipedia
community of over 100,000 active volunteers. July 2009 through June 2010

17.9 million
Number of articles across all Wikipedia language editions

Free encyclopedia Meta-Wiki TM Wikimedia

Project coordination Commons TM

The free encyclopedia containing more than 18 million A repository of

137.9 million
nearly 10 million
articles in 270 languages, visited by over 414 million freely usable
users globally every month. The most comprehensive images, sound and
video files, serving
and widely used reference work humans have ever
Wikimedia’s projects
compiled. 100,000 active volunteers contribute new and countless other
content every month. Wikispecies
Directory of species
educational needs. Number of edits to Wikipedia, July 2009 through June 2010

Open-source wiki software

The leading open-

source wiki software
serves as the
Wikisource ®
Free source documents
Wikibooks TM

Free textbooks and manuals

Free content news source
Wikiquote TM

Collection of quotations 414 million

Wikimedia Foundation sites unique visitors
backbone for all of

12 billion
the Foundation’s
projects, as well as
thousands of other
wiki communities Wikiversity TM Wiktionary®
around the world. Free learning tools Dictionary and thesaurus

Acknowledgements Design by EXBROOK, All images from the Wikimedia Commons under a CC-BY-SA or public domain license unless otherwise stated.
The content contained within the annual report is available under the terms of the Creative Commons Attribution-
San Francisco ShareAlike License v3.0 ( or any later version. The trademarks
and logos of the Wikimedia Foundation and any other organization are not included under the term of this Creative
Story consultant: Commons license. Wikimedia Foundation, Wikimania, Wikipedia, Commons, MediaWiki, Wiktionary, Wikibooks,
Wikisource, Wikinews, Wikiquote, Wikiversity, Wikispecies, and Meta-Wiki are pending trademark registration or
David Weir
Photo retouching:
are registered trademarks of Wikimedia Foundation. British Museum is a registered trademark of the Trustees of the
British Museum; Ford Foundation is a registered trademark of the Ford Foundation. For more information, please see Average monthly page views, July 2009 through June 2010
our Trademark Policy page, For other questions about our
Daniel Furon licensing terms or trademark policy, please email

Wikimedia Foundation
149 New Montgomery Street
San Francisco, CA 94105 USA

Phone: +1 415-839-6885
Fax: +1 415-882-0495

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