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Today this topic is going to a debate to all.


    
  
 
   
We all need food, shelter, cloths, education and so on.

Needs vary depending on situation, custom, country, people, norms and


values. 0   the people of United States can prefer hamburger or
French fries for their lunch but the people of Bangladesh can prefer rice and
carry for their lunch. Wants are shaped by our culture.

Customers always want quality products which satisfy their needs properly.
Customers are looking best combination of service, price, quality and
availability.

Well, I am going to plant myself firmly on the fence here, at least for the
moment. I can see both sides of the argument. As a consumer I feel that
sometimes I am being told that I want, or at least should want, certain
things:

1.Foot wear commercials seem a promise to me who provides swiftness,


smoothness and fit for foot that I may want.

2.Oil food commercials always suggest a picture that they are very concern
about my health, heart and digestive system which I like.

3.Bank/Insurance commercials provide a picture where they are always


beside people with their security policy that promotion I may like
sometimes.

All of these point me to a want, or need, that I may have not realized I had.

Marketers must therefore continually be creating and developing attractive


products and then in turn devising a brilliant marketing strategy to win the
consumer over to buy their product over other competing products.

Companies strive to retain their customer base by delivering value and


satisfaction from their products and this is formulated in consumers' minds
as a combination of service, quality and price. Some consumers would not
mind paying a higher price for an item or service if they received very good
service.

Marketing, however, is not synonymous with Advertising.


It is a communication process; in effect, almost an educational process for
both the consumer and the organization.

My 'need', or want, to be a better athlete comes from within me. Nike is


merely exploiting that desire.
Some products don¶t need advertising. People are searching those products
because they need.
Marketing has relied on four marketing skills and tools and they are the
sales force, advertising, sales promotion and marketing research, they must
also use brand building, customer relations, telemarketing and others to
make their product selling become reality. 

Companies must also function ethically and honestly to serve the consumer
in the best possible manner.

ë 

 

 

 

 


After seeing some television commercials and advertisements both on the


Internet and on newspapers I have concluded that some companies
construct their ads to create a need in the consumer's mind even if originally
they were not interested in the product. Some words and phrases are
commonly used in advertising.

The word 'free' is the most common denominator I found in the ads, free is
used in combinations such as free home trial, free inspection, buy one get
one free, free installation, free estimates, free parking, free demonstration
and free consultation, such as 20% free, buy one and get one free, free
home service, free home trial etc.

Some terms like ³money back guaranty´, ³no payment before service´ help
dissipate any doubts that the consumer may have and prompt them on to
make the purchase. "Because the goal is to get customers' attention,
persuade and create demand, market segmentation has historically been
based on variables that correlate to creating demand: geography, age,
gender, income, education, occupation and other traditional demographics,
as well as psychographics around personality, lifestyle, values and attitudes.
It works because these attributes are helpful for defining how to effectively
speak to different groups of people."

Some commercials are forced towards the younger consumers and turned
out to be a huge marketing success. Companies also take advantage of
world events or changes in the economy to come out with new products. 

A good  of the huge market share of cell phone companies in
Bangladesh. They use attractive slogans, low call rates (sometimes free),
favorite celebrities to attract young people. Today five grade¶s student has
cell phone with good features. But some of them don¶t need a cell phone.
Here marketers create needs forcefully. Today people can¶t imagine a single
day without phone but cell phone is introduced in 1993 in Bangladesh then
how our elder generation passed their days!

Some cosmetics commercials are creating needs among customers.Think
about Fairness cream¶s commercials where girls can get jobs, get high
positions in society or get married because of these creams. These things
actually have no basis, all are created by marketers to capture market
share.

However advertising is not the only force that drives the consumer. Most
companies do a lot of research before releasing an advertisement in getting
a feel of what the consumers really desire. There is a constant interaction
with the public in studying what is in mode at the time and also what brands
people want to be associated with. This tactic is basically mainly a tweak or
an enhancement of the previous model or version in order to create the
perception of a totally new product which in turn creates more demand for
the product.

Good example of software and books. Software companies always offer new
version and people have to upgrade this. And also books come with various
editions with the reader¶s opinion and needs.

Advertising should their tasks simply, logically and determine that there is a
desire for the image that their product represents. Like Bata, Cocacola, Nick.

Tina Sudeshna Sikder


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 ʹ These needs are fundamental to our survival and include things like food,
water, air, shelter, and sleep. We seek out these basic needs above all else. For instance, if we
haven͛t eaten or slept in days, those basic actions take priority over everything else we might
do.
a á 
 ʹ We need to feel that our lives are not in danger. Here we are concerned with
things like staying safe from physical harm, sickness, and having enough money to live.
a ! 


 ʹ This is our desire to feel loved by others. We want to fit in and belong
to certain groups so we seek out companionship. If we can͛t fulfill such needs, we experience
loneliness, depression, and other mental health problems.
a ë 
 ʹ We need to feel both that others respect us and that we respect ourselves.
a á  

 ʹ Here, we want to become better than we currently are so we seek
ways of growing on a personal or spiritual level. These needs are about harnessing our talents
and making the most of the opportunities they provide.

     



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a They want to achieve economic security


a They fear failure
a They want to gain the respect of peers
a áucceeding in business makes them feel good about themselves
a They want to see what they͛re capable of accomplishing
a They want to grow as a person
a They want to use their knowledge/skills to help others succeed
a They want to be true to themselves and their desires and interests

(
    
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a Impress his boss


a ain the respect of his colleagues
a Fix a mistake he made
a cemonstrate his managerial skills in overseeing a project
a áhow that he has a lot of creative ideas that can benefit the company
a —ut costs so the company gains financial stability
a 2ake his job more interesting
a ain new skills that will make him more marketable in the job hunt
a Îitch his boss for a raise
a ceal with personal problems, so work isn͛t a priority right now.

  

  
  
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