A

PROJECT REPORT
ON

“A Comparative study of mobile service provided by

Vodafone company with other telecom company &
customer satisfaction survey ”

For the fulfilment of the degree of Master of Business

Administration.
M.B.A. (2010-2012)

SUBMITTED BY:- SUPERVISED BY:-

MAHESH CHAHAR MS. KAVITASHEKHAVAT
(MBA 2ND YEAR ) ( FACULTY GUIDE )

ACKNOWLEDGEMENT
 This project is an outcome of six weeks, which I have to
undergo for the partial fulfillment of the MBA program. I
wish to put on record my sincere gratitude to the following
person without whose support the completion of this project
would not have been possible. With immense pleasure I am
to present this project on “A Comparative study of mobile
service provided by Vodafone Company With other
Telecom company & Customer Satisfaction Survey ” I
express my special thanks to Ms.KAVITA
SHEKHAVAT(Project Guider) for guidance &
encouragement in project maintenance.
.

MAHESH CHAHAR
M.B.A.-2 Year

PREFACE
The summer training project work has an objective to make
management student familiar with real life business
situation and give an opportunity to the student to
understand the theoretical concept of marketing in practical
way. I am extremely happy to present the report before my
respected teacher the project report entitled to me is “A
Comparative study of mobile service provided by Vodafone
Company With other Telecom company & Customer
Satisfaction Survey ” As the Vodafone Ltd. is a biggest
telecom company of entire world. The competition is
growing day by day some other telecom services his
situation to touch competitions and entry of foreign
companies in India promoted me to do the work on the
sales promotion market.

In this project I have done the survey of “ Sikar city ” market in

telecom aria.

Executive Summary
The report is an earnest endeavor made to understand the
Comparative study of mobile service provided by Vodafone Company
With other Telecom company & Customer Satisfaction Survey . We
are required to see the coverage by Vodafone Pvt. Ltd., and
bring out the potential and loyal retailers so that the
company could maintain the market leadership in the
existing business scenario in the improvement of company’s
image & customer satisfaction. During the course of study
we visited & analyzed round 40 unorganized retail stores
and 30 organized retail stores of Vodafone & Other telecom
for the comparative study and customer satisfaction , which
are most preferred among the retailers.Their motive was to
study the working of the distributors in Jaipur market. They
have mentioned the problems and the loop holes in the
Vodafone service system and the promotional tools, which
they have found during the course of the study and
recommended various corrective measures for it. Their study
also comprises the comparative analysis between Vodafone
and All Other telecom with the help of hypothesis testing.
They also studied the behaviour of consumers about their
preferences for Sim ,recharge vouchers, Vodafone plan &
service , all attractive margin & scheme, and their overall
behaviour with the help of questionnaire.
Table of Content

Acknowledgement

Preface

Executive Summary

1. Introduction
(a) Introduction of the company

(b) Company profile

(c) Product profile

2. Objective of study

3. Research Methodology

4. Customer satisfaction survey

5. Data Analysis

7. Conclusion /- Limitation

6. Recommendation /- Suggestion
8. Questionnaires

9. Bibliography
COMPANY
PROFILE

1. INTRODUCTION
2. COMPANY PROFILE
3. PRODUCT PROFILE

About Vodafone
We will be the communications leader in an increasingly
connectedworld Vodafone Group Plc is the world's leading mobile
telecommunications company, with a significant presence in
Europe, the Middle East, Africa, Asia Pacific and the United States
through the Company's subsidiary undertakings, joint ventures,
associated undertakings and investments. The Group's mobile
subsidiaries operate under the brand name 'Vodafone'. In the
United States the Group's associated undertaking operates as
Verizon Wireless. During the last two financial years, the Group
has also entered into arrangements with network operators in
countries where the Group does not hold an equity stake. Under the
terms of these Partner Network Agreements, the Group and its
partner networks co-operate in the development and marketing of
global services under dual brand logos. At 30 June 2008, based on
the registered customers of mobile telecommunications Ventures
in which it had ownership interests at that date, the Group had
269million customers, excluding paging customers, calculated on a
proportionate basis in accordance with the Company's percentage
interest in these ventures. aThe Company's ordinary shares are
listed on the London Stock Exchange and the Company's
American Depositary Shares ('ADSs') are listed on the New York
Stock Exchange. The Company had a total market capitalisation of
approximatel y £79 billion at 30 June 2008. Vodafone Group Plc
is a public limited company incorporated in England under
registered number 1833679. Its registered office is Vodafone
House, TheConnection, Newbury, Berkshire, RG14 2FN,
England.

HISTORY
 History

In 1980, Sir Ernest Harrison OBE, chairman of Racal Electronics

plc's, the UK's largest maker of military radio technology, agreed a
deal with Lord Weinstock of General Electric Company plc to
allow Racal to access some of GEC's tactical battlefield radio
technology. Briefing the head of Racal's military radio division
Gerry Whent to drive the company into commercial mobile radio,
Whent visited GE's factory in Virginia, USA in 1980.

In 1982, Racal's newly formed subsidiary Racal Strategic Radio

Ltd under CEO Whent, won one of two UK cellular telephone
network licences; the other going to British Telecom The network,
known as Racal Vodafone was 80% owned by Racal, Millicom
with 15% and Hambros Technology Trust 5% respectively.
Vodafone was launched on 1 January 1985. Racal Strategic Radio
was renamed Racal Telecommunications Group Limited in 1985.
On 29 December 1986, Racal Electronics bought out the minority
shareholders of Vodafone for GB£110 million.

Under stock market pressure to realise full value for shareholders

(the mobile unit was being valued at the same amount as the whole
Racal group), in September 1988, the company was again renamed
Racal Telecom, and on 26 October 1988, Racal Electronics floated
20% of the company. The flotation valued Racal Telecom at
GB£1.7 billion. On 16 September 1991, Racal Telecom was
demerged from Racal Electronics as Vodafone Group.

In July 1996, Vodafone acquired the two thirds of Talkland it did

not already own for £30.6 million. On 19 November 1996, in a
defensive move, Vodafone purchased Peoples Phone for £77
million, a 181 store chain whose customers were overwhelmingly
using Vodafone's network. In a similar move the company
acquired the 80% of Astec Communications that it did not own, a
service provider with 21 stores.
In 1997, Vodafone introduced its Speechmark logo, as it is a
quotation mark in a circle; the O's in the Vodafone logotype are
opening and closing quotation marks, suggesting conversation.

On 29 June 1999, Vodafone completed its purchase of AirTouch

Communications, Inc. and changed its name to Vodafone
Airtouch plc. Trading of the new company commenced on 30
June 1999. To approve the merger, Vodafone sold its 17.2% stake
in E-Plus Mobilfunk. The acquisition gave Vodafone a 35% share
of Mannesmann, owner of the largest German mobile network.

On 21 September 1999, Vodafone agreed to merge its U.S.

wireless assets with those of Bell Atlantic Corp to form Verizon
Wireless. The merger was completed on 4 April 2000.

In November 1999, Vodafone made an unsolicited bid for

Mannesmann, which was rejected. Vodafone's interest in
Mannesmann had been increased by the latter purchase of Orange,
the UK mobile operator. Chris Gent would later say Mannesmann's
move into the UK broke a "gentleman's agreement" not to compete
in each other's home territory. The hostile takeover provoked
strong protest in Germany, and a "titanic struggle" which saw
Mannesmann resist Vodafone's efforts. However, on 3 February
2000, the Mannesmann board agreed to an increased offer of
£112bn, then the largest corporate merger ever. The EU approved
the merger in April 2000. The conglomerate was subsequently
broken up and all manufacturing related operations sold off.

On 28 July 2000, the Company reverted to its former name,

Vodafone Group plc. In April 2001, the first 3G voice call was
made on Vodafone United Kingdom's 3G network.
Vodafone in Iaşi, Romania

A map showing Vodafone Global Enterprise' footprint.

Vodafone Operating Countries
Vodafone's partners and affiliates

In 2001, the Company acquired Eircell, the largest wireless

communications company in the Republic of Ireland, from eircom.
Eircell was subsequently rebranded as Vodafone Ireland. Vodafone
then went on to acquire Japan's third-largest mobile operator J-
Phone, which had introduced camera phones first in Japan.

On 17 December 2001, Vodafone introduced the concept of

"Partner Networks", by signing TDC Mobil of Denmark. The new
concept involved the introduction of Vodafone international
services to the local market, without the need of investment by
Vodafone. The concept would be used to extend the Vodafone
brand and services into markets where it does not have stakes in
local operators. Vodafone services would be marketed under the
dual-brand scheme, where the Vodafone brand is added at the end
of the local brand. (i.e., TDC Mobil-Vodafone etc.)

Networks

Europe
Networks in Europe
Majority- Minority-
No Ownership
owned owned
Albania France Austria Belgium
Channel
Czech Republic Poland Bulgaria
Islands
Germany Croatia Cyprus
Greece Denmark Estonia
Hungary Finland Faroe Islands
Ireland Iceland Latvia
Italy Lithuania Luxembourg
Rep. of
Malta Norway
Macedonia
Netherlands Russia Serbia
Slovenia Sweden
Portugal Switzerland Ukraine
Romania
Spain
Turkey
UK

In February 2002, Finland was added into the mobile community,

as Radiolinja is signed as a Partner Network. Radiolinja later
changed its named to Elisa. Later that year, the Company
rebranded Japan's J-sky mobile internet service as Vodafone live!,
and on 3 December 2002, the Vodafone brand was introduced in
the Estonian market with signing of a Partner Network Agreement
with Radiolinja (Eesti). Radiolinja (Eesti) later changed its name to
Elisa.

On 7 January 2003, the Company signed a group-wide Partner

agreement with mobilkom Austria. As a result, Austria, Croatia,
and Slovenia were added to the community. In April 2003, Og
Vodafone was introduced in the Icelandic market, and in May
2003, Omnitel (Omnitel Pronto-Italia) was rebranded Vodafone
Italy. On 21 July 2003, Lithuania was added to the community,
with the signing of a Partner Network agreement with Bitė.

In February 2004, Vodafone signed a Partner Network Agreement

with Luxembourg's LuxGSM, and a Partner Network Agreement
with Cyta of Cyprus. Cyta agreed to rename its mobile phone
operations to Cytamobile-Vodafone. In April 2004, the Company
purchased Singlepoint airtime provider from John Caudwell
(Caudwell Group), and approx 1.5 million customers onto its base
for £405million, adding sites in Stoke on Trent (England), to
existing sites in Newbury (HQ), Birmingham, Warrington and
Banbury. In November 2004, Vodafone introduced 3G services
into Europe.

In June 2005, the Company increased its participation in

Romania's Connex to 99%, and also bought the Czech mobile
operator Oskar. On 1 July 2005, Oskar of the Czech Republic was
rebranded as Oskar-Vodafone. Later that year, on 17 October
2005, Vodafone Portugal launched a revised logo, using new text
designed by Dalton Maag, and a 3D version of the Speechmark
logo, but still retaining a red background and white writing (or vice
versa). Also, various operating companies started to drop the use of
the SIM card pattern in the company logo. (The rebranding of
Oskar-Vodafone and Connex-Vodafone also does not use the SIM
card pattern.) A custom typeface by Dalton Maag (based on their
font family InterFace) formed part of the new identity.

On 28 October 2005, Connex in Romania was rebranded as

Connex-Vodafone, and on 31 October 2005, the Company reached
an agreement to sell Vodafone Sweden to Telenor for
approximately €1 billion. After the sale, Vodafone Sweden became
a Partner Network. In December 2005, Vodafone won an auction
to buy Turkey's second-largest mobile phone company, Telsim, for
US$4.5 billion.[26] In December 2005, Vodafone Spain became the
second member of the Group to adopt the revised logo: it was
phased in over the following six months in other countries.

In 2006, the Company rebranded its Stoke-on-Trent site as Stoke

Premier Centre, a centre of expertise for the company dealing with
Customer Care for its higher value customers, technical support,
sales and credit control. All cancellations and upgrades started to
be dealt with by this call centre. On 5 January 2006, Vodafone
announced the completion of the sale of Vodafone Sweden to
Telenor. On February 2006, the Company closed its Birmingham
Call Centre. On 1 February 2006, Oskar Vodafone became
Vodafone Czech Republic, adopting the revised logo, and on 22
February 2006, the Company announced that it was extending its
footprint to Bulgaria with the signing of Partner Network
Agreement with Mobiltel, which is part of mobilkom Austria
group.

Vodafone HQ in Ireland at Central Park, Leopardstown Rd.

On 12 March 2006, former chief, Sir Christopher Gent, who was

appointed the honorary post Chairman for Life in 2003, quit
following rumours of boardroom rifts.[citation needed] In April 2006, the
Company announced that it had signed an extension to its Partner
Network Agreement with BITE Group, enabling its Latvian
subsidiary "BITE Latvija" to become the latest member of
Vodafone's global partner community. Also in April 2006,
Vodafone Sweden changed its name to Telenor Sverige AB, and
Connex-Vodafone became Vodafone Romania, also adopting the
new logo. On 30 May 2006, Vodafone announced the then biggest
loss in British corporate history (£14.9 billion), and plans to cut
400 jobs; it reported one-off costs of £23.5 billion due to the
revaluation of its Mannesmann subsidiary. On 24 July 2006, the
respected head of Vodafone Europe, Bill Morrow, quit
unexpectedly,[27] and on 25 August 2006, the Company announced
the sale of its 25% stake in Belgium's Proximus for €2 billion.
After the deal, Proximus was still part of the community as a
Partner Network. On 5 October 2006, Vodafone announced the
first single brand partnership with Og Vodafone which would
operate under the name Vodafone Iceland, and on 19 December
2006, the Company announced the sale of its 25% stake in
Switzerland's Swisscom for CHF4.25 billion (£1.8 billion)., After
the deal, Swisscom would still be part of the community as a
Partner Network. Finally in December 2006, the Company
completed the acquisition of Aspective, an enterprise applications
systems integrator in the UK, signalling Vodafone's intent to grow
a significant presence and revenues in the information and
communication technologies (ICT) marketplace.

Early in January 2007, Telsim in Turkey adopted Vodafone dual

branding as Telsim Vodafone, and on 1 April 2007, Telsim
Vodafone Turkey dropped its original brand and became Vodafone
Turkey. In addition, Vodafone Turkey also gives service in
Northern Cyprus. On 1 May 2007, Vodafone added Jersey and
Guernsey to the community, as Airtel was signed as Partner
Network in both crown dependencies. In June 2007, the Vodafone
live! mobile internet portal in the UK was relaunched. Front page
was now charged for, and previously "bundled" data allowance
was removed from existing contract terms.[28] All users were given
access to the "full" web rather than a 'Walled Garden', and
Vodafone became the first mobile network to focus an entire media
campaign on its newly launched mobile internet portal in the UK.
[29]
On 1 August 2007, Vodafone Portugal launched Vodafone
Messenger, a service with Windows Live Messenger and Yahoo!
Messenger.

Vodafone Lion of Munich's Löwenparade

At the end of 2007, Vodafone Germany was ranked 6th in Europe

by subscriber numbers, whilst its Italian operation was listed as
10th. Vodafone UK was ranked 13th, whilst Spain was listed in
16th place.[30]

On 17 April 2008, Vodafone extended its footprint to Serbia as Vip

mobile was added to the community as a Partner Network, and on
20 May 2008, the Company added VIP Operator as a Partner
Network, thereby extending the global footprint to the Republic of
Macedonia. In May 2008, Kall of the Faroe Islands rebranded as
Vodafone Faroe Islands.

On 30 October 2008, the company announced a strategic, non-

equity partnership with Mobile TeleSystems (MTS) group of
Russia. The agreement adds Russia, Armenia, Turkmenistan,
Ukraine, and Uzbekistan to the group footprint.[31]

On 20 March 2009, it was announced that the group's Luxembourg

partner has been changed to Tango: the agreement with LuxGSM
was not renewed in favour of Tango, the Luxembourg unit of
another partner network, Belgacom of Belgium.[32]

On December 2009, Vodafone Spain created a fake entry on

Wikipedia to promote a mobile phone plan called "Feliz Borabó".
[33]

[edit] Asia-Pacific

Networks in Asia-Pacific
Majority-owned Minority-owned No Ownership
Australia China mainland Afghanistan Armenia
India Fiji Azerbaijan Hong Kong
New Zealand Japan Malaysia
Samoa Singapore
Sri Lanka Taiwan
Thailand Turkmenistan
Uzbekistan

In July 1993, BellSouth New Zealand's network went live, and

October 1993 Vodafone Australia's network also went live. This
was followed in July 1994 by Vodafone Fiji's network going live.
The Vodafone building on Fanshawe Street, corner Halsey street,
looking northeast, Auckland City, New Zealand.

In November 1998, Vodafone purchased BellSouth New Zealand,

which later became Vodafone New Zealand. In 1999, J-Phone
launched the J-sky mobile internet service in response to
DoCoMo's i-Mode service. In December 2002 J-Phone's 3G
network went live.

On 1 October 2003, J-Phone became 'Vodafone', and J-Phone's

mobile internet service J-Sky became Vodafone Live!. On 3
November 2003, Singapore became a part of the community as M1
was signed as partner network.

In December 2004, Vodafone Australia agreed to deploy high-

speed MPLS backbone network built by Lucent Worldwide
Services using Juniper hardware.[34]

Then in April 2005, SmarTone changed the name of its brand to

'SmarTone-Vodafone', after both companies signed a Partner
Network Agreement. In August 2005, Vodafone launched 3G
technology in New Zealand, and in October 2005, it began
launching 3G technology in Australia. On 28 October 2005, the
Company announced the acquisition of a 10 per cent stake in
India's Bharti Televentures, which operates the largest mobile
phone network in India under the brand name AirTel. On 22
December 2005, the Company announced the completion of the
acquisition of the 10% stake in Bharti Televentures of India.

In January 2006, Indonesia, Malaysia, and Sri Lanka were added to

the Vodafone footprint as Vodafone Group signed a partner
network agreement with Telekom Malaysia. On 17 March 2006,
Vodafone announced an agreement to sell all its interest in
Vodafone Japan to SoftBank for £8.9 billion, of which £6.8 billion
will be received in cash on closing of deal. Vodafone Japan later
changed its name to SoftBank Mobile. On 9 October 2006,
Vodafone New Zealand bought New Zealand's 3rd largest internet
service provider, iHug, and on 1 November 2006, Vodafone
Australia signed the Australian Football League (AFL)'s biggest
individual club sponsorship deal with the Brisbane Lions for
seasons 2007, 2008 and 2009.

On 6 February 2007, along with the partnership with Digicel

Caribbean (see below), Samoa was added as a Partner Market.
Then on 11 February 2007, the Company agreed to acquire a
controlling interest of 67% in Hutchison Essar Limited for
US$11.1 billion. At the same time, it agreed to sell back 5.6% of
its AirTel stake back to the Mittals. Vodafone would retain a 4.4%
stake in AirTel. On 21 September 2007, Hutch was rebranded to
Vodafone in India.

On 6 February 2007, Vodafone Group signed a three-year

partnership agreement with Digicel Group. The agreement, which
includes Digicel's sister operation in Samoa, will result to the
offering of new roaming capabilities. The two groups will also
become preferred roaming partners of each other. Along with
Digicel's markets, the Vodafone brand is now present in 81
countries, regions, and territories. What is interesting to note, is
that as well as being partners, Digicel and Vodafone are also rival
operators in Fiji, where Digicel Fiji recently[when?] launched, and
Vodafone owns a minority (49%) stake in Vodafone Fiji.

On 10 February 2008, Vodafone announced the launching of M-

Paisa mobile money transfer service on Roshan's (Afghanistan's
largest GSM operator) network: Afghanistan was added to the
Vodafone footprint.

On 5 September 2008, Vodafone purchased Australia's largest

bricks and mortar mobile phone retailer Crazy John's adding 115
retail stores to its local operations.[35]

On 9 February 2009, Vodafone announced a merger with

3/Hutchison via a joint venture company VHA Pty Ltd, which
would offer products under the Vodafone brand. dtac in Thailand
is signed as a partner network of the Group on 25 March 2009.

On 19 June 2009, Vodafone-Hutchison Australia (VHA)

announced the end of its outsourcing of retail operations. VHA
committed to buying back and managing its entire retail operation,
including 208 Vodafone-branded retail outlets Australia-wide. This
project was slated to be completed by 1 September 2009.

On 31 August 2009, Vodafone enabled an extended 900mhz 3G

UMTS network which functions outside their 2100mhz 3G
network, boosting Vodafone's 3G population coverage from
around 8% to around 94% on dual-band 900/2100mhz 3G UMTS
devices.

Nar Mobile in Azerbaijan was signed as a Partner Network on 22

July 2009, while Chunghwa Telecom of Taiwan was signed on 12
November 2009.

[edit] Africa and the Middle East

Networks in the Middle East and Africa

Minority-
Majority-owned No Ownership
owned
DR Congo1 Egypt Kenya Kuwait
1
Ghana Lesotho Bahrain
1 2
Mozambique Qatar Libya
1 1
Tanzania South Africa UAE
1
Majority stakes held through majority-owned Vodacom Group
2
Effective ownership is not majority, but full control exercised by
the group.
Egypt

In November 1998, Vodafone Egypt network went live under the

name ClickGSM.
On 8 November 2006, the Company announced a deal with
Telecom Egypt, resulting in further co-operation in the Egyptian
market, and increasing its stake in Vodafone Egypt. After the deal,
Vodafone Egypt was 55% owned by the group, while the
remaining 45% was owned by Telecom Egypt.

On 28 January 2011, Vodafone complied with Egyptian

government instructions to suspend Internet service "in selected
areas" during a period of anti-Mubarak protests. The company
issued a statement that "Under Egyptian legislation, the authorities
have the right to issue such an order and we are obliged to comply
with it."[36][37]

Vodafone also received public and media criticism for allowing the
authorities to send mass pro-government messages via SMS over
their network during the protests. One such message requested that
"honest and loyal men" should "confront the traitors and
criminals". Vodafone later issued a statement asserting that they
had no choice but to allow the messages to be broadcast, and that
they had complained to the Egyptian authorities about the practice.
[38]

Kuwait

On 18 September 2002, Vodafone signed a Partner Network

Agreement with MTC group of Kuwait. The agreement involved
the rebranding of MTC to MTC-Vodafone. On 29 December 2003,
Vodafone signed another Partner Network Agreement with
Kuwait's MTC group. The second agreement involved co-
operation in Bahrain and the branding of the network as MTC-
Vodafone.

South Africa (Vodacom)

On 3 November 2004, the Company announced that its South

African affiliate Vodacom had agreed to introduce Vodafone's
international services, such as Vodafone live! and partner
agreements, to its local market.

In November 2005, Vodafone announced that it was in exclusive

talks to buy a 15% stake of VenFin in Vodacom Group, reaching
agreement the following day. Vodafone and Telkom then had a
50% stake each in Vodacom. Vodafone now owns 65% of
Vodacom after purchasing a 15% stake from Telkom.[39]

On 9 October 2008, the company offered to acquire an additional

15 per cent stake in Vodacom group from Telkom. The finalised
details of the agreement were announced on 6 November 2008.
The agreement called for Telkom to sell 15 per cent of its 50 per
cent stake in Vodacom to the group, and demerge the other 35 per
cent to its shareholder. Meanwhile, Vodafone has agreed to make
Vodacom its exclusive sub-Saharan Africa investment vehicle, as
well as continuing to maintain the visibility of the Vodacom brand.
The transaction is closed in May/June 2009.

On 18 May 2009, Vodacom entered the JSE Limited stock

exchange in South Africa after Vodafone increased its stake by
15% to 65% to take a majority holding, despite disputes by local
trade unions.

Ghana

In December 2007, a Vodafone Group-led consortium was

awarded the second mobile phone licence in Qatar, and on 3 July
2008, Vodafone agreed to acquire a 70% stake in Ghana Telecom
for $900 million. The acquisition was consummated on 17 August
2008. The same group-led consortium won the second fixed-line
licence in Qatar on 15 September 2008.

On 15 April 2009, Ghana Telecom, along with its mobile

subsidiary onetouch, was rebranded as Vodafone Ghana.

U.A.E.
On 28 January 2009, the group announced a partner network
agreement with Du, the second-largest operator of the United Arab
Emirates. The agreement involved co-operation on international
clients, handset procurement, mobile broadband etc.

Libya

On 24 February 2010, the group signed a partner network

agreement with the second-largest operator in Libya, al Madar.

[edit] The Americas

Networks in the Americas

Minority-
No Ownership
owned
Antigua &
USA1 Anguilla2 Aruba2 Barbados2
Barbuda2
Cayman
Bermuda2 Bonaire2 Canada3
Islands2
French West
Chile4 Curaçao2 Dominica2
Indies2
Grenada2 Guyana2 Haiti2 Honduras2
St. Kitts &
Jamaica2 Panama2 2 St. Lucia2
Nevis
St. Vincent & Trinidad & Turk &
the Grenadines2 Tobago2 Caicos2
1
– Verizon Wireless
2
– Digicel (Partner)
3
– America Movil (Partner in some countries)
4
– Entel PCS (Partner)

For more information, see Verizon Wireless.

In the United States, Vodafone owns 45% of Verizon Wireless, the

country's largest mobile carrier after their merger with Alltel. The
percentage of the customer base, and revenues of Verizon Wireless
that Vodafone consolidates is slightly lower, since some Verizon
Wireless subsidiaries have minority investors. (Hence the exact
percentages that Vodafone and Verizon report vary from period to
period: in June 2006 Vodafone reported that Verizon Wireless
owned 98.6% of its customers at that date.) Before this joint
venture was formed, Vodafone merged with AirTouch
Communications of the U.S. in June 1999, and changed its name to
Vodafone Airtouch plc. In September 1999, Vodafone Airtouch
announced a $70-billion joint venture with Bell Atlantic Corp.
Verizon Wireless was composed of Bell Atlantic's and Vodafone
AirTouch's U.S. wireless assets, and began operations on 4 April
2000. However, Verizon Communications - the company formed
when Bell Atlantic and GTE merged on 30 June 2000 - owns a
majority of Verizon Wireless, and Vodafone's branding is not used,
nor is the CDMA network compatible with GSM phones. This
relationship has been quite profitable for Vodafone, but there have
historically been three problems with it. The first is the above-
mentioned incompatibility with the GSM 900/1800 MHz standard
used by Vodafone's other networks, and the consequent difficulty
of offering roaming between Vodafone's U.S. and other networks.
The other two stem from the fact that Vodafone does not have
management control over Verizon Wireless. Vodafone is thus
unable to use the Vodafone brand for its U.S. operations, and
(perhaps more importantly) has no control of dividend policy at
Verizon Wireless, and is therefore entirely at the mercy of Verizon
management with respect to cash flow from Verizon Wireless.

Perhaps as a consequence of these reasons, Vodafone made a bid

for the entirety of AT&T Wireless when that company was for sale
in 2004. Had this bid been successful, Vodafone would
presumably have sold its stake in Verizon Wireless, and then
rebranded the resultant business as Vodafone. However, Cingular
Wireless, at the time a joint venture of SBC Communications and
BellSouth (both now part of AT&T), ultimately outbid Vodafone
and took control of AT&T Wireless (the combined wireless carrier
is now AT&T Mobility), and Vodafone's relationship with Verizon
has continued.

Early in 2006, Verizon re-iterated their desire to buy out the

remaining 45% of stock of Verizon Wireless from Vodafone
Group. Vodafone has also repeatedly indicated that it would be
willing to buy out Verizon's stake.

Verizon has announced that its 4G data network will be LTE,

which is considered part of the GSM path and not the CDMA2000
path Verizon has been using; it has been suggested[who?] this is to
appease Vodafone, which uses GSM on its own networks.

On 11 May 2008, Vodafone sealed a trade agreement with the

Chilean Entel PCS Chile, in which Entel PCS has access to the
equipment and international services of Vodafone, and Vodafone
will be one of the trademarks of Entel for the wireless business.
This step will give the Vodafone brand access to a market of over
15 million people, currently divided among three companies:
Telefonica Movistar, Claro, and Entel PCS.

History

Newbury: New Vodafone Headquarters. This HQ is situated in the

north western section of the grid square and the picture was taken
from the west side of the building. Most of this square is
residential with some farmland and some commercial activity.

In 1980, Sir Ernest Harrison OBE, chairman of Racal Electronics

plc's, the UK's largest maker of military radio technology, agreed a
deal with Lord Weinstock of General Electric Company plc to
allow Racal to access some of GEC's tactical battlefield radio
technology. Briefing the head of Racal's military radio division
Gerry Whent to drive the company into commercial mobile radio,
Whent visited GE's factory in Virginia, USA in 1980.[11]

In 1982, Racal's newly formed subsidiary Racal Strategic Radio

Ltd under CEO Whent, won one of two UK cellular telephone
network licences; the other going to British Telecom[12][13] The
network, known as Racal Vodafone was 80% owned by Racal,
Millicom with 15% and Hambros Technology Trust 5%
respectively. Vodafone was launched on 1 January 1985.[14] Racal
Strategic Radio was renamed Racal Telecommunications Group
Limited in 1985.[13] On 29 December 1986, Racal Electronics
bought out the minority shareholders of Vodafone for GB£110
million.[15]

Under stock market pressure to realise full value for shareholders

(the mobile unit was being valued at the same amount as the whole
Racal group), in September 1988, the company was again renamed
Racal Telecom, and on 26 October 1988, Racal Electronics floated
20% of the company. The flotation valued Racal Telecom at
GB£1.7 billion.[16] On 16 September 1991, Racal Telecom was
demerged from Racal Electronics as Vodafone Group.[17]

In July 1996, Vodafone acquired the two thirds of Talkland it did

not already own for £30.6 million.[18] On 19 November 1996, in a
defensive move, Vodafone purchased Peoples Phone for £77
million, a 181 store chain whose customers were overwhelmingly
using Vodafone's network.[19] In a similar move the company
acquired the 80% of Astec Communications that it did not own, a
service provider with 21 stores.[20]

In 1997, Vodafone introduced its Speechmark logo, as it is a

quotation mark in a circle; the O's in the Vodafone logotype are
opening and closing quotation marks, suggesting conversation.
On 29 June 1999, Vodafone completed its purchase of AirTouch
Communications, Inc. and changed its name to Vodafone
Airtouch plc. Trading of the new company commenced on 30
June 1999.[21] To approve the merger, Vodafone sold its 17.2%
stake in E-Plus Mobilfunk.[22] The acquisition gave Vodafone a
35% share of Mannesmann, owner of the largest German mobile
network.

On 21 September 1999, Vodafone agreed to merge its U.S.

wireless assets with those of Bell Atlantic Corp to form Verizon
Wireless.[23] The merger was completed on 4 April 2000.

In November 1999, Vodafone made an unsolicited bid for

Mannesmann, which was rejected. Vodafone's interest in
Mannesmann had been increased by the latter purchase of Orange,
the UK mobile operator.[24] Chris Gent would later say
Mannesmann's move into the UK broke a "gentleman's agreement"
not to compete in each other's home territory.[25] The hostile
takeover provoked strong protest in Germany, and a "titanic
struggle" which saw Mannesmann resist Vodafone's efforts.
However, on 3 February 2000, the Mannesmann board agreed to
an increased offer of £112bn, then the largest corporate merger
ever.[25] The EU approved the merger in April 2000. The
conglomerate was subsequently broken up and all manufacturing
related operations sold off.

On 28 July 2000, the Company reverted to its former name,

Vodafone Group plc. In April 2001, the first 3G voice call was
made on Vodafone United Kingdom's 3G network.
Vodafone in Iaşi, Romania

A map showing Vodafone Global Enterprise' footprint.

Vodafone Operating Countries
Vodafone's partners and affiliates

In 2001, the Company acquired Eircell, the largest wireless

communications company in the Republic of Ireland, from eircom.
Eircell was subsequently rebranded as Vodafone Ireland. Vodafone
then went on to acquire Japan's third-largest mobile operator J-
Phone, which had introduced camera phones first in Japan.

On 17 December 2001, Vodafone introduced the concept of

"Partner Networks", by signing TDC Mobil of Denmark. The new
concept involved the introduction of Vodafone international
services to the local market, without the need of investment by
Vodafone. The concept would be used to extend the Vodafone
brand and services into markets where it does not have stakes in
local operators. Vodafone services would be marketed under the
dual-brand scheme, where the Vodafone brand is added at the end
of the local brand. (i.e., TDC Mobil-Vodafone etc.)

[edit] Networks

[edit] Europe

Networks in Europe
Majority- Minority-
No Ownership
owned owned
Albania France Austria Belgium
Channel
Czech Republic Poland Bulgaria
Islands
Germany Croatia Cyprus
Greece Denmark Estonia
Hungary Finland Faroe Islands
Ireland Iceland Latvia
Italy Lithuania Luxembourg
Rep. of
Malta Norway
Macedonia
Netherlands Russia Serbia
Slovenia Sweden
Portugal Switzerland Ukraine
Romania
Spain
Turkey
UK

In February 2002, Finland was added into the mobile community,

as Radiolinja is signed as a Partner Network. Radiolinja later
changed its named to Elisa. Later that year, the Company
rebranded Japan's J-sky mobile internet service as Vodafone live!,
and on 3 December 2002, the Vodafone brand was introduced in
the Estonian market with signing of a Partner Network Agreement
with Radiolinja (Eesti). Radiolinja (Eesti) later changed its name to
Elisa.

On 7 January 2003, the Company signed a group-wide Partner

agreement with mobilkom Austria. As a result, Austria, Croatia,
and Slovenia were added to the community. In April 2003, Og
Vodafone was introduced in the Icelandic market, and in May
2003, Omnitel (Omnitel Pronto-Italia) was rebranded Vodafone
Italy. On 21 July 2003, Lithuania was added to the community,
with the signing of a Partner Network agreement with Bitė.

In February 2004, Vodafone signed a Partner Network Agreement

with Luxembourg's LuxGSM, and a Partner Network Agreement
with Cyta of Cyprus. Cyta agreed to rename its mobile phone
operations to Cytamobile-Vodafone. In April 2004, the Company
purchased Singlepoint airtime provider from John Caudwell
(Caudwell Group), and approx 1.5 million customers onto its base
for £405million, adding sites in Stoke on Trent (England), to
existing sites in Newbury (HQ), Birmingham, Warrington and
Banbury. In November 2004, Vodafone introduced 3G services
into Europe.

In June 2005, the Company increased its participation in

Romania's Connex to 99%, and also bought the Czech mobile
operator Oskar. On 1 July 2005, Oskar of the Czech Republic was
rebranded as Oskar-Vodafone. Later that year, on 17 October
2005, Vodafone Portugal launched a revised logo, using new text
designed by Dalton Maag, and a 3D version of the Speechmark
logo, but still retaining a red background and white writing (or vice
versa). Also, various operating companies started to drop the use of
the SIM card pattern in the company logo. (The rebranding of
Oskar-Vodafone and Connex-Vodafone also does not use the SIM
card pattern.) A custom typeface by Dalton Maag (based on their
font family InterFace) formed part of the new identity.

On 28 October 2005, Connex in Romania was rebranded as

Connex-Vodafone, and on 31 October 2005, the Company reached
an agreement to sell Vodafone Sweden to Telenor for
approximately €1 billion. After the sale, Vodafone Sweden became
a Partner Network. In December 2005, Vodafone won an auction
to buy Turkey's second-largest mobile phone company, Telsim, for
US$4.5 billion.[26] In December 2005, Vodafone Spain became the
second member of the Group to adopt the revised logo: it was
phased in over the following six months in other countries.

In 2006, the Company rebranded its Stoke-on-Trent site as Stoke

Premier Centre, a centre of expertise for the company dealing with
Customer Care for its higher value customers, technical support,
sales and credit control. All cancellations and upgrades started to
be dealt with by this call centre. On 5 January 2006, Vodafone
announced the completion of the sale of Vodafone Sweden to
Telenor. On February 2006, the Company closed its Birmingham
Call Centre. On 1 February 2006, Oskar Vodafone became
Vodafone Czech Republic, adopting the revised logo, and on 22
February 2006, the Company announced that it was extending its
footprint to Bulgaria with the signing of Partner Network
Agreement with Mobiltel, which is part of mobilkom Austria
group.

Vodafone HQ in Ireland at Central Park, Leopardstown Rd.

On 12 March 2006, former chief, Sir Christopher Gent, who was

appointed the honorary post Chairman for Life in 2003, quit
following rumours of boardroom rifts.[citation needed] In April 2006, the
Company announced that it had signed an extension to its Partner
Network Agreement with BITE Group, enabling its Latvian
subsidiary "BITE Latvija" to become the latest member of
Vodafone's global partner community. Also in April 2006,
Vodafone Sweden changed its name to Telenor Sverige AB, and
Connex-Vodafone became Vodafone Romania, also adopting the
new logo. On 30 May 2006, Vodafone announced the then biggest
loss in British corporate history (£14.9 billion), and plans to cut
400 jobs; it reported one-off costs of £23.5 billion due to the
revaluation of its Mannesmann subsidiary. On 24 July 2006, the
respected head of Vodafone Europe, Bill Morrow, quit
unexpectedly,[27] and on 25 August 2006, the Company announced
the sale of its 25% stake in Belgium's Proximus for €2 billion.
After the deal, Proximus was still part of the community as a
Partner Network. On 5 October 2006, Vodafone announced the
first single brand partnership with Og Vodafone which would
operate under the name Vodafone Iceland, and on 19 December
2006, the Company announced the sale of its 25% stake in
Switzerland's Swisscom for CHF4.25 billion (£1.8 billion)., After
the deal, Swisscom would still be part of the community as a
Partner Network. Finally in December 2006, the Company
completed the acquisition of Aspective, an enterprise applications
systems integrator in the UK, signalling Vodafone's intent to grow
a significant presence and revenues in the information and
communication technologies (ICT) marketplace.

Early in January 2007, Telsim in Turkey adopted Vodafone dual

branding as Telsim Vodafone, and on 1 April 2007, Telsim
Vodafone Turkey dropped its original brand and became Vodafone
Turkey. In addition, Vodafone Turkey also gives service in
Northern Cyprus. On 1 May 2007, Vodafone added Jersey and
Guernsey to the community, as Airtel was signed as Partner
Network in both crown dependencies. In June 2007, the Vodafone
live! mobile internet portal in the UK was relaunched. Front page
was now charged for, and previously "bundled" data allowance
was removed from existing contract terms.[28] All users were given
access to the "full" web rather than a 'Walled Garden', and
Vodafone became the first mobile network to focus an entire media
campaign on its newly launched mobile internet portal in the UK.
[29]
On 1 August 2007, Vodafone Portugal launched Vodafone
Messenger, a service with Windows Live Messenger and Yahoo!
Messenger.

Vodafone Lion of Munich's Löwenparade

At the end of 2007, Vodafone Germany was ranked 6th in Europe

by subscriber numbers, whilst its Italian operation was listed as
10th. Vodafone UK was ranked 13th, whilst Spain was listed in
16th place.[30]

On 17 April 2008, Vodafone extended its footprint to Serbia as Vip

mobile was added to the community as a Partner Network, and on
20 May 2008, the Company added VIP Operator as a Partner
Network, thereby extending the global footprint to the Republic of
Macedonia. In May 2008, Kall of the Faroe Islands rebranded as
Vodafone Faroe Islands.

On 30 October 2008, the company announced a strategic, non-

equity partnership with Mobile TeleSystems (MTS) group of
Russia. The agreement adds Russia, Armenia, Turkmenistan,
Ukraine, and Uzbekistan to the group footprint.[31]

On 20 March 2009, it was announced that the group's Luxembourg

partner has been changed to Tango: the agreement with LuxGSM
was not renewed in favour of Tango, the Luxembourg unit of
another partner network, Belgacom of Belgium.[32]

On December 2009, Vodafone Spain created a fake entry on

Wikipedia to promote a mobile phone plan called "Feliz Borabó".
[33]

[edit] Asia-Pacific

Networks in Asia-Pacific
Majority-owned Minority-owned No Ownership
Australia China mainland Afghanistan Armenia
India Fiji Azerbaijan Hong Kong
New Zealand Japan Malaysia
Samoa Singapore
Sri Lanka Taiwan
Thailand Turkmenistan
Uzbekistan

In July 1993, BellSouth New Zealand's network went live, and

October 1993 Vodafone Australia's network also went live. This
was followed in July 1994 by Vodafone Fiji's network going live.
The Vodafone building on Fanshawe Street, corner Halsey street,
looking northeast, Auckland City, New Zealand.

In November 1998, Vodafone purchased BellSouth New Zealand,

which later became Vodafone New Zealand. In 1999, J-Phone
launched the J-sky mobile internet service in response to
DoCoMo's i-Mode service. In December 2002 J-Phone's 3G
network went live.

On 1 October 2003, J-Phone became 'Vodafone', and J-Phone's

mobile internet service J-Sky became Vodafone Live!. On 3
November 2003, Singapore became a part of the community as M1
was signed as partner network.

In December 2004, Vodafone Australia agreed to deploy high-

speed MPLS backbone network built by Lucent Worldwide
Services using Juniper hardware.[34]

Then in April 2005, SmarTone changed the name of its brand to

'SmarTone-Vodafone', after both companies signed a Partner
Network Agreement. In August 2005, Vodafone launched 3G
technology in New Zealand, and in October 2005, it began
launching 3G technology in Australia. On 28 October 2005, the
Company announced the acquisition of a 10 per cent stake in
India's Bharti Televentures, which operates the largest mobile
phone network in India under the brand name AirTel. On 22
December 2005, the Company announced the completion of the
acquisition of the 10% stake in Bharti Televentures of India.

In January 2006, Indonesia, Malaysia, and Sri Lanka were added to

the Vodafone footprint as Vodafone Group signed a partner
network agreement with Telekom Malaysia. On 17 March 2006,
Vodafone announced an agreement to sell all its interest in
Vodafone Japan to SoftBank for £8.9 billion, of which £6.8 billion
will be received in cash on closing of deal. Vodafone Japan later
changed its name to SoftBank Mobile. On 9 October 2006,
Vodafone New Zealand bought New Zealand's 3rd largest internet
service provider, iHug, and on 1 November 2006, Vodafone
Australia signed the Australian Football League (AFL)'s biggest
individual club sponsorship deal with the Brisbane Lions for
seasons 2007, 2008 and 2009.

On 6 February 2007, along with the partnership with Digicel

Caribbean (see below), Samoa was added as a Partner Market.
Then on 11 February 2007, the Company agreed to acquire a
controlling interest of 67% in Hutchison Essar Limited for
US$11.1 billion. At the same time, it agreed to sell back 5.6% of
its AirTel stake back to the Mittals. Vodafone would retain a 4.4%
stake in AirTel. On 21 September 2007, Hutch was rebranded to
Vodafone in India.

On 6 February 2007, Vodafone Group signed a three-year

partnership agreement with Digicel Group. The agreement, which
includes Digicel's sister operation in Samoa, will result to the
offering of new roaming capabilities. The two groups will also
become preferred roaming partners of each other. Along with
Digicel's markets, the Vodafone brand is now present in 81
countries, regions, and territories. What is interesting to note, is
that as well as being partners, Digicel and Vodafone are also rival
operators in Fiji, where Digicel Fiji recently[when?] launched, and
Vodafone owns a minority (49%) stake in Vodafone Fiji.

On 10 February 2008, Vodafone announced the launching of M-

Paisa mobile money transfer service on Roshan's (Afghanistan's
largest GSM operator) network: Afghanistan was added to the
Vodafone footprint.

On 5 September 2008, Vodafone purchased Australia's largest

bricks and mortar mobile phone retailer Crazy John's adding 115
retail stores to its local operations.[35]

On 9 February 2009, Vodafone announced a merger with

3/Hutchison via a joint venture company VHA Pty Ltd, which
would offer products under the Vodafone brand. dtac in Thailand
is signed as a partner network of the Group on 25 March 2009.

On 19 June 2009, Vodafone-Hutchison Australia (VHA)

announced the end of its outsourcing of retail operations. VHA
committed to buying back and managing its entire retail operation,
including 208 Vodafone-branded retail outlets Australia-wide. This
project was slated to be completed by 1 September 2009.

On 31 August 2009, Vodafone enabled an extended 900mhz 3G

UMTS network which functions outside their 2100mhz 3G
network, boosting Vodafone's 3G population coverage from
around 8% to around 94% on dual-band 900/2100mhz 3G UMTS
devices.

Nar Mobile in Azerbaijan was signed as a Partner Network on 22

July 2009, while Chunghwa Telecom of Taiwan was signed on 12
November 2009.

[edit] Africa and the Middle East

Networks in the Middle East and Africa

Minority-
Majority-owned No Ownership
owned
DR Congo1 Egypt Kenya Kuwait
1
Ghana Lesotho Bahrain
1 2
Mozambique Qatar Libya
1 1
Tanzania South Africa UAE
1
Majority stakes held through majority-owned Vodacom Group
2
Effective ownership is not majority, but full control exercised by
the group.
Egypt

In November 1998, Vodafone Egypt network went live under the

name ClickGSM.
On 8 November 2006, the Company announced a deal with
Telecom Egypt, resulting in further co-operation in the Egyptian
market, and increasing its stake in Vodafone Egypt. After the deal,
Vodafone Egypt was 55% owned by the group, while the
remaining 45% was owned by Telecom Egypt.

On 28 January 2011, Vodafone complied with Egyptian

government instructions to suspend Internet service "in selected
areas" during a period of anti-Mubarak protests. The company
issued a statement that "Under Egyptian legislation, the authorities
have the right to issue such an order and we are obliged to comply
with it."[36][37]

Vodafone also received public and media criticism for allowing the
authorities to send mass pro-government messages via SMS over
their network during the protests. One such message requested that
"honest and loyal men" should "confront the traitors and
criminals". Vodafone later issued a statement asserting that they
had no choice but to allow the messages to be broadcast, and that
they had complained to the Egyptian authorities about the practice.
[38]

Kuwait

On 18 September 2002, Vodafone signed a Partner Network

Agreement with MTC group of Kuwait. The agreement involved
the rebranding of MTC to MTC-Vodafone. On 29 December 2003,
Vodafone signed another Partner Network Agreement with
Kuwait's MTC group. The second agreement involved co-
operation in Bahrain and the branding of the network as MTC-
Vodafone.

South Africa (Vodacom)

On 3 November 2004, the Company announced that its South

African affiliate Vodacom had agreed to introduce Vodafone's
international services, such as Vodafone live! and partner
agreements, to its local market.

In November 2005, Vodafone announced that it was in exclusive

talks to buy a 15% stake of VenFin in Vodacom Group, reaching
agreement the following day. Vodafone and Telkom then had a
50% stake each in Vodacom. Vodafone now owns 65% of
Vodacom after purchasing a 15% stake from Telkom.[39]

On 9 October 2008, the company offered to acquire an additional

15 per cent stake in Vodacom group from Telkom. The finalised
details of the agreement were announced on 6 November 2008.
The agreement called for Telkom to sell 15 per cent of its 50 per
cent stake in Vodacom to the group, and demerge the other 35 per
cent to its shareholder. Meanwhile, Vodafone has agreed to make
Vodacom its exclusive sub-Saharan Africa investment vehicle, as
well as continuing to maintain the visibility of the Vodacom brand.
The transaction is closed in May/June 2009.

On 18 May 2009, Vodacom entered the JSE Limited stock

exchange in South Africa after Vodafone increased its stake by
15% to 65% to take a majority holding, despite disputes by local
trade unions.

Ghana

In December 2007, a Vodafone Group-led consortium was

awarded the second mobile phone licence in Qatar, and on 3 July
2008, Vodafone agreed to acquire a 70% stake in Ghana Telecom
for $900 million. The acquisition was consummated on 17 August
2008. The same group-led consortium won the second fixed-line
licence in Qatar on 15 September 2008.

On 15 April 2009, Ghana Telecom, along with its mobile

subsidiary onetouch, was rebranded as Vodafone Ghana.

U.A.E.
On 28 January 2009, the group announced a partner network
agreement with Du, the second-largest operator of the United Arab
Emirates. The agreement involved co-operation on international
clients, handset procurement, mobile broadband etc.

Libya

On 24 February 2010, the group signed a partner network

agreement with the second-largest operator in Libya, al Madar.

[edit] The Americas

Networks in the Americas

Minority-
No Ownership
owned
Antigua &
USA1 Anguilla2 Aruba2 Barbados2
Barbuda2
Cayman
Bermuda2 Bonaire2 Canada3
Islands2
French West
Chile4 Curaçao2 Dominica2
Indies2
Grenada2 Guyana2 Haiti2 Honduras2
St. Kitts &
Jamaica2 Panama2 2 St. Lucia2
Nevis
St. Vincent & Trinidad & Turk &
the Grenadines2 Tobago2 Caicos2
1
– Verizon Wireless
2
– Digicel (Partner)
3
– America Movil (Partner in some countries)
4
– Entel PCS (Partner)

For more information, see Verizon Wireless.

In the United States, Vodafone owns 45% of Verizon Wireless, the

country's largest mobile carrier after their merger with Alltel. The
percentage of the customer base, and revenues of Verizon Wireless
that Vodafone consolidates is slightly lower, since some Verizon
Wireless subsidiaries have minority investors. (Hence the exact
percentages that Vodafone and Verizon report vary from period to
period: in June 2006 Vodafone reported that Verizon Wireless
owned 98.6% of its customers at that date.) Before this joint
venture was formed, Vodafone merged with AirTouch
Communications of the U.S. in June 1999, and changed its name to
Vodafone Airtouch plc. In September 1999, Vodafone Airtouch
announced a $70-billion joint venture with Bell Atlantic Corp.
Verizon Wireless was composed of Bell Atlantic's and Vodafone
AirTouch's U.S. wireless assets, and began operations on 4 April
2000. However, Verizon Communications - the company formed
when Bell Atlantic and GTE merged on 30 June 2000 - owns a
majority of Verizon Wireless, and Vodafone's branding is not used,
nor is the CDMA network compatible with GSM phones. This
relationship has been quite profitable for Vodafone, but there have
historically been three problems with it. The first is the above-
mentioned incompatibility with the GSM 900/1800 MHz standard
used by Vodafone's other networks, and the consequent difficulty
of offering roaming between Vodafone's U.S. and other networks.
The other two stem from the fact that Vodafone does not have
management control over Verizon Wireless. Vodafone is thus
unable to use the Vodafone brand for its U.S. operations, and
(perhaps more importantly) has no control of dividend policy at
Verizon Wireless, and is therefore entirely at the mercy of Verizon
management with respect to cash flow from Verizon Wireless.

Perhaps as a consequence of these reasons, Vodafone made a bid

for the entirety of AT&T Wireless when that company was for sale
in 2004. Had this bid been successful, Vodafone would
presumably have sold its stake in Verizon Wireless, and then
rebranded the resultant business as Vodafone. However, Cingular
Wireless, at the time a joint venture of SBC Communications and
BellSouth (both now part of AT&T), ultimately outbid Vodafone
and took control of AT&T Wireless (the combined wireless carrier
is now AT&T Mobility), and Vodafone's relationship with Verizon
has continued.

Early in 2006, Verizon re-iterated their desire to buy out the

remaining 45% of stock of Verizon Wireless from Vodafone
Group. Vodafone has also repeatedly indicated that it would be
willing to buy out Verizon's stake.

Verizon has announced that its 4G data network will be LTE,

which is considered part of the GSM path and not the CDMA2000
path Verizon has been using; it has been suggested[who?] this is to
appease Vodafone, which uses GSM on its own networks.

On 11 May 2008, Vodafone sealed a trade agreement with the

Chilean Entel PCS Chile, in which Entel PCS has access to the
equipment and international services of Vodafone, and Vodafone
will be one of the trademarks of Entel for the wireless business.
This step will give the Vodafone brand access to a market of over
15 million people, currently divided among three companies:
Telefonica Movistar, Claro, and Entel PCS.

Board Members

• John Buchanan - Deputy Chairman

• Andy Halford - Chief Financial Officer

• Alan Jebson
 • Nick Land

• Anne Lauvergeon

• Simon Murray

• Luc Vandevelde

• Tony Watson

• Philip Yea

• Sir John Bond

• Andy Halford

• Anthony Watson

★ Chairman :- Sir john Bond

Sir John Bond became Chairman of Vodafone Group Plc on 25

July 2006 having previously served as a Non-Executive Director.
The Deputy Chairman, John Buchanan, is the nominated senior
Independent director and his role includes being available for
approach or representation by directors or significant shareholders
who may feel inhibited from raising issues with the Chairman. He
is also responsible for conducting an annual review of the
performance of the Chairman and, in the event it should be
necessary, convening an annual meeting of the non-executive
directors. The Company considers all it’s present non-executive
directors to befully independent. Read the terms of appointment for
non-executive directors. The executive directors are Vittorio Colao
(Chief Executive) and Andy Halford.

★ Chief Executive :- Vittorio colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on

29 July 2008, having previously served as a Board Director.
★ Chief financial officer :- Andy Halford

Andy Halford became the Chief Financial Officer of the Company

in July 2005. He joined Vodafone in 1999 as Financial Director for
Vodafone Limited, the UK operating company, and in 2001, he
became Financial Director for Vodafone's Northern Europe,
Middle East and Africa Region. In 2002, he was appointed Chief
Financial Officer of Verizon Wireless in the US. Prior to joining
Vodafone he was Group Finance Director at East Midlands
Electricity Plc.

What we do :-
Mobile is always at the heart of what we do,
but now we are moving intointegratedmobile and PC
communication services.We are doing that in two ways –
wirelessly through 3G and HSDPA (High-Speed Download
Packet Access), but also using fixed line broadband services like
DSL(Digital Subscriber Line).Our customers benefit from a
complete Vodafone experience in and out of their homes and
offices.They are notified about email with our We offer a suite of
products that, starting with voice calls.Vodafone Zuhause in
Germany And Vodafone Casa in Italy, provide our customers with
an easy-to-use mobile-se combined with low-cost fixed line
telephony and DSL (Digital Subscriber Line) broadband. We have
extended our reach into the office by delivering richer business
applications and integrated fixed and mobile services, such as
higher speed internet access.With developments in technology we
can provide integrated mobile and PC offerings to give our
customers a consistent experience whether they are at home.

★ Products and Services :-

• Voice
• Data
• Fixed and other services
• Devices

★ Technology :-

• How do mobiles work?

• Mobile evolution
• Network infrastructure
• Privacy Policy
• Terms & Conditions

Data Service

We offer a number of products and services to enhance our

customers’ access to data services, including Vodafone live! for
consumers as well as a suite of products for business users such as
Vodafone Mobile Connect data cards and internet-based and
corporate email solutions. Vodafone live! – Internet on Your
Mobile “Internet on your Mobile” offers easy to use and secure
browsing, including Google search, an unlimited browsing tariff
and access to some of the most popular online services.You can
use your mobile to access and update your social networking
profiles, view and upload YouTube videos, buy and sell items on
eBay, and check locations on Google Maps. You can also chat to
friends easily with Yahoo! and MSN instant messaging using an
easy to use dedicated interface. Using the new Vodafone live!
mobile and PC music player you can search for music, artist pages
and previews from a catalogue of more than 750,000 songs.

Music from some of the world’s greatest artists is available, with

music secured from agreements with major record labels such as
Sony BMG Music Entertainment, EMI, Universal Music, Warner
Music, as well as independent music labels. Mobile TV offers an
average of 20 channels from both local and international
broadcasters. Vodafone has local agreements with broadcasters,
such as the BBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as
well as international broadcasts from HBO, Fox, NBC Universal,
Warner Brothers, UEFA Champions League, Vodafone McLaren
Mercedes and MTV, ensuring diverse and relevant mobile content.
Vodafone Mobile Connect .

► Quick stats

*2.7 million customers Built-in 3G broadband on 44 laptop models

7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect
card with HSPA technology Vodafone Mobile Connect enables
you to access the internet on your laptop or PC via Vodafone
Mobile Connect data cards or Vodafone Mobile Connect USB
modems. Business customers can access services such as email,
corporate applications and company intranets using the service.
Vodafone Mobile Connect card. You can enjoy built-in 3G
broadband from Vodafone across 44 laptop models, including
Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you
need to make an internet connection from your computer using a
mobile network is installed and configured, allowing you to work
on the move. The Vodafone Mobile Connect card with 3G
broadband offers enhanced speeds which can be up to 7.2 Mbps
downlink and up to 2.0 Mbps uplink by utilising HSPA
technology. Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with

exclusive designs. The USB modems are “plug and play”
compatible, allowing for a fast set up and making the device easy
to use. Vodafone Group Plc (hereinafter referred to as "Vodafone"
"us" "we" or "our") is committed to respecting your privacy and to
complying with applicable data protection and privacy laws. You
can visit www.vodafone.com ("Site") without disclosing any
personally identifiable information about yourself. We have
provided this Privacy Policy Statement to help you understand how
we collect, use and protect your information when you visit the
Site. We wish to help you make informed decisions, so please take
a few moments to read the sections below and learn how we may
use your personal information.
For the purposes of this Privacy Policy
Statement "Vodafone Group" means Vodafone Group Plc and any
company or other entity in which Vodafone Group Plc owns
(directly or indirectly) more than 15% of the issued share capital.
You should read this notice in conjunction with the Terms and
Conditions of use for the Site. Personal Information Collection.

We Endeavour to collect and use your personal information only

with your knowledge and consent and typically when you use
services, make customer enquiries, register for information or other
services, or when you respond to communications from us (such as
questionnaires or surveys). The type of personal information we
may collect could include, for example, your name and postal
address, date of birth, gender, telephone and fax numbers, email
address, and lifestyle and other information collected on
registration or through surveys. If you choose to provide us with
personal information it will be used in support of the intended
purposes stated at the time at which it was collected, and subject to
any preferences indicated to you. You acknowledge that by
providing data to us, you consent to the processing of your data in
accordance with this Privacy Policy Statement. Access to your
InformationYou can write to us at any time to obtain details of the
personal information we may hold about you.

*Term & conditions :-

Please read these Terms and Conditions
carefully. These are the general Terms and Conditions governing
your access and use of this website ("Site"). If you do not agree
with them, you should not proceed any further on the Site. By
continuing to use the Site and/or any of the services shown on the
Site, you agree to be bound by these Terms and Conditions.

1. Use of content :-

► The services that we are providing to you via the Site consist of
the Content and the Functionalities available on the Site or
otherwise provided to you as a result of your use of the Site
("Services").
►You acknowledge and agree that you are only permitted to use
the Site and the Services as expressly set out in these Terms and
Conditions or on the Site.
►You agree that the Site and the Services are for your own
personal use only on asingle computer or device.

2. Your Obligations :-

You warrant that you will only use the Site and the Services in
accordance with these Terms and Conditions and in an appropriate
and lawful manner and by way of example and not as a limitation,
that you shall not (and shall not authorise or permit any other party
to) use the Site and/or the Services to advertise or offer to sell any
goods or services for any commercial purpose without Vodafone's
written consent.
 3. Your Information :-

Vodafone's usage of your personal information is governed by the

Vodafone Group's Privacy Policy Statement (link to privacy policy
at the foot of this page), which forms part of these Terms and
Conditions.
4. Proprietary rights :-

All Trade Marks used on the site and/or the Services are the trade
marks of Vodafone or one of the Vodafone Group companies. You
shall only make fair use of the Trade Marks and will not use the
Trade Marks, whether design or word marks: (1) as or as part of
your own trade marks; (2) in a manner which is likely to cause
confusion; (3) to identify products to which they do not relate;
(4) to imply endorsement or otherwise of products or services to
which they do not relate; or (5) in any manner which does or may
cause damage to the reputationof Vodafone or the Trade Marks.

5. Costs :-

Use of the Site is currently free. However, Vodafone reserves the

right to charge for access to part or all of the Site in the future,
subject to giving you clear notice when entering any part to which
charges apply. Some services may be chargeable as indicated on
the Site and in any accompanying terms and conditions.

6. Variation :-

► Vodafone reserves the right to modify the Site and/or the

Services or suspend or terminate the Site and/or the Services or
access to part or all of them at any time.

► Vodafone reserves the right to revise these Terms and

Conditions at any time. Such variations shall become effective two
weeks after being posted on the Site. By continuing to use the Site
you will be deemed to have accepted the varied Terms and
Conditions.

7. Monitoring/recording of communications :-

Monitoring or recording of your calls, emails, text messages or

other communications may take place in accordance with the law,
and in particular for Vodafone's business purposes, such as for
quality control and training, to prevent unauthorised use of
Vodafone's telecommunication systems and to ensure effective
systems operation and in order to prevent or detect crime.

8. Termination :-

► Vodafone may elect to suspend, vary or terminate the Services

and the Site immediately and without prior notice at any time for
repair or maintenance work or in order to upgrade or update the
Site and the Services or for any other reason whatsoever.

► Vodafone may elect to terminate the Services or your access to

the Site forthwith on breach of any of these Terms and Conditions
by you, or if Vodafone ceases to offer the Site and the Services for
any reason whatsoever.

9. Definitions :-

► "Content" :-
 means all data, information, material and content, including but
not limited to text, pictures, photographs, software, video, music,
sound and graphics .

► "Services" :-
has the meaning given to it in Clause 1.1 .

► "Functionalities" :-
means the services offered on or via the Site;

► "Terms and Conditions" :-

means the contract between Vodafone and
you incorporating these terms and conditions .

► "Trade Marks" :-
means the word or mark "Vodafone", however
represented, including stylized representations all associated logos
and symbols and combinations of the foregoing with another word
or mark .

► "Vodafone" :-
means Vodafone Group Plc, whose registered office
is at Vodafone House, The Connection, Newbury, RG14 2FN,
England and may also be referred to as "we" or "us" in these Terms
and Conditions .

► "Vodafone Group" :-
means Vodafone Group Plc and any
company or other entity in which Vodafone Group Plc owns
(directly or indirectly) more than 15% of the issued share capital .
 IPR statement on next generation mobile
Network technologies
Vodafone has a long history of active engagement in standards that
lay the foundation of our industry. As such, we continue to be
conscious of the fact it is necessary to incorporate and encourage
contribution of IPR into standards to ensure continued innovation,
whilst also critical in terms of the viability of standards-based
products. Currently, the members of the 3rd Generation
Partnership Project (3GPP) are standardizing a next generation
mobile radio technology called Long Term Evolution (LTE).In
parallel, NGMN Ltd. is actively consolidating requirements on
candidate next generation mobile technologies. As part of this
effort, Vodafone is closely working with its industry partners
creating awareness and transparency about IPR and the impact of
IPR licensing on future products and services. Vodafone welcomes
the industry transition towards full, open disclosure of IPR royalty
expectations from all industry partners.

In support of this openness Vodafone makes the following

statement :-
Vodafone anticipates next generation mobile technology
to provide data connectivity for a much wider range of devices
than just mobile phones and notebooks. All sorts of consumer
electronic devices, and also IT, domestic appliances, cars,
containers etc. will become connected as part of their key
capabilities.WhileVodafone respects that holders of IPR built into
standards deserve a fair compensation for their R&D efforts, this
reward needs to support the success of the technology in an
increasingly competitive market. This leads us to believe that the
IPR licence structure for any next generation mobile technology
should be based on the component price of the radio module built
in or attached to devices.

* Differences from NYSE corporate

governance practices
► Independence :- The NYSE rules require that a majority of the
Board must be comprised of independent directors and the rules
include detailed tests that US companies must use for determining
independence. The Combined Code requires a company's board of
directors to assess and make a determination as to the
independence of its directors. While the Board does not explicitly
take into consideration the NYSE's detailed tests, it has carried out
an assessment based on the requirements of the Combined Code
and has determined in its judgement that all of the non-executive
directors are independent within those requirements. As at the date
of this Annual Report, the Board comprised the Chairman, four
executive directors and eleven non-executive directors.
Under NYSE rules, US companies are required to have a
nominating and corporate governance committee and a
compensation committee , each composed entirely of -
independent directors with a written charter that addresses the
Committees'purpose and responsibilities.The Company's
Nominations and Governance Committee and Remuneration
Committee have terms of reference and composition that comply
with the Combined Code requirements. The Nominations and
Governance Committee is chaired by the Chairman of the Board,
and its other members are non-executive directors of the Company
and the Chief Executive.The Remuneration Committee is
composed entirely of non-executive directors whom the Board has
determined to be independent. The Company's Audit Committee is
composed entirely of non-executive directors whom the Board has
determined to be independent and who meet the requirements of
Rule 10A-3 of the Securities Exchange Act. The Company
considers that the terms of reference of these committees, which
are available on its website are generally responsive to the relevant
NYSE rules but may not address all aspects of these rules.
Corporate governance guidelines Under NYSE rules, US
companies must adopt and disclose corporate governance
guidelines. Vodafone has posted its statement of compliance with
the Combined Code on its website. The Company also has adopted
a Group Governance Manual which provides the first level of the
framework within which its businesses operate. The manual is a
reference for Chief Executives and their teams and applies to all
directors and employees. The Company considers that its corporate
governance guidelines are generally responsive to, but may not
address all aspects of, the relevant NYSE rules.

*Statement of corporate governance policy

The Board of directors of the Company is committed to high
standards of corporate governance, which it considers are critical
to business integrity and to maintaining investors' trust in the
Company. The Group expects all its directors and employees to act
with honesty, integrity and fairness. The Group will strive to act in
accordance with the laws and customs of the countries in which it
operates; adopt proper standards of business practice and
procedure; operate with integrity; and observe and respect the
culture of every country in which it does business. The Combined
Code The Company's ordinary shares are listed in the United
Kingdom on the London Stock Exchange. As such, the Company
is required to make a disclosure statement concerning its
application of the principles of and compliance with the provisions
of the revised Combined Code on corporate governance ( the -
"Combined Code"). For the year ended 31 March 2006, the Board
confirms that the Company has been in compliance with the
provisions of section 1 of the Combined Code. The disclosures
provided below are nevertheless intended to provide an
explanation of the Company's corporate governance policies and
practices. US listing requirements the Company's ADSs are listed
on the NYSE and the Company is, therefore, subject to the rules of
the NYSE as well as US securities laws and the rules of the SEC.
The NYSE requires US companies listed on the exchange to
comply with the NYSE's corporate governance rules but foreign
private issuers, such as the Company, are exempt from most of
those rules. However, pursuant to NYSE Rule 303A.11, the
Company is required to disclose a summary of any significant
ways in which the corporate governance practices it follows differ
from those required by the NYSE for US companies. A summary
of such differences is set out below. The Company has established
a Disclosure Committee with responsibility for reviewing and
approving controls and procedures over the public disclosure of
financial and related information, and other procedures necessary
to enable the Chief Executive and Chief Financial Officer to
provide their Certifications of the Annual Report on Form 20-F
that is filed with the SEC. Section 404 of the Sarbanes-Oxley Act
of 2002 (US) requires the Company to annually assess and make
public statements about the quality and effectiveness of its internal
controls over financial reporting. As a non-US company, Vodafone
is first required to report on its compliance with section 404 for the
year ended 31 March 2007. Management's report must describe
conclusions about the effectiveness of the Company's internal
control over financial reporting based on management's evaluation
as of the end of the Company's most recent fiscal year.
The Company has established a Steering Committee to
provide strategic direction to the Company's section 404
compliance efforts and a Programme Management Office which
monitors progress and provides detailed guidance to the
compliance teams that have been set up in the Group's subsidiaries
and central functions. The Company's Audit Committee also plays
an active role in monitoring these efforts. The Audit Committee
receives progress updates at each of its meetings as well as a bi-
annual status presentation from the Programme Management
Office. The Company's external auditors have been consulted

throughout the project and will continue to be involved as the

Company finalises its review . The Company has reviewed the
structure and operation of its "entity level" control environment:
the overarching structure of review and monitoring essential to the
management of its business. Each of the Company's subsidiaries
and central functions has ensured that the relevant processes and
controls are documented to appropriate standards, taking into
account the guidance provided by the US Public Company
Accounting Oversight Board's Auditing Standard No. 2 and
subsequent SEC Staff Questions and Answers related to the
standard. The approach taken has been to identify the key financial
reporting processes so that, in aggregate, the Company has
reasonable assurance regarding the reliability of its financial
reporting and the preparation of financial statements. The
Company is making satisfactory progress on the work required to
enable it to report on its compliance with section 404 at 31 March
2007. The Company has also adopted a corporate Code of Ethics
for senior executive, financial and accounting officers, separate
from and additional to its Business Principles, described below.
Information about changes in directors' shareholdings can be found
in the Regulatory News (RNS) feed from the London Stock
Exchange

*PRODUCT PROFILE
“ BASIC SERVICES ”

★ Clip
★ Call Hold/call waiting
★ Call conference
★ Clir
★ Itemised Bill (Post Paid)
★ SMS
★ Call Barring (CBARR) (Post Paid )

► CALLER LINE IDENTIFICATION PRESENTATION

 (CLIP) :-
Clip identifies the caller by displaying the number of the
caller on the handset. This allows you the benefit of accepting or
rejecting the call; although, at times caller Line Identification may
not appear due to technical problems in the originating network.

► CALL HOLD/ CALL WAIT :-

This feature allows you to receive or
make another call, while you are already busy with a call, without
disconnecting it . You can receive or make a second call, by
putting the first call on hold. You billed for both the calls. You can
activate call waiting by using the menu of your cell phone

►CALL CONFERENCE (CC) :-

This feature allows you to have a
teleconference with up to five people at the same time, from
wherever you are. You can conference with either cellular or
landline phones, including STD and ISD calls. To make a
conference call simply make your first call. Then put the first call
on hold and dial the next number. To conference, scroll through
the handset menu and select the conference feature. Now your call
are connected . to invite another person follow the same steps
again
Note:
► Call conference is a handset dependent feature. You are charged
for the time on hold and conference.
► The originator of the calls will be charged for all the calls
initiated by him.To use the facility you need to activate the “call
waiting” feature on your handset.

► CALLER LINE IDENTIFICATION RESTRICTION

 (CLIR) :-
Now, with CLIR you can restrict your cellular phone
number from being displayed on the receiver’s cellular phone. This
means, you can maintain complete confidentiality of your number.
This feature might not function across operator networks, but will
definitely restrict caller ID when called within the same cellular
operator network’s Mobile numbers.

► ITEMISED BILLING:-
An itemized bill gives you the details of
all calls made and received, and of all the other facilities you
availed of, on your mobile number during a month. It also carries
details of the number called/ received, time and date of the call,
duration and the amount charged.

►SHORT MESSAGING SERVICE :-

This feature allows you to send and
receive messages to and from, respectively; almost all national and
international cellular operators. SMS allows you access to services
lime receiving stock quotes, horoscopes, Jokes messages, email,
news and many others. It comes as an in built feature to all
Vodafone subscribers. Vodafone offers an array of Services that
help you manage your calls better. From caller Identification to
call waiting, from call divert to call conference Vodafone redefines
convenience. Most of these features are optional and can be
availed of on request and carry a nominal subscription charge. To
activate any feature call our customers care or visit any Vodafone
Showroom.

► CALL DIVERT (CD) :-

With call Divert, you can divert an
incoming call to another cell phone (be it Vodafone or Airtel/
Essar or BSNL cellular Phone ) or even a landline number (within
Andhra Pradesh local dialing list). You can divert your calls.

► VALUE ADDED SERVICES :-

Just when you thought you had the cake,
we made it possible for you to eat it too. Introducing THE
VODAFONE Value Added Services, a vibrant bouquet of "little
conveniences" "small pleasures" "bits of happiness" "dollops of
infotainment" and all those "itsy bitsy" wants of yours that together
make up THE BIG SMILING

► PICTURE :-
SMS based services to Voice based ones, the vodafone
range cuts across all modes of communication to ensure the BEST
VALUE for your money. So be it downloading the latest ring tones
or sharing the freshest of blonde jokes, be it checking the status of
your cousin's train arrival time or arranging a pick up for your
boss's delayed flight, vodafone hands you the power to do it all.

►SMS SERVICES :-
● vodafone Buzz - Subscription Services -
● SMS Short Code
● Text Messaging
● Dynamic Voice Mail Service
► GPRS/EDGE :-
● vodafone Buzz - Subscription Services –4560456
● SMS Short Code
● Text Messaging
● Dynamic Voice Mail Service

VOICE
● Say vodafone -456
 ● Ganesha Speaks - 181
● Back ground Music

★ VODAFONE GPRS – THE INTERNET ON THE MOVE

VODAFONE :-
Vodafone’s 3G compatible network supports
general Packet radio service (GPRS) and EDGE, which allows you
to access internet websites and information portals on your mobile,
making it possible to stay informed and remain truly connected in
this dynamically changing and competitive environment. Gone are
the days when connecting to a website from the mobile took as
long as 2 – 3 minutes. GPRS compatible handsets ensure that as a
user, you are “ always on”. There is no need for a dial up
connection or any ISP connection. Now you can now carry the
world Wide Web in their pocket – the vodafone world. Read
email, get stock quotes, check the weather, read thelatest news and
even chat with friends and “Buddies” on Idea Network, yahoo,
MSN and ICQ while on the move. One of the mind – blowing
applications on GPRS/EDGE inmultimedia Messaging Service
(MMS).Vodafone is among the pioneers in the country to provide
MMS. This latest innovation in the area of mobile communication
provides you the ability to communication provides you the ability
to communicate not just in voice or text but also in full color
images. Now you can send your emotions to your near and dear
ones; with photographs, attach voice clips and append text too. Just
in case the receiver does not have on MMS handset, even then the
photographs can be accessed from our website
http.//www.vodafone co.in// for your convenience, we have also
created a library of photo album and voice clips, from where you
can choose and send photographs. Further, you can also compose
your own MMS message on the above – mentioned website and
send it across to a cellular phone or any e-mail ID.
With the introduction of GPRS on its networks,
vodafone also supports the use of the GPRS phone as a modem,
providing busy lap top armed executives, like most of you; the
opportunity to log in wirelessly while “ on the go” . thus now you
can surf the Internet using our GPRS connectivity with your
computer.

*ADVANTAGE OF VODAFONE GPRS

● High speed and “ always on “ internet on the move.
● Internet access on prepaid also.
● Liberation from the shackles of dial - up or ISP connection.
● Receive voice calls or SMS even while logged on to
GPRS.
Revolutionary concept of charging - only for what you
send and receive Offers MMS, a platform to communicate not just
in voice or text but also in full color images.

Vodafone market share

Subsidiaries
Networks where Vodafone Group owns a majority holding. These networks are branded
Vodafone.

Networ Marke Main Local

k Name Ownershi Customers t Rank Local Website
Country 1 Competitor(
(former) p Share s)
Europe
Vodafon AMC, Eagle
Albania 99.9% 1,127,000 48% 2/4 www.vodafone.al
e mobile, Plus
Czech Vodafon 20.14 O , T-Mobile,
100% 2,658,000 3/4 www.vodafone.cz 2
Republic e (Oskar) % [2] U:fon
Vodafon 34.10 T-Mobile, E-
Germany 100% 33,920,000 2/4 www.vodafone.de
e (D2) % [3] Plus, O2
Vodafon 30.19 Cosmote,
Greece e 99.9% 5,492,000 2/3 www.vodafone.gr
% Wind-Q
(Panafon)
Hungary Vodafon 100% 2,304,000 21.04 3/3 www.vodafone.hu T-Mobile,
e % [4] Pannon
(AirTouc
h-
 Primatel)
O2, Meteor,
Vodafon 43.4% 3, eircom
Ireland 100% 2,265,000 1/4 www.vodafone.ie
e (Eircell) [5] Mobile,
Tesco Mobile
Vodafon 33.7%
Italy e 76.86% 22,791,000 2/4 www.vodafone.it TIM, Wind, 3
[6]
(Omnitel)
Vodafon
www.vodafone.co
Malta e 100% 201,000 52% 1/2 GO mobile
m.mt
(Telecell)

Netherland Vodafon 21.8% KPN, T-

e 99.9% 4,038,000 3/3 www.vodafone.nl
s [7] Mobile
(Libertel)
Northern KKTC 27.22 www.kktctelsim.co
100% 104,000 2/2 KKTCell
Cyprus Telsim2 % [8] m
Vodafon
TMN,
Portugal e 100% 5,111,000 37.2% 2/3 www.vodafone.pt
Optimus
(Telecel)
Orange,
Vodafon Cosmote,
39%
Romania e 100% 8,808,000 2/6 www.vodafone.ro Digi.Mobil,
[9]
(Connex) Zapp Mobile,
Romtelecom
movistar,
Vodafon 31.2%
Spain 100% 15,810,000 2/4 www.vodafone.es Orange,
e (Airtel) [10]
Yoigo
Vodafon 26% www.vodafone.co Turkcell,
Turkey 100% 16,116,000 2/3
e [11] m.tr Avea
O2, T-Mobile,
United Vodafon 25.3% www.vodafone.co. Virgin Media
100% 18,447,000 2/5
Kingdom e [12] uk (Mobile), 3,
Orange
Asia-Pacific
Vodafon 7,580,000 27% www.vodafone.co Telstra,
Australia 50% 3/3
e (VHA) [13] [14] m.au Optus
Vodafon www.vodafone.co
Fiji 49% 186,000 100% 1/2 Digicel
e m.fj
AirTel,
BSNL
Mobile,
Vodafon 130,920,73 23.59 Reliance,
India 67% 3/14 www.vodafone.in
e (Hutch) 2 % [15] MTNL, Idea,
Aircel, Tata
DoCoMo,
Uninor
New Vodafon 100% 2,309,000 52.3% 1/2 www.vodafone.co. Telecom,
Zealand e [16] nz TelstraClear,
(BellSout 2degrees
 h)
Middle East and Africa
Vodaco
DR Congo 25.5%3 4
49% 1/? www.vodacom.cd Celtel, Tigo
m
Vodafon
44.3% www.vodafone.co Mobinil,
Egypt e (Click 55% 13,333,000 2/3
[17] m.eg Etisalat
GSM)
Vodafon
e (Ghana 70% www.vodafone.co MTN, Tigo,
Ghana 1,400,000 17% 3/6
Telecom, m.gh Zain
onetouch)
Vodaco www.vodacom.co. Econet
Lesotho 44.15%3 4
80% 1/2
m ls Wireless
Mozambiq Vodaco 40%
49%3 4
2/2 www.vm.co.mz mCel
ue m [18]
Vodafon 22% www.vodafone.co
Qatar 22.95% 353,580 2/2 Qtel
e5 [19] m.qa
South Vodaco 52.6% www.vodacom.co.
65% 16,521,000 1/3 MTN, Cell C
Africa m [20] za
Vodaco 46%[2 www.vodacom.co.
Tanzania 32.5%3 4
1/4 Celtel, Tigo
m 1] tz
1
The number of customers are presented on a controlled (fully consolidated) and jointly controlled (proportionately consolidated) basis in
accordance with Vodafone's current segments, as at 31 December 2007
2
Due to exclusive partnership agreements with CYTA that covers the entire island of Cyprus, Vodafone cannot market its services under the
Vodafone brand in northern Cyprus.
3
Approximate percentage only. Stakes held through majority-owned Vodacom group
4
Customer numbers for South Africa includes customers from DR Congo, Lesotho, Mozambique, and Tanzania.
5
Although not majority-owned by the group, Vodafone has full management control.

[edit] Affiliates
Networks where Vodafone Group owns a minority holding. Some of these networks offer
Vodafone-branded products.

Networ Proportion Main Local

Country k Name Ownershi ate Market Rank
Local Website Competitor(
(former) p Customers Share
1
s)
Europe
Orange,
2 36%
France SFR 43.9% 2/3 www.sfr.fr Bouygues
[22]
Télécom
32.3%[2 Orange, Play,
Poland Plus 24.4%[1] 2,638,000 2/4 www.plusgsm.pl
3] Era
Asia Pacific
2
India Airtel 4.4% 23.4%[2 1/16 www.airtel.in BSNL
4] Mobile,
Reliance,
 MTNL, Idea,
Aircel, Tata
Indicom
Middle East and Africa
Celtel,
Safarico www.safaricom.co.k
Kenya 35% 3,698,000 81%[25] 1/3 Telkom
m e
Kenya
Americas
Verizon AT&T,
United 31.7% www.verizonwireles
Wireles 45% 29,568,000 1/6 Sprint, T-
States [26] s.com
s Mobile,
1
Proportionate customers as at 31 December 2007
2
Proportionate number of customers currently not available.

[edit] Partner Networks

Partner Networks are networks that co-operate with Vodafone. This arrangement does not
involve any equity transactions. It allows the Vodafone brand to be extended to markets
where the Vodafone does not own a local company. Products resulting from this
agreement are marketed using dual brand formula, wherein the Vodafone is put after the
local brand.

Network Mark Main Local

Country/Region/Terri et Rank
Name Local Website Competitor(s
tory Share
(former) )
Europe
mobilko 42.5% T-Mobile,
Austria 1/4 www.a1.net
m Austria [27] One, 3
Base,
Belgium Proximus 48.7% 1/3 www.proximus.be
Mobistar
50% GloBul,
Bulgaria Mobiltel 1/4 www.mtel.bg
[28] Vivatel
42.2% T-Mobile,
Croatia VIPnet 2/3 www.vipnet.hr
[29] Tele2
Cytamobi
le- 81% www.cytamobile-
Cyprus Vodafone [30] 1/2 MTN
vodafone.com
(Cytamobil
e)
TDC Sonofon,
Denmark 41.4% 1/4 www.tdc.dk
Mobil Telia, 3
Elisa Oyj
Estonia (Radiolinja ?% 1/3 www.elisa.ee Tele2, EMT
)
Telefonverk
Vodafone
Faroe Islands 30% 2/2 www.vodafone.fo Føroyar
(Kall)
Løgtings
 Elisa Oyj Sonera,
Finland (Radiolinja 30% 1/3 www.elisa.fi
)
Finnet
Airtel-
Guernsey ?% ? www.airtel-vodafone.gg Wave, Sure
Vodafone
Vodafone
(Og
Vodafone; Síminn, TAL,
Iceland 38% 2/2 www.vodafone.is
Tal, HIVE
Íslandssími
)
Jersey
Airtel-
Jersey ?% ? www.airtel-vodafone.je Telecom,
Vodafone
Sure
Bitė LMT GSM,
Latvia ?% 3/3 www.bite.lv
Latvija Tele2
Bitė 21.6% Tele2,
Lithuania 3/3 www.bite.lt
Lietuva [31] Omnitel
Tango 32% LuxGSM,
Luxembourg (Tele2Tang 2/4 www.tango.lu
o)
[32] VOXmobile
VIP 10.7% T-Mobile,
Macedonia 3/3 www.vip.com.mk
Operator [33] Cosmofon
TDC Telenor,
Norway (TDC ?% ? www.tdc.no
Song)
NetCom
34% Vimpelcom,
Russia MTS 1/3 www.mts.ru
[34] Megafon
Vip 9.1%
Serbia 3/3 www.vipmobile.rs mt:s, Telenor
mobile [35]
27.7% Mobitel,
Slovenia Si.mobil 2/4 www.simobil.si
[36] Tušmobil
Telia, Tele2,
Sweden TDC 3/4 www.tdc.se
3
Orange,
Switzerland Swisscom 62% 1/3 www.swisscom-mobile.ch
sunrise, Tele2
33% Vimpelcom,
Ukraine MTS 2/5 www.mts.com.ua
[37] Kyivstar
Asia-Pacific
MTN,
34.8% Afghan
Afghanistan Roshan 1/4 www.roshan.af
[38] Wireless,
Etisalat
Vivacell- 79%
Armenia 1/2 www.mts.am Vimpelcom
MTS [39]
Azerfon- Azercell,
Azerbaijan 3/3 www.azerfon-vodafone.com
Vodafone Bakcell
Hong Kong SmarTon 11% 5/5 www.smartone- 3, Peoples,
e- [40] vodafone.com CSL, New
 Vodafone World,
(SmarTone
)
PCCW
Softbank 17.71 NTT
Japan (Vodafone, % 3/4 mb.softbank.jp DoCoMo,
J-Phone) [41] KDDI
Maxis
31%
Malaysia Celcom 2/3 www.celcom.com.my Communicati
[42]
ons, Digi
Digicel 78.57
Samoatel
Samoa (Telecom % 1/2 www.digicelsamoa.com
Samoa)
mobile
[43]
28.3% SingTel,
Singapore M1 3/3 www.m1.com.sg
[44] StarHub
Airtel,
53%
Sri Lanka Dialog 1/4 www.dialog.lk Etisalat,
[45]
Mobitel
Chunghw Taiwan
Taiwan a 1/4 www.cht.com.tw Mobile,
Telecom FarEastone
30%
Thailand dtac 2/4 www.dtac.co.th AIS,TRUE
[46]
87%
Turkmenistan MTS 1/? www.mts.tm
[47]
46%
Uzbekistan MTS 1/? www.mts.uz
[48]
Middle East and Africa
Zain 40%
Bahrain (MTC- 2/2 www.bh.zain.com Batelco
Vodafone)
[49]
Libya al Madar 2/2 www.almadar.ly
26%
UAE du 2/2 www.du.ae Etisalat
[50]
Americas
Cable &
Anguilla Digicel ? ?/? www.digicelanguilla.com
Wireless
Cable &
www.digicelantiguaandbarb
Antigua and Barbuda Digicel ? ? Wireless,
uda.com
APUA
Aruba Digicel ? ?/? www.digicelaruba.com SETAR GSM
Cable &
Barbados Digicel ? ? www.digicelbarbados.com
Wireless
Bermuda Digicel ? ? www.digicelbermuda.com M3 Wireless
Bonaire Digicel ?% ?/? www.digicelbonaire.com
Cable &
Cayman Islands Digicel ?% ?/? www.digicel.ky
Wireless
Entel 38.8% movistar,
Chile 2/4 www.entelpcs.cl
PCS [51] Claro
 Digicel
Curaçao (Curaçao ?% ?/? www.digicelcuracao.com
Telecom)
Cable &
Dominica Digicel ? ? www.digiceldominica.com
Wireless
French Guiana Digicel
Guadeloupe (Bouygues ? ? www.digicel.fr Orange SA
Martinique Télécom)
Cable &
Grenada Digicel ? ? www.digicelgrenada.com
Wireless
Digicel
Guyana ? ? www.digicelguyana.com GT&T
(U Mobile)
65%
Haiti Digicel 1/? www.digicelhaiti.com Voila
[52]
Honduras Digicel ? ? www.digicel.hn
75% bmobile,
Jamaica Digicel 1/3 www.digiceljamaica.com
[53] Miphone
Panama Digicel ? ? www.digicelpanama.com
www.digicelstkittsandnevis. Cable &
St Kitts and Nevis Digicel ? ?
com Wireless
Cable &
St Lucia Digicel ? ? www.digicelstlucia.com
Wireless
St Vincent and the Cable &
Digicel ? ? www.digicelsvg.com
Grenadines Wireless
Trinidad and Tobago Digicel ? ? www.digiceltt.com TSTT
Cable &
Turks and Caicos Digicel ?% ?/? www.digiceltci.com
Wireless

► MARKETING RESEARCH - AN INTRODUCTION

Marketing basically consist of spotting the need of customers and

meeting them in the best possible manner. Marketing Research
plays key role in this process. It helps the firm acquire a better
understanding of the consumer, the competition & The marketing
environment. It also aids the formulation of marketing Mix.
Today carrying out research relating to customers products and
market requires specialized skills sophisticated techniques
► DEFINITION OF MARKETING RESEARCH:-
“Marketing research is the
systematic gathering recording and analyzing of data about
problems relating to the marketing of goods and services. “
“ AMERICAN MARKETING ASSOCIATION”.

*CLASSIFICATION OF MARKETING RESEARCH

PROBLEM:-
The various marketing research problem can be classified
based on the subject matter of research as shown below:-
1. Research on Product
2. Research on Market
3. Research on consumer
4. Research on advertisement and Promotion
5. Research on distribution
6. Research on Price
7. Research on competition
8. Research on Sales method

Research on Products includes studies on the competitive position

of a product /brand : the level of consumer acceptance of a
products/ brands etc. consumer research includes. Studies on
consumer behavior. Buyer Motives consumer loyalty Consumer
resistance etc.
Research on market includes market share analysis
demand analysis determining market characteristics, market
segmentation studies . Analysis of market territories etc. Research
on distribution includes studies on distribution policies trans -
portation, warehousing etc.
Research on advertisement and promotion
includes studies on advertising effectiveness, studies on media and
their relative effectiveness and cost- benefits of sales promotion
etc.
*MAIN STEP INVOLVED IN MARKETING RESEARCH :-

1. Defining the marketing problem tom be tackled and identifying

the marketing research problem involved in the task

2. Specifying the information requirement

3. Developing the research design & research procedure.

4. Gathering the information

5. Analyzing the Information & Interpreting it in terms of the

problem being tackled.

6. Preparing the Research report.

* TECHNIQUES OF MARKETING RESEARCH :-

► Marketing Survey:-
Marketing survey is one of the most widely used
M.R. Techniques market survey is at times viewed as synonyms
with market research. It is just one method of collecting the
marketing information required for carrying out a given marketing
research task.

*STEP IN MARKET SURVEY :-

(1) *. PLANNING THE SURVEY :-

1. Problem definition
2. Selection of the survey method
3. Sampling
4. Questionnaire development
5. Pilot survey
(2) *FIELD WORKS :-

1. Selection and training of investigator

2. Collection of data
3. Supervision

(3) *ANALYSIS AND INTERPRETATION OF DATA :-

1. Editing
2. Tabulating, Processing & Interpreting data
3. Statistical analysis & Interpreting

(4)* REPORT MAKING :-

1. Summarizing findings & Recommendations

2. Report writing

OBJECTIVE
 OF THE
STUDY

* OBJECTIVE OF SURVEY
This Survey is designed to bring about a sharp understanding of
the market potential for telecommunication products. The
corporate support to different brands. The study is made to assess
and access the consumer desire from versatile angles leading to
skim out the potentially of market strengthening Vodafone cellular
action plan meeting future target not only this much but it also
makes a gesture to assess the current to rest competitors of
telecommunication. The following are the main objectives of this
survey:
► To find out the degree of market potentiality for Idea.

►To study the present and future needs of mobile along with
corporate support to a particular brand of telecommunication
connection in comparison to other competitor of telecom.

► To study the impact of attributes like price quality of

connectivity and services etc. for preferring a particular brand of
telecommunication connection.

► To assess the potentiality of respondent as future target

customer for Vodafone telecommunication.

* OBJECTIVES OF THE RESEARCH

The main aim of research is to find out the truth which is hidden
and which has not been discovered yet. Though yet each research
study has its own specific purpose thesis can be:-

►To gain familiarity with a phenomenon or to achieve new

insights into it (exploratory or formative research).

►To portray accurately the characteristics of a particular

individual situation or a group (descriptive research).

►To determine the frequency with which some thing occurs or

with which it is associated with something else (diagnostic
research).

► To test a hypothesis of a casual relationship between

variables (hypothesis- testing research).
 * TYPES OF THE RESEARCH
The basic types of Research are as follows:-

1. Descriptive Research:-
The major purpose of this research is sales
promotion activities in telecom with special Reference to idea
Cellular.

2. Analytical Research:-
In this Research the researcher has to use facts
or information already available and analyze these to make a
critical evaluation of the material.

3. Applied Research:-
It aims at finding a solution for an immediate
problem facing a society or a industrial / business organisation.

4. Fundamental Research:
It mainly concerned with generalization and
with the formulation of a theory.

5. Quantitative Research:-
It is based on the measurement of quantity
or amount. It is applicable to phenomena that can be expressed in
terms of quantity.

6. Qualitative Research:-
It is concerned with the qualitative
phenomenon is phenomena relating to or involving quality or kind.

7. Conceptual Research:-
It is related to some abstract ideas or theory.
8. Empirical Research:-
It is data based research coming with
conclusions, which are capable of being verified by the observation
and experiment.

9. Diagnostic Research:-
Such a research follow case study method or in
depth approaches to reach the basic casual relation.

10. Exploratory Research:-

The objective of this research is the development
of hypothesis rather than their testing.

* My Research:-
My research is for“Viability and Presence of telecom product at
non telecom outlets with reference to “ Sikar city" which is being
done by myself first time for "Vodafone cellular" so my research is
exploratory research.

RESEARCH PROCESS
Formulating the Research Problem
↓
Extensive Literature Survey
 ↓
Preparing the Research Design
↓
Determining Sample Design
↓
Collection the Data
↓
Analysis of Data
↓
Preparation of Report

* Function of Research Design

1.Statement of evidence needed to solve the problem.

2.Anticipation of what will be done with the data to provide

answer to problem.

3.Specification of evidence from where it will be obtained and

how.

4.Statement of basic schemes whereby answers will be revealed

and validated.
5. A guide for the calculation and approval of the feasibility and
cost of project.

6.Provision of blue prints or plan 6 or guiding the work.

* Types of Research Design

There are three types of Research Design.

1. Research Design in case of exploratory research studies.

2. Research Design in case of descriptive and diagnostic research

studies.

3 . Research design in case of hypothesis- testing research studies

* My Research Design
My research was exploratory research so I am discussing only
exploratory research design. In exploratory research design
hypothesis is developed on the basis of the influencing variables
which are available. The main purpose to do research design is to
find new ideas for which the researcher must always remain alert.
There are three principles stages of exploratory research design.

First Stage:- Survey of secondary information sources.

Second Stage:- Interview with knowledge persons.
Third Stage:- Examination of situation that are analyses to the
problem.
Sampling Design:-
It refers to the technique or the procedure the
researcher would adopt in selecting item for the sample.
There are basically two types of sample designs:-
1.Non- probability sampling.
2.Probability sampling.

* Methods of Data Collection

There are two types of data:-
1. Primary data
2. Secondary data
► Primary Data:-
The primary data are those which are collected a fresh
and for the first time and thus happen to be original in character.

► Secondary Data:-
In the case of secondary data the nature of data
collection work is merely that of complication.

► Collection of Primary Data:-

1.Observation Method.
2.Interview Method.
3.Through questionnaire.
4.Through schedules.

► Collection of Secondary Data:-

1.Various Publication of the Central, State and local

government.
2.Technical and trade journals.
3.Book magazines and newspapers.
 4.Report and publications of various associations connected with
Business and industry, bank stock exchange etc.
5.Reports prepared by research scholars, diversities economists
etc. in different field.

► Collection of My Secondary Data :-

In my research study I used only
primary data and I collected it through the questionnaire methods, I
collected these data from Sikar city.

* Limitation of Research Report

1. The finding of this survey were made on the basis of the
data provided by the people.

2.We have to collect the information according to the convenience

of the people hence the data may not be accurate.

RESEARCH
METHODOLOGY
 * RESEARCH METHODOLOGY
Preplanning is sin qua non for any kind of work. Preliminary
preparation leads to reach closer to the successful achievement of
the target. Initially the topic of work upon was decided and basing
on which certain imitative to minimize the gap between planning
and achievement was taken. Finally a questionnaire was framed in
such a fashion focusing certain most important points.

(1) Large no. of customer.

(2) Availability of various telecom and non telecom outlet.

(3) Quality of coverage for existing outlet.

(4 ) Total no. of existing telecommunication user and their

level of satisfaction.

(5) Availability of basic amenities in a particular city / town /

village.

(6) Finally assessing the exact living standard of the people

in a particular city / town / village.

Data Surface:- Primary Data.

Research Approach : A survey of telecom and non telecom outlet

Research Instrument:-
Schedule A schedule was prepared and
used for collection the primary data. The schedule consisted of
question related to:-

(a) Usage of telecommunication connection and their

coverage connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:
To gather the full detail to arrive at the present
and accurate living standard. Comparison to other telecom with
special reference to idea.

Sample Size:- - 500

Structured questionnaire help in collection
data, (Primary data). Secondary data were collected by the internet
(www.vodafone.com)

*CUSTOMER
SATISFACTION
SURVEY
A: PRODUCTS & SERVICES OFFERED BY
VODAFONE

B: COMPARISON BETWEEN LOOP &

VODAFONE

C: VODAFONE FUTURE

(A) : PRODUCTS & SERVICES OFFERED BY

VODAFONE

1. CHARGERS :-
Stay connected wherever you are with the nokia travel charger . It's
handy when you're camping, flying or on the go. It's also ideal if
you forget to keep your phone fully charged.
With most nokia phones now packing cameras, organizers and
email, this nifty gadget will come in handy for more than just
talking. And because it's small, you can pack it in your bag and
forget about it - until you run out of juice.

2. CONNECTIVITY :-
Get a great signal at home - without leaning out of the window -
thanks to the Vodafone access gateway. The gateway simply plugs
into your broadband line, boosting your 3g signal right through
your home. It's also small, so you'll hardly notice it's there. Want to
share your signal with friends and family?
Vodafone access gateway
works with any 3g phone. You'll also need a home broadband line,
with a minimum speed of 1mbps.

3. HEADSETS & HEADPHONES : -

 Get a great signal at home - without leaning out of the window -
thanks to the Vodafone access gateway .
The gateway simply plugs into your
broadband line, boosting your 3g signal right through your home.
It's also small, so you'll hardly notice it's there. Want to share your
signal with friends and family? If they're on Vodafone you can - up
to four people can use the gateway at once. Vodafone access
gateway works with any 3g phone. You'll also need a home
broadband line, with a minimum speed of 1mbps.
The Vodafone access gateway is also available from just 290 a
month with select pay monthly offers; please pop into a store for
more information

* SERVICES

Vodafone’s new telecoms management service - simplifying the

management of fixed and mobile telecoms services. Vodafone
Global Enterprise- – The division of Vodafone which manages the
communications needs of the largest multinational companies
worldwide – announces the launch of Vodafone telecoms
management, a new service which combines and simplifies the
management of fixed and mobile telecoms.Vodafone telecoms
management is a fully hosted service designed to remove the
operational complexity of managing the telecoms environment for
multinational businesses.
Underpinned by Vodafone’s global
support and service level agreements, the service will give
multinationals greater visibility and management control over their
telecoms expenditure, as well as improve the quality of service
delivered to employees.The offering will also deliver a single,
online management view of both their fixed and mobile telecoms
services. Vodafone consultants will work with customers to assess
and scope their current telecoms vendors and services, then
develop a management plan aimed to deliver greater efficiency and
reduce costs.
ADDITIONAL KEY FEATURES INCLUDE

* A single online view of spend across all telecoms providers.

* Full visibility of telecoms assets such as mobile and fixed

devices .

* Ability to control and manage mobile devices.

* Capability to secure, lock and remotely wipe mobile devices.

INTERNET
MOBILE BROADBAND

MOBILE BROADBAND VIA YOUR PHONE

Feel the freedom. Use the internet your way – with full access to
VOIP services like SKYPE, and peer to peer services like file
sharing With mobile broadband via your phone, you get a
whopping 5 GB each month. Simply use your phone as normal –
and if you have a 3g phone, connect it to your laptop to turn your
phone into a broadband modem. Before you get started, you might
need to make a few changes to your phone’s settings – your user
manual will have all the details. Add mobile broadband via your
phone – for £20 a month .
• 5gb a month – ideal for big downloads

• VOIP and peer to peer services – get full access to SKYPE™, file
sharing and lots more

• One plan for everything – you don’t need a separate USB modem
device. Just use your phone instead

HOMEBROADBAND
Vodafone home broadband gives you high-speed internet access
and inclusive anytime landline calls for just 812 RS a month.
With no hidden catches, our customers say its better value than
their previous home broadband package.

What do I get?

• Super fast broadband connection (up to 8mb) with unlimited

Usage.
• Inclusive calls to UK landlines any time.
• 25% off calls to UK mobiles.
• Free UK-based telephone support 24/7 .
• Broadband modem and micro filters included .
All for just 812 Rs per month. 30-Day money back guarantee
We’re so confident Vodafone at home is better value for money
than your current broadband package, we’ll give you a 30-day
money back guarantee. Call us to find out more.

► What about VAT?

Costs shown include vat at 17.5%. Don't worry; you'll only be

charged vat at 15% - while that rate remains –

PRICING STRATEGIES

A: MONTHLY PRICE PLANS

B: PAY AS YOU DO PLANS

C: CALL CHARGES WHILE GOING ABROAD

D: PAY MONTHLY CALL CHARGES

E: BUSINESS CALL CHARGES

* SOME INTERESTING FACTS ABOUT ZOOZOOS:

On first look, these “Zoo Zoos” in Vodafone TV ads may resemble

animated cartoon characters with an alien look or simply a stupid
egg-head character with disproportional white bodies and black
dots for eyes and mouth .But the interesting part is that Zoo Zoos
are not animated characters but are actually slim women actors
from local Mumbai theatres, dressed in white costumes that are
stuffed with foam to portray the characters. These characters are
named Zoo Zoos, and are created by O&M. These ads were
directed by Sanjay (Vodafone associate officer) and were launched
during the ongoing IPL 2 series.

★ VODAFONE SOUNDBITES

Vodafone sound bites explore every aspect of the global music

scene. Featuring international artists’ interviews at gigs and
festivals, bands’ fantasy group line-ups, pre-show rituals and
performers describing their first time on stage, the programme
brings an authentic behind the scenes insight into the world of
music.Vodafone sound bites is available on tv, via a website
(www.mtv-vodafonesoundbites.com) and on mobile (wap.mtv-
vodafonesoundbites.com) as a series of twenty one, three minute
shows. The website and mobile service carry additional footage, as
well as editorial and news elements.
Uniquely the programme is available in seven
languages on MTV in Germany, Hungary, the Netherlands,
Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia,
New Zealand and on the mtv European feed, covering sixteen
countries!

★ CUSTOMER RELATIONSHIP MANAGEMENT

VODAFONE LAUNCHES PHONES FOR THE POOR

From now onwards millions of people all through the world could
access mobile phones for the first time with the release of
Vodafone’s first ultra-cheap own-branded phones. It is said by the
company that these phones are cheap enough for poor people to
have. Plus the Vodafone 125 and 225, released recently, are aimed
at expanding the availability of affordable mobile phones in
increasing markets.
The mobile phones have been produced for
Vodafone by Chinese manufacturer ZTE Corporation - the first
handsets resulting from an agreement between the two companies
announced in December. They will come into view first on
Vodafone networks in Egypt, Romania and South Africa. The
Vodafone 125 and 225 are reported to be consisting with a similar
set of basic features, although the 125 has a monochrome display
whereas the 225’s display is colour. Vodafone is also planning to
open access to mobile services for more people in countries where
mobile networks are the most viable and cost-effective
communications service available..

►HAPPY TO HELP:-
This is an online 24*7 helpline service for
the customers of Vodafone. This provides help to the customer
queries related to the products & services like VAS, talktime,
recharge & etc.

► CUSTOMER CARE CENTRE:-

This is one of the best way of
maintaining a healthy customer relationship adopted by
VODAFONE. They have their own customer care centre’s all over
India wherein the customers directly come to the centre’s
regarding the problems they face related to the products &
services.

(B) COMPARISN BETWEEN VODAFONE &

LOOP MOBILE LOOP MOBILE

Loop mobile strives for customer satisfaction and business success

in the telecom service field. Apart from offering prepaid, post-paid,
roaming, voice sms and push mail services in the wireless industry,
this mobile service company also provides other values-added
services. The communications service company gives an itemized
bill, which a detailed bill is accounting the outgoing calls, sms,
subscribed services and other such details.The customer of the
mobile service company also gets missed call alerts through sms
alerts, when the phone is switched off or is out of the coverage
area/range. Mobile answer phone service or voice mail service is
available for customers not able to attend calls, and if activated
allows the caller to record his/her message. Call conferencing is
also offered by bpl communication, which a conference between
two or more persons.
Other services such as clip, which identifies the
caller; popular roaming, which allows special roaming without any
deposit in India and STD/ISD facility to make
national/international calls are provided by the mobile service
company. Emergency STD/ISD services, which provide access to
STD/ISD calling without any deposits for 20 minutes, clir to
secure the customers’ numbers from being reflected on caller’s
mobile and fax/data and internet options are also the other value-
added services offered by the communications service company.
BPL communication offers national roaming that allows the
customers to get incoming calls while traveling in India and
international roaming to get incoming calls while traveling outside
India. E-mails may be unanswered in the inbox and in the present
competitive world, quick decision are highly essential. The push
mail offered by the mobile service company allows one to access
mails even while traveling. The push mail supports Microsoft
exchange, lotus notes, SMTP and imap/pop3 servers.
★ PROBLEMS FACED BY LOOP CUSTOMERS
BILLING PROBLEMS

I have 2 mobile numbers from bpl mobile. I have given auto pay
from my credit card so as to there is no delay in bill payment. This
was working fine till November 06. Since December every time
bpl comes back saying that my bank declines the payment i had
check with my bank they are saying that my card is in active mode
has large limit than bpl mobiles bill still bpl disconnects my
connection. This has happened 5-6 times. I have a confirmation
from my bank that there is no problem in my card. I have written
to bpl at least 10times but none of their senior level people looked
in this I am suffering even monetary losses due to this &
frustration. It feels like they want to harass you. I have very clean
record of bill payment & not even a late payment as I have always
kept my bill payment on auto pay. I have submitted this auto pay to
their Malad gallery but I don’t know why their operations dept or
customer care dept are not able to solve this. My sincere request to
all new mobile connection buyers to read through my complaint.
“ BY SANJAY KUMAR “

★ REDUCING BALANCE WITHOUT ANY

CONFIRMATION

I was in Germany for about two months during which barring one
or two numbers no one could reach me despite activating
international roaming on my cell. This caused a lot of
inconvenience and I had to pay additional money to make phone-
calls.
But then on 9th November suddenly my balance went off from
Rs. 2,500 to a negative balance after sending and receiving one
sms. I logged a complaint on the online system for which i receive
two apparently unique complaint numbers doc-c-11117465 and
doc-c-111121812 which itself speaks a lot about the complaint
management system After returning when I called the absolutely
useless help desk and explained the situation to several executives
over and over again, they finally gave me the two numbers on
which apparently i had spoken. I tried both these numbers here
locally from my land line- one number is out of service and the
other is a fax line. First of all i could not receive any calls while i
was in Germany and then these numbers that were given by the
help desk are not even functional numbers.
I am really annoyed now and
its getting worse cause today I have had another debit of Rs. 99 for
activating an inactive international roaming.
“By Sandeep kumar ”

★ BAD SERVICE

I am prepaid subscriber , I had given my documents 3 days back ,

after that they send me a message your request could not
proceeded please call mobile assist 0n 555, after that last night they
suspended my both prepaid line , when i visit Mahim gallery they
said signature is not there on application form , I signed on
application & they promise me that my line will be activated
within an hour but still it is suspended so please i request do not
use BPL mobile. Now i have already taken airtel card & i am not
going to use bpl anymore. Airtel & Vodafone is best.
“By Mukesh kumar ”

(C ) : FUTURE OF VODAFONE

VODAFONE SUGGESTS FUTURE ANDROID PHONE

Vodafone have confirmed that their currently looking at

developing more android phones to complement their new HTC
magic handset, and that some future android devices could appear
without google.
In an interview with techradar.com, Vodafone’s
Rachel Williams revealed that whilst the HTC magic arise bundled
with all the well-known google services future android handsets
may feature a basic package allowing networks to integrate their
own clients’ software instead.

Williams also went onto confirm that more Vodafone android

phones were likely in the future, “we are looking at other android
devices by joining the open handset alliance it shows our
commitment (to ranging other devices using Androids)”.

VODAFONE APPLICATION STORE COMING SOON

Vodafone on May 12TH 2009 announced plans to open their own

application stores for third partyb application that will be made
available across a wide variety of mobile platforms.
VODAFONE COMPLETES HUTCH ACQUISITION

On day when Indian conglomerate Essar threatened legal action

against Hutch-Essar deal Vodafone’s CEO Arun Sarin met
Communications & IT Minister Dayanidhi Maran & briefed him
on the company’s future plans for India. The British telecom major
won the bid to acquire the stake of Hutchison Telecom in India’s
fourth largest mobile operator Hutch – Essar.
Essar sources said the
company is considering legal action over the deal on account of it
being ignored in taking key business decisions.Essar is concerned
over Vodafone’s move to forge ahead with plans like networks
sharing without consulting it first.
 DATA
ANANLYSIS

★ For Telecom Outlets

(1) Are you selling sim card ?

YES NO
72% 28 %
(2). Which type of sim service provided?

Pre Paid Post Paid Both

 70 % 20 % 10 %

(3). Are you sell recharge voucher’s ?

YES NO
 68% 32 %

(4). Which kind of recharge vouchers sell mostly ?

Paper Electronic Both

Recharge Recharge
45% 30% 25 %
 (5). Which Network you prefer to sell ?

Vodafone Bsnl Idea Airtel Tata Reliance

30% 20% 10% 20% 8% 12%
(6). Do you have any problem with any service provider ?

Yes No
39% 61%
(7). Are you satisfy with the current Vodafone plans and
Service ?

Yes No Can’t say

 35 % 25% 40%

★For Non Telecom outlets

(8) . Do you sell Sim & Recharge?

 Yes No
70% 30%

(9) Do you know the attractive margins & schemes ?

Yes No
59% 41%
(10) . Would you like to sell Sim & Recharge when your
Customer demands?

Yes No
90 % 10%
(11) . Is there any demand of Sim & Recharge ?

Yes No Upto some extant

60% 30% 10%
 CONCLUSION
With this the researcher come to the conclusion part of the research
report. It was a wonderful experience for the researcher of working
on the topic selected by him. Although it was not an easy task
collecting information in the competitive market of telecom
services. But taking up the challenge itself was very interesting.

* It is clear from the analysis Vodafone cellular is much better

than other telecom due to the survey of Siddharth Nagar according
to the customer of Siddharth Nagar living standard of high people
and lower people.

* By the survey I have found that there are many telecom company
but and many competitors in market but no any one defeat the
Vodafone cellular.

* Vodafone with the help of its correct marketing strategy &

quality products & services at an affordable price is one of the
world’s leading telecom companies with the customer base of over
250 million & the future plans & policies of Vodafone will help
the company to achieve its target of adding 500 million by the end
of 2010.

* Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other
telecom .

LIMITATIONS
There are different reason in the different to markets for not using
the Vodafone cellular. The limitation's which was found by me
are as under.

1. Lack of proper advertisement and hoarding Vodafone cellular

are firstly emphasizing on the urban area & developed markets
 only .

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural

area people.

5. Lack of taking interest in the eastern U.P. region.

RECOMMENDATIONS

RECOMMENDATIONS
Vodafone cellular is the growing and big competitive industries,
today in telecommunication sector there are many company, like
BSNL, Airtel, Reliance and now idea & TATA has also launched
his telecommunication service TATA Indicom, so, Vodafone has
to face many competition in the market in the case of sales
promotion activities in telecom with special reference to vodafone
cellular, so, Vodafone has improve thee tower in the Rural area
also I want to recommended to Vodafone cellular to established
there tower as fast as they can do so, Vodafone is a big and stable
company so they have to improve themselves as a good telecom
service provider.

PROMOTION
Another one of the 4P's is 'promotion'. This includes all of the tools
available to the marketer for 'marketing communication'. As with
Neil H.Borden's marketing mix, marketing communications has its
own 'promotions mix.' Think of it like a cake mix, the basic
ingredients are always the same. However if you vary the amounts
of one of the ingredients, the final outcome is different. It is the
same with promotions. You can 'integrate' different aspects of the
promotions mix to deliver a unique campaign. The elements of the
promotions mix are:
* Personal Selling
* Sales Promotion
* Public Relations
* Advertising
* Direct Mail
* Trade Fairs and Exhibitions

Sponsorship
The elements of the promotions mix are integrated to form a
coherent campaign. As with all forms of communication. The
message from the marketer follows the 'communications process'
as illustrated above. For example, a radio advert is made for a car
manufacturer. The car manufacturer (sender) pays for a specific
advert with contains a message specific to a target audience
(encoding).

It is transmitted during a set of commercials from a radio station

(Message / media). The message is decoded by a car radio
(decoding) and the target consumer interprets the message
(receiver). He or she might visit a dealership or seek further
information from a web site (Response). The consumer might buy
a car or express an interest or dislike (feedback). This information
will inform future elements of an integrated promotional
campaign. Perhaps a direct mail campaign would push the
consumer to the point of purchase. Noise represent the thousand of
marketing communications that a consumer is exposed to
everyday, all competing for attention.

The Promotion Mix

Let us look at the individual components of the promotions mix in
more detail. Remember all of the elements are 'integrated' to form
a specific communications campaign. :-

1. Personal Selling :-
Personal Selling is an effective way to manage
personal customer relationships. The sales person acts on behalf of
the organization. They tend to be well trained in the approaches
and techniques of personal selling. However sales people are very
expensive and should only be used where there is a genuine return
on investment. For example salesmen are often used to sell cars or
home improvements where the margin is high.
2. Sales Promotion:-
Sales promotion tend to be thought of as being all
promotions apart from advertising, personal selling, and public
relations. For example the BOGOF promotion, or Buy One Get
One Free. Others include couponing, money-off promotions,
competitions, free accessories (such as free blades with a new
razor), introductory offers (such as buy digital TV and get free
installation), and so on. Each sales promotion should be carefully
costed and compared with the next best alternative.

3. Public Relations (PR):-

Public Relations is defined as 'the
deliberate, planned and sustained effort to establish and maintain
mutual understanding between an organization and its publics'
(Institute of Public Relations). It is relatively cheap, but certainly
not cheap. Successful strategies tend to be long-term and plan for
all eventualities. All airlines exploit PR; just watch what happens
when there is a disaster. The pre-planned PR machine clicks in
very quickly with a very effective rehearsed plan.
4. Direct Mail :-
Direct mail is very highly focussed upon
targeting consumers based upon a database. As with all marketing,
the potential consumer is 'defined' based upon a series of attributes
and similarities. Creative agencies work with marketers to design a
highly focussed communication in the form of a mailing. The mail
is sent out to the potential consumers and responses are carefully
monitored. For example, if you are marketing medical text books,
you would use a database of doctors' surgeries as the basis of your
mail shot.

5. Advertising :-
Advertising is a 'paid for' communication. It is
used to develop attitudes, create awareness, and transmit
information in order to gain a response from the target market.
There are many advertising 'media' such as newspapers (local,
national, free, trade), magazines and journals, television (local,
national, terrestrial, satellite) cinema, outdoor advertising (such as
posters, bus sides).

6. Sponsorship :-
Sponsorship is where an organization pays to be
associated with a particular event, cause or image. Companies will
sponsor sports events such as the Olympics or Formula One. The
attributes of the event are then associated with the sponsoring
organization. The elements of the promotional mix are then
integrated to form a unique, but coherent campaign.

SUGGESTION

SUGGESTIONS

Following are the suggestions given so that Vodafone can serve

people & its customer in an improvement way :-

►Vodafone should decrease call rates for local users .

►Vodafone should provide more offers to post-paid

 Customer so that the number of post paid customer
Increase.

► Vodafone should introduce some new sms sheme

For the youngsters.

► Vodafone should introduce more scheme & offers

► Vodafone should introduce more scheme & offers

To its old customers.

QUESTIONNAIRES
Q. (1.). Are you selling sim card ?
Ans;- (a) Yes
(b) No

(2). Which type of sim service provided?

Ans:- (a)Prepaid
(b) Postpaid
(c) Both-

(3). Are you sell recharge voucher’s ?

Ans:- (a) Yes
(b) No
(4). Which kind of recharge vouchers sell mostly ?
Ans:- (a) Paper Recharge
(b) Electronic Recharge
(c) Both

(5). Which Network you prefer to sell ?

Ans:- (a)Vodafone (b) Bsnl (c)Idea
(d) Airtel (e) Tata (g)Reliance

(6). Do you have any problem with any service provider ?

Ans:- (a) Yes
(b) No

(7). Are you satisfy with the current Vodafone plans and
Service ?
Ans;- (a) Yes
(b) No
(c) Can’t Say

(8) Do you know the attractive margins & schemes ?

Ans:- (a) Yes
(b) No
(9) . Do you sell Sim & Recharge?
Ans:- (a) Yes
(b) No

(10) . Would you like to sell Sim & Recharge when your
Customer demands?
Ans:- (a) Yes
(b) No

(11) . Is there any demand of Sim & Recharge ?

Ans:- (a) Yes
(b) No
(c) Upto Some Extant

Bibliography

(1 ) www.google.com

(2) www.vodafone.in

(3)C.P. Bhatnagar, Performance Management Systems

(4)K. Ashwatthapa, Human Resource and Personnel

Management.

(5.) www.vodafone.com