Bharti Enterprises

Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse
fields of business. From the creation of 'Airtel', one of India's finest brands, to becoming
the largest manufacturer and exporter of world class telecom terminals under its 'Beetel'
brand, Bharti has created a significant position for itself in the global telecommunications
sector. Bharti Airtel Limited is today acknowledged as one of India's finest companies, and
its flagship brand 'Airtel', has over 24 million customers across the length and breadth of
India.
While a joint venture with TeleTech Inc., USA marked Bharti’s successful foray into the
Customer Management Services business, Bharti Enterprises’ dynamic diversification has
continued with the company venturing into telecom software development. Recently,
Bharti has successfully launched an international venture with EL Rothschild Group owned
ELRO Holdings India Ltd., to export fresh Agri products exclusively to markets in Europe
and USA.

Highlights
» Jersey Telenet Ltd., subsidiary of Bharti Global, granted license to operate telecom
services in Jersey in Europe
» Bharti Foundation Unveils its Vision
» BHARTI announces agreement with VODAFONE marking the entry of the
World's Largest Telecom Operator into India
» BHARTI wins SILVER TROPHY at the CII NATIONAL SIX SIGMA AWARDS
» BHARTI TELE-VENTURES adds another first by winning the prestigious ‘MIS
ASIA IT EXCELLENCE AWARD 2005’

Bharti Airtel
Airtel comes to you from Bharti Airtel Limited - a part of the biggest private
integrated telecom conglomerate, Bharti Enterprises.

Bharti Enterprises has been at the forefront of technology and has revolutionized
telecommunications with its world class products and services. Established in 1976,
Bharti has been a pioneering force in the telecom sector with many firsts and
innovations to its credit. Bharti has many joint ventures with world leaders like
Singtel (Singapore Telecom); Warburg Pincus, USA; Telia, Sweden; Asian
infrastructure find, Mauritius; International Finance Corporation, USA and New
York Life International, USA.

Bharti provides a range of telecom services, which include Cellular, Basic, Internet
and National Long Distance. Bharti also manufactures and exports telephone
terminals and cordless phones. Apart from being the largest manufacturer of
telephone instruments in India, it is also the first company to export its products to
the USA

Bharti Airtel Limited, a part of Bharti Enterprises, is India's leading provider of

telecommunications services. The businesses at Bharti Airtel Limited have been structured
into two main strategic business groups - the Mobility Leaders business group and the
Infotel Leaders business group. The Mobility business group provides GSM mobile
services across India in twenty three telecom circles, while the Infotel business group
provides broadband & telephone services, long distance services and enterprise services.
All these services are provided under the Airtel brand.

By 2010 Airtel will be the most admired brand in India:

Loved by more customers
Targeted by top talent Benchmarked by more business
The Airtel visual identity has different elements that work together to create a strong and
consistent identity for the brand. The most important of these are:
The Airtel Logo

The Airtel logo is a strong, contemporary and confident symbol for a brand that is always
ahead of the rest. It is a specially drawn wordmark.
The Airtel Image style
It incorporates two solid, red rectangular forms whose counterform creates an open
doorway.
The Airtel Typographical style
The title case lettering with its capital 'A' was deliberately chosen to reinforce the brand's
leadership position. The red dot on the letterform 'I' cues Airtel's focus on innovation.. The
words 'Express Yourself' are very much part of the brand identity.
The Airtel Colour Palette
The lettering is grey so that the pure black of Airtel is visually unharmed.
Airtel Outlets

Building Telecom... Building Relationships.

Bharti Airtel Limited , a part of Bharti Enterprises
, is India's leading provider of
telecommunications services. The businesses at Bharti Airtel have been structured into two
main strategic business groups - the Mobility Leaders business group and the Infotel
Leaders business group. The Mobility business group provides GSM mobile services
across India in twenty three telecom circles, while the Infotel business group provides
broadband & telephone services, long distance services and enterprise services. All these
services are provided under the Airtel brand.

Some of the many advantages that you enjoy with Airtel Pre-Paid...
Total Cost Control
Enjoy the liberty of total cost control with your Airtel Pre-paid! Re-charge as much as you
feel the need to! Now that's what we call complete freedom!
 No Rentals
Buy an Airtel prepaid card without having to pay any rentals!

No deposits
Your Airtel prepaid card comes without you having to pay heafty deposits!

STD/ISD facility till the last rupee

Now experience complete freedom like never before with Airtel! Our STD/ISD facility
allows you to make long distance calls in India and Overseas from your cellular phone!

Instant Balance Inquiry

Check your talk-time instantly by calling our toll-free number!

60 second pulse
Airtel provides you with a 60-second pulse rate! Freedom for you to experience like never
before!

Instant Recharge
Avail of instant recharge on your Airtel prepaid card with just a few simple steps!

24-hour recharge facility

With our round-the-clock recharge facility, recharge you Airtel prepaid card anytime,
anywhere!

Caller Line Identification

Call Line Identification gives you the power to know the phone number of the calling party
even before you answer the call, thus giving you the choice to either reject or take the call.
It provides the added advantage of saving the incoming number directly in the Handset
Phone Book. So that the next time you want to call the same person, you don't need to
retype his number, simply use your phone book.

Call Divert, Call Hold and Call Wait

Avail of special services like call waiting, call hold and call divert – all with your Airtel
prepaid card!

Short Messaging Service (SMS)

With Airtel’s Short Messaging Service (SMS), send messages and jokes to your friends
and colleagues, anytime anywhere!

SMS based Information Services

With Airtel's SMS based information services, you can get upto-the-minute cricket scores,
order flowers as well as send couriers or check your daily horoscope!
 Voice Mail service
Voice Mail lets you receive messages even when your handset is switched off or when you
are outside the coverage area. You can listen to your messages whenever you feel like,
from anywhere in the world. Voice Mail can store up to 15 messages of 1-minute duration.

Experience complete freedom

Airtel welcomes you to a vibrant world of unlimited opportunities. More exciting,
innovative yet simple new ways to communicate, just when you want to, not just through
words but ideas, emotions and feelings. To give you the unlimited freedom to
reach out to your special people in your special way.
As an Airtel Post-paid customer you can enjoy the following facilities -
Easy Billing
Now enjoy the luxury of viewing details of your last 3 billing cycles and the convenience
of paying your Airtel bill online! Experience complete freedom with Airtel!

Call Divert, Call Hold and Call Wait

Avail of special services like call waiting, call hold and call divert – all with your Airtel
postpaid connection!

Short Messaging Service (SMS)

With Airtel's Short Messaging Service (SMS), send unlimited messages and jokes to your
friends and colleagues, anytime anywhere!

Caller Identification
Call Identification gives you the power to know the phone number of the calling party even
before you answer the call, thus giving you the choice to either reject or take the call. It
provides the added advantage of saving the incoming number directly in the Handset
Phone Book. So that the next time you want to call the same person, you don't need to
retype his number, simply use your phone book.

Voice Mail
Voice Mail lets you receive messages even when your handset is switched off or when
you are outside the coverage area. You can listen to your messages whenever you feel like,
from anywhere in the world. Voice Mail can store up to 15 messages, with each message
of one- minute duration.
STD/ISD Facility
Now experience complete freedom like never before with Airtel! Our STD/ISD facility
allows you to make long distance calls in India and Overseas from your cellular phone!
Roaming (National and International)
Airtel's Roaming service allows you to use your mobile phone to make or receive calls
from almost anywhere in India and abroad! Enjoy roaming within the country as well as
across international destinations!

Airtel Telephone
Airtel, India's premium telecommunication service brings to you a whole new
exprience in fixed line telephony. Integrated Voice services for corporates and small
business enterprises to user friendly plans for homes, we bring innovative, cost-
effective solutions to cater to your needs.

Vehicle Tracking
Vehicle tracking solution enables a company to monitor the location of their stock in
transit. Each vehicle is mounted with an Airtel mobile (Phone) or a Global Positioning
System (GPS) box and a vehicle tracking enabled SIM card. The SIM card sends periodic
updates of the location of vehicles to the Bharti application server, as per the frequency
defined. The progress of the vehicle is displayed on a map on the tracking website. The
application allows tracking of multiple vehicles simultaneously.
 Mobile SFA (Sales Field Automation)

Mobile SFA will help companies to enable to make their web based application and ERP
systems wireless so that the field force can have access to information on their Airtel
mobile phones. Bharti has worked proactively with middleware companies (e.g. Air2Web)
and system integration partners to provide these solutions to customers.
AIR (Airtel Intelligent Routing)
Airtel Intelligent routing solution overlays your company's PABX to route landline traffic
through the mobile network. Employees of the company can use their existing landline
extensions to make calls via AIR. They just need to dial a code (for example like 8,
configurable by the customer) to reach the AIR terminal. A dial tone will be heard and
users can dial the number, which they want to reach. There is no change in the end user
experience.
Click here to download PDF for more info

Information Broadcast
Information Broadcast is a means of simultaneously disseminating information to multiple
employees/customers over SMS. It also gives the flexibility of sending messages at a
predefined time and pre-defined date. The user logs on to the solution through internet,
types the message, selects the group he wants to send the message to and after defining the
date and time just clicks on the ‘send' button.
 Call Centers
Business today is run for the customers. To manage customer queries (pre sales and post
sales), clients require to set up small call centers with minimum expenses. To help out
clients with such requirment Airtel proposes the call center solution. This solution helps
the clients to start up a local call center with facilities to receive 4-5 simultaneous calls.
These
call centers can be in a single location or multi location.
Audio Conferencing by Airtel

Instead of traveling to meet with customers and suppliers many Enterprises are saving on
travel costs by using Airtel's Audio Conferencing facility.
Audio Conferencing is an easy way to have multiple people participate in the same phone
call together. To avail of audio conferencing one does not need to install any expensive
devices, one's landline or mobile phone will suffice. The user has an option of either giving
out a list of numbers to be dialed out, or he can be provided with a dial in number to which
people call into.
Corporate SMS Directory

This service enables a user or a set of users to upload their mobile numbers, names and
locations in an Airtel Server. These users can then access their numbers by using the SMS
facility on their phones. AirTel provides space to its clients to upload their directories onto
its servers.

These numbers need not be just AirTel Mobile numbers. These can even be your fixed line
numbers. Two or more numbers can be given for the same person. Now no need to call up
your reception to enquire about numbers. Store as many personal numbers in your address
book as you want.

Vehicle Tracking
Vehicle tracking solution enables a company to monitor the location of their stock in
transit. Each vehicle is mounted with an Airtel mobile (Phone) or a Global Positioning
System (GPS) box and a vehicle tracking enabled SIM card. The SIM card sends periodic
updates of the location of vehicles to the Bharti application server, as per the frequency
defined. The progress of the vehicle is displayed on a map on the tracking website. The
application allows tracking of multiple vehicles simultaneously.
 Mobile SFA (Sales Field Automation)
Mobile SFA will help companies to enable to make their web based application and ERP
systems wireless so that the field force can have access to information on their Airtel
mobile phones. Bharti has worked proactively with middleware companies (e.g. Air2Web)
and system integration partners to provide these solutions to customers.

AIR (Airtel Intelligent Routing)

Airtel Intelligent routing solution overlays your company's PABX to route landline traffic
through the mobile network. Employees of the company can use their existing landline
extensions to make calls via AIR. They just need to dial a code (for example like 8,
configurable by the customer) to reach the AIR terminal. A dial tone will be heard and
users can dial the number, which they want to reach. There is no change in the end user
experience.

Information Broadcast
Information Broadcast is a means of simultaneously disseminating information to multiple
employees/customers over SMS. It also gives the flexibility of sending messages at a
predefined time and pre-defined date. The user logs on to the solution through internet,
types the message, selects the group he wants to send the message to and after defining the
date and time just clicks on the ‘send' button.
 Call Centers
Business today is run for the customers. To manage customer queries (pre sales and post
sales), clients require to set up small call centers with minimum expenses. To help out
clients with such requirement Airtel proposes the call center solution. This solution helps
the clients to start up a local call center with facilities to receive 4-5 simultaneous calls.
These
call centers can be in a single location or multi location.

Audio Conferencing by Airtel

Instead of traveling to meet with customers and suppliers many Enterprises are saving on
travel costs by using Airtel's Audio Conferencing facility.
Audio Conferencing is an easy way to have multiple people participate in the same phone
call together. To avail of audio conferencing one does not need to install any expensive
devices, one's landline or mobile phone will suffice. The user has an option of either giving
out a list of numbers to be dialed out, or he can be provided with a dial in number to which
people call into.

Corporate SMS Directory

This service enables a user or a set of users to upload their mobile numbers, names and
locations in an Airtel Server. These users can then access their numbers by using the SMS
facility on their phones. AirTel provides space to its clients to upload their directories onto
its servers.

These numbers need not be just AirTel Mobile numbers. These can even be your fixed line
numbers. Two or more numbers can be given for the same person. Now no need to call up
your reception to enquire about numbers. Store as many personal numbers in your address
book as you want.
Hello Tunes is the latest innovation from the house of Airtel that both our prepaid and
postpaid customers can enjoy. Now when you dial the number of an Airtel buddy, you no
longer have to hear that boring old ‘tring tring.' Instead, you can groove to the hottest new
tracks on the music scene! Choose from a variety of songs in different languages from the
panel on the left.

CHARGES

Monthly Subscription Rs 30
Download Charges per Song Rs 15
Airtime Charges Rs 6/min*

* Rs 6/- per min for customers in North East, Assam, Bihar and Orissa Circles.

Enterprise Internet

Airtel Enterprise Services (erstwhile Bharti-BT Internet) was one of the first Private ISP
operators in India. Our ability to understand customer’s requirements and to service
customers effectively has enabled Airtel Enterprise Services to grow to offer more than 2
Gbps of Internet bandwidth today - a rare distinction in a small span of time.
Airtel Enterprise Services has played a strong part in enabling the initiatives of the Indian
Enterprise by providing high quality access to the Internet through our Enterprise Internet
offer.

Infrastructure

A Class - A ISP in India, Airtel Enterprise Services has got Points of Presence (PoPs) in all
the major business locations of the country. With thirty-four PoPs in Strategic business
locations, Airtel Enterprise Services has been providing its customers with ubiquitous
connectivity to the Internet.
Airtel Enterprise Services has established a high speed Internet backbone of nxSTM-1
bandwidth across the country in a redundant mode. The Backbone is designed in two-tiers.
Tier-1 consists of six Core PoPs which connect to the Undersea Fiber Gateway at Chennai.
Tier -2 consists of twenty-eight PoPs which in turn connect to the Tier-1 Backbone.
The undersea Fiber Gateway on Network i2i at Chennai peers with SingTel at the SingTel
Internet Exchange (STIX) in Singapore and USA at nxSTM-1 levels. STIX has extensive
peering arrangements with Tier 1 ISPs in USA.
Domestically, Airtel Enterprise Services peers at the National Internet Exchange of India
(NIXI) at Delhi and Mumbai. To offer value to its customers, Airtel Enterprise Services
also has a limited peering with the other ISPs in India.
Airtel Broadband
DSL is a high-speed broadband connection that is convenient, fast and capable of carrying
very 'heavy' files over the internet. Shop, Play games, download music, DSL allows you to
enjoy your internet experience, something which ordinary dial-up connections cannot do.
So, go ahead and unleash your high-speed access.
Airtel Broadband Service is powered by DSL technology.

DSL provides blazing-fast, secure Internet access and can be delivered to both homes and
to businesses. Delivered right through a regular telephone line, data rates can vary from
128Kb to 8Mb per second depending on the type and cost of the service. DSL can be
delivered to both homes and to businesses.

Digital Subscriber Line (DSL) technology provides instant Internet and network access at
speeds up to 50 times faster than a 28.8Kbps modem on a standard analog phone line.
There are no dial-up delays, no busy signals. What used to take minutes or hours to
download will take just seconds or minutes.

With DSL Internet Service you can download graphics-heavy files, large documents,
software, photos, email attachments, and more, instantly. It's perfect for real-time
interactive multimedia, broadcast quality video, distance learning, and video-on-demand.
And because DSL Internet Service sends data and voice over the same line, you can talk on
the phone while you are online.

It's also a service that you don't have to dial into. Just turn on your PC, open a browser, and
you're ready to surf. (No more hearing those annoying beeps and tones, then waiting to be
connected. You're always connected whenever you wish to!). Beyond Internet access, DSL
also has the ability to carry additional phone lines and entertainment services using the
same pair of wires.

High-speed Internet access through DSL, changes your Internet experience perceptibly.