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Top 100 rankings in brand value

Source: http://brandirectory.com/league_tables/table/global_500_2011

Rank Brand Value Brand Rating Market Cap


2011 2010 Name 2011 2010 2011 2010 2011 2010
1 2 Google 44,294 36,191 AAA+ AAA+ 143,016 157,970
2 5 Microsoft 42,805 33,605 AAA+ AAA+ 165,724 199,989
3 1 Walmart 36,220 41,365 AA AA 154,324 190,803
4 4 IBM 36,157 33,706 AA+ AA 189,717 180,027
5 7 Vodafone 30,674 28,995 AAA+ AAA 192,455 178,603
6 12 Bank of America
30,619 26,047 AAA- AAA+ 120,195 111,754
7 6 GE 30,504 31,909 AA+ AA+ 475,066 528,712
8 20 Apple 29,543 19,829 AAA AAA- 244,381 156,416
9 15 WELLS FARGO 28,944 21,916 AA+ AA 136,069 131,225
10 11 AT&T 28,884 26,585 AA+ AA+ 235,987 229,792
11 8 HSBC 27,632 28,472 AAA AAA+ 171,163 193,793
12 14 Verizon 27,293 23,029 AA AA 381,093 196,292
13 9 HP 26,756 27,383 AA+ AAA- 84,186 100,997
14 10 Toyota 26,152 27,319 AA+ AAA 204,863 185,402
15 13 Santander 26,150 25,577 AAA AAA+ 100,281 128,087
16 3 Coca-Cola 25,807 34,844 AAA+ AAA+ 69,507 87,814
17 18 McDonald's 21,842 20,193 AAA AAA- 89,594 77,139
18 23 Samsung 21,511 18,925 AA+ AA+ 113,326 86,384
19 17 Tesco 21,129 20,654 AAA AAA- 69,867 73,969
21 26 Mitsubishi 20,473 17,805 AA AA+ 195,040 231,268
22 22 The Home Depot
20,423 19,013 AA- AA- 60,527 51,076
23 29 BMW 20,157 16,616 AA+ AAA- 92,873 91,170
24 31 Pepsi 19,514 15,991 AA+ AA+ 79,149 44,865
25 24 China Mobile19,317 18,673 AA AA+ 170,543 153,077
26 40 Chase 19,150 13,400 AA- AA 90,088 69,900
27 28 Intel 19,078 16,642 AA+ AA+ 92,546 95,316
28 43 Bradesco 18,678 13,299 AAA AAA- 69,604 56,582
29 25 Orange 18,622 18,352 AA+ AA 106,791 120,119
30 27 Shell 18,605 16,997 AAA- AAA- 222,663 208,854
31 33 Nike 18,437 15,808 AAA AAA 31,589 24,776
32 42 Amazon.com17,780 13,340 AA AA 64,132 54,961
33 66 Nestlé 17,455 11,178 AA AAA- 66,288 39,319
34 45 Barclays 17,358 13,134 AA AA 50,682 56,154
35 54 ICBC 17,194 12,083 AA AA+ 218,131 225,368
36 36 Citi 17,133 14,362 AA A+ 105,323 70,105
37 55 China Construction
17,092Bank
12,077 AA AA+ 205,563 208,117
38 44 UPS 17,012 13,170 AA+ AA+ 73,299 61,884
39 35 Siemens 16,769 14,709 AA+ AA+ 103,769 102,939
40 51 Ford 16,662 12,652 AA+ AA 108,341 97,539
41 116 Itaú 16,655 6,911 AA AAA- 98,923 58,587
42 37 BNP Paribas 16,643 14,060 AAA- AA 64,882 67,143
43 46 Honda 16,356 13,083 AAA- AA+ 90,658 82,377
44 62 Chevron 16,265 11,464 AA AA 169,617 159,998
45 34 Target 15,989 15,224 AA AA 52,693 51,677
46 50 American Express
15,530 12,737 AA AA 45,505 42,043
47 19 Walt Disney 15,424 13,436 AAA+ AAA 52,049 44,984
48 73 Deutsche Bank
15,169 9,862 AA+ AA- 52,442 43,272
49 30 AXA 15,099 16,403 AA- AA- 41,268 44,326
50 65 Tata 15,085 11,216 AAA- AAA- 103,720 63,868
51 77 Movistar 14,935 9,666 AA AA+ 142,731 203,347
52 - IKEA 14,676 - A- - - -
53 49 Oracle 14,602 12,775 AA AA+ 134,787 105,193
54 82 Hitachi 14,503 9,095 BBB A+ 50,569 21,091
55 76 ExxonMobil 13,756 9,683 AA+ AA 311,832 329,542
56 68 Nissan 13,705 10,412 AAA- AA 69,637 65,677
57 91 Credit Suisse13,497 8,430 AAA- AA 46,644 50,468
58 38 Goldman Sachs13,406 13,887 AAA- AAA+ 81,679 93,316
59 78 Bank of China13,257 9,615 AA+ AA 131,499 149,394
60 57 JP Morgan 13,241 11,732 AA- AA- 66,614 102,424
61 52 Sony 13,194 12,648 AAA- AAA 28,993 30,684
62 47 GDF SUEZ 12,902 12,878 AA A+ 132,442 146,131
63 61 Volkswagen 12,705 11,468 A+ AA+ 82,446 82,209
64 158 Panasonic 12,525 5,438 AA AA 44,792 18,357
65 58 Sberbank 12,012 11,729 AA+ AA+ 64,329 51,107
66 80 Sam's Club 11,952 9,398 AA- A+ 30,649 29,301
67 79 Carrefour 11,894 9,436 AA AA+ 37,959 35,251
69 109 Total 11,828 7,218 A+ AA- 147,473 165,876
70 70 Walgreens 11,708 9,983 AA- AA- 33,394 28,634
71 60 CISCO 11,667 11,480 AA- AA+ 90,445 110,002
72 69 T-Mobile 11,553 10,126 AA AA 75,975 140,069
73 72 PWC 11,445 9,908 AAA+ AAA - -
74 83 Toshiba 11,136 8,949 AA- AA 23,199 23,256
75 63 Heineken 11,108 11,435 AAA- AAA- 25,314 29,489
76 - Olay 11,067 - AA - 35,777 -
77 75 Dell 10,983 9,750 AAA- AAA- 18,952 18,280
78 48 Allianz 10,898 12,836 AA AA 50,936 57,333
79 67 BBVA 10,720 10,728 AA AA- 51,232 69,133
80 81 ASDA 10,689 9,122 AA- AA 23,004 30,849
81 88 FedEx 10,686 8,588 AA AA- 27,778 26,679
82 160 Unitedhealth10,606 5,297 AA+ AA 35,659 17,525
83 122 3M 10,532 6,551 AA+ AA 64,471 57,572
84 103 E.ON 10,513 7,590 A+ AA- 105,505 68,253
85 64 NTT Group 10,338 11,248 AA AA+ 60,333 79,787
86 71 Avon 10,171 9,917 AA+ AA- 15,842 16,134
87 89 KPMG 10,160 8,507 AAA- AAA- - -
88 95 UBS 9,915 8,261 AA AA- 67,481 62,240
89 94 H&M 9,875 8,298 AA AAA- 55,628 45,608
90 - NTT Docomo 9,801 8,187 AA+ - 73,144 64,997
91 107 DHL 9,778 7,304 AA- AA- 21,628 20,213
92 74 Lowe's 9,751 9,784 AA- AA- 35,501 35,652
93 99 EDF 9,697 7,922 AA AA+ 128,306 139,646
94 21 Nokia 9,658 19,558 AA AAA- 26,908 48,467
95 118 Banco do Brasil
9,526 6,662 AA+ AA+ 49,565 43,135
96 84 Generali 9,487 11,588 AA AA 23,730 40,360
97 126 Canon 9,372 6,421 AAA- AA+ 55,438 47,061
98 101 CVS 9,286 7,881 AA- AA- 23,378 25,744
99 - Agricultural Bank
9,283
of China
6,032 A+ A+ 134,232 -
100 112 Boeing 9,213 7,058 AA AA 54,226 42,824
101 222 China Life Insurance
9,212 3,714 AA- AA 209,407 131,323
102 87 BT 9,061 8,685 AA+ AA 31,986 36,239
Movement in Brand Value
All amounts in USD $ Millions Movement in Mcap
Brand Value / Mcap Brand Value
MCAP
2011 2010 2011/20102011/2010 MAX 64%
31% 23% 122% 91% MIN 4%
26% 17% 127% 83% AVG 23%
23% 22% 88% 81% MEDIAN 21%
19% 19% 107% 105% ST DEV 12%
16% 16% 106% 108%
25% 23% 118% 108%
6% 6% 96% 90%
12% 13% 149% 156%
21% 17% 132% 104%
12% 12% 109% 103%
16% 15% 97% 88%
7% 12% 119% 194%
32% 27% 98% 83%
13% 15% 96% 110%
26% 20% 102% 78%
37% 40% 74% 79%
24% 26% 108% 116%
19% 22% 114% 131%
30% 28% 102% 94%
10% 8% 115% 84%
34% 37% 107% 119%
22% 18% 121% 102%
25% 36% 122% 176%
11% 12% 103% 111%
21% 19% 143% 129%
21% 17% 115% 97%
27% 24% 140% 123%
17% 15% 101% 89%
8% 8% 109% 107%
58% 64% 117% 127%
28% 24% 133% 117%
26% 28% 156% 169%
34% 23% 132% 90%
8% 5% 142% 97%
16% 20% 119% 150%
8% 6% 142% 99%
23% 21% 129% 118%
16% 14% 114% 101%
15% 13% 132% 111%
17% 12% 241% 169%
26% 21% 118% 97%
18% 16% 125% 110%
10% 7% 142% 106%
30% 29% 105% 102%
34% 30% 122% 108%
30% 30% 115% 116%
29% 23% 154% 121%
37% 37% 92% 93%
15% 18% 134% 162%
10% 5% 155% 70%
NA NA NA NA
11% 12% 114% 128%
29% 43% 159% 240%
4% 3% 142% 95%
20% 16% 132% 106%
29% 17% 160% 92%
16% 15% 97% 88%
10% 6% 138% 88%
20% 11% 113% 65%
46% 41% 104% 94%
10% 9% 100% 91%
15% 14% 111% 100%
28% 30% 230% 244%
19% 23% 102% 126%
39% 32% 127% 105%
31% 27% 126% 108%
8% 4% 164% 89%
35% 35% 117% 117%
13% 10% 102% 82%
15% 7% 114% 54%
NA NA 116% NA
48% 38% 124% 100%
44% 39% 97% 86%
31% NA NA NA
58% 53% 113% 104%
21% 22% 85% 89%
21% 16% 100% 74%
46% 30% 117% 75%
38% 32% 124% 104%
30% 30% 200% 203%
16% 11% 161% 112%
10% 11% 139% 155%
17% 14% 92% 76%
64% 61% 103% 98%
NA NA 119% NA
15% 13% 120% 108%
18% 18% 119% 122%
13% 13% 120% 113%
45% 36% 134% 107%
27% 27% 100% 100%
8% 6% 122% 92%
36% 40% 49% 56%
19% 15% 143% 115%
40% 29% 82% 59%
17% 14% 146% 118%
40% 31% 118% 91%
7% NA 154% NA
17% 16% 131% 127%
4% 3% 248% 159%
28% 24% 104% 88%
123%
110%

64%
3%
21% 0.21
18%
12%