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TRAVELCLICK provides hotel industry booking trend data through the consolidated results of its

eTRAK solution. eTRAK is a quarterly benchmarking report that enables individual hotels to track
booking trends on the Internet and GDS through CRS performance. The combined results provide
industry indications based on performance trends for approximately 30 major hotel brands and
chains worldwide.

3rd Quarter 2010 | 2nd Quarter 2010 | 1st Quarter 2010 | Full Year 2009 | 4th Quarter 2009
3rd Quarter 2009 | 2nd Quarter 2009 | 1st Quarter 2009 | Full Year 2008 | 4th Quarter 2008
3rd Quarter 2008 | 2nd Quarter 2008 | 1st Quarter 2008 | Full Year 2007 | Full Year 2006

Q3 2010

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q3 2010 Q3 2009 Q3 2010 to Q3 2009

Internet 56.9% 55.2% 1.7%

GDS Travel Agent 19.6% 18.8% 0.8%

Total Electronic 76.5% 74.0% 2.5%

Voice 23.5% 26.0% -2.5%

Total for CRSs 100.0% 100.0% 10.6%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q3 2010

Brand Sites (1) 62.5%

Retail Sites (2) 4.2%

Merchant Sites (3) 20.2%

Opaque Sites (4) 13.1%

Total Internet 100.0%

Q2 2010

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q2 2010 Q2 2009 Q2 2010 to Q2 2009

Internet 52.4% 50.7% 1.7%

GDS Travel Agent 21.8% 20.5% 1.4%

Total Electronic 74.3% 71.2% 3.0%

Voice 25.7% 28.8% -3.0%

Total for CRSs 100.0% 100.0% 10.7%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q2 2010

Brand Sites (1) 67.0%


Retail Sites (2) 4.3%

Merchant Sites (3) 16.0%

Opaque Sites (4) 12.6%

Total Internet 100.0%

Q1 2010

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q1 2010 Q1 2009 Q1 2010 to Q1 2009

Internet 50.5% 47.2% 3.3%

GDS Travel Agent 22.7% 22.4% 0.3%

Total Electronic 73.2% 69.7% 3.6%

Voice 26.8% 30.3% -3.6%

Total for CRSs 100.0% 100.0% 13.0%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q1 2010

Brand Sites (1) 71.7%

Retail Sites (2) 3.5%

Merchant Sites (3) 14.6%

Opaque Sites (4) 10.2%

Total Internet 100.0%

Full Year 2009

Reservation Sources for Major Hotel Brands


Percent
Share of CRS Share of CRS
Growth/Decline
CRS Hotel Bookings Reservations Reservations
Full Year
Full Year 2009 Full Year 2008
2009 to 2008

Internet 54.2% 47.6% 6.6%

GDS Travel Agent 23.6% 27.3% -3.7%

Total Electronic 77.8% 74.9% 2.9%

Voice 22.2% 25.1% -2.9%

Total for CRSs 100.0% 100.0% 0.5%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Full Year 2009

Brand Sites (1) 70.9%

Retail Sites (2) 3.7%

Merchant Sites (3) 14.2%

Opaque Sites (4) 11.1%

Total Internet 100.0%


Q4 2009

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q4 2009 Q4 2008 Q4 2009 to Q4 2008

Internet 54.9% 49.3% 5.6%

GDS Travel Agent 24.2% 25.6% -1.4%

Total Electronic 79.1% 74.9% 4.2%

Voice 20.9% 25.1% -4.2%

Total for CRSs 100.0% 100.0% 7.3%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q4 2009

Brand Sites (1) 70.0%

Retail Sites (2) 4.3%

Merchant Sites (3) 15.0%

Opaque Sites (4) 10.7%

Total Internet 100.0%

Q3 2009

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q3 2009 Q3 2008 Q3 2009 to Q3 2008

Internet 55.2% 48.6% 6.6%

GDS Travel Agent 22.8% 26.3% -3.6%

Total Electronic 77.9% 75.0% 3.0%

Voice 22.1% 25.0% -3.0%

Total for CRSs 100.0% 100.0% 2.2%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q3 2009

Brand Sites (1) 70.0%

Retail Sites (2) 3.1%

Merchant Sites (3) 14.7%

Opaque Sites (4) 12.3%

Total Internet 100.0%

Q2 2009

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q2 2009 Q2 2008 Q2 2009 to Q2 2008

Internet 54.8% 47.6% 7.2%

GDS Travel Agent 22.7% 27.3% -4.6%

Total Electronic 77.5% 74.9% 2.6%

Voice 22.5% 25.1% -2.6%

Total for CRSs 100.0% 100.0% -1.4%


Internet Source Breakdown for Major Hotel Brands
Internet Bookings Share of Internet CRS Reservations Q2 2009

Brand Sites (1) 70.1%

Retail Sites (2) 4.4%

Merchant Sites (3) 13.7%

Opaque Sites (4) 11.9%

Total Internet 100.0%

Q1 2009

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q1 2009 Q1 2008 Q1 2009 to Q1 2008

Internet 51.7% 45.3% 6.4%

GDS Travel Agent 25.1% 29.6% -4.5%

Total Electronic 76.7% 74.8% 1.9%

Voice 23.3% 25.2% -1.9%

Total for CRSs 100.0% 100.0% -5.3%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q1 2009

Brand Sites (1) 74.0%

Retail Sites (2) 4.5%

Merchant Sites (3) 12.0%

Opaque Sites (4) 9.6%

Total Internet 100.0%

Full Year 2008

Reservation Sources for Major Hotel Brands


Percent
Share of CRS Share of CRS
Growth/Decline
CRS Hotel Bookings Reservations Reservations
Full Year
Full Year 2008 Full Year 2007
2008 to 2007

Internet 47.6% 42.0% 5.6%

GDS Travel Agent 27.3% 29.3% -1.9%

Total Electronic 74.9% 71.2% 3.7%

Voice 25.1% 28.8% -3.7%

Total for CRSs 100.0% 100.0% 4.1%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Full Year 2008

Brand Sites (1) 75.2%

Retail Sites (2) 5.4%

Merchant Sites (3) 10.7%

Opaque Sites (4) 8.7%

Total Internet 100.0%


Q4 2008

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q4 2008 Q4 2007 Q4 2008 to Q4 2007

Internet 49.3% 43.5% 5.8%

GDS Travel Agent 25.6% 28.5% -2.9%

Total Electronic 74.9% 72.0% 2.9%

Voice 25.1% 28.0% -2.9%

Total for CRSs 100% 100% -2.6%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q4 2008

Brand Sites (1) 74.8%

Retail Sites (2) 4.9%

Merchant Sites (3) 11.3%

Opaque Sites (4) 9.0%

Total Internet 100.0%

Q3 2008

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q3 2008 Q3 2007 Q3 2008 to Q3 2007

Internet 48.6% 43.2% 5.4%

GDS Travel Agent 26.4% 28.3% -1.9%

Total Electronic 74.9% 71.4% 3.5%

Voice 25.1% 28.6% -3.5%

Total for CRSs 100% 100% 4.7%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q3 2008

Brand Sites (1) 74.6%

Retail Sites (2) 5.6%

Merchant Sites (3) 11.0%

Opaque Sites (4) 8.8%

Total Internet 100%

Q2 2008

Reservation Sources for Major Hotel Brands


Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q2 2008 Q2 2007 Q2 2008 to Q2 2007

Internet 47.4% 41.8% 5.6%

GDS Travel Agent 27.6% 29.3% -1.7%

Total Electronic 74.9% 71.1% 3.9%


Voice 25.1% 28.9% -3.9%

Total for CRSs 100.0% 100.0% 7.0%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q2 2008

Brand Sites (1) 74.8%

Retail Sites (2) 5.8%

Merchant Sites (3) 10.6%

Opaque Sites (4) 8.9%

Total Internet 100.0%

Q1 2008
Reservation Sources for Major Hotel Brands
Share of CRS Share of CRS Percent
CRS Hotel Bookings Reservations Reservations Growth/Decline
Q1 2008 Q1 2007 Q1 2008 to Q1 2007

Internet 45.3% 39.5% 5.8%

GDS Travel Agent 29.6% 31.0% -1.4%

Total Electronic 74.8% 70.4% 4.4%

Voice 25.2% 29.6% -4.4%

Total for CRSs 100% 100% 6.9%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Q1 2008

Brand Sites (1) 76.8%

Retail Sites (2) 5.1%

Merchant Sites (3) 10.0%

Opaque Sites (4) 8.1%

Total Internet 100%

Full Year 2007

Reservation Sources for Major Hotel Brands


Percent
Share of CRS Share of CRS
Growth/Decline
CRS Hotel Bookings Reservations Reservations
Full Year
Full Year 2007 Full Year 2006
2006 to 2007

Internet 42.0% 37.6% 4.4%

GDS Travel Agent 29.3% 31.3% (2.1%)

Total Electronic 71.2% 68.9% 2.3%

Voice 28.8% 31.1% (2.3%)

Total for CRSs 100% 100% 9.6%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Full Year 2007

Brand Sites (1) 75.9%

Retail Sites (2) 5.7%

Merchant Sites (3) 10.4%


Opaque Sites (4) 8.0%

Total Internet 100%

Full Year 2006

Reservation Sources for Major Hotel Brands


CRS Hotel Bookings Share of Internet CRS Reservations Full Year 2006

Internet 37.6%

GDS Travel Agent 31.3%

Total Electronic 68.9%

Voice 31.3%

Total for CRSs 100%

Internet Source Breakdown for Major Hotel Brands


Internet Bookings Share of Internet CRS Reservations Full Year 2006

Brand Sites (1) 76.1%

Retail Sites (2) 5.4%

Merchant Sites (3) 10.6%

Opaque Sites (4) 8.0%

Total Internet 100%

(1) Brand Website: Website where distribution is operated and managed by the brand (e.g.
http://www.marriott.com/).
(2) Retail Website: Third-party distributor where the hotel lists inventory at the same price that it is sold to
the consumer and hotel pays distributor agreed upon commission (e.g. HRS, Bookings, Venere in Europe).
(3) Merchant Website: Third-party distributor where the hotel provides inventory to the site at a net rate. The
merchant marks up the rate by an agreed upon percentage. The consumer pays the merchant at the gross
rate and the merchant site pays the hotel the net rate (e.g. Expedia/Hotels.com, Travelocity and Orbitz).
(4) Opaque Website: Third-party distributor that enables customers to choose a fare or rate without knowing
the brand of the supplier until after the item is purchased (e.g. Priceline).

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