Questionnaire

Dear Respondent

I, ANKIT JAIN student of BBA, MAHARAJA AGRASEN INSTITUTE OF

MANAGEMENT STUDIES, DELHI, is working on project “Brand awareness &
preference regarding HAVELLS PRODUCTS”. The following questions are the main
instrument of my survey. So please give your opinion up to the best of your knowledge.

Personal Information
Name …………………………………………………..

Age ………………………….

Address ……………………………………………………………….

……………………………………………………………….

Phone No ………………………………………
Date………………………

1 How did you get to know about Havells PRODUCTS?

• Peer Group 
• Family Member 
• Media 

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 • Any other  (specify)
……………………..

2. In your opinion the most influential media to advertise

is…………..
• Newspaper 
• Television 
• Radio 
• Any Other  (specify) ………………………

3. According to you the quality of Havells PRODUCTS

is……………
• Very good 
• Good 
• Average 
• Poor 
• Very Bad 

4. What do you think about the services of the Havells

Company?
• Very good 
• Good 
• Average 
• Poor 
• Very Bad 

5. What do you think the price of Havells

PRODUCTS……………………

• Very High 
• High 
• Normal 
• Low 
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 • Very Low 

6. In your opinion the brand image of Havells PRODUCTS

is………

• Very Good 
• Good 
• Average 
• Bad 
• Very Bad 

7. Reasons for your preference for Havells

PRODUCTS………….

• Price 
• Quality 
• Safety 
• Brand Image 
• Any Other  (specify)

8. Factors for purchasing Havells PRODUCTS on higher

price

• Save electricity 
• Durability 
• Brand Name 
•Eco Friendly 
• Any Other  (specify)

9. In your opinion what is more important ………………

• Quality 
• Price 
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 • Guarantee 
• Any Other 

10. The promotional activities of Havells Company are……………

• Very Good 
• Good 
• Average 
• Poor 

11. Please specify the shortcoming in Havells PRODUCTS?

....................................................................
……………………………………………
12. Your suggestion for improving the quality of Havells
PRODUCTS :

…………………………………………………………………………….

THANK YOU.

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