Synopsis of major research project

On

“A Comparative Study on Buying Behaviour Of

Customers Between Hero Honda & Bajaj Bikes”

Submitted in partial fulfilment of the requirements of the course

MASTER OF BUSINESS ADMINISTRATION
(Session: 2009-2011)

Project guide Submitted by

Prof. Abhinav Trivedi Mr. Sumit Gupta
Faculty VIMR, Indore MBA III Semester

VINDHYA INSTITUTE OF MANAGEMENT & RESEARCH

INDORE(M.P.)

DEVI AHILYA VISWAVIDYALAYA, INDORE

2011
 DECLARATION

I hereby declare that the Synopsis Report entitled “A Study on buying Behavior of
Customer between Hero Honda & Bajaj Bikes” has been prepared by me during as a
proposal for my Major Project Research, under the valuable guidance & supervision of
Prof. Abhinav Trivedi faculty VIMR, Indore in the partial fulfillment for the course
requirement of MBA from D.A.V.V. I further submit that this project work has not been
submitted before for any other purpose.

Guided By Submitted By
Prof.Abhinav Trivedi Mr. Sumit Gupta
Faculty VIMR, Indore MBA III Semester
 INDEX

S.No. CHAPTERS

1. Chapter I- Introduction

• Conceptual Framework

• Objective of study

• Rationale of study

Chapter II- Research Methodology

• Sample

• The tools

 For data collection

 For data analysis

Chapter III- References

 CHAPTER 1
INTRODUCTION

CONCEPTUAL FRAMEWORK
Buying Behaviour is the decision processes and acts of people involved in buying and using
products. Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. A
firm needs to analyze buying behaviour. Level of Involvement in purchase decision. Importance
and intensity of interest in a product in a particular situation.

The Company’s growth in the two wheeler market in India is the result of an intrinsic ability to
increase reach in new geographies and growth markets. The two wheeler comprise a mix of
authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the
country.

The Hero Honda story began with a simple vision – the vision of a mobile and an empowered
India, powered by Hero Honda. This vision was driven by Hero Honda’s commitment to
customer, quality and excellence, and while doing so, maintaining the highest standards of ethics
and societal responsibilities. Hero Honda believes that the fastest way to turn that dream into a
reality is by remaining focused on that vision.

Bajaj Auto Over the last decade, the company has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters
and motorcycles. Its real growth in numbers has come in the last four years after successful
introduction of a few models in the motorcycle segment.

• Through this study we can estimate which bike model is preferred by which age group.

• What are the changes required to improve the sales volume.

• People of Indore will be benefited after this study.

• We can identify high class of people buying very expensive class of bikes.
OBJECTIVE OF STUDY
The goal behind conducting this study is:-

• To analyze the customer satisfaction.

• Study the customer preference among the different category of people.

• To know which manufacturer is providing better services

• To analyze after sales services of bikes.

• Study of various factors to improve sales.

RATIONALE OF STUDY

With the help of this study we can find out many things like:-

• To know how to do direct marketing and personal selling for the company.

• To know the purchasing behaviour of consumers.

• To gain familiar with sales process & strategies of Hero Honda & Bajaj in India.

• To gain depth knowledge about the actual working of the company.

 CHAPTER 2
RESEARCH METHODOLOGY

SAMPLE

Sample unit - All working people, including both the genders and different category of the
working people.

Sample size: - 100

Samples region :- Indore city

Sampling procedure :- random sampling

THE TOOLS

• For data collection

A survey research of self designed questionnaire which would be designed by the help of
mentor shall be administered of Company.

• For data analysis

The data will be analysed by using:-

• Tables
• Charts
 • Associated Z-Test to determine the significance if difference between the mean
values.
• Standard statistical tools are proposed to be applied during the study.

CHAPTER 3
REFERENCES

Books:-
Marketing management ‘PHILIP KOTLAR”

Marketing magic by “John Kremer”

Magazines’:-

Business world

Economist

Business today

News paper:-

Economic times

Websites:-

www.howstuffworks.com
www.wikipedia.com
www.google.com
www.herohonda.com
www.bajaj.com