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Title page

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TABLE OF CONTENTS

Topic Page No
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’NTRODUCT’ON

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Unit 1 Travel & Tourism (Analysis)

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Task 1 key factors in development in T & T industry since 1950.



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1.1 ’dentify and evaluate 2 areas of development in travel & tourism industry.

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The internet is the preferred method of obtaining
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No. of People


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TASK 2: structure of travel & tourism industry 

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2.1 ’mpact of two voluntary organization on growth of tourism

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2.2 Assess the effect of organization on influencing tourism in any country.

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TASK 3 Analyse effect of supply and demand on tourism industry.

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3.1 Factors which effect demand of tourism.

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TASK 4 positive and negative effects of tourism



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4.1 Two negative effects of tourism.
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UN’T 2 Global Destinations

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TASK 1 Source of references and research skills for tourism business



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TASK 2 Analyse major transport routes in terms of generating and
receiving areas.

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2.1 Generating and receiving area in Europe as tourism destination
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TASK 3 Factors contribute toward a destination appeal.



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3.1 Two factors which make Britain popular for tourism

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TASK 4 Tourism potential of different location.

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4.2 Carrying capacity in relation t o tourist dentations.

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UN’T 3 WORLD TRANSPORT
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TASK 1 Development of transport industry.

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1.1 Advantages of privatization on transportation system.

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TASK 2 Transportation mode impact on development of tourism


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2.1 Choose one transportation mode and its effect on tourism industry.

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TASK 3 Current issues effecting transport in UK/Europe.

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3.1 Effect of low cost air lines on tourism industry (in Europe).

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4.1 Strategies using by transport providers for getting market share.


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UN’T 4 èarketing and Sale Promotion
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TASK 1 Application of marketing principles in tourism sector.


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1.1 èarketing mix principles applied to tourism industry.

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TASK 2 èarketing strategies and communication strategies


understanding.
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2.1 Advantages of branding.

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TASK 3 Use of sales and promotions in travel and tourism industry.


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3.1 Two external influence which affect a tourism product.

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3.2 Analysis of 3 marketing objectives in a promotional campaign

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4,2 ’nternal & external sources of information used by tour operators.

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CONCLUS’ON


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REFERENCES

Text book

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Web links

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