SYNOPSIS ON

NEW CUSTOMER
ACQUISITION
FOR CASA PRODUCTS
OF IDBI Bank Ltd.

Submitted by:

ARINDAM DAS
Reg No.-9212400147

College:

IIBS
Bangalore

Research Supervisor:
Mrs. Vasundhara Kushwaha, Relationship Manager

Submitted To:
 Prof. N.P Sir

INTRODUCTION
Customer acquisition is the first stage of customer lifecycle. New customers have to be acquired to
build the companies. Even in well-managed companies there can be significant level of customer
attrition. These lost customers need to be replaced. Several important matters are which potential
customers to target, how to approach them and what to offer them.

Customer acquisition is always the most important goal during new product launches and with
new business start-ups. For small businesses with ambitions to grow, customer acquisition is again
very important for their survival

COMPANY PROFILE
The tenth largest development bank in the world has promoted world-class institutions in
India. A few of such institutions built by IDBI are The National Stock Exchange (NSE), The
National Securities Depository Services Ltd. (NSDL), Stock Holding Corporation of India SHCIL)
etc. IDBI is a strategic investor in a plethora of institutions, which have revolutionized the Indian
Financial Markets. IDBI promoted idbi bank to mark the formal foray of the IDBI group into
commercial banking. This initiative has blossomed into a major success story. idbi bank, which
began with an equity capital base of Rs.1000 million (Rs.800 million contributed by IDBI and
Rs.200 million by SIDBI), commenced its first branch at Indore in November 1995. Thereafter in
less than seven years the bank has attained a front ranking position in the Indian Banking Industry.
SCOPE OF STUDY
 Research study could give an idea of network expansion for capturing more

market and customer with better services and lower cost, without compromising

with quality.

 In future customer requirements could be added with the product and services

for getting an edge over competitors.

 Consumer behaviour could also be used for the purpose of launching a new

product with extra benefits which are required by customers for their account

(saving or current ) and/or for their investments.

OBJECTIVES
 To know the opinion of new customers about the newly launched scheme for
new customer.

 To assess the satisfaction level of existing customers about the services of the
bank.

To know the intention of the customers for maintaining a healthy relationship
with the Bank in future.

 To know the perception and conception of customers towards banking products and
specially focused for IDBI Bank’s product.
RESEARCH METHODOLOGY
• Research Design
Descriptive research design has been adopted to conduct the study.

• Data collection

Primary data sources: Data has been collected from the existing
customers & the Employees of the Bank.

Secondary data sources: Books, website, newspaper.

 www.idbibank.com
 www2.idbibank.com

 www.google.com

 The Economics times

 The Times of India

LIMITATION
 The research got confined to only R.T Nagar. The respondents belonged
only to R.T Nagar and not from other places. So, research results may not
be projected to entire population.

 IDBI Bank Ltd. is keeping some data confidential due to competition.

FINDINGS
 The credibility of IDBI bank is good in comparison to its competitors
Government Of India is a major shareholder in the company.

 The products of IDBI bank have good credibility in the region compare to its
competitors.

 The initial payment for opening a new A/C (both Current & Savings A/C) is
Rs.5000/- with totally free banking services with no minimum balances and
that’s why people are reluctant in opening the same.