Birla Institute of Management Technology

Programme: PGDM (Retail)

Course Credit: 3

Course Code: Course Name: Human Resource Management-

RMM202

Aims and Objectives

Such terms as globalization, process management, and value-based
management dominate the current discussion of management in retail
companies. There has been an increasing realization that people are one of a
company’s key assets. Retail means working and serving customers in a
direct, personal way. This calls for special actions from retail companies to
fulfil the demands of an increasing number of well-informed and sophisticated
consumers.

In view of all the changes in both national and international contexts, it is

absolutely essential to have the right people if a business is to be successful
and sustainable.

Retailing is a major labour-intensive industry sector. Therefore, companies are

continually challenged to re-organize and adapt their structures to become
more efficient. The necessity for part-time workers, because of long store
opening hours and peaks in the trading day/week, requires a flexible
framework to optimize labour processes.
Emotionally, the workforce needs orientation and vision in changing
Times.

Human resource management (HRM) has to provide a “coach,” not only to

organize, but also to support employees and management mentally and
professionally in fulfilling their tasks in terms of future company goals.
People are the driving force behind all transactions that occur in retailing
outlets. In the future world of retailing, there will be an increasing need to
adapt and change towards a more formative and proactive style of HRM.

The objective of this course is to provide sudents with the basic

knowledge of Human Resources Management and develop insight into
the managerial skills required to effectively manage people in Retail
organization, in order to achieve corporate goals successfully.

Course Professor Himanshi Tiwari

Pre-requisites
Organizational Behaviour

Learning Outcomes The student will gain an understanding of the role of HR department in
an organization.
The student will get an insight into the various aspects of the
management of human resources and their interaction in the execution
of managerial functions.
The student will learn the various concepts and skills required for
utilization and development of human resources in an organization.

Reading
Required Reading:
Human Resource Management written by IVANCEVICH 10th
edition, ISBN 9780070667044, Tata McGraw Hill

Suggested Reading:
Human Resource Management: Biswajeet Pattanayak, Prentice
Hall of India Pvt. Ltd.
Human Resource Management: Gary Dessler, Prentice Hall of
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Human Resources Management Practice: Michael Armstrong,
Kogan Page.
Human Resource Management: Bohlander, Snell and Sherman,
Thomson Press.
Human Resource Management: R.S. Dwiwedi, Galgotia Publishing
House.
Human Resource Management: Text and Cases by VSP Rao.
Human Resource Management: L.M. Prasad
Human Resource Management: Robert, L. Mathis & John, H.
Jackson.
Assessment Details There will be following assessments.

1. Two case studies to be discussed and presented in groups. (10

mark each. Average to be considered – Total 10)
2. Two OLTs (10 marks each. Best of two to be considered -Total 10
Marks )
3. Class participation. (5 marks)
4. Viva Voce of the Live Project (15 Marks)
5. Final term test at end. (Total 60)

Total Course Evaluation: 100

* Assessment is planned as per InternalEvaluation System

applicable for all courses (approved in Academic Council
Meeting: 01.07.09).

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* Factor/Parameter Total % Sub division of marks in Remarks
for Evaluation Marks grades/degree
Level of Points
attendance allocation
Internal Evaluation
Attendance <75% 0 This is the minimum
5%
expected
75-84% 3
85-94% 4
>94% 5 Desired level
Quiz-1(Must be held Quiz will contain 20 Questions to A question Bank of
within 4-5 weeks of be answered in 15 Minutes. First about 150 Questions
start) half of the question bank to be (divided in pre and
10%
used. post mid term course
coverage) have to be
prepared.
Mid Term or Marks must be shown to the student concerned. The
projects or 15% process will be monitored by the Chairpersons within
Presentation fifteen days.
Quiz-2 (Must be Quiz will contain 20 Questions to be answered in 15
held one week before Minutes. Second half of the question bank to be used (no
10%
the last day of the repetition)
course
End Term The pattern will be as below:
Evaluation:
Total time of No Multiple Choice Questions to be set.
examination: 3 Hrs.
Paper will have three Section-A Short Questions 3 to be 15
sections. answered out of 5 questions. 5 Marks
marks for each question * 3
60%
questions
Section-B Long Questions 3 to be 30
answered out of 4 questions. 10 Marks
marks for each question * 3
questions
Section-C Compulsory Case 15
Marks
Total Marks for End Term 60

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Schedule wise Syllabus:
S.No. Topic No. of Content
Sessions Reference
1 Introduction to Human Resource Management 3 Chapters in the
• Human Resource Management- Meaning, Significance, book and slides.
Objectives Other sources
• Evolution and development of Personnel Management and discussed in the
HRM class, when
• Human Resource Philosophy and Policy required.
• Key Roles, Functions and Activities of HRM

2 Acquiring Human Resources 5 -do-

• HR Planning
• Job Design, Job Analysis, Role Analysis
• Recruitment
• Selection -

3 First Online Test To Be conducted for Topic no. 1 and 2 20 min.

4 Training and Developing Human Resources 3 -do-

• Training Human Resources
• Performance and Potential Appraisal

5 Compensating Human Resource 2 -do-

• Job Evaluations

6 Motivating and Maintaining Human Resources 3 -do-

• Motivational Environment
• Empowerment and Participation
• Health, Safety and Security

7 Working with and Leading People In Retail Industry 6 -do-

• Managing Time
• Adapting to the Work Place
• Team Work & Team Building
• Communication Skills & Positive Attitude

8 Second Online Test To Be conducted for topic No. 4,5,67. 20 min.

9 Challenges of Effective Human Resource Management 3 Case Studies of

• Work-life balance Contemporary
• Emotional Labor HRM Practices of
• Employee Engagement Indian
• Managing Self Organizations

10. A Project on any contemporary issue mentioned in Point No. 9 after 3

discussion with and approval from the Instructor.
11 Viva Voce on the project mentioned at Point no. 10 2
Total 30 -
Please Note that one session means a class of 1 Hr.

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