PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN

PEMBELIAN PADA CV. FUJI MEBEL DESA SUKAMANTRI CIAMIS

Oleh :

Ran Ran Kustiawan

NPM. 1610070

MAKALAH SEMINAR MANAJEMEN

Diajukan untuk memenuhi salah satu syarat dalam menempuh seminar

manajemen pada program studi manajemen

Dsusun kembali oleh :

NAMA: Cici Idayanti

NPM: 1810028

PROGRAM STUDI MANAJEMEN

SEKOLAH TINGGI ILMU EKONOMI LATIFAH MUBAROKIYAH

SURYALAYA-TASIKMALAYA

TAHUN

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DAFTAR ISI

KATA PENGANTAR........................................................................................................i
DAFTAR ISI.....................................................................................................................iii
ABSTRAK........................................................................................................................iv
BAB I PENDAHULUAN..................................................................................................1
1.1 Latar Belakang Masalah.....................................................................................1
1.2 Identifikasi Masalah...........................................................................................3
1.3 Tujuan Penelitian...............................................................................................4
1.4 Kegunaan penelitian..........................................................................................4
BAB II TINJAUAN PUSTAKA........................................................................................6
2.1 Review Literatur................................................................................................6
2.2 Batasan Konseptual.........................................................................................21
BAB III METODOLOGI.................................................................................................26
3.1 Metode Penelitian...........................................................................................26
3.2 Teknik Pengumpulan Data...............................................................................28
3.3 Teknik Analisis Data.........................................................................................29
BAB IV PEMBAHASAN................................................................................................37
4.1 Deskripsi Hasil Penelitian................................................................................37
4.2 Analisis Hasil Penelitian...................................................................................40
BAB V PENUTUP...........................................................................................................57
5.1 Kesimpulan......................................................................................................57
5.2 Saran................................................................................................................57
DAFTAR PUSTAKA......................................................................................................59
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