PEMASARAN-1
M. Suyanto
www.msuyanto.com
Ekonomi
Pesaing
Ekologi Politik/
Hukum
Pemasok-Perusahaan-
Perantara-Pelanggan Pemasaran
Teknologi Masyarakat
Sosial /
Budaya
Demografi
Gambar 2.2.
Para Pelaku Utama dan Kekuatan yang terlibat dalam Lingkungan
Pemasaran
Produk
Substitusi
Gambar 2.6.
T Kelompok A
i Lini terbatas
Biaya produksi yang rendah
n Harga sedang
g
g Kelompok C
i Lini moderat
Biaya produksi sedang
Pelayanan yang sedang
Harga sedang
Kelompok B
Mutu Lini lengkap
Biaya produksi rendah
Pelayanan yang baik
Harga sedang
R
e
Kelompok D
n Lini luas
d Biaya produksi sedang
a Pelayanan yang rendah
Harga rendah
h
Gambar 2.7.
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