A PROJECT REPORT

ON
ANALYSIS OF SAVING ACCOUNTS IN AXIS BANK
LIMITED AND ITS COMPARISON WITH OTHER
BANKS
[SBI AND HDFC]

A Project undertaken in partial fulfillment for the

requirement of
Post Graduate Diploma in Management
(Session 2009-2011)

SUBMITTED BY-
Prabhakar Rahul
PGDM 2009 – 2011
Enrollment No- 2009PGDM031

ABES IT Group of Institution,

Ghaziabad

UNDER GUIDENCE OF: SUBMITTED TO:

Mr. Dheeraj Bakshi DIN Management
Branch Head ABES IT Group of Institution
Axis Bank Ltd. Ghaziabad

1
 TABLE OF CONTENT

Chapter –I INTRODUCTION OF THE PROJECT

 Introduction
 Theoretical Representation of the Topic

Chapter –II COMPANY PROFILE

 Organizational profile of company
 Introduction
 Background
 Promoters
 Company & its product line
 Balance sheet
 SWOT analysis
 Board of directors
 Achievements/Awards

Chapter – III RESEARCH DESIGN

 Presentation of data & analysis
 Source of data
 Sample size
 Method of data collection
 Research instrument & tools used

2
Chapter – IV ANALYSIS AND DATA INTERPRETATION

Chapter – V FINDING AND CONCLUSION

Chapter – VI RECOMMENDATION AND SUGGESTION

Chapter VII Bibliography

Chapter VIII Annexure

3
 DECLARATION

I Prabhakar Rahul student of PGDM 4Th sem from ABES IT Group of

Institution affiliated to AICTE, hereby declare that all the information, facts
and finding furnished in this report are based on my indigenous work and are
original in nature. This information is used for academic only. Any
resemblance for existing work is purely coincidental.

DATE:

PLACE: (Prabhakar Rahul)

4
 ACKNOWLEDGEMENT

I whole heartedly acknowledge the help and support that I have received from
my entire faculty who guided me and motivated me during the course of
internship.

I would also like to thank my industry guide Mr. Dheeraj Bakshi under whose
guidance I successfully completed my internship. I also want to give my
special thanks to Mr. Dheeraj Bakshi, branch head of Axis Bank Limited. His
valuable suggestions have always been an eye-opener for me in my endeavour.
At last but not the least, I would also like to thank all my family members, my
dear friends who constantly kept on motivating me by giving me valuable
suggestions.

THANK YOU

5
 .
CHAPTER 1 INTRODUCTION OF PROJECT

THEORITICAL REPRESENTATION OF THE TOPIC

The topic “A DETAILED ANALYSIS OF SAVING ACCOUNT IN AXIS

BANK LTD. AND IT’S COMPARISION WITH OTHER BANKS [SBI
AND HDFC BANK].” Is basically concerned about the saving product
offered by AXIS BANK. Bank provides various kinds of saving account for
different segments of people, according to the current requirements and
demand of the customers. Every saving product is designed so well that it
contains all the important features and services according to the current
scenario for the people, which obviously very easily attracting customers to
deal at least once with the ban. Apart from this, my area of work also includes
to compare these saving accounts provided by AXIS BANK with other private
banks and government banks i.e. HDFC BANK and STATE BANK OF
INDIA.

This comparison includes some common basis of differentiation through

which evolution is to be done. I have also used QUESTIONNAIRE for
comparative analysis, which has been filled by the customers just to know
what they think about the bank’s services and facilities given to them. My
Questionnaire includes 12 questions and sample size is 50(x2).

CHAPTER 2 ORGANIZATIONAL PROFILE OF THE COMPANY

6
INTRODUCTION

Banking in India originated in the last decade of the 18 th century. The

oldest bank in existence in India is the State Bank of India , a
government – owned bank that traces its origins back to June 1806 and that is
the largest commercial bank in the country. Central banking is the
responsibility of the Reserve Bank of India, which in 1935 formally took over
these responsibilities from the Imperial Bank of India, relegating it to
commercial banking functions. After India’s independence in 1947 the
Reserve Bank of India was nationalized and given broader powers. In 1969 the
government nationalized the 14 largest commercial banks, and again 6 next in
1980.

EARLY HISTORY

Banking in India originated in the last decades of the 18 th century

. The first banks
were The General Bank of India which started in 1786, and The Bank of
Hindustan, both of which are now defunct. The oldest bank in existence in
India is the State Bank of India, which originated in Calcutta in JUNE 1806,
which almost immediately became the Bank of Bengal. This was one of the
three presidency bank, the other two being the Bank of Bombay and the Bank
of Madras, all three of which were established under charters from the British
East India Company. For many years the Presidency banks acted as quasi-
central banks, as did their successors.
The three banks merged in 1925 to form the Imperial Bank of India, which
upon India’s independence, became the State Bank of India.

7
Indian merchants in Calcutta established the Union Bank in 1839, but it failed
in 1848 as a consequence of the economic crisis of 1848-49. The Allahabad
Bank, established in 1865 and still functioning today, is the oldest Joint Stock
bank in India.
It was not the first though. That honour belongs to the Bank of Upper India,
which was established in 1863, and which survived until 1913, when it failed,
with some of its assets and liabilities being transferred to the Alliance Bank of
Shimla.
Foreign banks too started to arrive, particularly in Calcutta, in the 1860s. The
Comptoire d'Escompte de Paris opened a branch in Calcutta in 1860, and
another in Bombay in 1862; branches in Madras and Pondicherry, then a
French colony, followed. HSBC established itself in Bengal in 1869. Calcutta
was the most active trading port in India, mainly due to the trade of the British
Empire, and so became a banking centre.
The first entirely Indian joint stock bank was the Oudh Commercial Bank,
established in 1881 in Faizabad. It failed in 1958. The next was the Punjab
National Bank, established in Lahore in 1895, which has survived to the
present and is now one of the largest banks in India.

Around the turn of the 20th Century, the Indian economy was passing through
a relative period of stability. Around five decades had elapsed since the Indian
Mutiny, and the social, industrial and other infrastructure had improved.
Indians had established small banks, most of which served particular ethnic
and religious communities.

NATIONALISATION

8
The next significant milestone in Indian Banking happened in the late 1960s
when the Indira Gandhi government nationalized, on 19th July, 1969, 14 major
commercial Indian banks, followed by nationalization of 6 more commercial
Indian banks in 1980. The stated reason for the nationalization was more
control of credit delivery. After this, until the 1990s, the nationalized banks
grew at a leisurely pace of around 4%-also called as the Hindu growth of
the Indian economy.

To understand the Indian banking sector more easily a diagram is shown

regarding the name of the bank, its numbers shown in the bracket and also the
category of bank under which it falls.

9
10
STRUCTURE OF THE ORGANIZED BANKING SECTOR IN INDIA.

BACKGROUND

Axis Bank was the first of the new private banks to have begun operations in
1994, after the Government of India allowed new private banks to be
established. The Bank was promoted jointly by the Administrator of the
specified undertaking of the Unit Trust of India (UTI - I), Life Insurance
Corporation of India (LIC) and General Insurance Corporation of India (GIC)
and other four PSU insurance companies, i.e. National Insurance Company
Ltd., The New India Assurance Company Ltd., The Oriental Insurance
Company Ltd. and United India Insurance Company Ltd.

The Bank today is capitalized to the extent of Rs. 359.44 crores with the public
holding (other than promoters) at 57.74%.
The Bank's Registered Office is at Ahmedabad and its Central Office is
located at Mumbai. The Bank has a very wide network of more than 838
branches and Extension Counters (as on 31st May 2009). The Bank has a
network of over 3674 ATMs (as on 31st May 2009) providing 24 hrs a day
banking convenience to its customers. This is one of the largest ATM
networks in the country.

11
The Bank has strengths in both retail and corporate banking and is committed
to adopting the best industry practices internationally in order to achieve
excellence.

MISSION AND VALUES

Mission of Axis Bank

 Customer Service and Product Innovation tuned to diverse needs of

individual and corporate clientele.
 Continuous technology up gradation while maintaining human values.
 Progressive globalization and achieving international standards.
 Efficiency and effectiveness built on ethical practices.

Core Values of Axis Bank

 Customer Satisfaction through

 Providing quality service effectively and efficiently
 "Smile, it enhances your face value" is a service quality stressed
on Periodic Customer Service Audits
 Maximisation of Stakeholder value
 Success through Teamwork, Integrity and People.

12
THE COMPANY AND ITS PRODUCT LINE

Axis Bank Limited (Axis Bank) offers a broad range of retail & corporate
banking products and services in India. The bank was earlier known as UTI
Bank Limited. The company offers several products including accounts,
deposits, cards, credits, advisory services, treasury, mutual funds, cash
management, international banking and transaction services. The bank
operates 827 branches and extension counters, as on 31 March 2009. Axis
Bank has operations in 29 States and 3 Union Territories in India. The bank
has a network of 3595 ATM machines. Axis Bank is the third largest ATM
network provider in India. It also has branches in China, Hong Kong,
Singapore and UAE. The bank is headquartered at Mumbai in India.
The company reported revenues of (Rupee) INR 108,291.13 million during the
fiscal year ended March 2009, an increase of 54.59% over 2008. The operating
profit of the company was INR 36,801.90 million during the fiscal year 2009,
an increase of 42.35% over 2008. The net profit of the company was INR
18,129.32 million during the fiscal year 2009, an increase of 71.17% over
2008.

13
Axis bank offers banking and financial services in India. The company’s
services and Brands include the following:

Services:
Personal Banking:
Accounts
Deposits
Loans
Cards
Investments
Insurance
Payments
Other Services

Corporate Banking:
Accounts
Credit
Capital Market
Treasury
Cash Management Services
Govt Business

NRI services:
Accounts
Deposits
Remittances

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COMPETITORS OF AXIS BANK LIMITED

 Central bank of India

 Corporation bank
 HDFC bank limited
 ICICI bank limited
 State bank of India
 Union bank of India
 Bank of Baroda

15
AXIS BANK LIMITED
(FORMERLY UTI BANK LIMITED)

GROUP - BALANCE SHEET

CONSOLIDATED BALANCE SHEET AS ON 31 MARCH 2008

CAPITAL AND LIBILTIES

SCHEDULE AS ON AS ON
NO. 31-03-2008 31-03-2008
(RS in (RS in Thousands)
Thousands)
CAPITAL 1 3,577,097 2,816,308
RESERVE & 2 83,941,262 31,068,175
SURPLUS

EMPLOYEES STOCK
OPTION
OUTSTANDING(NET) 17(4.16) 21868 89783
DEPOSITE 3 876,193,450 587,850,227
BORROWING 4 56,240,405 51,956,030
OTHER LIABILTIES 5 75,689,729 58,779,259
& PROVISIONS

TOTAL 1,095,663,811 732,559,782

ASSETS

Cash and Balances 6 73,056,584 46,610303

with

16
Reserve Bank of India

7 51,998,614 22,572,748

Balances with banks

and money at call and
short notice

Investments 8 338,651,008 268,871,605

ADVANCE 9 594,759,888 368,764,606

FIXED ASSET 10 9,324,663 6,778,359

OTHER ASSET 11 27,873,054 18,962,161

TOTAL 1,095,663,811 732,559,782

Contingent liabilities 12 2,588,956,615 1,841,653,501

Bills for collection 17 83,233,927 62,746,332

SWOT ANALYSIS OF AXIS BANK LTD.

STRENGTH
 Support of various promoters
 High level of services
 Knowledge of Indian markets

WEAKNESSES
 Not having good image
 Market capitalization is very low
17
  Not been fully able to position itself correctly

OPPORTUNITIES
 Growing Indian banking sectors
 People are becoming more service oriented
 In the global markets

THREATS
 From different competitors
 Foreign banks
 Governments banks
 Future market trends

BOARD OF DIRECTORS
The members of board are:

Smt. Shikha Sharma Managing Director & CEO

Shri N.C. Singhal Director

18
Shri. J.R. Varma Director

Dr. R.H. Patil Director

Smt. Rama Bijapurkar Director

Shri R.B.L. Vaish Director

Shri M.V. Subbiah Director

Shri Ramesh Ramanathan Director

Shri K. N. Prithviraj Director

CHAPTER 3 RESEARCH DESIGN

PRESENTATION OF DATA AND ANALYSIS

SOURCE OF DATA

 Primary source

 Secondary source

SAMPLE SIZE
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The sample size I took for this research is 50(x2).

METHOD OF DATA COLLECTION

Primary data: The data which are collected at first hand either by the
researcher or by someone else especially for the purpose of the study are
known as primary data.
Thus for the research I have collected the data from:
Questionnaire
Observation
Personal interviews
Survey

Secondary data: Any data which have been gathered earlier for some other
purpose are secondary data. Most of the data in this research is primary since
my report was of exploratory type although some secondary data have been
also use through:
Websites
Accounting records
Miscellaneous reports
Internal experts

RESEARCH INSTRUMENTS AND TOOL USED:

20
Research instrument used for collection of information is interviews, survey
& observation. As this research is exploratory so it includes the study of
subject through the interviews, observation, & surveys. Although
miscellaneous reports, internal experts advices are also used.

PRESENTATION OF DATA

ABOUT SAVING ACCOUNT

Saving Bank Accounts are meant to promote the habit of saving among the
citizens while allowing them to use their funds when required. The main
advantage of Saving Bank Account is its high liquidity and safety. On top of
that saving
Bank Account earns moderate interest too. The rate of interest is decided and
periodically reviewed by the Government of India. Presently, the rate of
interest is 3.5% on daily product basis.

21
Saving Bank Account can be opened in the name of an individual or in joint
names of the depositors. Saving Bank Accounts can also be opened and
operated by the minors provided they have completed ten years of age.
Accounts by Hindu Undivided Families (HUF) not engaged in any trading or
business activity can be opened in the name of the Karta of the HUF.

The minimum balance to be maintained in an ordinary saving bank account

varies from bank to bank. It is less in case of public sector banks and
comparatively higher in case of private banks. In most of the public sector
banks, minimum balance to be maintained is Rs. 100. In accounts where
cheque books are issued, a minimum balance of Rs. 500/- has to be
maintained.

For Pension Saving Accounts, minimum balance to be maintained is Rs. 5/-

without cheque facility and Rs. 250/- with cheque facility.

Things to Consider While Opening a Saving Account

It is advisable to seek the following information from bank before opening the
account:
Minimum Balance Requirement.

Penal provisions in case the balance falls below the minimum stipulated
Amount

Penalty in case of r et ur n of cheques i s su ed or instruments

sent on collection.
22
 Collection facilities etc. offered and charges applicable.

Details of charges, if any for issue of cheque books and limits

fixed on number of withdrawals, cash drawings, etc.

Document Required For Opening a Saving Account

Two passport size photograph

Proof of residence i.e. Passport / Driving license / Gas/ Telephone/

Electricity Bill / Ration card/ Voter Identity card

An introduction of the person from an existing account holder

PAN number / Declaration in form no. 60 or 61 as per the Income Tax

Act 1961

23
SAVING PRODUCTS OF AXIS BANK

PRIORITY BANKING - RESIDENT

Presenting Axis Bank's Priority Banking Service. A service that would

ensure not only the highest level of priority but also preferential treatment
to customers.
24
BANKING PRIVILEGES TO CUSTOMERS

Priority Banking Lounge:

A Priority banking customer will have access to an exclusive 'Priority

Banking Lounge' at branches. This will allow them to conduct their
financial transactions in utmost comfort and confidentiality through an
exclusive Relationship Manager.

Dedicated Relationship Manager:

Customers will enjoy access to a dedicated Relationship Manager who
will be one point contact at branch for all banking transactions thus
ensuring that customers would neither have to move from one counter
to the other nor stand in queues to wait for the turn.

HOME BANKING:
Experience the convenience of home banking facilities provided by Axis
Bank. Avail of free cash and cheque pick-up and delivery at your office or
residence.

Exclusive Priority Banking International Debit card:

25
This card allows customers free access to all VISA ATMs in India. The card
also comes with higher ATM withdrawal limits, higher POS transaction limits
at merchant establishments, enhanced insurance cover and a host of special
discounts and offers.

Other Banking Privileges:

Enjoy a host of banking privileges like free at-par cheques, demand
drafts and pay orders, free passbook updates and monthly
statements. As a Priority Banking customer, there would be no
issuance charges on Axis Bank's Travel Currency Card.

Investment Privileges

Avail of assistance in financial planning. Investment advice, market

information reports, and invitations to investor meets are offered
complimentary to customers.

Lifestyle Privileges
However, it's not all about just financial services. Bank’s aim to provide
a different Lifestyle experience through Lifestyle privileges like
exclusive invitations to movie screenings, plays, music concerts and
other special events sponsored by Axis Bank, especially for the Priority
Banking Customers.

Gold Credit Card

26
As an added privilege, Priority Banking customers may also apply for
a Gold Standard Credit Card an d Go l d S t a nd ar d S e c u r e d C r e d i t
C a r d w i t h o u t a n y additional fee, subject to the applicable terms and
conditions.

Priority banking customers would also be eligible for a 50% reduction

on the Issuance Fee of Gold Plus Credit Card and Gold Plus Secured
Credit Card. Rs. 500 will be charged as the annual maintenance charge
for Priority Banking customers, subject to the applicable terms and
conditions.

Eligibility Criteria
You can sign up for Priority Banking service by agreeing to any
one of the following criteria :

Average quarterly balance (AQB) of Rs. 1 Lakh in your saving

account ( this requirement is Rs. 75,000 if in case you have a
salary account with Axis Bank)
Average quarterly balance of Rs. 5 lakhs in combination of your
saving and term deposits (Minimum AQB of Rs. 50,000 in the
saving account)
Minimum Average quarterly relationship of Rs. 10 lakhs across
members of the same family - subject to a minimum Average
Quarterly Balance of Rs. 80,000
Being maintained in the saving account of each member and the
remaining amount in Term Deposits. Minimum average quarterly
relationship of Rs. 5 Lakhs in Encash 24 (Flexi Deposits) account.
27
PRIORITY BANKING - NRI
Presenting Axis Bank's Priority Banking - NRI Services, especially for NRI
Clients. Apart from a specialized Relationship Manager to take care of
banking
needs, Axis Bank provides Investment and Lifestyle Privileges as well t5o
their
priority customers.

BANKING PRIVILEGES TO CUSTOMERS

Priority Banking Lounge:
A Priority Banking customer will have access to an exclusive 'Priority
Banking Lounge' at Axis Bank branches. This would allow them to conduct
their financial transactions in utmost comfort and confidentiality through an
exclusive Relationship Manager.
28
Dedicated Relationship Manager:
customers will enjoy access to a dedicated Relationship Manager who will be
one point contact at the branch for all the banking transactions, who will be in
regular touch with the customers to take care of their Banking needs.

Exclusive Priority Banking International Debit Card:

This card allows customers free access to all Visa ATMs in India. Especially
for Priority Banking- NRI clients, this card also comes with one Free
Transaction per Quarter, at any Visa ATM across the world. The exclusive
card also comes with higher ATM transaction limits; higher Point-of-Sale
transaction limits at merchant establishments, enhanced insurance cover,
Rewards Points scheme and many other facilities.

A Priority Banking - NRI client, get lowered processing fees on Home Loans.
Enjoy preferential pricing on foreign exchange rates. Axis bank offers
discounted rate of 25% on annual fees for availing our locker facilities.

Remittance Facilities:
Customers would also be entitled to exciting benefits on remittances. Axis
Bank's commission charges on all inward remittances would also be minimal.
Mobile banking facilities are available, which would provide regular updates
on transactions into the account. One Free Saving Bank Account would be
available to customers’ relative/nominee resident in India. Enjoy a host of
banking privileges like free at par Cheques, Free Demand Drafts and Pay
Orders across India, free passbook updates and monthly statements of account.

INVESTMENT PRIVILEGES

29
Portfolio Investment Scheme: A Priority Banking - NRI client enjoy a 50%
rebate on the Annual Fees on opening PIS (Portfolio Investment Scheme)
Accounts with the Bank.
Avail of assistance in financial planning. Investment advice, market
information reports, and invitations to investor meets are offered
complimentary to them. Check a sample market information report.
Complimentary Tax Advisory Services would also be available.

LIFESTYLE PRIVILEGES
However, it's not all about just financial services. Axis bank’s aim to provide a
different Lifestyle experience through Lifestyle Privileges. Customers can
enjoy exclusive invitations to movie screenings, plays, music concerts and
other special events sponsored by Axis Bank from time to time.

ELIGIBILITY CRITERIA
You can sign up for Priority Banking service by agreeing to any one of the
following criteria:
Average quarterly balance (AQB) of Rs. 1 Lakh in your saving account
Average quarterly balance of Rs. 5 Lakhs in combination of your saving
and term deposits (Minimum AQB of Rs. 50,000 in the saving account)

30
PRIME SAVING ACCOUNT
Axis Bank has always strived to pace their products with the growing needs of
the customers. The Prime Saving account has therefore been created with the
customer’s specific financial requirements in mind.

Wider accessibility
As a Prime Saving account holder, customers enjoy access to a wide network
of over 825 branches and one of the largest ATM networks (3595 ATMs) in
India giving them easy access to their account from almost any corner of the
country.

Greater convenience
To simplify daily banking, Axis bank Prime Saving account comes with an
international photo-signature Debit Card. This unique card comes with
withdrawal limit of Rs. 40,000 per day, facilitating transfer of funds, deposits
of cash/cheques and payment of insurance premium (LIC).

More comfort
Through 24 hr Internet Banking and Tele Banking services, customers can
enjoy the ease of banking from home or office. Through these comprehensive
services, they can access a range of facilities including online funds transfer,
requests for a new chequebook, Financial Advisory Services (FAS), online
shopping and information on mutual funds.
Enhanced privileges
The Prime Saving Account eases the banking experience by providing a
passbook and monthly statements of account to keep the customers updated on
all their transactions and assist them better in managing their finances.

Added speed
31
Through the 'At Par' cheque facility, bank provides the unique advantage to
encash the cheques as a local cheque at more than 330 centres where the bank
has a presence at no extra cost. In addition the account enables the customers
to issue cheques up to Rs. 1 lakh, which will be treated as 'At Par' across these
locations.
The customers can avail of all these services with a minimum average balance
of Rs 25,000 in metro/urban/semi-urban centres and Rs 10,000 in rural centres.

PRIME SAVING ACCOUNT: FEATURES

 At Par Cheque Facility with an enhanced limit up to Rs. 1,00,000

 Free 6 cash withdrawal transactions per quarter at other bank ATM's

 Free monthly statement of account

32
  Free DD/PO (drawn on Axis Bank Centres)

 Free Passbook

 International Debit card with an Accidental Insurance cover up to Rs. 2

lacs (Issuance charge waived) [To keep your personal accident
insurance cover activated, you should have made a purchase transaction
in 365 days prior to the day of the incident & should have maintained an
average quarterly balance of Rs 5,000 (urban & metropolitan branches)
or Rs 2,500 (rural & semi-urban branches) as the case may be in the two
quarters before the date of the incident.]*

 Increased cash deposit/withdrawal limits at non home branches

 Option of automatic movement of excess funds in the saving account to

higher earning fixed deposits

 Access through more than 671 offices & 2764 ATMs

 24*7 Telebanking, Internet banking and Mobile Banking.

PRIME SAVING ACCOUNT: DOCUMENTATION

To open Prime Saving Account with Axis Bank, you just need to provide:

 An account opening form duly filled.

 2 Latest passport size colour photographs

.
33
  Photo proof of identity PAN card, passport, Driving License or A letter
from the Bank Manager verifying identity, signature and address along
with a self signed cheque
.
 Proof of residence like recent electricity bills or telephone bills or credit
card statements
.
 The account opening form can be collected from the branch or can be
down loaded. The duly filled account opening form along with the
relevant documents can be submitted at the branch.

SENIOR PRIVILEGE ACCOUNT

Because life begins at sixty

Axis Bank's Senior Citizen Saving Account has been designed keeping in
mind the fact that a senior citizen's banking requirements are wholly different
And require special consideration.

34
SENIOR PRIVILEGE: FEATURES

BANKING PRIVILEGES

 Dedicated Relationship Managers :AXIS BANK dedicated

relationship
Managers are only a phone call away. They can help the customers
with all of their banking needs. Be it a simple query or helping
customers
to manage their finances.
 Free At-par Cheque book Axis Bank "Senior Privilege" Saving
Account holder will receive free "At-par" cheque book, which
empowers customer’s toencash their cheques as local cheques at any of
the Axis Bank branch center.

 Free International Visa Debit cards for the primary and the joint
account holders A "Senior Privilege" Saving Account with Axis Bank
entitles customer to a free International Debit card, which enables them
to access their account anytime at more than 2764 ATMs across the
country.
Customers can withdraw and deposit money and cheques with their
debit card. The daily withdrawal limit in an Axis bank is a high Rs
40,000.
Customers can use their debit card to make purchases at merchant
establishment.
A unique security feature to help safeguard customers hard earned money
is the photograph and signature on the face of the debit card. This feature
is not followed by all banks.
35
 Free Monthly Statement of Accounts/Free Passbook: Axis Bank
privileged customer would be entitled to a monthly statement of
account. The statement would give the detailed information on daily
transactions with the closing balances. Customers can also opt for
passbook facility, at no additional cost.

 Free Issuance of Pay Orders or Demand Drafts drawn on Axis

Bank
Branches: Get commission-free Demand Drafts and Pay Orders from
our branches drawn on Axis Bank branch.

 Free Inward Remittances Funds remitted by the near and dear ones in
abroad now get to the customers through Axis Bank correspondent
banks for free
.
 Free Outward Remittances once a year Remitting your money out of
India is possible for free once a year through Axis Bank correspondent
banks.

 Faster Credits to Foreign Cheques Funds remitted by your near and

dear ones abroad now get to the customers faster than ever.

 Free Cheque pickup and Cash pick up services Extended cash and
cheque pickup services are provided by Axis Bank free of cost.
Customers can also have cash delivered at your residence at a nominal
charge of Rs 50 per delivery.

36
 Anywhere Banking Make transactions like cash deposits, cash
withdrawal, transfers and clearing deposits from any of the Axis bank
branches, all of which are interconnected for customers banking
convenience.

 Telebanking Axis Bank Telebanking service provides instant access to

the accounts. A wide range of services such as Account Information,
Balance enquiry, Transaction Details, Status of your Cheques
(Available only during branch business hours) and Statement of
Account on Fax can be availed over the phone.

 Free Mobile Banking Mobile banking enables customers to bank with

the Axis Bank through their mobile phone irrespective of where they
are. Avail the facility of balance enquiry, debit or credit alerts, last three
transaction details and cheque status

 iConnect: The concept of "your Bank on your Desktop" is now a reality

with iConnect. Customers can look-up the status of their account,
request a new cheque book, undertake a range of financial transactions,
avail financial advisory services, get information on mutual funds and
shop online by just clicking the mouse
.
 Customized Loan Offerings: Fixed Deposits - up to 95% of the FD
amt at an interest rate of 2% over the rate of interest of the FD.
NSCs/KVPs/LIC Policy - Discounted rate of interest, no processing fees
and no pre payment penalty.

 Complimentary Financial Planning: Everyone has diverse needs

based on their situations, therefore requiring customized solutions. With
37
 the help of Axis Bank’s complimentary investment planning, customers
will know exactly what to do with their money to realize their financial
objectives.

 Silver Health - Medical Insurance for Senior Citizens: Entry age is

70 Years. The medical test (mandatory) is carried out Free of cost only
for Senior Privilege.

SENIOR PRIVILEGE: ELIGIBILITY

You can avail of a Senior Citizen Saving Account subject to the following
criteria
Average Quarterly Balance (AQB)
TYPE Average Quarterly With FD of 2 Lakh
Balance (AQB)
METRO/URBAN Rs. 10000 Rs. 5000
SEMI- Rs. 5000 Rs. 2500
URBAN/RURAL

No penal charges will be levied for non-maintenance of Average

Quarterly Balance in the first quarter of account opening.

Person should be a Indian Resident

Age as on date of account opening should be greater than or equal to 60

years.

38
EASYACCESS SAVING ACCOUNT
Banking made easy
Presenting, Axis Bank's Easy Access Saving Account. The account is an
endeavour by the Bank to understand the consumers' needs and redefine
banking to suit the requirements for a truly comfortable banking experience.
Easy Access Saving Account gives customers instant access to their money
anywhere, anytime. Possessing a range of unmatched features, it has been
devised to better suit the convenience of bank’s eclectic client base.
Customers can avail of all these services with a minimum quarterly average
balance of Rs. 5,000 in metro or urban centres, Rs. 2,500 in semi urban centres
and Rs. 1,000 in rural centres.

EASY ACCESS SAVING ACCOUNT: FEATURES

At Par Cheque Book
ATM Network
Anywhere Banking
Telebanking
I Connect
39
 Mobile Banking
Account Statement
Quarterly Interest

EASY ACCESS SAVING ACCOUNT: DOCUMENTATION

To open Easy Access Saving Account with Axis Bank, you just need to
provide:
Two passport size colour photographs (latest) for each applicant
Introduction related documents:
Introduction by an existing Axis Bank customer, whose account
is at least 6 months old with a suitable proof of address, or a letter
from the manager of your existing bank, verifying identity and
signature, or
a copy of your passport along with a self-signed cheque, and
any one document from each of the following groups:
Group I
Voter ID card* or Defence or Police or Govt. Dept. ID Card, or Pan Card or
Driving Licence or Photo Credit Card (*along with self-signed cheque).

Group II
Latest copy of electricity bill or telephone bill or bank account statement or
credit card statement or insurance premium receipt or letter from employer
certifying address or NSC giving current address or existing house lease
agreement
 Senior citizens also need to provide a proof of age
 Foreign residents in India additionally require submitting a photocopy
of their passport with valid visa or permitting.
40
ZERO BALANCE SAVING ACCOUNT
Save at Zero
Presenting, Axis Bank's Zero Balance Saving Account. At Axis Bank it has
been their constant endeavour to create products specifically catering to
customers’ needs. The account while offering a whole range of services also
addresses customers’ latent need of having an account without the hassle of
maintaining an average quarterly balance.

FEATURES:
No Average Quarterly Balance requirement

Free International Debit Card with an Accidental Insurance cover up to

Rs 2 lakhs* (charges for the primary holder are waived)

Free mobile banking facility

Access through more than 825 branches and more than 3595 ATMs

At-Par cheque facility with the clearing limit of Rs 50,000

24x7 Telebanking & Internet banking

Free quarterly statements

*Conditions Apply

1). Initial funding of Rs. 5,500.

41
 2). Account maintenance fee of Rs. 500 per annum

ZERO BALANCE SAVING ACCOUNT: DOCUMENTATIONS

An Account Opening Form duly filled

One latest passport size photograph

Initial cheque of Rs 5,500

Photo identity proof like PAN card, Passport, Driving License or Voters
card

Proof of residence like recent utility bill or bank account/credit card

statement, and-

Any two of the following documents:

 Latest Post paid mobile bill with a minimum bill payment of
Rs.1,000
 Minimum Net Salary Rs. 20,000 or other bank account
statement with minimum day end balance of Rs 25,000
 Frequent Flyer Card or Customer Loyalty Card (any of the
renowned retail chain)
 Proof of owing Gold/Platinum Credit Card
 Proof of owning a house
 Proof of owning a four-wheeler
 Latest paid landline phone bill of Rs. 1,500/- or higher

42
 Latest Income tax return with Income tax paid of Rs. 1.5 lac
and above
 Professionals (Doctors, CA/CS/Cost Accountant, and
Architect) need to submit any one of the above document
along with proof of profession.

43
SALARY ACCOUNT
Power Salute
Defence Salary Account from Axis Bank is a product designed keeping in
mind how tough a life in the Defence Forces is. With the complete gamut of
banking services (including overdrafts, loans and zero balance requirements)
customers can now rest assured about their family and all their financial needs.
It's Bank’s way of showing appreciation to their work.

BANKING PRIVILEGES:

At-par Cheque Facility

One’s job involves constant transfers across the country. With the at-par
cheque facility it will no longer be necessary to set up new bank accounts with
each transfer.

Additional Debit Card

Along with a free International Debit Card, customers also get a free card for
the joint account holder. This means that their child or spouse also enjoy the
same benefits of banking with Axis Bank.

Financial Advisory Services

44
Bank’s solutions answer to the twin goals of meeting customers’ requirements
and to diversify and spread the risk of the investment portfolio, so customers
can look forward to a comfortable and worry-free life.

POWER SALUTE: PRODUCT FEATURES

1 Balance Requirement No minimum balance

2 Anywhere Banking Available across the country

3 Cheque Books Free multi-city at-par Cheque Book

4 International Debit cum Free, even to the joint holder Personal

ATM Card (Photo- Accident Insurance Cover of up to Rs
signature card) 2 lacs per cardholder [To keep your
personal accident insurance cover
activated, you should have made a
purchase transaction in 365 days prior
to the day of the incident & should
have maintained an AQB of Rs 5,000
(urban & metropolitan branches) or Rs
2,500 (rural & semi-urban branches) as
the case may be in the two quarters
before the date of the incident.]* Cash
withdrawal of up to Rs 40,000 daily
Purchase protection and Zero Card
Liability International Accepted at
5 Computerized Statements Free on a quarterly basis
Free monthly statements on e-mail
(Customer has to register for Internet

6 Joint Account Facility Banking)

Available

45
7 Flexi(2-in-1) Encash Available subject to terms and conditions
Deposits*
8 Demand Drafts Free Demand Drafts drawn on Axis
Bank
9 Overdraft Facility Up to 50% of net salary at Personal Loan
rates*
10 Outstation Cheques Free collection, only out-of-pocket
expenses to be recovered
11 Demat Account Available

12 Financial Advisory Free with daily electronic updates

Services
13 Power Loans* Power Homes – Housing Loans
Personal Power – Personal Loans
Study Power – Educational Loans
Consumer Power – Consumer Loans
Power Drive – Vehicle Loans
14 Optional Gold Debit Card Access to any Bank ATM

15 Credit Cards Available

16 Online Trading Available

17 Built-In Insurance Unique facility of availing Insurance

(Medical and option in built in the account available

18 Burglary) scheme
Built-in SIP scheme Unique facility of availing SIP option in
built in the account available
19 Priority Banking Reduced balance criteria for availing
Priority Banking that entitles you to
exclusive banking and lifestyle

46
20 Internet Banking
21 Telebanking
22 Mobile Banking
Available as iConnect with enhanced
features like free bill payments (e.g.,
electricity bills) and electronic payment
of premiums (LIC- Insurance
Premium) at select centers
Free (available for 24 hours at select
centers)
Available

23 Nomination Facility Available

24 Fund transfer facility Transfer funds from your Salary Power

account to any bank account in India free

25 Cash deposits in of charge.

6 free inter-city cash deposit per quarter
other branches
26 Meal Card The best substitute for the
traditional
27 Gift Card Prepaid, Rupee Denominated, Non
Reloadable card - Ideal for Gifting.

Note: Power Salute is a special account offered to customers with regular

direct salary credits coming into this account. In case, the monthly salary is not
credited into the account for more than 3 consecutive months, the special
features offered under Power Salute account shall stand withdrawn and the
account shall be treated as Normal Saving Account under our standard charge
structure and all charges shall be levied and applied as applicable to normal
saving accounts.
POWER SALUTE: ELIGIBILITY

47
Personnel from the following forces are eligible for this account. Retired
personnel can also avail of the mentioned benefits as long as the account has
been opened when in active service.

Personnel of Army, Navy, Air Force and the Coast Guard.

Paramilitary Services (BSF, CRPF, NSG, NCC, Territorial Army)

Retired and Short Service Commission officers would also be eligible -

provided the accounts are opened while they are in active service.

Civilians posted at Defence establishments like training schools,

canteens, etc. on a permanent basis.

CORPORATE SALARY ACCOUNT

48
Axis Bank Corporate Salary Power Offering is designed to offer payroll
solutions through in a 24 X 7 environment.

BENEFIT TO EMPLOYERS
Efficient salary disbursal.

Web Upload - Transfer salaries/reimbursements directly from

customers’ current account with Axis Bank to their employee's accounts
using I Connect.

Single-instruction salary credit - Same day salary credits for all

companies having Corporate Account with Axis Bank.

Dedicated Relationship Manager at metro locations to understand the

financial requirements of the employees.

BENEFIT TO EMPLOYEES

No minimum balance criteria.

Unparalleled Access - Anywhere banking facility through bank’s

network of Branches, Atm and Internet banking facility.

AT Par chequebooks payable locally at all Axis Bank locations.

49
 International Debit cum ATM cards with enhanced Cash withdrawal
facility and other value add on.

Online Banking with funds transfer, online shopping and bill payment
options.

Depository services with free online trading accounts.

Meal Cards on a master card platform.

Employee Reimbursement accounts as a saving account variant.

Preferential pricing on loan products and credit cards and other banking
products & services*.

CORPORATE SALARY ACCOUNT: ELIGIBILITY

Axis Bank Salary Power Offering is made for companies/ corporate/

government departments/defence establishments wherein the minimum
number of employees is 10. Axis Bank has three Product offerings, depending
on the payout commitments made by the concerned company and a single
product offering for all defence establishments.

50
Salary Power Plus - Average Payout / Employee is between Rs 7500/ - Rs
9999/-

Salary Power Privilege - Average Payout / Employee is between Rs.10000/ -

Rs.24999/-

Salary Power Premium - Average Payout / Employee is Rs.25000/- & above.

Power Salute - Only for Defence Establishments

PENSION SAVING ACCOUNT: ELIGIBILITY

All employees of central government and civil ministries who are

covered
under the Central Government Civil Pension Scheme operated by
Central Pension Accounting Office, Department of Expenditure and
Ministry of Finance.

All employees of Armed Force (Army, Navy & Air Force) under

51
 Ministry of Defence who are covered under the Defence Pension
Scheme operated by Pension Sanctioning Authority/Defence Unit.

All the employees of an establishment with workforce strength of more

than 20 (including contract employees) and who have opted to be
members of the EPS 95 scheme.

Existing members of "Member of Employees" Family Pension Scheme.

The identity of the Pensioner is to be established through Pension

Payment Order (PPO) issued by the concerned Pension Paying Authority

PENSION SAVING ACCOUNT: PROCEDURE & OPERATION

The Pension Saving Accounts can be Single or Joint Bank Accounts. Pension
is not permitted to be paid by cash, however, Standing Instructions may be
accepted and chequebook may be issued.

For prospective Pensioner's

This facility can be availed by opening a Pension Saving Bank Account

with any authorised Axis Bank Branch and providing the Account details to
the Pay & Accounts Office (PAO) of the concerned Central Govt. Civil

52
Ministry/ Departments or Pension Sanctioning Authorities (PSA's) in case of
Defence Units prior to retirement.
In case of existing Axis Bank customers, the details of the Saving Bank
Account
with the Bank need to be provided to the Pay & Accounts Office of the
concerned Central Govt. Civil Ministry/ Department or Pension Sanctioning
Authorities (PSA's) in case of Defence Units prior to retirement.

For existing Pensioner's

This facility can be availed by opening a Pension Saving Bank Account

with any authorized Axis Bank Branch and thereafter following the necessary
procedures prescribed by CPAO (in case of Central Govt. Civil Ministries/
Departments) or Ministry of Defence for change of Bank for Pension Account
for receiving/ drawing pension.
DATA ANALYSIS
COMPARATIVE ANALYSIS OF SAVING PRODUCTS

BASIS OF DIFFERENCE
AXIS HDFC SBI
BANK BANK

WELCOME KIT Compul Compulso On demand

sory ry issue

MINIMUM BALANCE Rs. 5000 Rs. 5000 Rs. 1000

53
PASS BOOK

a) ISSUE OF On On Compulsor
PASSBOOK demand demand y issue

b) PASSBOOK No No charges
CHARGES Charge No
s Charges
c) IF DUPLICATE Rs. 75
No Rs. 120
charges

CHEQUE BOOK

a) ISSUE OF LOCAL X X 
CHEQUE BOOK
Rs. 20
b) NO. OF FREE LEAF X X
Rs. 2 per
c) CHARGES X X leaf

54
CHEQUE BOOK AT PAR

a) ISSUE OF CHEQUE  
BOOK AT PAR

X
20per 100 per f.y
b) NO. OF FREE LEAF quarter

Rs. 5 Per
c) CHARGES Rs.10 Rs. 10 Leaf
P/Leaf P/Leaf

55
DEPOSITS/WITHDRAWL
CHARGES

1) For home branch

X X X
a) CASH DEPOSIT X X
CHARGES X

b) CASH WITHDRAWL
CHARGES Rs. 100 Rs.100 Rs. 25
p/transa p/transact per
2) For other branch ction. ion transa
ction
a) CASH DEPOSIT
CHARGES X Rs.100 Rs. 25

SERVICES
CHARGES
Rs. 107 p/a Rs. 260 p/a Rs. 50 p/a
a) ATM/DEBIT CARD

b) NET BANKING Free Free Free

56
 c) SMS BANKING Rs.150/- Rs. 4.5 Rs. 3
per p/sms per/sms
annum
d) TELE BANKING

  X
X
If more

ADDITIONAL
INFORMATION

a) NO. OF BRANCHES < < 2000 11,580

838
b) NO. OF ATM 5000 15000
3674

MY ANALYSIS FROM THE QUESTIONNAIRE CAN BE SUMMED

57
UP AS FOLLOWS:
Total number of customers who filled the questionnaire is 100.
34 of them belongs to SBI, 34 OF Axis bank and rest of 32 customers from
HDFC bank.

1) If given an option, which bank will you prefer to deal with as a

customer?

PREFER TO DEAL
40%

35% 36%
30% 31%
25%

20% 22% DEALING

15%

10%

5%
4% 4% 3%
0%
bank of standard a bank axis bank hdfc bank sbi
baroda charted

Among the total customers, 36% customers are in favor of SBI. These
customers prefer to deal with SBI, the reason being it is a public bank and it
is located in every nook and corner of the city.
The second preference of the customers is Axis bank, 31% customers favor
this bank for banking activity. Thus, giving tough competition to SBI. 22%
customers are in favor of HDFC Bank. Bank of Baroda, Standard chartered
58
and Karnataka bank are also preferred by some customers.
2) In terms of saving bank account opening, which bank would you prefer?

Preference in terms Saving Bank Accuont

40%

35% 34%
30%
30%
25%
25%

20%
Saving Bank Accuont
15%

10%

5% 4% 3%
2% 2%
0%
I I
an
k B FC IC SB rte
d nk
B BO HD IC a Ba
xis Ch ad
A rd hab
nda lla
a A
St

Among the total customers, 34% customers are in favour of SBI. The
customers prefer this bank because its charges are less than the other
banks. 30% customers prefer Axis bank due to the efficient level of
services provided by this bank which attracts customers.25% customers
are totally loyal to the HDFC bank. BOB, Standard Chartered,
ICICI and Allahabad bank are also preferred by some customers.

3) What are the services you use of bank, in saving account?

59
 Preference of use of service in saving A/C
50%
45%
40% 45%
35%
30% 32%
25%
20%
15% service in saving accuont
10%
5% 10% 8%
0% 4%
1%
ar
d g ar g g er
tc nkin atp nkin n
ik n
n ag
i Ba ba ba a
eb et oo
k m
/D ile p ip
TM er
n e b
ob
r ste sh
A t u m o n
In eq do tio
ch ela
r

ATM/debit card is most preferred by the customers.45% customers are in

favour of this service. Thus, ATM maintenance charges should be kept
optimum and cash withdrawal/deposits also be made more convenient to the
customers. The second preference of the customers is cheque book at par.32%
customers prefer to use this service provided by the bank in saving account.
The next preference is internet banking. Thus more and more facilities and
services should be inculcate by the bank in internet banking for making it
more attractive to the customers.8% customers use mobile banking.
Relationship manager and door step banking are also preferred by few
customers.

4) Which bank as per your experience provides the best customer service when
you personally visit the bank?

60
 Providing Best Customer Service
35%
32%
30%
30% 28%

25%

20%
Best Customer Service
15%

10%
6%
5%
2% 2%
0%
Axis bank HDFC SBI BOB Karnataka ICICI
bank

Majority of customers agreed that Axis bank provides the best customer
services when they personally visit the bank. Thus, 32% customers are in
favour of Axis bank and the second preference is SBI, close competitor of
Axis bank in this case because 30% customers said that SBI provides the best
customer services when they personally visit the bank. The third and giving
close competitor to SBI is HDFC Bank. 28% customers feel like this bank
provides best customer services. 6% customers are in favour of ICICI bank.
BOB and Karnataka bank are also preferred by some customers.

5) What average balance account services you usually avail from your
existing bank?

61
 Average balance account service
45% 42%
40%
35%
30%
25% 22%
20%
20%
14%
15%
10% Average balance account service
5% 2%
0%
0 0 0 0 0
1 00 5 00 0 00 5 00 0 00
to . 1 2 0
al Rs Rs. Rs. s.1
u n R
eq ha an an an
or sst s th s th th
an le les es s
r th l to to o rl r les
te ua ua
l
lt
o o
r ea Eq Eq a l to
g u u a
Eq Eq

 Equal to or less than 5000 ---- 42%

 Greater than or equal to Rs. 1000 ---- 22%
 Equal to less than Rs. 25000 ---- 20%
 Equal to or less than Rs. 10000 ---- 14%
 Equal to or less than Rs. 100000 ---- 02%

6) Which bank’s ATM you use the most, for cash withdrawal?

62
 Using ATM
40%
36%
35%

30%
26%
25%
22%

20% ATM

15%

10%
6%
5% 4% 4%
2%

0%
Axis Bank HDFC SBI BOB Standard ICICI PNB
charted

Among the total no. of customers, 36% customers said that they use Axis
bank’s ATM the most for cash withdrawal because its location covers almost
all the areas of the city. The next preference is HDFC Bank and 26%
customers said that they use HDFC bank’s ATM because they are convenient
with it. The third preference is SBI and 22% people are in favour of this bank.
The reason being it is a public bank. 6% are totally loyal to their existing
ICICI bank. PNB, BOB and Standard chartered are also preferred by some
customers.

7) If you are using Net Banking, then what are the services you use?

63
 Using Net Banking Services
45%
41%
40%
35%
30%
25%
20% 19%

15% 14% Net Banking Services

12%
10% 7% 7%
5%
0%
k k ts st en
t
en
t
ban ban en ue m m
ym q y
e er e
pa ge
sa
m
oth l pa okr r ana
l o e
sfe
r r Bi eb or
d M
n n sfe u y lio
r a r a eq a o
T T ch /p rtf
und nd DD Po
F fu

Majority of customers said that they use internet banking mostly for making
bill payments. Thus 41% customers use this service in internet banking. The
second and third preferences of the customers are cheque book request and
fund transfer-other bank. Fund transfer-same bank, DD/Pay order request and
portfolio management/investment services are also used by some customers.

8) Which is the most customer friendly bank, in terms of charges, as per you?

64
 Customer Friendly bank,in terms of charges
40%

35% 34%

30%
30%
26%
25%
Customer Friendly bank,in
20% terms of charges

15%

10%

5% 4%
3% 3%

0%
Axis Bank HDFC SBI BOB Karnataka ICICI
bank

Among the total customers, 34% customers are in favour of SBI. They think
that in comparison of other banks, SBI charges are less. Thus they prefer to
deal with this bank. The second preference of the customers is HDFC Bank
and 30% customers think that their charges are less. Thus they are satisfied
with the charges charged by the bank. The third preference is Axis bank. 26%
customers are in favour of this Bank. Thus bank should adopt flexible
approach in charges and the charges should be charged according to the
customers’ reputation, competition and other factors so that they do not lose
any genuine customer due to these unfair charges.

9) Are all the bank charges informed to you at the time of saving bank account
opening?

65
 Information of Bank charges

YES
46% NO

54%

Among the total customers, 54% customers said that they are being informed
by the bank about all the charges at the time of saving bank account opening,
while rest of 46% customers disagree about this.

10) If you have to do an investment, which bank would you consult for
portfolio management?

66
 Consult for Portfolio Management
40%
36%
35%

30%

25%
22%
20% Portfolio Management
20%

15%
10%
10%
7%
5%
5%

0%
Axis Bank HDFC SBI BOB ICICI Allahabad
bank

Among the total no. of customers, 36% said that they prefer Axis Bank for
portfolio management which shows their firm belief in this bank. The second
and third preferences are SBI and HDFC Bank. 22% customers are in favour
of SBI and 20% are in favour of Axis Bank. 10% customers said that ICICI is
also providing attractive schemes, so they would like to go with this
bank.BOB and Allahabad bank is also preferred by few customers.

11) According to you which bank provides, zero balance account facility to
low income level group of customers (annual earning < Rs. 50000)

67
 Zero balance account facility
60%
55%

50%

40%

30% Zero balance account facility

23%
20%

10%
10%
4% 4% 4%

0%
Axis bank HDFC SBI BOB Standard ICICI
charted

Majority of customers said that SBI provides this facility to low income level
group of people. 23% customers felt that Axis bank also provides this facility
to customers.10% customers is in favour of HDFC Bank. Rests of the
customers are in favour of ICICI Bank, BOB and Standard Chartered

12) Kindly rate the below mentioned banks as per the ambience and
infrastructure facilities provided to the customers?

68
 Rating of banks on the basis of ambience &
infrastructure
45%
42%
40%

35%

30%
Rating of banks on the basis of
ambience & infrastructure
25% 23%

20%
16%
15% 13%

10%
7%
5%

0%
Axis bank HDFC SBI ICICI PNB

42% people said that AXIS BANK is the best

23% people said that SBI is the best
16% people said that HDFC is the best
13% people said that ICICI is the best
6% people said that PNB is the best

CHAPTER 4 FINDINGS, CONCLUSIONS AND SUGGESTIONS

FINDINGS

69
  People prefer to deal with SBI the most than other banks, the reason
being it is a public bank and it is located in every nook and corner of
the city.

 According to analysis that majority of people are in favour of public

banks in terms of charges, the reason is their blind faith upon these
banks regarding charges.

 According to analysis, majority of people agreed that only public banks

provide the zero balance account facility to low income level group of
customers and in private banks one has to maintain an average quarterly
balance.

 Majority of customers use net banking only for making bill payments.
Thus, they do not avail other services offered in net banking.

 Most of the customers believe, Private Banks provide better customer

services than public banks just to attract more and more customers.

 Public banks do mass banking and private banks do class banking.

CONCLUSION

The topic “A DETAILED ANALYSIS OF SAVING ACCOUNT IN AXIS

BANK
LTD. AND ITS COMPARISON WITH OTHER BANKS [SBI AND
HDFC]” is basically concerned about the saving products offered by AXIS
BANK. I have gone through this entire saving product, their features and
services during my research. I have also compared these saving products of
70
Axis Banks with HDFC Bank AND STATE BANK OF INDIA. This
comparison includes some common basis of differentiation through which
evaluation has been done. I have also used a QUESTIONNAIRE for
comparative analysis, which has been filled by the customers just to know
what they think about the bank’s services and facilities given to them. I have
found very interesting results from the research.

SUGGESTIONS

 The most important threat which appears in Axis Bank Lucknow are the
competitors in which the major competitor is State Bank of India,
having many branches in Lucknow itself and that’s why it is more
convenient for the people to approach that bank. Thus Axis Bank should
expand the number of branches.

71
  In terms of charges also, majority of customers are in favour of SBI.
Thus Axis Bank should adopt flexible approach in charges and the
charges should be charged according to the customers’ income,
competition and other factors so that they do not loose any genuine
customer due to these unfair charges.

 According to my analysis, majority of customers said that they use

AXIS BANK’S ATM the most for cash withdrawal because its location
covers almost all the areas of the city. Thus, Axis bank can use this
feature as a major tool for advertising and promotion purposes.

 Providing best customer service is also one of the advantages for the
bank which can be used for promotion purposes so that more and more
people attracts towards the bank.

ANNEXURES
QUESTIONNAIRE
NAME:………………………………………
AGE:………………………………………...
OCCUPATION:……………………………
1. If given an option, which bank will you prefer to deal with as a customer?
a) Axis Bank Ltd. b) HDFC Bank
c) SBI d) Other_____
2. In terms of saving bank account opening, which bank would you prefer?

72
a) Axis Bank Ltd. b) HDFC Bank
c) SBI d) Other_____
3. What are the services you use of a bank, in saving account?
a) ATM/Debit Card b) Internet Banking
c) Cheque book at par d) Mobile banking
e) Door step banking f) Relationship manager
4. Which Bank as per your experience provides the best customer service
when you personally visit the Bank?
a) Axis Bank Ltd. b) HDFC Bank
c) SBI d) Other_____
5. What average balance account services you usually avail from your existing
bank?
a) < = Rs. 1000 b) = > Rs. 5000
c) = > Rs.10000 d) = > Rs. 25000
e) = > Rs. 100000

6. Which Bank’s ATM you use the most, for cash withdrawal?
a) Axis Bank Ltd. b) HDFC Bank
c) SBI d) Other____

7. If you are using Net Banking, then what are the services you use?
a) Fund Transfer – same Bank b) Fund Transfer – Other Bank
c) Bill payments ` d) Cheque book request
e) DD/ Pay Order request f) Portfolio Mgmt. or
Investment Services
8. Which is the most customer friendly Bank, in terms of charges, as per you?
a) Axis Bank Ltd. b) HDFC Bank
73
c) SBI d) Others_____
9. Are all the Bank charges informed to you at the time of Saving Bank
Account opening.
a) Yes b) No
10. If you have to do an investment, which Bank would you consult for
Portfolio Management?
a) Axis Bank Ltd. b) HDFC Bank
c) SBI d) Other_____
11. According to you Which Bank provides, zero balance account facility to
low income level group of customers? [Annual earning < Rs. 50000]
a) Axis Bank Ltd. b) HDFC Bank
c) SBI d) Other_____

12. Kindly rate the below mentioned banks as per the ambience and
infrastructure facilities provided to the customers?
NOTE: In Ranking 1 being the Best and 5 being the last preference.
a) Axis Bank Ltd. [ ]
b) HDFC Bank [ ]
c) SBI [ ]
d) ICICI [ ]
e) PNB [ ]

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BIBLIOGRAPHY

BOOKS:

i.) Kothari, C.R.: Research Methodology methods and techniques, (second

revised edition), New Delhi, new age international (P) Limited publishers,
2008.

ii.) Khan, M.Y.: Financial services, (Third Edition)

iii). Beri, G.C.: Marketing research, (Fourth Edition), New Delhi, Tata
McGraw-
Hill Publishing Company Limited, 2008.

WEBSITES:

i. www.axisbank.com

ii. www.google.com, Axis Bank: Explore Axis Bank’s Profile

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iii. www.wikipedia.com, Axis Bank – Wikipedia the free encyclopaedia

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