Scope & Credentials

An Alchemist Talent Solutions Presentation

Date: Nov 2010

 Our World

Marketing & Marketing Services

Advertising Media

Sales

Brand
Research
Communication
Run by Media & Entertainment Professionals
Manish Porwal
Managing Director
• 15 years of media
marketing & sales,
planning & buying
• Former CEO,
Percept(PTM)
• Former MD of Starcom,
responsible for the biggest
client wins, highest growth
• 50%+ annual growth YoY
• Recognised by ET as the
7th most influential
person in media
• Sales stints at BBC as
Regional Manager and
Vijay TV as VP [Sales &
Marketing]
Anujita Jain Rajkumar Remalli
Founder and COO Director
• 8 years of media sales,
planning and buying • Former Head of Marketing
• Managing Consultant at and Sales of Live India,
PTM, activated its largest deputed by NDTV
IPR – CelebTrack • Rich expérience in the
• Business Head at Starcom TV, Print and Digital
India, ran clients like medium
Future Group, Heinz, • Been with Times of India
General Mills and was & Hindustan Times, the
team leader in largest new world’s largest English
business wins daily, as business Head
• Ventured out to create • Led the revenue function
Alchemist and grow it to of the northern region for
its current size and Star Vijay, a regional TV
stature channel
• Started career in Times of
India Response
 Talent Solutions across the board

Corporate Entertainment
[Media, Advertising, Research, Sales] [Music, Bollywood,Niche Celebrities]

Turnkey Turnkey

Training Events & Concerts

Celebrity Marketing &

Executive Search Management
Solutions, not just services
 Upfronts us in the Decision Making Process

Vendor/
Media Owner

Plan/
Ideation
Campaign

Business/
communication Strategy Execution
Challenge
 Our Credentials in Entertainment

Celebrity-led Turn-key Solutions

Talent Management
BTL
Talent Case Study
 360o solution, through the line
PR -
Her Music
Website Promotions

TV shows Concerts

Appearances Endorsements

PR -
Other aspects
Endorsements
Concerts
TV shows
 Our Credentials in Entertainment

Celebrity-led
Celebrity-led Turn-key Solutions
Talent Management
BTL
 Event Design & Talent Solutions
An Ensemble of Artists
for a celebratory corporate event

Hosts Singers Dancers

Celebration of the coming together of

Max New York Life & Axis Bank
Audience: Sales Team & Top Management
Objective: A fun-filled entertainment evening
 Event Design & Talent Solutions
Platinum Jubilee Celebrations of Jai Hind College

Alchemist turnkey role:

• Talent recommendation

• Negotiating & providing talent

• Event management

Sarod maestro Ustad Amjad Ali Khan

with Amaan Ali & Ayaan Ali Khan
Speaker engagements & Appearances

Chetan Bhagat, Best-selling English Author for GBC

Talent for PR & tactical associations
More Case Studies & Solution
 Trade incentives beyond monetary
gratifications
Ek Khiladi Ek Haseena Road show

Take equity of Colors’ Ek Khiladi Ek Hasina

on-ground to create excitement for dealers as a mid-gratification

Celebrity road show in 6 cities An ICL Player & a Miss India finalist
Reaching out to dealers in their shops to visit achiever dealers

Performances by Rakhi Sawant

Grand Finale & Sameera Reddy with
Entertainment evening in Mumbai & Delhi
Interaction in their ‘true colors’
Ek Khiladi Ek Haseena
Excite trade beyond booze and fancy locations

The Rock On!! theme to spice up a Trade Conference

Presenting the Rock On!! team

BACK
Promote lead reality property on-ground despite
limited anchor days through “Friends of Star”

• Use “Friends of Star” the

unaffordable star anchor to leverage
his/her equity through more cost-
efficient talent options
• Transfer equity of “Friends” of the
star through a TV promo
• Take the “Friends” on ground as part
of show promotions
 Maximising star equity beyond time

• Challenge
– Indians tuning in to more and more celeb content.
– How do I create content with talent without exorbitant talent
costs?
• Solution
– Animated series with actors
– E.G. Virgin comics using Priyanka Chopra to create a comic
book series
 Our Credentials in Entertainment

Celebrity-led Turn-key Solutions

Talent Management
BTL
 Hindustan Time’s Celeb & the City
Challenge for HT City-
• How do I create a credible star-link
in the face of strong competition
like TOI’s Bombay Times & Delhi
Times

Solution
• We created a Star Editorial Board
• Not only did celebrities write
weekly columns [ghost written] for
a year
• But they also promoted ground
events as ambassadors
Addressed not only their marketing challenge
But also provides great reader content
 Into Season 3

• An established
property

• Stars from across

genres

• Writing pro bono

A Music Project of Global Dimensions

Hoardings across 5 cities with this creative

National Auditions
Outdoor Media
 Press Releases

The Telegraph

Hindustan Times

Pune Times

Bangalore Times
Artists supporting Project Lotus
What can we do for you?
 Please Contact

Nandini Bhupat
Managing Consultant
nandini.bhupat@alchemistindia.net
+91 95603 80381
www.alchemistindia.net