April 14, 2011

One day 28 point jump for Harper on competence and vision

Daily Nanos Leadership Index

140

122.8
120

100
82.8

80

60 57.3
51.4

39.7 52.7
40

21.5
20 13.8

4.1
11.6
0
M15 M27 M28 M29 M30 M31 A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13

Stephen Harper Michael Ignatieff Jack Layton Gilles Duceppe Elizabeth May

DAILY LEADERSHIP INDICATORS

Trust Competence Vision for Canada
Nanos Leadership Index
Score
April 12 April 13 April 12 April 13 April 12 April 13
Leaders*
(n=400) (n=400) (n=400) (n=400) (n=400) (n=400)
April 12 April 13
% % % % % %

Stephen Harper 29.2 34.7 35.2 48.1 30.5 40.0 94.9 122.8

Jack Layton 21.7 21.3 13.3 15.9 22.1 20.1 57.1 57.3

Michael Ignatieff 14.1 15.8 17.9 18.0 17.6 18.9 49.6 52.7

Gilles Duceppe 5.6 6.0 6.4 4.5 2.4 3.3 14.4 13.8

Elizabeth May 2.2 2.5 2.0 0.7 2.7 0.9 6.9 4.1

None of them 15.2 13.6 9.4 6.7 10.0 7.6

Undecided 11.9 6.2 15.8 6.2 14.7 9.2

Margin of error ±5.0 ±5.0 ±5.0 ±5.0 ±5.0 ±5.0

*Note: Percentages may not add up to 100 due to rounding
**Note: M# denotes the day the poll was completed – for example M29 is the 3-day rolling average for the poll completed on March 29

Media inquiries should be directed to: Nik Nanos at nnanos@nanosresearch.com or (613) 234-4666 x237. Visit the Nanos website
to sign up for instant email updates at www.nanosresearch.com.

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 April 14, 2011

Healthcare maintains top spot at 33.8%

QUESTION: What is your most important NATIONAL issue of concern? [Unprompted] – Three Day Rolling Average

40%

33.8%
35%

29.2%
30%

25%
21.8%

20% 18.1%

15%

8.8%
10%
6.7%
7.5% 5.8%
5%
4.9% 4.5%

0%
M15 M29 M30 M31 A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13

The environment Education Jobs/economy Healthcare High Taxes

TOP FIVE ISSUES

April 10-April 12 April 11-April 13

Responses (%)* (n=1,200) (n=1,200) Change

% %

Healthcare 33.4 33.8 +0.4

Jobs/economy 21.7 21.8 +0.1

High taxes 6.3 6.7 +0.4

Education 6.7 5.8 -0.9

The environment 4.2 4.5 +0.3

Unsure 6.9 6.3 -0.6

*Note: Percentages may not add up to 100 due to rounding
** Note: M# denotes the day the poll was completed – for example M29 is the 3-day rolling average for the poll completed on March 29

Media inquiries should be directed to: Nik Nanos at nnanos@nanosresearch.com or (613) 234-4666 x237. Visit the Nanos website to
sign up for instant email updates at www.nanosresearch.com.

www.nanosresearch.com
Nanos Methodology
CTV News/Globe/Nanos Poll Questions
AM Release – Ballot and Vote Driver

1. If a FEDERAL election were held today, could you please rank your top two current local voting preferences? (committed voters only – first preference)
2. Which of the following factors are most important to you today in influencing your vote? [ROTATE]

PM Release – Top Issue and Leadership Index

3. What is your most important NATIONAL issue of concern? [Unprompted]

As you may know, [ROTATE all five federal leaders with name and party]. Which of the federal leaders would you best describe as:
4. The most trustworthy
5. The most competent
6. Has the best vision for Canada's future

Methodology
A national random telephone survey is conducted nightly by Nanos Research throughout the campaign. Each evening a new group of 400 eligible voters are interviewed. The daily
tracking figures are based on a three-day rolling sample comprised of 1,200 interviews. To update the tracking a new day of interviewing is added and the oldest day dropped.
The margin of error for a survey of 1,200 respondents is ±2.8%, 19 times out of 20.

The respondent sample is stratified geographically and by gender. The data may be weighted by age according to data from the 2006 Canadian Census administered by Statistics
Canada. Percentages reported may not add up to 100 due to rounding. The research has been registered with the Marketing Research and Intelligence Association of which
Nanos is a member.

Leadership Index Score Methodology

Every day, Nanos will report on a daily leadership index score. The leadership index score is a summation of the three leadership indicators (trust, competence, vision). For
example, on March 15th (M15), Elizabeth May received a Leadership Index Score of 11.6 because 4.3% of Canadians identified Elizabeth May as the most trustworthy leader,
3.4% said she was the most competent and 3.9% said she had the best vision for Canada.

The Leadership Index score will be tracked daily with updated results from the previous night of polling. Unlike the other measures tracked by Nanos, the leadership index score
will not be based on a three-day rolling sample. It will be reported from results from the evening before. This will allow Nanos to measure the performance of the federal party
leaders and the key factors driving performance on a daily basis.

About Nanos
Established in 1987, Nanos Research is a full service public opinion research and management consulting firm. For more information on our full range of services please visit our
website www.nanosresearch.com.

Media inquiries should be directed to:

Nik Nanos, FMRIA CMRP
President and CEO
Nanos Research
nnanos@nanosresearch.com
(613) 234-4666 ext. 237

w w w . n a n o s r e s e a r c h . c o m 
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