SIMON VILLET Simon Villet makes good work.

Taking ownership of a job and being

creatively versatile is the order of the day. From well thought out
conception to polished delivery. Do the job well and don’t be

afraid of being many good things. MAKE IT LIVE.

D E S I G N / A RT D I R E C T I O N

W E B D E S I GN ( FR O NT E N D )

U I D E S I GN

I L LU ST R AT I O N

Simon Villet simon@simonvillet.com +44 7772 069 221

Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS

Everyone’s body is different so to push the different fits available a Levis

gameshow “Find Your Perfect Match” was implemented. Rolled out over
POS, floor decals, Mirror decals, heart swing tags, flashing lights, etc.

Simon Villet simon@simonvillet.com +44 7772 069 221

Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I simon.villet@gmail.com
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS

“Non- Denim” campaign. We set up scenes of people who had

moved into abandonned manor houses. And dressed up the dogs.
POS, floor decals, swarms of paper moths, 7m banners and drapery
transformed the brand for winter.

Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I simon.villet@gmail.com
Simon Villet simon@simonvillet.com +44 7772 069 221
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS

“Everywhere you go” campaign. The jeans are part of the story. Red wine spilled in greece. I bought those in
New York, etc. Window banners, a Levis post box and a postcard competition – you in your Levis.

Simon Villet simon@simonvillet.com +44 7772 069 221

Unilever Pension Fund Annual report

Simon Villet simon@simonvillet.com +44 7772 069 221

Simon Villet l Annual Report I simon.villet@gmail.com
 Full bleed photography
countered with delicate
illustration and crafted type
showed the growth of the
fund and the principles
used to make it successful.

Illustration/typogrpahy
detail overleaf.

Simon Villet l Annual Report I simon.villet@gmail.com

Simon Villet simon@simonvillet.com +44 7772 069 221

Simon Villet simon@simonvillet.com +44 7772 069 221
Simon Villet l Annual Report I simon.villet@gmail.com
 The pensioner’s newsletter:
Modernised 50’s feel to show
excitment and optimism.
When folded open the
christmas tree to the top
left could be pushed out
and formed a snowglobe
christmas card from the fund.

Unilever Pension Fund

Annual Report 2004

Simon Villet l Layout I simon.villet@gmail.com

Simon Villet simon@simonvillet.com +44 7772 069 221

 Annual Report 2004
Unilever Pension Fund

Annual Report 2004

Unilever Pension Fund
Simon Villet l Layout I simon.villet@gmail.com

Simon Villet l Layout I simon.villet@gmail.com

Unilever Pension Fund Newsletter

NOTE:
Snowglobe is a punch out Christmas card
Unilever Pension Fund Newsletter

NOTE:
Snowglobe is a punch out Christmas card
Simon Villet simon@simonvillet.com +44 7772 069 221
Book covers for Jacana Books

Simon Villet simon@simonvillet.com +44 7772 069 221

Simon Villet l Bookcovers - Jacana books I simon.villet@gmail.com
 Corporate Governance

Illustrations for Honda. These were section dividers

for The Book Of Everything. A orientation book
given to new Honda employees.

Simon Villet simon@simonvillet.com +44 7772 069 221

 Courrier International, a French weekly, commissioned these for an issue themed
Internet News. Right page is Asia while the left, on truth, became the cover.

Simon Villet simon@simonvillet.com +44 7772 069 221

 NEW LOGO DEVELOPMENT

Interaction’s brand identity was quite dated and it was decided that we would retire it and start
from scratch. We started by developing a logo that reflected the way they work as a company.
As the dot of the ‘i’ you’ll see something that looks like a flower – this is actually a symbol of three
BRINGING THE
overlaid BRAND
lenses. This graphic TO LIFE
element brings to life one of the core principles of their product:
it enables people to see life through three lenses which guides you in making more creative
From the logo, we created a conceptual brand identity and website based on the insight that there
decisions.
Interaction UK required a complete rebrand. The logo above was The four icons below the logo form sub branding whereby different
developed using the overlapping shapes ofin3the
are four types of people world:
circles bottom lineparts
– a diagram it people; light my are
of the company firegiven
people; makedifferent
a slightly it personal
tone of voice.
they often usepeople; and showbehaviour
when illustrating me howfields
people.
and Each personalityThey
interactions. typestand
likesforbeing communicated
“Bottom line it”, “Lightto
myinfire”,
a different
“Make it personal”
way
Interaction had and thefour
indentified work that we
different created
groups for Interaction
of clients with takes this into
and “Show account.
me how”. These were then rolled out with different
varying messaging needs. messaging across both the identity as well as the website.

Simon Villet simon@simonvillet.com +44 7772 069 221

 Sophie Edwards Sophie Edwards
Managing Director Managing Director
11 Highway Farm 11 Highway Farm
Horsley Road Horsley Road
Downside Downside
Cobham Cobham
Surrey Surrey
KT11 3JZ UK KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372 M +44 (0)7801 296 655 T +44 (0)1932 863 372
sophie@interactionuk.com sophie@interactionuk.com
www.interactionuk.com/showmehow www.interactionuk.com/makeitpersonal

Sophie Edwards Sophie Edwards

Managing Director Managing Director

11 Highway Farm 11 Highway Farm

Horsley Road Horsley Road
Downside Downside
Cobham Cobham
Surrey Surrey
KT11 3JZ UK KT11 3JZ UK

M +44 (0)7801 296 655 T +44 (0)1932 863 372 M +44 (0)7801 296 655 T +44 (0)1932 863 372

sophie@interactionuk.com sophie@interactionuk.com
www.interactionuk.com/bottomlineit www.interactionuk.com/lightmyfire

Interaction CTHT Limited Registered office: 11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
T +44 (0)1932 863 372 F +44 (0)1932 865 052 admin@interactionuk.com www.interactionuk.com/showmehow
Registered in England, company no. 3903444

11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK

with best wishes T +44 (0)1932 863 372 F +44 (0)1932 865 052
admin@interactionuk.com www.interactionuk.com/makeitpersonal
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK Registered in England, company no. 3903444
T +44 (0)1932 863 372 F +44 (0)1932 865 052 admin@interactionuk.com www.interactionuk.com/lightmyfire
Registered in England, company no. 3903444

THE BRAND IDENTITY ROLLOUT

In the CI different departments got different cards with different
finishes. Motivational trainers for example, use the yellow “Light
These are a small selection
my fire” of and
stationery the the
stationary
“Make itelements
personal” we created
stationery for them. These include
printed
everything from cards printed
on transparent on while
acetate transparent PVC to further
finance department got blueconvey the idea of lenses;
proposal folders whichline
“bottom excite the recipient
it” cards before
on firm white they’ve even started on the proposal; and
stock.
compliment slips that convey specific messages depending on what’s being sent.

Simon Villet simon@simonvillet.com +44 7772 069 221

On the website the different groups each had there own version of the site content with the
homepage giving a link to a brief introductory video for people who had stubbled on interaction
through search engines.

Simon Villet simon@simonvillet.com +44 7772 069 221

“Everywhere you go” campaign. The jeans are part of the
story. Red wine spilled in greece. I bought those in New York,
etc. Window banners, a Levis post box and a postcard com-
petition – you in your Levis.

Simon Villet simon@simonvillet.com +44 7772 069 221

 A small selection of other identity work

The “Say Cheese” photogrpaher’s

card won a few awards.

DEUTSCH AFRICA
hydrometrix
Size and Colour

MbqboE^ii
Afob`qlolcQb`eklildv
mbqbo+e^ii=jbjlomef`+`lj
jl_fib%RH&7(11446.-63566
slfm%RP>& 7(.1.266/5-60

Boesfx!Ivnbo
Dijfg!Fyfdvujwf!Pggjdfs
Uif!Mpfsjf!Bxbset
555!Kbo!Tnvut!Bwfovf
Cpsefbvy!32:5
AllanGray
Ufm! 122!892!3883 Foundation
Dfmm 195!389!8:11

Head: Alan Gray Foundation

'RANGER"AY#OURTs"EACH2OAD
Gby! 122!892!38:8 V&A WATERFRONTs#APE4own 8001

boesfxAuifmpfsjfbxbset/dp/{b
Anthony Farr
0/"OXs6!7aterfront
#APE4OWNs3OUTH!FRICA
4El 0860 000 654
Fax 0860 000 655
Email info@allangrayCOZA
Website www.allangrayCOZA

Simon Villet simon@simonvillet.com +44 7772 069 221

 Granger Bay Court Beach Road V&A Waterfront Cape Town 8001 • P O Box 51318 V&A Waterfront Cape Town 8002 South Africa Tel 0860 000 654 • Fax 0860 000 655 • Email info@allangray.co.za • Website www.allangray.co.za
Foundation
AllanGray

initiatives in South Africa. The logo was inspired by local print

AlanGray Foundation Letterhead. Supporting empowerment

patterns and given a modern, stable and optimistic feel.

Simon VilletVillet
Simon simon@simonvillet.com
l Logos +44 7772 069 221
/ Identity I simon.villet@gmail.com
Simon
Simon
Villet
Villet

l Logos
simon@simonvillet.com
/ Identity I simon.villet@gmail.com
+44 7772 069 221

T h e L o e r i e A w a r d s 4 4 4 J a n S m u t s A v e n u e B o r d e a u x 2 1 9 4 Te l 0 1 1 7 8 1 2 7 7 2 F a x 0 1 1 7 8 1 2 7 9 7
A n d r e w H u m a n W i n g w i n g M d l u l w a , C h a i r m a n R u s s e l l C o r y Ve e j a y A r c h e r y Pe t e r C a r r N o n j a b u l o H l e n g w a
Gerry Human Maserame Mouyeme Mike Schalit Nici Stathacopoulos Roelof van Wyk Reg no. 20050001

The Loerie Awards Logo and corporate identity. South Africa’s

Design and advertising awards. A difficult job but an honor to
do. The final concept came from the bird that is the award’s
inspiration – difficult to spot amongst the leaves. Elusive.
Tastic (an established staple food brand) was relaunched with a limited
edition range of tins that were appealing enough to keep and display at
home. Within two weeks all tins were sold and subsequent weeks saw the
plastic pack versions sales sprialling up. The tins were being noticed in
people’s homes and driving awareness and product sales.

Simon Villet simon@simonvillet.com +44 7772 069 221

 Corporate Governance

Illustrations for Honda. These were section dividers

for The Book Of Everything. A orientation book
given to new Honda employees.

Simon Villet simon@simonvillet.com +44 7772 069 221

 TIONING
s !IRCONDI
FEATURES
NDSTOCLO SE INDOWS
OPENSECO s %LECTRICW RS
+EY SECONDSTO TUNERWITH2
$3SPEAKE
(ONDA3 s %LECTRICR
OOFOPERATION s 3TEREO#$
NEWROLLBAR
SPEAKERS MULA/NE
IGNASPORTSCAR
DIN&OR
3 R
PM PHOLSTE RY INCLUDING ERSWERETOBEFOUN
LENGINEDELIV
ERING0 s ,EATHERU
POKEvALLO
YWHEELS
s %NGINESTA
RTBUTTON 7HOBETTERTODES DAKNEWTHATALL
THEBESTENGINE
KHEWOULDVEAPP
ROVEDOFTHE
s I$/(
#64%#PETRO s .EWS EANDHEATED
DOORMIRROR
S
RM ULA /N EE NGINEER /URFOUNDER3OICHIRO(ON HNO LOGY3OWETHIN
RON TAI RBA GS s %LECTRICA
LLYADJUSTABL KELIGHTS THANA&O THTH EM OST INNOVATIVEAU TOM OTIVE TEC
ULA /NE POW ERP LANTPROJECTLEAD
ER
s $UALF EM!"3 TSA ND ,%$REARBRA GWI !LON
E(ONDA3
/UR&ORM
"RAKING3YST s ()$HEADL
IGH TEDTODESIGNTH
s !NTI LOCK NEIMMOBILISE
R
MEOVALEXHA
USTS '4 PERSONWEAPPOIN
DE%#5ENGI I64%#
s 2OLLINGCO #!4 s 4WINCHRO (ONDA3
RA LARMSYSTEM ISTEDSTEERIN
G
AL
)NTE RIOR AN DPERIMETE SS ENTRY s 0OWERASS  SPEEDMANU
s EMOTEKEYLE ADSTER
CKI NG WIT HR
RSCREEN I64%#2O
s #ENTRALLO EDGLASSREA (ONDA3
OOFWITHHEAT ANU AL a
s 3OFTTOPR  SPEE DM
a   
IN TH E (O ND A 3   
A TE ST D RIV E
EROAD
0RICEONTH K
DA Y TO B OO 
    
TO
R CA LL   
S PO RT S CA 
RIV E A RE AL
 
LIK E TO D EEDMPH
NC E WH AT IT S -AXIMUMSP

4O E XP ER IE 0ERFORMANCE !CCELERATION
 PMSSE
CS
  RED
  2OADCAR2ACE B NVERTIBLEHANDLEM
ORE
7HATMAKESACO
  GCARENGINER EDLINEATRPM 8 BONEFRAME
Y 5RBANMPG DOESAROADGOIN INEANDMONOCOQUE
&UELECONOM
5RBANLK
M    (OW
E4HE(ONDA3
S& INSP IRED64%# ENG

MPG LIKEASPORTSCOUP TINGANDIMMEDIA

TE
%XTRAURBAN
  NCETHATSEXHILARA
EADRIVINGEXPERIE
LKM   COMBINETOPROVID
%XTRAURBAN
#OMBINEDMP
G    EARC HANGES4HISHELPS
THE


CEBETWEENG
HASASHORTERSPA
#OMBINEDL
KM   4HECOMPACT S
PEEDTRANSMISSION
E3FROMTO
MPHINUNDERSI
XSECONDS
NG KM ANTG ETTH
#/EMISSIO ERPL


LITREPOW
AWARD WINNING

TIFFER
ONTCOMEMUCHS
ISKEYANDTHEYD


WERASTURDYFRAME UNIQUEDOUBLE
7ITHRACINGCARPO %XACTLYWHATTHE
KEEP STHE BOD YSTRONGBUTLIGHT
S)T TACK
THANTHE(ONDA3 DLINGASSHARPASA
EEDS TOM AKE THEROADSTERSHAN
IONN
WISHBONESUSPENS


RSCOCKPIT
)NTERIORORDRIVE


RHANDSONTHE
NEEDTOKEEPTHEI
ULA/NEDRIVERS
*USTASOUR&ORM ISDESIGNE
DSO
YES ONT HER OADTHE(ONDA3
WHEELANDTHEIRE VEMENTAWAY!L
LOWINGTHE
ONTR OLSA REA MERElNGERMO
THATALLKEYC IVINGPOSITIONAND
PAHEAD!LOWDR


RATEONWHATSU THECAR
DRIVERTOCONCENT ELM ORECONNECTEDTO
EYO UFE
ATHERSEATSMAK
BODYHUGGINGLE
RRACETRACK
ANDTHEROAD/

REED
ROVESTHEB
LL
SP ORT SC ARCA
2ACINGIMP
OD RIV EA RE AL
WH AT ITS LIK ET
ONDA 4O EXP ERI EN CE   
3OICHIRO( EI NT HE (O ND A3
OOK A TES TD RIV
 TO DA YT OB
     

Honda S2000 DM insert

Simon Villet simon@simonvillet.com +44 7772 069 221

 Ijusi magazine multi international award
winning magazine on contemporary street
inspired design culture. I’ve had 4 suc-
cessful submission and had the honor of
designing the website (featured overleaf)

Simon Villet simon@simonvillet.com +44 7772 069 221

 The ijusi website
click here to see www.ijusi.com

Simon Villet simon@simonvillet.com +44 7772 069 221

 Simon Villet l Web Design I simon.villet@gmail.com Simon Villet l Web Design I simon.villet@gmail.com

A selection of websites

Simon Villet simon@simonvillet.com +44 7772 069 221

 �������������������������
���������������
�����������������

������

���������������
�����

�����������������

��������
�������
����

��������
�������

����

UI design work for a

financial app. This was
��������
later sold on to one
������� of the world’s biggest
banking groups.
����
����� �����
�� ������������ �� ������

���� ������������ ���� ������

��������� ������������ ��������� ������

������ ������������ ������ ������
��������������� ������������ ��������������� ������

����������������� ������������ ����������������� ������

����

Simon Villet simon@simonvillet.com +44 7772 069 221

Simon Villet
simon@simonvillet.com
+44 7772 069 221