 Introduction

 Corporate Profile
 Situation Analysis
 Review of Corporate Profile
 Strategy Formulation
Introduction
 is the development of long
range plans of a company in
order to gain effective and
efficient business procedure.
Term Definition
Management practice that attempts to complement drivers of past performance (financial
Balanced measures) with the drivers of future performance, such as customer satisfaction, development
Scorecard of human and intellectual capital, and learning. Standard balanced scorecards do not include
environmental considerations.
Initiatives Specific projects or programs undertaken to achieve specific objectives in the near-term, such
as to reduce costs, increase efficiency, and improve sales performance.
Measures Standardized method of calculation. For example, liquid measures denote how liquids can be
measured, whether in fluid ounces or liters.
Mission A concise statement on why the organization exists and what it is trying to accomplish

Objective A target that an organization must achieve to make its strategy succeed.

Perspective The four parts of the balanced scorecard namely Financial, Customer and Vendor, Internal
Process and Learning and Growth.
Strategy Art and science of planning and marshalling resources for their most efficient and effective use.

Target Expected value of detailed measures used to implement and measure the completeness of an
initiative
Values In general, important and enduring beliefs or ideals shared by the members of a culture about
what is good or desirable and what is not.
Vision Aspirational description of what an organization would like to achieve or accomplish in the
mid-term or long-term future
 Taking an organization-wide, proactive approach to a
changing global world
 Building an executive team that serves as a model of
cross-functional or horizontal teamwork
 Having an intense executive development and
strategic orientation process
 Defining focused, quantifiable outcomes measures of
success
 Making intelligent budgeting decisions
 Clarifying your competitive advantage
 Reducing conflict; empowering the organization
 Providing clear guidelines for day-to-day decision
making
 Creating a critical mass for change
 “Singing from the same hymnal” throughout the
organization
 Clarifying and simplifying the barrage of
management techniques
 Empowering middle managers
 Focusing everyone in the organization in the
same overall framework
 Speeding up implementation of the core
strategies
 Providing tangible tools for dealing with the
stress of change
Corporate Profile
Vision

Values

Mission
 Size of organization

Level of complexity
Situation Analysis
 Strengths Opportunities

Weaknesses Threats
No. Description

5
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5
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5
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5
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5
Review of Profile
Vision

Values

Mission
 Size of organization

Level of complexity
Strategy Formulation
 Customer and Vendor
Financial Perspective
Perspective
(Money)
(Relationships)
Vision
&
Strategy

Internal Process Learning & Growth

Perspective Perspective
(Processes) (People & Resources)
No. Financial Perspective

4
No. Customer and Vendor Perspective

4
No. Internal Process Perspectives

4
No. Learning & Growth Perspective

4
 St. Measure/
Initiatives Start Finish Responsible
Objectives Target
Financial Initiative 1
strategic
Financial Perspective

objective 1 Initiative 2
Financial Initiative 1
strategic Initiative 2
objective 2
Initiative 3
Financial Initiative 1
strategic Initiative 2
objective 3
Initiative 3
Initiative 4
 is the term for an element that is
necessary for an organization or project
to achieve its mission.
No. Description
1
2
3
4
5
6
7
8
Questions?