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Communications Specialist

Ashley Petersen

Analytical self-starter, with a passion for health and masters degree in strategic communication, seeks to join an innovative business team.

Digital Marketing Manager, GrowthWeaver, LLC Loveland, CO July 2011-March 2012 Manage digital marketing strategies for an average of 20 clients Create viral content for Facebook, LinkedIn, e-mail marketing and blogs on a daily basis Increased inbound leads to Foundations Counseling by 15% over previous year using Facebook marketing Health Communication Consultant, Ecotact Ltd. Nairobi, Kenya, Summer 2010 Constructed theory-based hand washing campaign, Wash Away Diseases, for 400+ primary school students leading to event that broke the world record for hands washed in a day Presented Wash Away Diseases formative research and campaign to regional Africa office of the Water and Sanitation Program of the World Bank Advised CEO on appropriate communication measures based on research conducted Graduate Teaching Assistant, University of Denver Denver, CO 2009-2011 Received 1 of 4 assistantships offered within Media Film and Journalism Studies Department Support professors by grading assignments, teaching class, leading study sessions and coaching writing skills for an average of 30 undergraduate students per quarter Built harm reduction campaign plan, aimed at undergraduate binge drinkers, using primary, survey research and health communication theory Assistant Director of Alumni Relations, Wittenberg University Springfield, OH 2007-2009 Executed nationwide road trip marketing campaign, Witt Nation, connecting directly with over 1,000 alumni in 21 days. Traveled 8,000 miles across country hosting alumni events in 17 cities, blogging daily, and collecting over 150 alumni story videos Planned and marketed over 50 on and off-campus events each year, including the establishment of a young alumni travel program with over 30 participants Produced and managed website content for Wittenberg Alumni Office Integrated relevant use of Facebook, Twitter, blogging and video into alumni program

web e-mail address 2929 Ross Dr. Apt. #P44 Fort Collins, CO 80526 tel 513.265.2583

University of Denver, Denver, CO - M.S. Strategic Communication, 2011 Wittenberg University, Springfield, OH - B.A. Communication, 2007

Relevant Coursework
Video Production & Editing, International Health Communication, Strategic Messaging, International & Intercultural PR &Strategic Management of Communication Campaigns Software & Social Media Proficiency Microsoft Office Suite, Adobe Publishing Suite, Final Cut Pro, Facebook, Twitter,

Blogger, Tumblr, WordPress & HootSuite,