Management
Bournemouth University
Partner Colleges
University Centre Yeovil
Beverley Cox
E-business
Page.
The internet has rapidly spread all over the world since the second half of
the 1990s becoming the biggest information and communication network
in history. Hanson (2008) suggested that new communication and
information technology is affecting not only the relations in war and peace
but also human activity at every level. This suggests that the internet is a
force which has the ability to shape personal networks and also
international politics. An example of how politics has been changed by
the internet is the case of Barack Obama whose election as president of
the United States echoed that of John F. Kennedy in his use of a new
technological media by networking that changed politics forever. Mr
Kennedy used television, Mr Obama used internet.
Mr. Obama used the Internet to organise his supporters in a way that
would have in the past required costly organising in the physical sense.
(Cain Miller, C, 2008).
In 1960, when the internet was not readily available, Marshall McLuhan
exclaimed that electric media was turning the world into one global village
(Popova, M, 2010).
However, Uimonen (2001) found the rapid global growth and expansion of
the Internet has led the world into an information age, and a new social
Figure 1 shows the growth of internet users in the world since 1995.
With all the above in mind, research tends to point that the greater
globalisation is in fact a union of economic events and technology
advances and it is these combinations that lead to the greater
globalisation with the internet being a major driving force (Friedman, T,
2006).
“The rise of the Internet and related information systems in Central and
Eastern Europe has certainly opened the door for the rise of new media
structures, the empowerment of individuals and groups, and the building
of new social relationships"
(Emery et al, 2001)
Social computing has had both positive and negative impacts upon
business. Twitter like tools internal to the business in the form of intranet
enable employees to better communicate and collaborate, encouraging
employees to create consume and offer feedback which results in faster
communication solving business issues more effectively (Chorley et al
Social computing also has a negative impact on those businesses that are
not “technology minded”. Those businesses that have no technological
background, have not been using social networks, sharing information
socially or maintaining blogs will require more education than those that
do. Hinchcliffe (2009) found that social computing requires significant
effort in most businesses to achieve effectiveness, just like a few decades
ago with personal computing skills.
Friedman, T, 2006. 2nd Edition. The World is Flat: The Globalized World in
the 21st Century. Penguin Books Ltd. London
Iagin Russia, 2009. Towards the Theory of Alter Globalism Ghost of Alter
Globalization. Available from:
http://bibliotecavirtual.clacso.org.ar/ar/libros/cuba/if/marx/documentos/22/
Towards%20the%20theory%20of%20alter-globalism....pdf 4 March 2011