Software and IT Service Catalogue 2011

Contact: event@basis.org.bd
 Software and IT Service Catalogue 2011
Background

One of the biggest constraints of the local IT market is the lack of awareness of the users
of the benefits and availability of the products and service. Despite strong demand, and
available IT solutions, buyers often fail locate the right product and service providers.
This constraint, over the year, has been looming at great height which threatened many
infant firms to penetrate the market and established ones to grow. BASIS, being the
leading IT Business Member Association in the country, takes the responsibility to answer
the problem: Software and IT Service Catalogue 2011, a pragmatic step to aware the
local market user of available service of the members and logical sequence of the
previous edition.

Like its predecessor Software Product Catalogue 2006, this will be a publication that will
showcase the product and services that members offer with detailed functional
specification and categorized according to solution domains, industry verticals and
technologies. The catalogue will act as a syndicated promotional tool for marketing
products and service with the following underlying strategy:

 Promote more frequent use of software and IT among existing users/client

 Develop new uses of software and IT among existing users/client
 Find new users/client for the existing product
 Find new uses and new users/client

Software Product & Service Catalogue 2011

BASIS published the first Software Product Catalogue in Bangladesh 2006 with the vision
to address the need for information exchange between prospective software buyers and
service providers. The first step towards this syndicated marketing approach included
151 product and services of 88 local software service Highlights of Software and
providers categorized in 17 different business Service Catalogue 2011
functions.
Number 10,000-15,000 hard
Product & Service Catalogue 2011 is an of copies copies to be
to be published.
endeavor of BASIS to keep the promise of bridging
published
the information gap between the prospective buyer :
and service providers. This will be a dynamic
catalogue that will showcase the products and Promotio Launching ceremony,
services with detail specification, features, benefits, n: Billboard, print
product claim, representative clients, service advertisement.
provider’s brief profile and contact address. Specialty Both printed and
Additionally, BASIS will take the next step toward : online, function
digitalization by incorporating an online version specific and sector
uploaded in BASIS website. specific
categorization.
One of the major distinctions will be it’s
categorization. The products and services will be Outreach Stakeholders who
categorized in two broad parameters: sector/industry : make or influence
specific and functional specific. Sector specific decision of
categorization means software will be classified and automation in
grouped together according to sector or client concerned
organizations.

Software and IT Service Catalogue 2011

Contact: event@basis.org.bd
industry the software is designed for; i.e. software produced specially for certain sectors
will be categorized together.

The function specific categorization means products and services will grouped according
to business/organizational function it serves. The following functional sectors are being
considered:

• Accounting & Financial Software

• HR & Payroll, Data & Telecommunication
• POS, Inventory
• Marketing and Sales, , IT Infrastructure
• Integrated Business Application & ERP
• Utility & Billing
• Office Management, Animation, Multimedia and Graphics
• Mobile Application
• Enterprise Content Management
• Transaction Processing
• E-Learning
• CRM
• Office Management
• Banking Application
• e-Commerce & Web Portal, Customized Software Development & others
• Web Development Service,
• IT Enabled Services (different ITES)
• Others as collected through the submission

Software and IT Service Catalogue 2011 will immensely benefit the customers of local IT
industry. Customers will get access to information of wide arena of choice of products
and services that they need in one single booklet. They can pinpoint service they require
tailored to serve their industry and business function. This allows the customer to choose
the perfect product they require along with detailed specification and contacts.
Catalogues will allow prospective customers to have a general idea about the available
products offered in the market rapidly. Additionally, catalogue would provide customers
convenience of comparing products and services in terms of descriptions, specification,
specialty and prices tranquilly.

Marketing/Distribution of the Catalogue:

Software and IT Service Catalogue 2011 will be intensely promoted. The followings are the
highlight of the marketing plan of the catalogue:

• Launching Ceremony hosting industry • Distribution through various

leaders, business leaders, corporate
leaders, relevant government
ministers and foreign delegates.
• Advertisement on billboards.
• Online social marketing
• Mass mailing(e-mail) to over 300000
• Showcase the catalogue in every
event BASIS organizes, such as
SOFTEXPO, Best IT Use Award etc.
ministries, associations, federations
and the relevant stakeholders.
• Print advertisement on popular news
papers
• Showcase the catalogue through
every event of other BMO (such as
BATEXPO, REHAB, BCS EXPO etc.)
that BASIS will participate.

Software and IT Service Catalogue 2011

Contact: event@basis.org.bd
Why should you be a part of it?
This is a unique opportunity to showcase your product and services for the local market
and international market. It will act as a syndicated marketing and designed for business
development of the members. The following are the few of major advantage of the
enlisted service provider:

• Cost efficient method of marketing: A • Increase your consumer awareness of

unique opportunity for syndicate the availability of your product.
marketing that allows promotions with
larger outreach at minimal cost.

• Increase your competitiveness. • Create more opportunity. Reach a large

Highlight the benefits, features and number of decision makers and
specialty of your product and services. decision influencers of public and
private sector- people who matters the
most in buying IT products.
• Complementary to your promotional • As catalogues are high-quality printed
strategy: Catalogues are graphic pieces pieces, both existing and prospective
that perfectly complement other customers will keep them.
promotional methods. • Online version of the catalogue will
allow greater outreach.

Enlist or advertise your product or services at the

catalogue
Any BASIS member company can promote its products or services at the catalogue by
either enlisting products/services at the catalogue (single page dedicated for specific
product or service) or by putting advertisement (4 color single page advertisement) at
the catalogue.

How to Enlist your Service or Product?

Service or Product Enlistment Fee

(for each service and product; single page will be allocated for each entry).

For BASIS Members

For the first entry/enlistment of your Tk. 5,000
service or product
For the next consecutive entries* Tk. 3,000

For Non BASIS Members

For the first Entry Tk. 7,500
For the next consecutive entries Tk. 5,000
* A software company can have multiple services or product range. For the benefit of
right categorization and indexing, it is highly recommended that you submit separate
entries for different services/products.

Sample Product & Service Entry Form

Software and IT Service Catalogue 2011

Contact: event@basis.org.bd
You have to provide the following information in softcopy for Product/Service enlistment
to BASIS
Product/ Service name Sample product name -(xyz ERP 2.0)
Logo of the product / service Logo should in outlined illustrator format
Product/ Service image Product or service image or snapshot in high resolution
Punch Line/ Brand slogan of the Maximum word limit – 12 words. Sample product line-
product: (ERP made easy)
Elevated Speech Maximum word limit – 50 words. Sample elevated
speech- (xyz ERP 2.0 is a simple yet extremely effective
Enterprise Resource Planning software. It is suitable for
both small and large organization and has been tested in
universities, restaurants, and production plants.)
Benefits of the product / service Please provide the benefits of the product in bullet
form. Not more than 4 points
For example –
• Customizable,
• User Friendly,
• Reduce operating cost)
Feature of the product/ service Please provide the features of the product in bullet
form. Not more than 5 points
For example –
• HR Management
• Payroll Management
• Inventory Management
Number of Installation/ Clients Please provide the Number of commercial
installation/clients of the software.
Representative clients Please provide the list of representative client of the
products if any. For example – (ABC Hospital, MNO
University, JKL Cement.)
Testimonial of a clients Please provide a testimonial of a representative client.
For example – (“xyz ERP 2.0 has been a tremendous
addition to the organization. It makes life more
convenient for everybody and helped to reduce cost by
10% last year” – Mr. Abu Taher, General Manager, ABC
Hospital.e-mail address:……….)
What are highlights of the Please provide the special highlight of the product if any
product? in bullet form. For example – (
• Reduces the inventory cost by 30%.
• Increase the free cash flow by 20%
• 90% of client have not faced any post installation
problem. )
Which industry/sector the Please choose industry/ sector the product /service is
product/service is mostly used mostly use. For example – (Health Care industry)
for?
Which functional Category the Please choose the functional category the
product /service is most product/service serves from the list below. For example –
suitable for? (Integrated Business Application)

Accounting & Financial Software

HR & Payroll, Data & Telecommunication
POS, Inventory
Marketing and Sales, , IT Infrastructure
Integrated Business Application & ERP
Utility & Billing
Office Management, Animation, Multimedia and
Graphics
Mobile Application

Software and IT Service Catalogue 2011

Contact: event@basis.org.bd
 Enterprise Content Management
Transaction Processing
E-Learning
CRM
Office Management
Banking Application
e-Commerce & Web Portal, Customized Software
Development & others
Web Development Service,
IT Enabled Services (different ITES)

Others as collected through the submission

Information of the Company

Company Name
BASIS Membership number (if
any)
Full Mailing Address
Telephone
Fax
Name of the contact person
Mobile number of the contact
person
E-mail Address (Only One)
Certification (if any) Example: ISO 9001-2008, CMMI-3
Membership Example: DCCI, BASIS etc.
Website
Company Profile Word limit – 120 words.

You have to send the above information (for every enlistment) as a softcopy to
event@basis.org.bd along with a hard copy (together with payment).
Also Please Note:
1. Last Date of enlistment: 31st March’ 2011
2. Payment Method: PO or AC payee check in Favor of BASIS. No entry
fee will be received without completed form and required content
3. BASIS will reserve the right to accept/edit/modify the entry or the
content. Final format will be shared with the respective company
before publishing the catalogue.

How to Advertise?
Software and IT Service Catalogue 2011 is an outstanding opportunity to advertise your
product. The following are few of the many advantages:
• Increase your visibility. Make your product and service standout in the catalogue
and catch the eye of the prospective buyer. Create more opportunity. Reach a
large number of decision makers and decision influencers of public and private
sector- people who matters the most in buying IT products
• The outreach of the catalogue will be huge and hence the overhead
advertisement cost is relatively low.
• As the catalogues are high-quality printed pieces, both existing and
prospective customers is likely to keep them. Therefore, duration of the
visibility of your advertisement is longer than traditional print medium.

Following rates are applicable for advertisement:

Software and IT Service Catalogue 2011

Contact: event@basis.org.bd
Sponsorship Rate
Item
Full Page color BDT 15, 000.00
Bookmark BDT 60, 000.00 (SOLD)
Front back BDT 150,000.00
Inner back BDT 120, 000.00 (SOLD)
Back cover BDT 500,000.00 (Allocated for gold
sponsor)

Software and IT Service Catalogue 2011

Contact: event@basis.org.bd