DAFTAR ISI

HALAMAN JUDUL
ABSTRAK
KATA PENGANTAR..................................................................................i
DAFTAR ISI.................................................................................................ii
DAFTAR TABEL.........................................................................................iv
DAFTAR GAMBAR....................................................................................v
BAB I PENDAHULUAN
A Latar Belakang ....................................................................1
B Rumusan Masalah ..................................................................4
C Tujuan Penelitian ...................................................................4
D Manfaat Penelitian .................................................................5
BAB II TINJAUAN UMUM
1 Tinjauan Umum Tentang Reklame.........................................6
a. Pengertian Reklame.......................................................6
b. Macam – Macam Reklame............................................7
c. Lokasi Penempatan Reklame........................................9
2 Tinjauan Umum Tentang Pengawasan...................................15
a. Konsep Pengawasan......................................................15
b. Bentuk – Bentuk Pengawasan.......................................17
c. Maksud dan Tujuan Pengawasan..................................18
d. Prinspi – Prinsip Pengawasan.......................................18
e. Proses Pengawasan Pemerintah....................................20
3. Tinjauan Umum Tentang Kewajiban dan Larangan...............22
4. Metode Penelitian...................................................................23
a. Pendekatan Masalah......................................................24
b. Sifat Penelitian..............................................................24
c. Jenis dan Sumber Data..................................................24
d. Teknik Pengumpulan Data............................................26
e. Metode Pengolahan dan Analisis Data..........................26
f. Analisis Data.................................................................27

ii
BAB III PEMBAHASAN
A. Gambaran Umum Tentang Badan Pendapatan Daerah
Kota Padang............................................................................28
................................................................................................
B Pelaksanaan Penertiban Reklame Billboard...........................37
1. Tertib Lokasi Pemasangan Reklame.............................38
2. Tertib Konten / Isi Reklame..........................................40
3. Pelaksanaan Penertiban Reklame..................................41
4. Kendala Pelaksanaan Penertiban Reklame....................46
BAB IV PENUTUP
A Kesimpulan.............................................................................48
B Saran.......................................................................................41
DAFTAR PUSTAKA

iii
 DAFTAR TABEL

Tabel 1 Rekapitulasi Kebutuhan Personil Badan Pendapatan Daerah

Kota Padang..............................................................................29
Tabel 2 Komposisi Pegawai Berdasarkan Tingkat Pendidikan.............30
Tabel 3. Rekapitulasi Target dan Realisasi Penerimaan Bapenda Kota
Padang
...................................................................................................
33
Tabel 4. Perhitungan Nilai Sewa Reklame (NSR)
...................................................................................................
35
Tabel 5. Besaran Pokok Pajak Reklame Terutang
...................................................................................................
36
Tabel 6. Jangka Waktu Masa Tayang Reklame (MTR) Paling Minimal
...................................................................................................
36

iv
 DAFTAR GAMBAR

Gambar 1. Penertiban Billboard Pada Lokasi Kendali Kurang Ketat

Jalan Teuku Umar
...................................................................................................
44
Gambar 2. Penertiban Billboard Pada Lokasi Kendali Kurang Ketat Jalan
Sawahan
...................................................................................................
45
Gambar 3. Penertiban Billboard Pada Lokasi Kendali Sangat Ketat Jalan
Khatib Sulaiman
...................................................................................................
46