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Carbon Map & Cap™ Conference 2011

Sponsors’ Conference Report

Written & Developed by

Centre for Environmental

Research & Education
Carbon Map & Cap™: Sponsor’s Report 2011


Contents Page No.

Executive Summary 3

Introduction 5

Carbon Map & Cap™: A Stepping Stone 6

Sponsors & Partners 8

Conference Overview – Structure & Design 10

Inauguration 10
Session I: Carbon Mapping 12
Session II: Carbon Capping 18
Session III: Case Studies 19
Session IV: Panel Discussion: The Road Ahead – 20
Business in a Low Carbon Economy
Vendor Exhibition 21

Green Gifts 23

Participation 24

Outreach 25

Participant Feedback 27

Successful Outcomes 28

Annexure I: Conference Schedule 29

Annexure II: List of Participating Companies 31

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Executive Summary
The Carbon Map & Cap™ Conference 2011 was organised by the
Centre for Environmental Research & Education (CERE) and is
designed to help multinational corporations, small businesses
and individual offices move towards becoming environmentally
responsible. Through this conference CERE hopes to facilitate a
shift in corporate India to a sustainable growth plan that is both
economically viable and socially and environmentally
sustainable through the implementation of a new clean and
green business model for a low carbon future.

The conference show-cased 14 speakers prominent in fields as varied as sustainability

reporting, energy efficiency and employee engagement and culminated in a panel
discussion led by Dr. Rashneh Pardiwala on ‘Business in a Low Carbon Economy’. A vital
and unique aspect of the conference was a vendor exhibition of green service and product
providers. The conference was attended by over 140 participants and received wide-spread
acclaim from both participants and attending dignitaries as well as from members of the

A brief summary of the conference is presented below:

Date: Saturday, 9 April 2011

Time: 9:00 am to 5:00 pm
Venue: Vivanta by Taj President, Mumbai
Organized By: The Centre for Environment Research & Education (CERE)
Chief Guest: Ms. Valsa Nair Singh, Maharashtra State Secretary, Dept. of Environment

Sponsors: Partners:
 Platinum: Tata Capital  Asia Society
 Gold: IndusInd Bank  Sanctuary Asia
 Silver: ATE Enterprises  The Climate Group – India
 Support: Attendee Kit – Thomas Cook

Green Exhibition Vendors/Service Providers:

In addition to being just a conference the Carbon Map & Cap™ event also provided a
platform for businesses and individuals to network and interact with green service
providers and manufacturers of eco-friendly goods through the vendor exhibition. A
complete list of the vendors present at this exhibition is presented below:
 HP  Eco Axis Systems
 Paperkraft (ITC)  Autonic Energy Solutions
 ATE Enterprises  Daily Dump

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Carbon Map & Cap™: Sponsor’s Report 2011

 Daman Ganga  Sanctuary Asia

 Earth Soul  Stree Mukti Sanghathana
 Le Pepier Inc  Nature Forever Society
 Mungekar Associates & Enterprises

Delegate Profile: 142 participants from HR, CSR, Administration and Communications and
other fields attended the conference. A more detailed profile is available in the
‘Participation’ section of this report on page 24.

Conference Highlights:
 Climate Change and its Impact on the business community
 Carbon Mapping Techniques & reporting standards and methodologies
 Helping companies meet International & National Reporting Standards such as CDP,
 Generating significant financial savings while going green
 Capping Carbon Emissions: Snapshots of cutting-edge and cost-effective
interventions and solutions for the corporate sector
 Successful case studies & a glimpse of future business trends
 Panel Discussion amongst eminent business leaders and environmentalists on ‘The
Road Ahead – Business in a Low Carbon Economy’
 Vendor Exhibition – a platform for green services and products providers

Further details about the Carbon Map & Cap™ Conference 2011 and future conferences and
events can be found at

BOX 1: Mapping the Carbon Map & Cap™ Conference

For CERE it was important to walk the talk and so in the
spirit of the conference we mapped the on-site carbon
emissions for the Carbon Map & Cap™ Conference 2011.
The mapping took into account the number of attendees,
electricity for the conference hall, the carbon footprint of
tea and lunch and the materials used in the attendee kit.

Electricity: 1304 Kgs

Paper : 78 Kgs
Kgs of CO2e
Food : 300Kgs

Total on-site carbon footprint of the conference was therefore 1682 kgs or 1.7 MT of
CO2e. CERE will be offsetting these emissions through a reforesting project with Aswaali
village in Dahanu Taluka.

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Climate Change and Global Warming are two of the biggest
challenges we face today as a community. According to the 2007 global
Fourth Assessment Report by the Intergovernmental Panel on temperatures
Climate Change (IPCC), global surface temperatures have
have increased by...
increased by 0.8 °C in the last 100 years. This increase in
temperature is connected to increasing concentrations of
greenhouse gases (GHGs) like CO2, methane and nitrous oxide.
An increase in global temperature will result in rising sea levels, 0.8 ˚C
changes in the amount and pattern of precipitation and an
increase in the frequency and intensity of extreme weather
events. Warming is also expected to be associated with species ... in the last 100
extinctions, changes in agricultural yields and ultimately, severe years.
consequences for human economies, both local and global.

GHG emissions have increased because of many different

reasons. Power generation and consumption is the leading
contributor to global climate change - almost 80% of our energy
comes from burning fossil fuels which release CO2. Many
companies’ daily activities consume electricity, primarily
electricity consumption for lighting, cooling, computers,
building equipment, and appliances. Transportation, including
road, air, marine, and rail, is another major contributor to global
climate change, accounting for about 14% of global GHG
emissions. Companies contribute to transportation emissions
through the use of company vehicles, business travel to
meetings and conferences, employee commuting, and the
distribution of products and materials. Big Business is therefore
one of the most significant contributors to rising GHG levels and
yet also has a major roles to play in Climate Change mitigation.

Managing climate change involves all of society, many aspects

of public policy and globally coordinated actions; importantly it
also requires the immediate buy-in and action of businesses
and industries both large and small. To ensure the health and
economic well-being of current and future generations,
companies and industries have an important role to play and
must reduce their emissions by using the technology, know-
how, and practical solutions already at their disposal. Going
‘Green’ can help businesses, including those in the service
sector, reorganise their work patterns and business operations
and grow along a sustainable and low carbon trajectory.

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Carbon Map & Cap™: Sponsor’s Report 2011

Carbon Map & Cap™: A Stepping Stone

In 1987 the former Norwegian Prime Minister, Gro Harlem
Brundtland, in her report entitled ‘Our Common Future’,
described sustainable development as development that

“ …meets the needs of the present without

compromising the ability of future

generations to meet their own...

If we are to continue to live on the Earth we must develop sustainably –changing our habits,
lifestyles and attitudes to protect and maintain those natural cycles and systems that keep
our Earth sustainable. This is only possible through wide-spread education and an
experiential learning process that permanently changes the lifestyles of a large number of
people. It is thus necessary to make all our institutions the very grounds of sustainable
living, and an ideal place to begin this process of change is at our places of work.

From office blocks and business centres to conference rooms and staff cafeterias, a radical
change in the way companies use energy and other resources and changes in employee
travel patterns can have dramatically positive consequences both for the planet and local
communities and for a business’ profit margins and employee productivity. Corporations
are in a pivotal position being able to swap their own business practices and processes for
more sustainable ones while influencing both up-stream (suppliers) and down-stream
(customers & clients) institutions and individuals to do the same.

Companies thus need to address the issues of resource consumption and also need to learn
to incorporate sustainable technology and processes into their business models – Climate
Change mitigation is an ideal platform on which to build a new green business paradigm
and one that allows you to measure and ascertain your company’s successes and short-
comings through the measurement of a corporate carbon footprint.

The Carbon Map & Cap™ Conference organized by the Centre for Environment Research &
Education (CERE) is a first step for any company interested in pursuing a sustainable
development agenda. This conference, organised in association with Tata Capital, IndusInd
Bank and A.T.E Enterprises, is a first of its kind for corporate India, with a unique focus on
the service sector. The conference was designed as a training seminar to help multinational
corporations, small businesses and independent offices become environmentally and
economically sustainable through the introduction of cutting edge clean tech solutions and

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In addition to teaching companies how to measure, analyse and report their carbon
emissions, this conference exposes business heads, civil society members and individuals to
a host of green solutions as presented by a selection of eminent speakers and through an
interactive and diverse exhibition of vendors of green services and products. Importantly
the solutions and strategies discussed in the conference also help companies save
financially thus allowing them to satisfy a wide range of stake holders. This conference is a
must for any company or business that doesn’t wish to get left behind: low carbon
development is a terrific opportunity and a must and the Carbon Map & Cap™ Conference
2011 was organised with the intention of facilitating this corporate transition.

Some Expected Outcomes:

The following section briefly outlines some of the major outcomes that are expected as a
result of the Carbon Map & Cap™ Conference 2011:
 The conference will pave the way for a low carbon business future by creating
awareness among Indian businesses and industries.
 It will offer cost effective and easy to execute strategies to help businesses Go Green
 It will bring to the fore viable home grown solutions and cutting edge technologies.
 It will enable providers of Green Products and Services to directly interact with
prospective corporate clients and stakeholders.
 And also create a platform where corporate sustainability can be fully explored.

The Carbon Map & Cap™ Conference 2011 was organised by the Centre for Environmental
Research & Education (CERE) as a platform to bring together businesses interested in sustainable
growth and providers of green services and products. From Left to Right: Katy Rustom (CERE: Co-
founder), Edel Monteiro, Dr. Rashneh Pardiwala (CERE: Director), Tina Abraham and Janjri Jasani.

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Carbon Map & Cap™: Sponsor’s Report 2011

Sponsors & Partners

CERE is grateful for the support of all our sponsors without whom this conference would
not have been possible. The Carbon Map & Cap™ Conference had three major sponsors
(Platinum, Gold & Silver) and one support sponsor for our participant attendee kits.

Main Sponsors

Platinum Gold Silver

Tata Capital IndusInd Bank ATE Enterprises

Attendee Kit Sponsor – Thomas Cook

Sponsors received several benefits including wide spread publicity and media coverage and
a complimentary allocation of participant invitations. A detailed table of the benefits to the
conference sponsors is presented below:
Logo on the web
printed material

signage banners
Display Counter

standard invite
Sponsor’s logo
on VIP invites

attendee kit
Write-up in
Logo on all

Logo on all

Logo on


Sponsor Benefits


Platinum – TATA Capital        6

Gold – IndusInd Bank       4
Silver – ATE Enterprises      2
Support: Attendee Kit –
    1
Thomas Cook

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Carbon Map & Cap™: Sponsor’s Report 2011

Along with the sponsors, the Carbon Map & Cap™ Conference was supported by our Partners
whose assistance was invaluable in terms of communicating and identifying perspective
speakers and outreach activities through their corresponding mailing lists. The three
Carbon Map & Cap™ Partners are listed below:

Asia Society Sanctuary Asia The Climate Group - India

Sponsor logos on the main conference backdrop and on banners, mounted in the main conference
room, at Vivanta by Taj President, showcase each company’s commitment to sustainable growth
and development.

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Conference Overview: Structure & Design

The Carbon Map & Cap™ Conference laid focus on the strategies and processes required to
stimulate a transition from a conventional economic philosophy, one that is based on the
over-exploitation of natural resources and the burning of cheap fossil fuels, to a sustainable
model of economic growth, one that is viable, equitable and low carbon . Through a series of
talks and discussions participants were presented with new sustainability trends, best
practices and strategies in carbon management and mitigation by expert speakers and
panellists from leading companies and institutions. Specifically, this conference outlined
strategies for a low carbon growth, relying on recent advancements in energy efficiency,
green building design, renewable energy technologies, green IT, green supply chains and
employee engagement.

Furthermore, the Carbon Map & Cap™ Conference 2011 also brought together, for the first
time in India, high level executives from the industry and vendors of green products and
services to establish a platform for further collaboration and development of green growth
strategies and applications tailored to address the current and future needs of corporate

A detailed overview of the conference structure and schedule follows:

The Conference was inaugurated by the Chief Guest Ms. Valsa Nair Singh (Maharashtra
State, Environment Secretary) as well as the inauguration party which included: Ms. Radha
Sule (Deputy VP, Corporate Sustainability, Tata Capital), Mr. Anuj Bhagwati (MD, ATE
Enterprises), Mrs. Rita Bhatia (President, Rotary Club of Mumbai Sealand) and Mr. N. E.
Pardiwala (CERE Trustee).

The Inauguration Panel: From Left to Right: Mrs Rita Bhatia (Pres. Rotary club of Mumbai
Sealand), Mr. Anuj Bhagwati (MD, ATE Enterprises), Chief Guest – Ms. Valsa Nair Singh
(Maharashtra State – Environment secretary), Mr. N.E. Pardiwala (CERE Trustee) and Ms. Radha
Sule (Deputy VP, Corporate Sustainability, Tata Capital).

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To launch the event the conference Master of Ceremonies Ms.

Anjuli Pandit invited Dr. Rashneh Pardiwala, Director of CERE to
begin the inauguration proceedings. Dr. Pardiwala spent a few
minutes talking about the Centre for Environmental Research &
Education (CERE), the conference organisers. As part of the
inauguration ceremony, two solar lanterns, donated by the
Rotary Club of Mumbai Sealand, were handed over to the
sarpanch of Aswaali Village, Dahanu Taluka, Mr. Vansya Dumliya
in recognition of their work on reforestation and environmental

Ms. Valsa Nair Singh, Chief Guest for the Carbon Map & Cap™
Carbon Map & Cap™ Conference was then asked to speak a few words. Ms. Nair Singh
Conference 2011 touched upon the importance of targeting climate change
Master of Ceremonies: particularly the roles played by the government and business.
Ms. Anjuli Pandit. She also stressed upon the importance of cooperative action by
these institutions and members of civil society and in doing so
thanked CERE for organising the conference. The inauguration
was brought to a close with the lighting of a traditional lamp by
each member of the inauguration panel.

The Inauguration Ceremony: Circling Left to Right: Dr. Pardiwala opens the conference, talking
about CERE. Ms. Nair Singh and Ms. Bhatia hand over 2 solar lanterns to Mr. Dumliya. The Chief
Guest makes a short speech. The inauguration panellists are invited to light a lamp to launch the
Carbon Map & Cap™ Conference 2011.

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Session I: Carbon Mapping

“ The first step to managing carbon emissions is to measure

them because in business what gets measured gets managed

- Lord Turner, UK Financial Services Authority

With this sentiment in mind the first session of the Carbon Map & Cap™ Conference
addressed the various tools, methods and standards available to help companies calculate
and report their carbon emissions. The Session Speakers were Dr. Ram Babu (Founder &
CEO, General Carbon) and Mr. Ketan Deshmukh (Senior Climate Change Specialist, LRQA).
Dr. Ram Babu talked about international and national climate change policy, addressing
topics such as carbon emissions reduction commitments, the CDM mechanism and future
trends in climate change policy. He also spoke about the risks and opportunities inherent in
Climate Change mitigation and the subsequent importance of mapping and managing
carbon risks. Following Dr. Ram Babu, Mr. Deshmukh talked more on the different
methodologies and standards for carbon measurement and reporting in the global arena.
He specifically provided a helpful insight into ISO 14064 certification and its
implementative aspects, discussing in detail the different ‘Scopes’ of GHG emissions, the
need for boundary identification and the various pitfalls of carbon reporting.

Session I: Speakers Dr. Ram Babu (left) and Mr. Ketan Deshmukh (right) address the various
issues surrounding the measurement and reporting of corporate carbon emissions.

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Session II: Carbon Capping

The Carbon Capping session delivered a snapshot of the various strategies and technologies
most businesses and companies can invest in to reduce carbon emissions and combat
climate change. These included Green IT, Energy Efficiency, Green Office Applications,
Managing Waste, Renewable Energy, Employee Engagement, Greening Supply Chains, and
Forest Partnership Models etc. The Guest Speakers hailed from a wide variety of
organisations and included:

 Mr. Ganesh Subbarao, Schneider Electric

 Mr. Snehil Taparia, Sustainability Consultant, WIPRO
 Mr. Ajit Pandit, Director, ABPS Infrastructure Advisory Private Limited
 Mr. V. K. Kripanand, Founder, See Beyond Technologies
 Mr. Sachin Pereira, Major Account Manager: Strategic & Global Accounts (BFSI
& Telecom), HP
 Mr. B K Soni, Chairman, EcoReco – represented by Mr. Anuj
 Mr P. N. Shridhar, ITC
 Dr. Anish Andheria, Director, Science, Natural History & Photography,
Sanctuary Asia
 Ms. Janjri Jasani, Consultant, CERE.

“ The best way to generate energy is to save it...

- Ganesh Subbarao, Schneider Electric

The first two speakers of two speakers of this session, Mr. Ganesh Subbarao and Mr. Snehil
Taparia both addressed the issue of energy efficiency and its role in reducing energy use
and subsequently managing carbon emissions from the use of electricity. Mr Subbarao
focused on different energy efficiency technologies and strategies while Mr. Snehil
discussed WIPRO’s unique Energy Management System or EMS. Both speakers provided a
perceptive insight into the pivotal role energy efficiency can play in the corporate office.

Mr Subbarao (left) and Mr. Taparia (right) address the conference and talk about the pivotal role
of energy efficiency.

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With the focus remaining on energy, the next speaker, Mr.

Ajit Pandit of ABPS, discussed the essential role of renewable
energy technologies in combating both India’s energy crisis
and Climate Change. Importantly, Mr. Pandit focused on the
positive trend in government policy in support of renewable
energy and the promotion of regulatory initiatives
encouraging the development of non-conventional energy
sources. The latter half of Mr. Pandit’s talk focused on
renewable energy options including wind energy and solar
energy and their application in the building sector. In
conclusion Mr. Pandit touched upon the concept of
Mr. Ajit Pandit elucidates on renewable energy certificates (REC) and encouraged the
opportunities for RE solu- business leaders in attendance to consider investing in
tions to Climate Change. renewable energy.

The following two speakers both focused on the

relationship between CO2 emissions, resource
use, sustainability and technology. The first
speaker, Mr. Kripananad, of See Beyond
Technologies, talked about Green IT and IT for
Green. In an effort to reduce his own individual
carbon footprint and to demonstrate the role of
IT for Green Mr. Kripanand spoke to the
attendees via a video presentation. He first talked
about the high energy use involved in office IT
A presentation & a demonstration:
systems and spoke about different options for
Attendee of the Carbon Map & Cap™
going green within the gambit of desktop
Conference listen to a presentation
computing, briefly discussing See Beyond with a difference. Mr Kripanand talks
Technologies’ green IT solution – infraSECURE. about IT for green via video.

“ ...Video-conferencing... is the way forward, where the

pleasure of meeting people or seeing a person in front of you

is there while the person is not physically present.
- Mr. Kripanand, See Beyond Technologies

Mr. Kripanand (pictured left) then talked about IT for Green, briefly
touching upon the role of video conferencing, building management
systems, e-learning and carbon calculation tools, stressing how these
technologies can help reduce costs and carbon emissions.

*This speakers presentation was to be followed by a Skype Q&A session, which was then
cancelled due to time constraints.

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Mr. Sachin Pereira from HP spoke following

the video presentation by Mr. Kripanand. In
his presentation Mr. Pereira once again
focused on how new technologies can help
offices go green. He discussed the
differences between a normal office and a
green office, demonstrating how through
the use of technology, green offices can help
save energy, reduce paper use, digitise
documents and recycle responsibly.
Specifically, Mr. Pereira spoke about HP:
their own targets for sustainability and the
Mr. Pereira of HP discusses the importance of role their printing eco-solutions could play
green IT in saving energy & paper. in reducing the use of energy and paper.

“ We’ve reached the tipping point where the price and

performance of IT are no longer compromised by being green,

but are now enhanced by it.
- Sachin Pereira, HP Eco-solutions

With the focus of the days discussion shifting from

the role of energy to the use of material resources
the next two speakers, Mr. Anuj of EcoReco and Mr.
P.N. Shridharr of ITC, shifted gears and addressed
the issues of e-waste and green supply chains
respectively. Mr. Anuj, attending in place of Mr. B.K
Soni, talked about the rising e-waste problem in
India and stressed on the need for companies,
institutions and individuals to responsibly dispose of
and recycle their e-waste. He talked about the
energy and resource savings resulting from e-waste
recycling and described EcoReco’s own responsible
e-waste recycling facilities.

Mr. Shridharr of ITC talked about what is meant by

‘greening the supply chain’ – describing the process
of carbon emission calculation for the life cycle of a
product. As one of India’s largest paper suppliers he
talked about ITCs own efforts to become carbon and
water positive and briefly described the various
tools corporate offices or individuals could use to
verify the sustainability quotient of their paper Mr. Anuj (above), and Mr. Shridharr
supplier. (below) discuss the importance of
recycling and greening supply chains.

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The last two speakers in the Capping Session were different in that rather than coming from
a corporate background they represented NGOs and thus brought the perspective of civil
society institutions and environmentalists to the afternoon’s proceedings.

Dr. Anish Andheria of the Wildlife

Conservation Trust (WCT) talked about the
link between businesses and conservation.
He stressed on how important it was for
corporate to actively participate in and
financially support conservation efforts,
especially those that aimed at protecting
tiger habitats. He talked about the
importance of these habitats not just for
tigers but for countless other species and
their role as natural recyclers of soil, air and
Dr. Andheria (WCT) asks business leaders to
pay more attention to conservation efforts.

Ms. Janjri Jasani of the Centre for

Environmental Research and Education
(CERE) spoke about the importance of
employee engagement (EE) to any company’s
sustainability efforts. She discussed how
employee engagement not only benefited the
environment but was also good for business,
increasing employee productivity while
reducing attrition. Ms Jasani briefly guided
the attendees on how to go about successfully
engaging employees on the platform of ‘going
green’, by touching upon the importance of Ms. Janjri Jasani (CERE), encouraged the
planning, implementation, evaluation and audiences not to under-estimate the value of
communication to any EE scheme. Her employee engagement to a company’s
presentation ended with a couple of sustainability efforts.
successful case studies carried out by CERE
with the employees of IndusInd Bank.

“ Employee engagement enables organisations to involve their

entire workforce, connecting the sustainability efforts of employees
on the front-line, with the ‘top-down’ commitments made by
management, thus bringing the vision of sustainability into the

hands of individuals.
- Janjri Jasani, CERE

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The Capping Session of the Carbon Map & Cap™ Conference was interspersed and followed
by an insightful Q&A Session, during which members of the audience were given the
opportunity to address questions regarding various carbon capping solutions, to the nine
speakers. This interactive portion of the session was particularly useful for business heads,
professional and students interested in pursuing one or more of the solutions presented
during the session.

Audience members were given the opportunity to address questions to the speakers during and
following the Capping Session. These Q&A sessions instigated some interesting discussions and
allowed speakers to elaborate on different issues.

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Session III: Case Studies

The case studies session, post lunch, showcased two excellent examples of office greening
and sustainable business practices. The first was presented by Mr. Suresh Pai (Executive VP,
IndusInd Bank) and encapsulated the successful green business practices incorporated by
IndusInd Bank through their ‘Green Office’ Initiative in partnership with CERE. Mr. Pai
discussed the various initiatives IndusInd Bank was undertaking as part of their
sustainability drive, emphasising both management driven initiatives like Green IT
solutions and Solar ATMs and employee driven initiatives that encouraged energy
conservation, paper saving and employee education. Mr Pai stressed on the cost saving
aspect of all these initiatives underlining the fact that financials gains are achieved not in
spite of but because of corporate environmental and social sustainability.

The second case study was presented by Mr. Deshendra Renjen (General Manager,
Marketing, Paharpur Business Centre). The Paharpur Business centre is one of India’s first
retro-fitted USGBC LEEDS rated buildings. Mr. Renjen spoke about the various aspects that
make Paharpur Business centre such a excellent model of a sustainable, eco-friendly
working environment – focusing on indoor air quality, energy efficiency, water conservation
and waste management best practices. He particularly focused on the business centre’s
Green House and air-quality standards, its energy conservation practices – the heat
recovery wheel, green mesh and drip irrigation, ongoing rain water harvesting activities &
its existing waste management practices including waste segregation & vermi-composting.

Mr. Pai and Mr. Renjen present their case studies on sustainability in the corporate sector. Mr. Pai
spoke of IndusInd Bank’s successful green office initiatives while Mr. Renjen presented the
Paharpur Business Centre as a case study for a low carbon building.

The presentations of speakers from each of the sessions are now available online. To view
them please click here

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Session IV: Panel Discussion

The Road Ahead - Business in a Low Carbon Economy
The final session of the Carbon Map & Cap™ Conference 2011 was a panel discussion on the
role of business in a low carbon economy. The panel led by Dr. Rashneh Pardiwala consisted
of some very prestigious and knowledgeable speakers including:

 Dr. Rajiv Lall, MD & CEO, IDFC

 Dr. Avinash N. Patkar, Chief Sustainability Officer (CSO), TATA Power
 Mr. Paul Abraham, COO, IndusInd Bank Ltd.
 Ms. Kalpana Sharma (Journalist & Columnist)

The Panelists: From Left to Right – Dr. Avinash N. Patkar (CSO, TATA Power), Mr. Paul Abraham
(COO, IndusInd Bank), Dr. Rashneh Pardiwala (Director, CERE), Dr. Rajiv Lall (MD & CEO, IDFC),
Ms. Kalpana Sharma (Journalist & Columnist)

The Panel Discussion engaged the panellists in proposing problems and solutions involved
in moving towards a low carbon future while not only maintaining India’s growth but
ensuring that it is inclusive and equitable. It outlined the definition of sustainable
development and low carbon economy, drew out experiences and learning from businesses
that have already adopted sustainable practices and mapped a ‘road ahead’ for all
stakeholders – Government, Media, Businesses and private Citizens – for a low carbon and
sustainable future. The panel discussion was filmed and aired by CNBC TV 18, to view the
film please click here .

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As with the capping session, the panel discussion was followed by an insightful Q&A
Session. Members of the panel further discussed the various opportunities and roadblocks
of growth along a low carbon trajectory, while responding to audience queries and
comments and while also tackling queries and comments made by Dr. Rashneh Pardiwala
and the panellists themselves.

The Panel Discussion: Panellists and attendees alike discuss the road to a low carbon future –
the intrinsic roadblocks and the untapped opportunities.

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Vendor Exhibition
The Conference also featured the Green Products and Service Providers Exhibition.
Attendees were given time during the tea breaks and lunch service to visit the exhibition
area, conveniently located in the rooms across the conference hall. This exhibition included
organisations in the fields of Rain Water Harvesting, Waste Management, Unconventional
Energy solutions, Eco friendly Paper, Green office equipment and many more. It was
designed to enable these Vendors and Service providers to expand the scope of their
businesses by connecting with Corporate Representatives, Government officials,
Environmental Consultants as well as collaborating with other vendors and service
providers in the field of Corporate Sustainability. Importantly, the exhibition also acted as a
networking platform on which business looking to develop sustainably could interact and
connect with those organisations and individuals that could help them follow a low carbon
growth plan.

The exhibition featured the following organisations:

ATE Enterprises
ITC Paperkraft

Stree Mukti Sanghatana

Le Papier Inc.
Daily Dump
Nature Forever Society

Mungekar Enterprises
Earth Soul

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Autonic Energy

Sanctuary Asia

Daman Ganga

Carbon Map & Cap™ Conference 2011: Outside the conference rooms – delegates find time to
discuss the conference and visit the vendor exhibition rooms during the tea and lunch breaks.

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Carbon Map & Cap™: Sponsor’s Report 2011

Green Gifts
To show our appreciation for the time and effort taken by speakers and delegates to attend
the Carbon Map and Cap™ Conference 2011, CERE decided to present each of the delegates
and speakers with a gift that marked the occasion by being green and eco-friendly. All of our
prominent speakers, panellists and the members of the inauguration panel received an
original black and white photographic print by the international award winning nature and
wildlife photographer Mr. Meethil Momaya. Each present was personally signed by the

Each of the delegates also received a small token of our appreciation. Sourced from Hariyali
Landscapes, each participant received a small potted plant. Three types of plants were
chosen for distribution, Mother-in-law’s Tongue, the Spider plant and Green Dracena. These
plants were specially selected by CERE as they have been scientifically proven to improve
in-door air quality and reduce pollution. Delegates received their plants at the end of the

In the spirit of the Carbon Map & Cap™ Conference 2011, CERE presented the delegates and
speakers with eco-friendly gifts. Speakers received black and white prints by the eminent nature
photographer Meethil Momaya, while delegates each received a potted plant.

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Carbon Map & Cap™: Sponsor’s Report 2011

The Conference was attended by 142 participants from various organisations like Aker
solutions, IDFC, ICICI Bank, Corporation Bank, Capgemini Consulting, Blue star, D S P Merrill
Lynch, JSW Steel, J P Morgan etc. There was also participation from educational institutes
like Homi Bhabha Inst of Science Education, Government bodies like the BMC and non-
profits like Nature Forever Society, Karmayog etc. For a detailed list of participating
organisations see Annexure II at the end of the report.

In Fig. 1 Below you will find an analysis of delegate organisations by sector:

Fig .1 Delegate Sectors

9% Banking & Finance
5% 28%
5% Hospitality
6% Industry & Manufacturing
13% 5% Non Profits
Educational Institutes
7% 15% Real Estate

Within the corporate world the conference also received a diversity of department heads
and employees as delegates. A department-wise break up of the attendees is shown in Fig. 2

Fig.2 Delegate Departments

8% Executives (VP,CEO, COO etc)

4% 22%
4% Corporate Communications
10% HR/Admin
11% 4% Engineers
Bus. Devt/Bus. Excellence

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Carbon Map & Cap™: Sponsor’s Report 2011

The Carbon Map & Cap™ Conference 2011 received a lot of positive coverage by the press
and also had a significant outreach, both through television and written media and through
the efforts of CERE and the conference partners on online mailing lists, forums and
websites. A brief overview of the conference outreach is described below:

I. Press Coverage
This conference received press publicity both in through newspaper articles and through
television coverage. CNBC TV18 aired the Panel discussion ‘The Road Ahead - Business in a
Low Carbon Economy’ on Tuesday 12th of April at 10.30am and 5.00pm as well as 3 times
over the following weekend. The transcript and videos can be found here. Preceding the
conference two articles appeared in the Business Standard and the Mid Day respectively.
The Business Standard articles entitled ‘Map and Cap’ appeared on the 16 January 2011.
The Business Standard's review of CERE's Carbon Map & Cap Project™ and Conference can
be read here. The Mid Day article entitled ‘'A Green Seminar for the Office-goer' appeared
on the 27 March 2011. The online version of the Mid-day article
that talks about the goals of the conference and the issues to be
addressed can be found here.

The Carbon Map & Cap™ received a lot of positive press coverage through the mediums of both
televisions and newspapers.

II. Websites, Mailing Lists & Forums

Details of the Carbon Map & Cap Conference 2011 were posted on the following
Websites/Forums/Mailing lists:

 Asia Society
 Sanctuary Asia

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Carbon Map & Cap™: Sponsor’s Report 2011

Mailing lists:
 Indian Merchants Chamber (IMC)
 The Corbett Foundation
 Environment Management Centre (EMC)
 The Climate Group India

 India Biodiversity Portal
 Indian Youth Climate Network (IYCN)
 Karmayog
 Time Out Mumbai

III. Conference Website Statisitcs

The Official Carbon Map & Cap™ Conference 2011 website received a lot of visitors and had
a high level of outreach. Below in Fig. 3 you’ll find the statistics for the conference website
that detail the Page Views and Unique Visitors per month.

Fig. 3 Website Statistics

2384 2021

1500 1404

450 420
150 125
Dec 8 - Jan 18 Jan 18 - Feb 18 Feb 18 - March 18 March 18 - April 18

Page Views Unique Visitors

IV. Invites
1200 printed invites were posted to the target audience –CSR, Corporate Communications,
HR, Admin etc from a variety of companies in Mumbai.

V. E-vites
E-vites were sent out to approximately 5000 individuals/organisations across different
sectors like banking/finance, IT, FMCGs etc in Mumbai.

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Carbon Map & Cap™: Sponsor’s Report 2011

Participant Feedback

“ The Carbon Map and Cap Conference was a great learning

experience for the BMC staff, we learnt all the various green office
ideas. However, you should have shown some simple ways to calculate
the Carbon Footprint of ordinary everyday things so that we could
learn the basic simple carbon footprinting techniques for example the
carbon footprint of a tube light in an office. We liked the vendor stall
displays, it is something we can actually see and pick up and it was
very interesting there were things we did not know of at those vendor

stalls like the sparrow boxes and many other displays.

- Ms. Seema Redkar - BMC Officer on Special Duty

“ The conference was extremely informative and we got an opportunity

to share our knowledge. We already held discussions at our office on
how we can implement some of the initiatives that we learnt about at
the conference. Apart from those ideas we are planning to look at
some Rainwater Harvesting possibilities at our office and recycling of
paper as well as the bio-plates, those contacts were made at the

conference itself.

- Ms. Ketaki Sadekar - Aker Solutions

“ We are grateful to CERE for invited us to the conference. We have

taken down many of the ideas that we learnt about at the conference
and together with our teachers we are planning to start Carbon
Mapping and Capping at our institute. We think that much of what we

have learnt can be thought of as a career option also.

- Students - FLAME Institute Pune

“ Congratulations on a fantastic event!

- Urvashi Devidayal - The Climate Group

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Carbon Map & Cap™: Sponsor’s Report 2011

“ The conference was a wonderful experience and truly inspiring to see

so many corporates understanding the importance of carbon footprint.
I thank you for this opportunity and hope to be in constant touch with

you and the CERE team on a regular basis.

- Kavya Chandra - Sanctuary Asia

“ Congratulations to CERE for an excellent "carbon" day. It was indeed a

very well organized conference. I enjoyed every minute of it. Also
item-wise breakdown of carbon emissions caused by holding this

conference at the President Hotel was an eye-opener for me!
- Prof Soli Arceivala

Successful Outcomes
The following companies have already begun planning Carbon Mapping & Capping activities
for their own organisations:

 J P Morgan
 Welspun
 FIS Global
 Hamilton Housewares

The Indian Hotels Group representatives have put forward proposals based on the contacts
they made with the Green Products/Service Providers at the Vendor Exhibition.

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Carbon Map & Cap™: Sponsor’s Report 2011

Annexure I. Carbon Map & Cap™

Conference Schedule

Part 1

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Part 2

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Carbon Map & Cap™: Sponsor’s Report 2011

Annexure II. Participating Companies


 ABPS Infrastructure Advisory  ITC Paperkraft

 Agneya Carbon  J M Baxi
 Aker Solutions  J P Morgan
 Ameya Infovision  JSW Steel Ltd
 Ashok Piramal  Karmayog
 Asia Society  Le Papier Inc.
 ATE  Llyods Register
 Autonic Solutions  M. V. Kini & Co.
 Blue Star Limited  Macquarie
 Bombay Municipal Council  Meta Design
 Capgemini Consulting India  Mungekar Associates & Enterprises
 Common Purpose UK  Nature Forever Society
 Daily Dump  Nazara Technologies
 Damanganga  NSC College ( Nasik )
 DraftCraft  Paharpur Business Centre
 DSP Merril Lynch  Regency Group
 Earth Soul India  Roots Landscapes Consulting
 Eco Reco  Rotary Club of Mumbai Sealand
 EcoAxis Systems  RUR
 Edinburgh Centre on Climate Change  Sanctuary Asia
 FLAME, Pune  Sanskar India
 Forecast Advertising Pvt. Ltd  Schneider Electric
 General Carbon  See Beyond Technologies
 Greenline  Srushtidnynan
 GVK – Mumbai International Airport  Steel Mart India
 Hamilton Housewares  Stree Mukti Sanghatana
 Hariyali Landscapes  Tata Capital
 HDFC  Tata Communications
 Homi Bhabha Inst of Science  Tata Institute of Social Sciences
Education  TATA Power
 HP  The Climate Group India
 ICICI Bank  Thomas Cook
 IDFC  Vinayaka Missions University
 Indian Hotels  WIPRO
 Indian Youth Climate Network  Xrays Biocom
(IYCN)  Yes Bank
 IndusInd Bank

31 Written & Developed by CERE