Study On

Market Research towards Switches, SALZER ELECTRONICS

LIMITED, COIMBATORE.

PROJECT WORK: K.SENTHIL KUMAR & RAJAGOPAL.P

1. Think about the features and benefits of the product. How satisfied are you with
the product?
• Very poor
• Some what unsatisfactory
• About average
• Satisfactory
• Superior
2. Thinking of similar products/services offered by other companies, how would you
compare our product/service offered to them?
• Much better
• Some what better
• Some what worse
• Much worse
• Don’t know or never used
3. Overall, how satisfied are you with our product?
• Very Unsatisfied
• Unsatisfied
• Some what satisfied
• Very satisfied
• Extremely satisfied
4. Will you purchase our product again?
• Definitely will
• Probably will
• Might or might not
• Probably will not
• Definitely will not
• Never used
5. How likely are you to recommend our product to others?
• Definitely will recommend
• Probably will recommend
• Might or might not recommend
• Probably will not recommend
• Definitely will not recommend
• Never used
6. Based on your experience with our product, how likely are you to buy an other
product again?
• Very unlikely
• Unlikely
• Somewhat unlikely
 • Very Likely
• Extremely likely

7. Based on what you are choosing salzer switches?

• Performance
• Features
• Services
• Warranty
• Price
• Quality
• Appearance
• Other
8. How satisfied were you with their performance?
• Totally Satisfied
• Very Unsatisfied
• Some what Satisfied
• Some what Dissatisfied
• Very Dissatisfied
9. How satisfied were you with the quality of our product?
• Very Unsatisfied
• Unsatisfied
• Neutral
• Satisfied
• Very Satisfied
10. How long have you used our Product?
• Less than 1 month
• 1 to 6 months
• 6 months to 1 year
• 1 to 2 years
• 2 years or more
• Never used
11. What would you say about the price of our product?
• Excellent
• Good
• Average
• Poor
• Very poor
12. How familiar are you with this product?

• Very familiar
• Some what familiar
• Familiar but never used it
• Never heard of product before
13. What were reasons for trying this product?
 • Looks good
• Easy to use
• Price value
• Best quality
• Advertising
• Have not used
• other
14. For your NEXT Product purchase, how likely are you to purchase from
Company?
• Very likely
• Somewhat likely
• Not sure
• Somewhat unlikely
• Very unlikely
15. Overall, how satisfied are you with the amount of communication between
you/your organization and Company?
• Very Unsatisfied
• Unsatisfied
• Neutral
• Satisfied
• Very Satisfied.
16. To what extent do you plan to give (company) greater emphasis in your
business over the next few years?
• Great extent
• Moderate extent
• Slight extent
• Not at all
17. Compared to market leader, how does our product offer advantages in
performance?
• Strong advantage
• Slight advantage
• About the same
• Slight disadvantage
• Strong disadvantage
18. How long have you been a (company) dealer?
• 1-5 years
• 5-10 years
• 10-15 years
• 15-20 years
• More than 20 years
19. Selecting an appropriately styled model was very important to me.
• Very strongly agree
• Strongly agree
• Agree
• Disagree
• Strongly disagree
• Very strongly disagree
20. I did not have any favorite brands in this search category before beginning my
search.
• Very strongly agree
• Strongly agree
• Agree
• Disagree
• Strongly disagree
• Very strongly disagree
21. The amount of money I could or would spend on this item was very limited.
• Very strongly agree
• Strongly agree
• Agree
• Disagree
• Strongly disagree
• Very strongly disagree
22. Overall, what is your reaction to the described product?
• Excellent
• Good
• Average
• Poor
• Very poor
23. Which of the following best describes your need for this product?
• I really need this product because nothing else can solve
this problem
• This is a minor improvement over what I currently use
• It looks okay but is about the same as what I'm doing
now.
• My current product would serve me better.
• You've got to be kidding. Why would I need this product?
24. Assuming the product is priced comparably to other major brands, would you
say it is a
• Very poor value
• Some what poor value
• Average value
• Fairly good value
• Very good value
25. Other than the product itself, which of the following would most influence you
when deciding to buy a Product?
• Commentary on the Internet/Web site
• Word-of-mouth
• Sales/service representative
• Industry publications
• Advertising
• Trade shows/events
• Guarantee/warranty offers
• Other
26. What you think about the life time of the Product?
 • Excellent
• Good
• Average
• Poor
• Very poor
27. Overall, what would be your most important factors in choosing our Product?
Please tick three
• Value
• Best performance
• Good repair/Warranty service
• Recognized brand name
• High quality
• Discount
• Good sales representative/dealer/owner
• Broad selection of products
• Do not know
• Other
28. What is your opinion concerning the price of our product?
• Cheap
• Affordable
• Expensive
• very expensive

29. NAME :
30. AGE :
20-30
30-40
40-50
Above 50
31. GENDER : Male Female
33. OCCUPATION
Business
Contractor
Dealer
Others (Specify)_____________
34. When you think switches, what are the brand names comes in your mind?
I.
II.
III.
35. Why do you prefer to purchase the salzer switches?
Reputed Company
Cost wise
Quality
Others (Specify)_____________
36. How do you know about the salzer switches?
Friends/Relatives
Advertisement
Dealer/Representative
37. If advertisement specify the media.
TV.
Newspaper.
Trade journals.
38. What is your expectation when you purchased the Salzer make?
Safety
Quality
Service assistance
Performance
39. Did the product is satisfied while using?
Yes
No
40. What is the purpose of using these switches?
To residential building
To factory
To trade
41. What do you fell about the performance after using the product?
Excellent
Good
Satisfied
Bad
42. Weather the service is available or not?
Yes
No
Can’t say
43. What do you think about the quality of the product?
Best
Good
Bad
Worst
44. What do you feel about the following?
S.No Particulars Satisfied Not-Satisfied
1. Product quality
2. Painting
3. Finishing
4. Spares
5. Appearance
45. If you are a dealer, what was you mode of payment of the switches?
Cash
By cheque / DD
Credit purchase
46. Specify the factor which you would like to choose this brand?
Company reputation
Price
Stylish look
Model popularity
47. Do you face any problem while using the switches?
Yes
No
If yes, please state your Problem. ___________________
48. If you are going for another purchase, will you choose the same brand?
Yes
No
Can’t say

49. If you prefer any other brand of switches other than Salzer, Specify?
Anchor
Romo
Havells
Semons

50. What do you think of Salzer Modular switches promotional activities?

TV advertisement : Very good Average Bad Not seen
Radio advertisement: Very good Average Bad Not seen
Press advertisement: Very good Average Bad Not seen

51. Any suggestion or complaints about salzer?

EMAIL ID: 1.ksenthil4ece@gmail.com

2. rajagopal_f4@rediffmail.com