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G.M.Pens International Pvt. Ltd. is the exclusive licensee of Reynolds, France in India
and the SAARC countries. Headquartered in Chennai, G.M.Pens has pioneered the
writing instruments revolution in the Indian market. Commencing operations in 1986,
G.M.Pens brought international quality writing instruments that were value for money,
marketed under the brand name Reynolds. It was also the first company to build a brand
in a category that behaved more like a commodity till then.

Over a period of 18 years, G.M.Pens has invested substantially in building up a large

manufacturing base with facilities in Chennai and Pondicherry. A state of the art R&D
facility, one of the most sophisticated in the Reynolds family worldwide, ensures that the
latest in writing technology is available to the Indian consumers. G.M.Pens offers the
widest range of writing instruments and accessories in the Indian market. A variety of
writing instruments including ball pens, gel pens, fountain pens, mechanical pencils,
markers, handy boards and childrens' colouring pens etc that cater to consumers from the
age group of six to sixty are marketed under the brand name Reynolds. A continuous
focus on consistent quality and a constant endeavour to provide quality products at
affordable prices have ensured that Reynolds has been the numero uno in the Indian
writing instruments market. A substantial investment has also been made in establishing
the Reynolds brand name through the mass media of TV and press in an effort to convert
the category from a commodity to a brand dominated one.

• The company's products are available in three hundred thousand retail outlets
across India covered through a network consisting of 1800 redistribution stockists
and 27 Main stockists. This is facilitated b

The Reynolds International Pen Co., first to sell a ball pen in the U.S., startled the pen industry with another
first this week. With a fanfare that sounded suspiciously like the opening barrage in a price war, Reynolds
put on sale its new Packet Ball Pen. The price, $5.85, was more than $4 cheaper than any other ball pen on
the market and less than half that of earlier Reynolds pens.

The new pen will do the same tricks its older brothers do. Said Reynolds President Franklin Lamb: "It will
write under water, but will also write on paper, which is even more important." Said one of the thousands of
disappointed Reynolds customers: "If it writes on paper, that's an innovation."

Reynolds hopes that the new cheap model will not push the old Reynolds off the market. But shipments of
the older model had already fallen off (less than 125,000 will be shipped in August v. 450,000 shipped in
June). This, Reynolds thought, was only part of the summer buying sag. Then why the cheaper model? Said
Lamb: "The other firms will be making cheaper ones, so why should we wait?"

The Reynolds and Reynolds Company

Address:
115 South Ludlow Street
Dayton, Ohio 45402
U.S.A.

Telephone: (937) 485-2000

Toll Free: 888-473-9739
Fax: (937) 449-4213
http://www.reyrey.com

Statistics:
Public Company
Incorporated: 1889
Employees: 4,763 (2001 est.)
Sales: $1.004 billion (2001)
Stock Exchanges: New York
Ticker Symbol: REY
NAIC: 541512 Computer Systems Design Services

Company Perspectives:
Reynolds is the leading provider of integrated solutions that help retailers manage change
and improve their profitability. We enable car companies and retailers to work together to
build the lifetime value of their customers. Our core values: We focus on our customers.
We remember that people are the essence of our company. We understand that speed is
essential for gaining competitive advantage. We constantly strive for innovation. We
maintain the highest standards of integrity. We recognize that sustained, profitable
growth is the key to our long-term success.
Key Dates:
1866: Lucius D. Reynolds and James R. Gardner found "Gardner and Reynolds."
1867: Gardner sells his share of the business to Lucius Reynolds' father Ira Reynolds.
The firm becomes Reynolds and Reynolds.
1889: The firm is incorporated as The Reynolds and Reynolds Company.
1927: The company begins producing standard business forms and accounting systems
for Chevrolet dealers.
1947: The company opens an office in Detroit to establish closer contact with the entire
business offices of the automobile manufacturers.
1960: Reynolds and Reynolds becomes the first company to offer computer services to
automobile dealers.
1961: The company sells its stock to the public.
1963: The company begins to expand in Canada, and in Ohio, California and Chicago.
1971: The company purchases Dealer-Management Analysis Corp. (D-MAC) and
Computer Systems Corp.
1973: The company acquires World Wile Time Sharing, Inc. and Diversified Online
Computing, Inc. (DOC).
1977: Annual sales hit $100 million.
1982: Reynolds and Reynolds announces a family of computer systems for auto dealers
that includes networking--a feature new to the auto dealer market.
1994: The company purchases PD Medical Systems as part of its strategy to begin its
expansion into the medical systems business.
1995: Reynolds and Reynolds is named one of InfoWorld magazine's "Top 100 in
Business Technology Innovations."
2000: The company sells its Information Solutions Group to The Carlyle Group for $360
million cash.
2001: Reynolds and Reynolds is named in the top 25 percent of eWeek's list of "2001
FastTrack 500 eBusiness Innovators."

Company History:

The Reynolds and Reynolds Company is one of the world's leading information
management companies. Reynolds and Reynolds primarily serves the automotive
industry, supplying them with software and services to manage a variety of operations,
including parts procurement, retail and managemententerprise systems, customer loyalty
programs, document management, sales force education, accounting, leasing services,
and the installation and maintenance of computer hardware and software. Reynolds and
Reynolds also sells printed business forms, provides information technology consulting
and training services, and offers integrated document solutions that combine paper and
electronic capabilities. Reynolds and Reynolds also supplies document management
services to companies outside of the automotive industry. Reynolds and Reynolds'
success is due largely to their ability to expand with technology, offering their customers
cutting-edge resources and ensuring that the tools they introduce are integrated
seamlessly into their customers' business practices.
The Formative Years: 1866-1960

In 1866, Lucius D. Reynolds, a former Bellefontaine, Ohio, newspaper publisher, and his
brother-in-law, James R. Gardner founded Gardner and Reynolds. The company made
ledgers with removable carbon to allow originals and copies to be made simultaneously.
Only one year later, Gardner sold his portion of the company to Lucius' father, Ira
Reynolds, changing the firm's name to Reynolds and Reynolds. In 1869, Ira patented a
system for duplicating sales books that utilized an inserted carbon leaf, and a removable
and reusable hardcover.

The company's big break came when they won a contract in 1927 to produce business
forms and paper-based accounting systems for Chevrolet's nationwide dealerships. The
organization of data that Reynolds and Reynolds achieved while working this contract
helped Chevrolet to overtake Ford in the marketplace. This success led Reynolds to
establish an automotive division and set the wheels in motion for their becoming the
major supplier of business forms to the entire automobile dealer market. The next ten
years were spent expanding Reynolds and Reynolds' reach; they were busy opening sales
offices across the United States. In 1939, when the Richard Hallam Grant family bought
controlling interest in Reynolds and Reynolds, the company's ties to the automobile
industry were strengthened; R.H. Grant, Sr., had played a leading role in General Motors'
rise in the automobile market. At this point, 19 Reynolds and Reynolds sales offices were
spread across the country. The opening of an office in Detroit to act as liaison between
Reynolds and Reynolds and the automobile manufacturers' business management offices
tied the knot, sealing the company's dedication to the automobile industry.

Expansion During the 1960s

The 1960s were an extremely eventful time period for Reynolds and Reynolds. With the
purchase in 1960 of Controlomat, a Boston company that had computerized accounting
for area auto dealers since 1956, Reynolds and Reynolds expanded their paper-only
business approach to include electronic data processing. After two years of creating and
testing a computerized accounting system specially designed for auto dealers, they
released a product called Electronic Accounting.

In 1961 the company went public, and in 1963 the firm expanded internationally, forming
Reynolds and Reynolds (Canada) Ltd. with the purchase of the automotive division of
Windsor Office Supply at Windsor, Ontario, Canada. The purchase of the auto dealer
forms business of Alger Press Ltd. based in Oshawa, Ontario, made Reynolds and
Reynolds (Canada) Ltd. the predominant supplier of standard forms and systems to
Canadian auto dealers.

Electronic Accounting took off immediately and the company opened more and more
data processing centers across the United States. In 1963 the first centers were opened in
Celina, Ohio, and Glendale, California. The year 1965 brought with it the opening of
Electronic Accounting data processing centers in Burlingame (near San Francisco) and
Chicago.
In 1966, Reynolds and Reynolds announced a new data processing service for auto
dealers called EPIC (Electronic Parts Inventory Control). The service was offered to a
limited number of firms until it was released for sale to all of the company's electronic
data processing customers in 1967, when it emerged renamed RAPIC. Two other data
processing tools were released in conjunction with RAPIC, a management report and
account system for automobile lessors called LEASe and an accounts receivable system.
With an eye to the future, the company installed their first third-generation computer in
the Celina, Ohio, data processing center in 1968. They intended to install the same
computers at all of their data processing centers spread across the United States. Soon the
company entered the data transmission field, offering data transmission (as an alternate
input method) to their Electronic Accounting customers.

A Technological Decade: The 1970s

In 1970 the company completed installation of third-generation computers at all seven of

their data processing centers. The company's expansion reached a critical mass, and
Reynolds and Reynolds broke ground on a $1.75 million expansion that would add
49,000 square feet of space to the Electronic Data Processing building. Another major
milestone was reached in 1971 when the company launched their first electronic
accounting service, called Vital Information Property (VIP), with online capability. VIP
was soon renamed Vital Information for Management (VIM), and Reynolds and
Reynolds added to the value of this product with the purchase and assimilation of two
firms' business and customer base--Dealer-Management Analysis Corp. (D-MAC) and
Computer Systems Corp. D-MAC provided computerized analyses of financial
statements for auto dealers and Computer Systems Corp. carried an annual volume of
about $120,000 in electronic data processing services to auto dealers in the Denver area.
The purchase of these two companies was just the beginning of an acquisitions spree for
Reynolds and Reynolds. The company quickly followed the purchase of these two
organizations with the 1973 purchase of World Wide Time Sharing, Inc. and Diversified
Online Computing, Inc. (DOC). These two companies helped Reynolds and Reynolds
expand their market into Chicago and Tucson and to expand their offerings by integrating
World Wide Time Sharing, Inc.'s knowledge of online order-writing-invoicing and
inventory control and DOC's minicomputer accounting and parts inventory technology.
Minicomputer technology formed the basis of Reynolds and Reynolds' VIM II service.

The company followed the successful release of the VIM II service with the
announcement in 1975 that they planned to offer a VIM III system that would provide
services similar to the VIM II but would afford the customer a choice to either lease or
purchase the software and hardware. A Dayton-based Chevrolet dealership was the first
company to install the VIM III system. In order to market their VIM II service farther
afield, Reynolds and Reynolds agreed in principle to a deal with an English company
called Kalamazoo Limited of England to market VIM II in the United Kingdom.

By 1977 computer-related sales at Reynolds had risen to 45.5 percent of total sales, and
to 50.6 percent in 1978. A reorganization of the company's sales and marketing operation
resulted in dealer computer services and business forms becoming the two main groups.
The end of the decade was marked with the company's first manufactured computer by
ReyZon Computers, a joint-venture formed with Zonic Technical Laboratories, Inc.
ReyZon was soon (in 1980) purchased outright by Reynolds and Reynolds, forming
Reynolds and Reynolds' Computer Manufacturing Operation (CMO). Soon the computer
ReyZon had designed, TC 1000, was upgraded to include two new systems for the dealer
market. The updated computer system was called TC 1000 Dealer Management Systems
and offered remote intelligent processing, low-cost accounting and parts inventory
control applications. Computer manufacturing was not to be a long-lived aspect of the
company's business plan. CMO was eventually phased out and the company returned its
full attention to the more lucrative practice of purchasing the hardware their customers
would need to run Reynolds and Reynolds software from others.

Growth Continues Throughout the 1980s

Reynolds and Reynolds continued their practice of constant growth throughout the 1980s.
During this time, they acquired multiple companies that allowed them to continue adding
value to the services they offered the automobile market. They formed a financial
subsidiary, called Reyna Financial Corporation to assist customers in purchasing
computers, hardware and software; they offered a new group of computer systems to auto
dealers called VIM/NET that provided expandability, an array of systems for all sizes of
dealers, and networking capabilities. The VIM/NET systems grew and expanded
constantly, with the company frequently offering updated versions and expanding the
VIM/NET reach into both France and Australia in 1983. The company also expanded in
other areas including: marketing more of their products to auto dealers in Canada,
Australia, France, New Zealand, and the United Kingdom; and purchasing the printing
plant of the business forms division of Burroughs Ltd. at Sydney, Australia. The plant,
under the management of Reynolds and Reynolds (Australia) Ltd., produced forms for
Australian auto dealers.

In 1984, Reynolds and Reynolds brought David R. Holmes on board to head and revive
their computer operation. The company's software was out-of-date; it did not allow for
multiple users to access information. Holmes oversaw the development of a computer
system called ERA (introduced in 1987) that allowed car dealerships to communicate
with suppliers, databases, and to generate reports drawing from information found on
1,000 workstations. This new product addressed the needs of many different departments
of a car dealership, giving salespeople a tool to access prices of vehicles and service
department employees a tool to search for used-car parts. The same year the ERA system
hit the market, Reynolds and Reynolds introduced an electronic parts catalog system,
which used a combination of computer and CD-ROM technology to electronically deliver
parts information and graphics to dealerships.

In 1988 when Holmes was named president and CEO, he addressed Reynolds and
Reynolds' financial and organizational problems. For the first time in its 123-year history,
the company went through a large-scale layoff. The downsizing of the company did not
affect the string of successes and contracts that Reynolds and Reynolds signed in the last
years of the 1980s. Reynolds broke into the Fortune 500; became the exclusive supplier
of dealer communications systems for American Isuzu Motors Inc. (AIMI) and Saab-
Scania of America, Inc.; signed agreements to market electronic parts catalog systems for
Jeep/Eagle, Mercedes-Benz, Nissan, Honda Cars of North America, General Motors and
Chrysler; and won a contract with Chrysler Motors to provide interactive video
technology for Chrysler's Sales Effectiveness Training (SET). Reynolds also began
expanding beyond the exclusivity of the automobile market with a contract to supply
business forms and forms and management services to Insurance Services Office,
General Dynamics, and General Electric.

Some of Reynolds' success may have been due to an innovative management move by
new CEO Holmes. He observed that one of the byproducts of the acquisition of so many
different companies in the past decade was that Reynolds and Reynolds was awash in
many different management styles and personalities. Holmes and his corporate Vice-
President of Human Resources Tom Momchilov devised a plan to create a formal
education and training program that would give the company's executives a chance to
come together to help create the vision and strategies that would focus the entire
company in the years ahead. The education program was a success. Holmes noted "The
process defined, focused, and shaped our core values. In addition, it made management
perceptibly more accountable for company performance."

Additional Information Management Opportunities Arise During the 1990s

Throughout the 1990s, Reynolds and Reynolds continued its process of acquiring
companies that possessed desired technology or market share, and integrating those
companies' technology and reach into their offerings. The company continued to expand
upon the ERA system's features. In 1994, Reynolds embarked upon a strategy to grow its
medical system's business by purchasing PD Medical Systems and merging it with NMC
Services, their wholly owned subsidiary, to form Reynolds and Reynolds Healthcare
Systems. That same year, the company sold its subsidiary located in France and exited
the French automobile market.

Among the slew of products that Reynolds and Reynolds offered to their customers in the
1990s, including the Vehicle Locator and Marketing Network (which allowed dealers to
tap into an online database, locate, acquire, and resell used vehicles) was a product called
SalesVision. SalesVision was a prospect--and management application that was designed
to be a useful sales tool for dealerships of all sizes. It provided salespeople with all of the
tools they might need to be successful, including a built-in prospective customer
database, a daily list of contacts for calls and follow-ups, the ability to create personalized
letters to clients, and even multimedia sales training that the salesperson could watch
while not actively selling.

With the portion of Reynolds and Reynolds' business that focused on automobile
dealerships doing well, Holmes focused some of his attention on expanding the
company's burgeoning non-automotive integrated information management business. In
1997 alone, Reynolds Healthcare Systems acquired Crane-Drummond, a leading
Canadian provider of business and document management services, and Fiscal
Information, a company that primarily focused its business of providing management
systems for radiologists in Florida and Colorado. In 1999 the company expanded its
customer base with contracts to provide document management and other services to
John Deere & Co. and TransAmerica Life, the insurance arm of Transamerica
Corporation. InfoWorld magazine took note of Reynolds and Reynolds' practice of
consistently offering innovative technologies by recognizing them as one of the "Top 100
in Business Technology Innovations." The company also won the largest contract in their
history, a document-outsourcing contract with Novation a Texas-based supply firm.

The man chosen to replace Holmes upon his retirement was Lloyd "Buzz" Waterhouse.
Waterhouse joined the company after working 26 years for IBM, where he had recently
served as general manager of e-business services and was an early participant in the
formation of the Internet. Waterhouse wasted no time in the formation of an eBusiness
Group, a team tasked with making use of Internet technology to the benefit of Reynolds'
automotive and document services markets. In February 2000, the company announced
their intention to form a joint venture with Automatic Data Processing, Inc. and CCC
Information Services, Inc. to build a Web-based dealer-to-dealer auto parts exchange.
The company also quickly released the Internet-enabled version of their successful ERA
system (ERA2). The purchase of HAC Group LLC, the world's leading provider of
learning, customer relationship management, and Web services to automotive retailers
and manufacturers, prompted the creation of Reynolds Transformation Services. They
also changed the name of their National Customer Support service to the Technical
Assistance Center (TAC). TACs across the country were repeatedly given awards like the
STAR (Software Technical Assistance Recognition) Award from groups like The Help
Desk Institute for high-quality technical assistance.

Also in 2000, the company sold its Information Solutions Group (ISG), the company's
document-outsourcing and customer relationship management business, to Washington,
D.C.-based global, private equity firm The Carlyle Group for $360 million cash. Carlyle,
a firm that organizes, structures, and acts as lead equity investor in management-led
buyouts, private placements, and venture capital transactions, renamed the business The
Relizon Company. At the time of the sale, ISG's 12-month revenue run rate was about
$800 million. Reynolds' intentions were to use the proceeds from the sale to fund its
growth initiatives and share repurchase programs, as well as for general corporate
purposes.

David R. Holmes, Reynolds chairman and CEO, said, "We're very proud of the ISG team.
They've created a business with solid revenue growth and profitability, and the industry's
highest customer satisfaction level and return on net assets. Now, with a clear focus on
value-added document management and marketing solutions, we believe the future looks
even brighter for ISG. ... This is a great day for our ISG associates, the community and
the 'new Reynolds,' which is now focused exclusively on leading the transformation of
automotive retailing." In 2001, Reynolds and Reynolds formally entered the online
automobile retail market when they launched CarsDirect Connect with CarsDirect.com, a
buying process that offered consumers choices in the way they shop for and purchase
vehicles.
The announcement in 2002 that Reynolds and Reynolds would phase out its Unix-based
dealer system and replace it with a Microsoft system that utilizes .NET technology
caused a flurry of discussion in the automobile dealership market. Some dealers were
happy to hear of the change, noting that many of the released operating programs that
their dealerships used were based on Microsoft Windows and that the switch would make
future data transfer simpler. Other dealers were unhappy with the prospect of purchasing
an entirely new system of hardware to support Reynolds' switch, particularly with the
.NET platform being relatively new and untested compared with the familiar Unix-based
system. The company announced that the transition to the .NET platform would be
complete by 2012.

Principal Subsidiaries:Choiceparts LLC (founded jointly with Automatic Data

Processing, Inc. and CCC Information Services); DealerKid; HAC Group LLC;
Networkcar Inc.; Reyna Capital Corp.

Principal Competitors:Accenture Ltd.; Automatic Data Processing, Inc.; Avery

Dennison Corporation; The Cobalt Group; Compaq Computer Corporation; Electronic
Data Systems Corporation; Computer Sciences Corporation; Deluxe Corporation; The
Standard Register Company.

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• Reynolds pens have supported generations of students through their studies. A global brand,
Reynolds is part of a $7 billion, Fortune 500 group called Newell Rubbermaid. The Reynolds range
extends from writing instruments to gift sets and art material today. Available at arms length in
India through a wide distribution network, Reynolds is also present in high footfall shopping areas
through it's retail venture Write Site.

Truly a brand that the world prefers to write with!

• A unique retail venture in India by Reynolds. Write Site is present across the country in malls and as
shop in shops. Write Site carries the entire Reynolds range of products as well as a few carefully
selected complimentary brands. The shopping experience is unique. It allows the visitor to touch,
feel and use the pens in an uncluttered environment with attentive, knowledgeable yet unobtrusive
service
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