BOOKS ON ADVERTISING

1. Leo Burnett – ‘100 Leo’s : The Wit and Wisdom of Leo Burnett’

2. Anne Mary Barry – ‘The Advertising Portfolio’

3. Stephen Fox – ‘The Mirror Makers : A History of American

Advertising and its Creators’

4. Claude Hopkins – ‘My Life in Advertising and Scientific Advertising’

5. Bob Levenson – ‘Bill Bernbach’s Book : A History of the Advertising

That Changed the History of Advertising’

6. David Ogilvy – ‘Confessions of an Advertising Man’

7. David Ogilvy – ‘ On Advertising’

8. Alyque Padamsee – ‘A Double Life’

9. Rosser Reeves – ‘ Reality in Advertising’

10. Don E. Schultz – ‘Strategic Advertising Campaigns’

11. James B Twitchell – ‘Adcult : The Triumph of Advertising in

American Culture’

12. Julian Watkins – ‘ The 100 Greatest Advertisements : Who Wrote

Them and What They Did’

13. Aaker David/Rajeev Batra/John Myers – Advertising

Management

14. George E Beleh/Michael A Beleh – Introduction to Advertising

and Promotion

15. Otto Klepner – Advertising Procedure

16. Subroto Sengupta – Brand Positioning, Strategies for Competitive

Advantages

17. Al Ries/Laura Ries – The 22 Immutable Laws of Branding

18. Willliam H Borden - Advertising