iii

DAFTAR ISI

HALAMAN JUDUL.................................................................................... i
KATA PENGANTAR................................................................................ ii
DAFTAR ISI................................................................................................ iii
BAB I
PENDAHULUAN
A.Latar Belakang............................................................................. 1
B.Rumusan Masalah........................................................................ 2
C.Tujuan........................................................................................... 2
BAB II
PEMBAHASAN
A. Pengertian Humas dan
Manajemen Humas ..................................................................... 3
B. Fungsi dan Peran Humas Sekolah............................................... 3
C. Manfaat Membangun Komunikasi
Dengan Masyarakat..................................................................... 6
D. Publik-Publik Sekolah................................................................. 7
1. Publik Internal........................................................................ 7
2. Publik Eksternal...................................................................... 8
E. Prinsip Dasar Manajemen
Pengelolaan Humas..................................................................... 9
F. Tugas dan Tanggung Jawab Guru
Dalam Hubungan Masyarakat..................................................... 11
BAB III :
PENUTUP
A.Kesimpulan.................................................................................. 13
B. Saran............................................................................................ 13

DAFTAR PUSTAKA.................................................................................. 14

LAMPIRAN