Kendra Vollans

5722 Skyview Way, Agoura Hills, California 91301 (818) 879-3640

E-mail: kv4b822a@westpost.net
LinkedIn Public Profile: http://www.linkedin.com/profile?viewProfile=&key=132301
5&trk=tab_pro

Results driven advertising and marketing executive with expertise in:

* B-to-B & B-to-C Marketing Strategies
* Trade Show strategies/executions
* SEO/SEM - Organic, PPC PFI, CPL
* Market Research
* Email Campaigns
* Lead Gen / Tracking / Metrics
* Direct Response Planning & Buying
* Marketing Promotions
PROFESSIONAL HIGHLIGHTS
Exaktime Inc. (Manufacture of a time & attendance system), Calabasas, California
Director, Advertising, 2008 - 2010
Direct Response advertising campaigns expanded by 21% with "Free media" in 2008,
during 16% budget reduction and 12% in 2009, during 20% budget reduction.
* Planned and negotiated all advertising buys; executed online customer acquisit
ion/retention campaigns; managed external vendor relationships and sales support
programs.
* Implemented seamless communications programs between print, Internet and sales
, including the integration of all offline print campaigns with online campaigns
for greater brand penetration.
* Managed the consumer transactional message through a broad reach medium, inclu
ding optimizing online content, display advertising and landing page development
and SEO and PPC.
* Managed direct mail programs; created newsletters for both customers and prosp
ects; executed prospect promotions.
Director, Marketing, 2004 - 2008
Marketing programs assisted in growing the company on average 58% each year.
* Increased customer traffic to and conversions from JobClock.com; captured high
response rates on media placement; maintained optimum cost model through the de
velopment of a content roadmaps and media schedules.
* Managed budget and tracked CPA results for all online & offline programs.
* Improved the profitability of the online business and provided strategic direc
tion in optimizing marketing communications and media placement (online & offlin
e).
* Executed promotional offers and managed trade shows.
* Directed all public relations including published articles, industry presentat
ions and awards including INC 500, Los Angeles Business Journal, Deloitte Touche
Fast 50/500, World of Concrete MIP, and iF Award.
MRM Partners (DR agency for McCann), Los Angeles, California
Media Director/Strategic Relationship Analyst, 2002 - 2004
* Directed all day-to-day client contact for Overture in the role of Account Dir
ector.
* Executed web marketing strategies including product and service promotions, em
ail marketing, rich media campaigns and web seminars to increase marketing effec
tiveness and drive traffic to client's website.
* Managed all media planning and buying for traditional media, non-traditional a
nd direct mail. Additional responsibilities include tracking CPA results for al
l campaigns.
* Directing the creative development, database management, and designing of the
WCC Loyalty program for JTI as Account Director.
Dailey & Associates, West Hollywood, California
V. P. Associate Media Director, 2001 - 2002
* Responsible for day-to-day client contact for Safeway account encompassing 12
divisions and Safeway.com. Additional responsibilities included managing a 12 p
erson media planning group and 18 broadcast buyers with media billings over $100
M.
Kovel/Fuller, Culver City, California
Group Media Director, 2000 - 2001
* Manager of the media department-servicing consumer, dot.com, business-to-busin
ess and direct response broadcast and print accounts with over $80M in media bil
ling.
Marketing and Advertising Consultant, Agoura Hills, California
Owner, 1998 - 2004
* Developed marketing strategies, implement advertising campaigns, negotiate med
ia buys and promotional events for such agencies as Western, iUniverse, Carat, Y
oung & Rubicam, Grey Entertainment, TBWA/Chiat/Day, Foote Cone & Belding, NW Aye
r and Olson Kotowski.
Fraser/Young, Santa Monica, California
Media Director, 1996 - 1998
Agency's media billing was increased by $7.6M with the addition of six new clien
ts.
* Manager of the media department servicing 20 accounts: consumers, high tech, d
irect response broadcast and print.
J. D. Power and Associates, Agoura Hills, California
Associate Partner, 1988 - 1996
* Manager of client servicing for the Power Media Reports. Responsible for desi
gning sales presentations and educating clients on applications. Additional res
ponsibilities include hands on training for all clients (agencies, clients and s
uppliers) with online and offline software programs.
* Experience in both qualitative and quantitative research design. Additional a
ctivities include selling proprietary marketing studies and designing/writing tr
aining manuals.
Education: Lake Erie College
Organizations:
ITMAC (Information Technology Media Advisory Council)
Advertising Research Foundation
Los Angeles Media Research Council (Founder/Past Board Member)
Think LA
Industry Presentation: Media Week
Training:
Socratic Selling Skills Executive Technique Seminar
Presentation Skills Strategy Selection Outline