Danielle

dl4ba516@westpost.net
www.DynamicMarketingResources.blogspot.com
www.linkedin.com/in/dynamicmarketing
MARKETING COPYWRITER
Brand Management / Content Development / Public Relations
Talented, results-driven Marketing Professional with a proven record of accompli
shment in planning and leading comprehensive marketing strategies in support of
business goals and objectives. Expertise in the direction and creation of market
ing tools and steering the execution of marketing programs. Demonstrated success
driving growth in targeted markets through implementation of key projects. Soli
d leadership skills; able to take projects from conception to completion and lea
d team members. Adept at communicating with management, vendors, and internal de
partments to coordinate overall marketing efforts.
* Strategic Market Planning * Public Relations
* Marketing Collateral Development * Social Media
* Web Development & Management * Project Management
* Direct Marketing Programs * Budget Prep/Admin

EDUCATION & CREDENTIALS

Bachelor of Science Degree, Marketing Communications *
New England School of Communications - Maine, USA
o Summa Cum Laude, GPA 3.6
o Golden Key Alpha Beta Kappa National Merit Honors Recipient
PROFESSIONAL EXPERIENCE
FREELANCE MARKETING/PR, October 2009 - Present
WHERE 2 GET IT, INC. - Anaheim, California
Head marketing department by authoring and executing all marketing and public re
lations functions of the company. Develop and implement integrated branding and
marketing communications plans and tactics; including brand and product position
ing utilizing creative, Web, PR, tradeshows, internal communications, sales coll
ateral, joint-marketing efforts, Etc. Define strategy for and develop, execute,
and manage comprehensive marketing plan encompassing integrated marketing initia
tives designed to penetrate and grow targeted market verticals. Communicate with
customers, management, internal departments, and vendors to coordinate overall
marketing effort in accordance with corporate goals. Play integral role in produ
ct development activities. Prepare and manage $100,000- marketing budget.
Selected Contributions:
* Drove up Web traffic by 14% in 6 months through designing and launching new ma
rketing strategy which included PPC and ad group specific landing pages.
* Created social media strategy which to date has attracted over 700 Twitter fol
lowers and 700 Facebook friends/fans in 7 months.
* Author creative content for corporate blog, social media sites, sales emails a
nd weekly email "Marketing Insider" read by over 3,000 subscribers
* Designed and implemented all marketing analytics including AdWords campaign tr
acking, social media metrics, corporate Website traffic, sales leads, Etc.
* Successfully release keyword rich press releases and articles which have been
published by industry trade news organizations such as DM News and MobileMarkete
r.com
* Provided leadership and direction to CEO to guide the creation of marketing ma
terials and ensure congruence with objectives
FREELANCE MARKETING/PR, September 2009- Present
CALIFORNIA ELDER LAW CENTER - Lakewood, California
Selected Contributions:
* Re-wrote corporate Website to create a more user-friendly interface.
* Develop/manage social media accounts and strategy on Plaxo, Twitter, Facebook
and LinkedIn
* Author informative marketing emails to subscriber list of over 3,500.
* Manage and contribute to corporate blog weekly; site receives 10-25 positive c
omments per week.
* Create newsworthy press releases for wire and print distribution for both SEO
and PR initiatives
OWNER/COPYWRITER, October 2008- Present
DYNAMIC MARKETING RESOURCES - Huntington Beach, California
Work independently on content development of advertising, marketing/PR materials
for clients in various industries including: Real Estate, Escrow, Software, Col
leges, Legal, Banking and Online Retail. Assist in Web site promotions and in co
mmunicating marketing programs. Develop creative print and online marketing coll
ateral. Manage a wide range of marketing tools, including promotional materials
, direct-mail pieces, and Web site content.
Selected Contributions:
* Demonstrated independent drive toward varying company initiatives; manage mult
iple projects at the same time on deadline
* Contribute campaign theme ideas that prove effective in delivering overall mes
sage
* Initiate and implement advertising strategies for clients' social media progra
ms
* Clients Include: CV Escrow, Glen Oaks Escrow, ImNotify, LifeBase Advisors, Inc
., McMonigle Group, California Elder Law Center, Image Concepts, NoteFlo, Where
2 Get It, Inc., The Daily Brand and Associated Clients, Kennedy Group Property M
anagement, BookPal, Ava Living, Etc.
FREELANCE COPYWRITER, June 2008- Ongoing
THE DAILY BRAND - Los Angeles, California
Selected Contributions:
* Assist in-house creative team with scripts for Web video products, demo videos
and TV commercials
* Create SEO friendly website copy for various agency clients. Initiate and impl
ement advertising strategies for clients' social media programs
* Perform research on branding/advertising strategies for various U.S. and Inter
national growth markets
COPYWRITER/BRAND MANAGER, November 2008- May 2009
WALKER ADVERTISING, INC. - San Pedro, California
Selected Contributions:
* Created 3 campaigns for 1-800 The Law2 and Walker Advertising, Inc.
* Wrote and produced over 30 on-air quality ads, currently running in LA Market
* Wrote press releases and email blasts that generated Web traffic which turned
into leads for our attorney clients
* Re-wrote both 1-800-THE-LAW2 and Walker Advertising's websites' content and im
plemented SEO suggested keyword strategies into both sites
* Edited rough cuts of spots; acted as liaison between Walker CEO and post house
on edits/changes
* Managed pre/post-production for all Walker Brands: The Law2, Alivio Legal, Los
Defensores
* Analyzed competitive reports for TV, radio and print media
COPYWRITER/MEDIA ASSISTANT May 2008- November 2008
Internship: Media Dept./Copy Writing May 2007-August 2007
MOB MEDIA, INC. - Foothill Ranch, California
Selected Contributions:
* Wrote scripts for TV or Radio commercials, testimonials or studio spots, print
ads
* Responsible for TV commercial editing
* Maintained spreadsheets on client's trending for media buying productivity
* Performed market research and analysis for clients based on previous media cam
paign data
* Submitted traffic and insertion orders to stations when needed
* Setup and maintained fresh content on corporate blogs for various agency clien
ts
* Edited sales proposals, proofed print ads, inserts, website content
* Responsible for ad conception, strategic planning and brainstorming with a sma
ll creative team for various clients to produce fresh creative for all media
* Became an integral part of the production team, helped organize TV commercial
shoots, worked on location during shoots, and assisted in editing rough cuts aft
erward
COLLEGE WRITING TUTOR January 2007- May 2008
HUSSON UNIVERSITY - Bangor, Maine
Responsible for teaching/coaching students at all levels, freshmen undergraduate
s to PhD students, with writing projects and papers, research, brainstorming tec
hniques, organization and MLA/APA formatting of documents for any type of course
work.
PUBLIC RELATIONS INTERN December 2006- May 2007
UNITED WAY OF EASTERN MAINE - Bangor, Maine
Organized and executed a new public service campaign under the Children & Famili
es Division.
Selected Contributions:
* Developed PowerPoint presentation and training tools for the Born Learning mat
erials
* Scheduled, organized and monitored Born Learning trainings for various organiz
ations
* Created layout for CD training tool; developed survey method to measure outcom
es on community impact to report to donors
CORE COMPETENCIES AND TECHNICAL SKILLS
* Well versed in copywriting/ copy editing for all facets of media: Web, TV, Pri
nt, Radio
* Specialize in SEO/Local Search friendly Web content, articles and ads
* Designed & implemented testing strategies for focus groups; monitored all grou
ps and applied findings to advertising campaigns
* Versed in various CRM & CMS systems, including Word Press, to edit Web content
/graphics
* Comprehensive understanding of market research strategies
* Bought outdoor ad space for buses; coordinated media deliverables and online a
ds
* Knowledge of ratings, ad sales, and marketing strategies for TV, Radio & Web
* Working knowledge of media, traffic and media buying techniques
* Highly organized; strong time and project management/production management abi
lity
* Basic Adobe Creative Suite experience; Photoshop, InDesign, Illustrator
* Confident public speaker; able to execute presentations & proposals
* Editorial skill in grammar technique and composition styles
* MLA/APA and AP style proficient
* Quick learner, able to envision broad based goals; detail oriented
* Self-motivated, cross-functional team experience
AWARDS
* Maine Association of Broadcasters Scholarship
* Brian Welch Scholarship, New England School of Communications
* Coastline Community College, Student Advisory Council Merit Scholarship
* California National Bank Scholarship
* President's list, Coastline Community College: 1/40 out of a student body of
13,875
* Completed 16 units with a GPA of 4.0
* Dean's list Coastline Community College: 1/80 individuals out of a student bo
dy of 12,907