LESLIE QUIGLEY CORNILS

905 Coventry Place

Edina, MN. 55435
612.245.9461 mobile/952.426.1740 residence
lq4c467e@westpost.net
____________________________________________________
SUMMARY OF EXPERTISE
Versatile marketing communications professional proven in fast-paced and demandi
ng environments including start-ups and rebuilding existing areas.
Highly effective strategist and tactician, skilled in targeted message developme
nt and branding. Quantitative success meeting objectives.
Proven record of achievement leading marketing communications strategic planning
, program management, tactical implementation, and achievement of key metrics.
Effective team builder and leader in a collaborative management style.
Polished, dynamic national spokesperson. Top-tier national media relations succe
ss using innovative tools and techniques.
EXPERIENCE
QUIGLEY*CORNILS
MARKETING PUBLIC RELATIONS COMMUNICATIONS CONSULTANTS
Specializing in strategic planning for a select group of retail clients, both Fo
rtune 500 and new ventures. Charged with designing strategies to safeguard bran
d essence and corporate reputation. Expert brand-builder.
THRIVENT FINANCIAL (formerly LUTHERAN BROTHERHOOD) - Minneapolis, MN
A $53 billion insurance and financial services company.
Institutional Relations Group - Senior Relationship Manager
* Successfully built relationships with CEOs and COOs at Lutheran institutions a
cross the nation. Conducted needs analysis and created both financial and marke
ting initiatives to achieve brand recognition and increase market share. Design
ed and presented strategies for asset management and employee benefits, includin
g health insurance. Led major repositioning/redesign of all institutional class
collateral materials and investment proposals.
Series 7 licensed.
SELECT COMFORT CORPORATION - Minneapolis, MN
Manager - Corporate Public Relations and Communications
* Led charge to create and implement Select Comfort Corporation's first Corporat
e Public Relations and Communications Department.
Directed overall strategy and formulated initiatives to build corporate credibil
ity and brand awareness. Reviewed, selected and managed advertising and PR agen
cies. Directed concept and design for national ad and PR campaigns (currently r
unning). Served as corporate spokesperson, including national appearances in ra
dio, television and satellite news conferences. Established Sleep Education Cou
ncil and Speaker's Bureau with Stanford University.
Produced the "1-800" video, the corporation's primary response mechanism to cons
umer inquiries for the direct marketing division.
Partnered with cross-functional areas, such as R&D, to ensure data or research w
as effectively communicated to key constituencies. Created crisis communication
plan and strategies to safeguard and enhance corporate reputation.
* Provided issues counsel to CEO, senior executives and Board of Directors, incl
uding John Sculley and Ken Macke. Crafted and directed executive media training
programs.
Company sales grew from $300,000 in 1994 to over $200 million.
Charged with key role to expand direct marketing division by 45%
and retail division from 9 stores to 300 stores.
Designed financial road shows to prepare to take the company public, resulting i
n highly successful initial public offering.
Established firm's first presence on the web, creating a new distribution channe
l and preempting the competition. Personally featured in Inc. Magazine's issue
of the 500 Fastest-Growing Companies.
ADDITIONAL EXPERIENCE
Member of planning commission for the International Visitors Center, Los Angeles
Summer Olympics, providing products and services meeting the needs of over one
half million international visitors. Created messaging used throughout the gam
es by ABC Television.
EDUCATION
University of Minnesota, Carlson School of Management, Minneapolis, MN
MBA, Marketing Management. Graduated top 2% of class.
Augsburg College, Minneapolis, MN
Bachelor of Arts in English and Music (double major), graduated Cum Laude.
Mini MBA in Health Care Management, University of St. Thomas
Mini MBA in Non Profit Management, University of St. Thomas
INTERESTS
Team Mentor - Leukemia Lymphoma Society - TEAM IN TRAINING (marathon runner)
Volunteer -- Fairview Southdale Hospital
Teacher - Mt. Olivet Church Confirmation program