BRENDA VILLELLA

11088 West Polk Place

cell: 303-947-3545
Littleton, CO 80127
bv4cace0@westpost.net
PROFESSIONAL QUALIFICATIONS
* Professional with expertise in managing and directing creative teams responsib
le for implementing internal and external communications for marketing, sales, c
ustomer service, information technology, public relations, human resources and t
he nonprofit community.
* Excellent written, oral and interpersonal communication skills.
* Can manage concurrent high-profile projects on-time and within deadlines and b
udget.
* Extensive program management skills include developing and implementing commun
ications plans, coordinating project deliverables with attention to interdepende
ncies and tracking tasks to budget.
PROFESSIONAL EXPERIENCE
Anthem Blue Cross and Blue Shield, Denver, Colorado 2003-2009
Marketing Manager,
Employer Local Group and Community Marketing, Colorado and Nevada (2005-2009)
Develop and implement marketing strategies to support acquisition of small and l
arge group employers for Anthems west region. Develop, manage and direct multip
le communication plans and solutions for Colorado and Nevada group clients. Prov
ide sales support and customer service representatives communications tools to e
nsure a quality customer service end-to-end experience.
* Align enterprise level solutions and programs with plan level requests to prov
ide consistent messaging and branding. Participate in development and execution
of enterprise-wise strategic marketing and communications strategy $150,000 ann
ual budget.
* Collaborate with brand strategy and marketing development managers to gather r
esearch insights and competitive information on group audience. Utilize research
to develop strategy for employer marketing messages for Colorado and Nevada.
* Marketing consultant and cross-functional team lead for internal communication
s strategy and plans for local and regional sales support and customer service a
ssociates.
* Provide strategic and budgetary direction for multiple projects and programs.
* Consult with government relations team to ensure all materials and programs co
mply with applicable laws and regulations.
* Perform post-project reviews; what went well, areas for improvement. Provide s
tatistical analysis for improvement opportunities. Incorporate lessons learned i
n future projects.
Account Manager Individual, Small Group (ISG) and Specialty Lines of Business (
2003-2004)
Primary marketing communications contact for ISG and Specialty lines of business
for Colorado and Nevada. Responsible for developing, overseeing and implementin
g marketing and communications strategy and plans.
* Develop and implement marketing and communications plans for internal and exte
rnal distribution, including agents, sales, marketing, operations and customer s
ervice.
* Direct creative strategy, writing, editing, reviewing, production and distribu
tion process for marketing communications materials.
* Provide oversight to California Small Business renewal effort create and revi
se more than 100 collateral pieces. Develop broker and employer web tools and co
ntent for annual renewals.
* Accountable for collaborative output, achieving all corporate and local market
goals, while meeting or negotiating project deadlines and deliverables.
* Ensure all sales collateral and communications meet internal and external busi
ness and legal standards, uphold Anthems brand image, and follow appropriate cor
porate standards, guidelines and approval processes.
* Develop internal communication tools for use by sales, customer service and cl
aims representatives.
AT&T Broadband (formerly MediaOne Group), Englewood, Colorado 2000-2002
Manager, Human Resources and Employee Communications
Develop and manage HR/employee communications strategy, content and communicatio
n plans.
* Write, edit and publish HR newsletter: Healthy, Wealthy & Wise. Winner of the
2002 Bronze Quill Award.
* Create and distribute clear and concise key messages about HR benefits and pro
grams for 14-state audience.
* Create content for company brochures and publications for use in print, intran
et applications, e-publications, marketing campaigns and presentations.
* Develop strategy and key information clarifying Change in Control benefits and
severance information for use by officers, executives, HR market leaders and em
ployees.
* Review, edit and consolidate Mergers and Acquisitions documents to streamline
content and messages.
* Develop content, training materials and tool kit for Career.YOU program for no
n-exempt field employees.
MediaOne Group, Inc., (formerly U S WEST, Inc.), Englewood, Colorado 1996-2000
Manager Corporate Information
Develop key information for use by U S WEST and MediaOne Group executives. Super
vise two administrative support staff.
* Prepare media and reporter-specific data for use by U S WEST and MediaOne Grou
p executives.
* Research and write copy for corporate communications materials, including annu
al meeting support materials, press kits and corporate fact sheets.
* Develop measurement system to track news medias utilization of U S WEST messag
es. Tool enabled Media Relations to evaluate and determine effectiveness of mess
ages and implement changes as appropriate.
* Provide research and professional assistance to chief executive officer for sp
eeches and background materials on organizations, business leaders and reporters
.
* Coordinate and streamline process for issuing news releases to internal and ex
ternal audiences.
EDUCATION
B.S., Business Administration, University of Denver, Colorado
PROFESSIONAL ASSOCIATIONS
International Association of Business Communicators (IABC)
* 2006 Award of Merit Winner Anthem Blue Cross and Blue Shield Colorado Employe
eElect Brochure;
* 2002 Bronze Quill Healthy, Wealthy and Wise Employee newsletter.
TECHNICAL COMPETENCIES
Proficient with Microsoft Product Suite and SharePoint. Experience using Dreamwe
aver, PageMaker, Snag-it, PeopleSoft and Exact Target. Unique software includes
AS-400 Grants and Matching Gifts Programs and Aprimo Marketing Resource Manageme
nt application. Social networking applications include Facebook, Twitter and Lin
kedIn.