DAFTAR ISI

Isi Halaman
COVER.......................................................................................................... i
HALAMAN INFORMASI................................................................................ ii
KATA PENGANTAR..................................................................................... iii
DAFTAR ISI.................................................................................................. iv
BAB I PENGERTIAN DAN PROSES KEWIRAUSAHAAN……………….. 1
A. Pendahuluan................................................................................ 6
B. Tahapan Dalam Studi Kelayakan Bisnis....................................... 10
C. Pihak-Pihak Yang Berkepentingan............................................... 11
BAB II IDENTIFIKASI KESEMPATAN USAHA........................................... 13
A. Aspek Teknis................................................................................13
B. Aspek Pasar ………………………………………………………. 14
C. Aspek Yuridis dan Sosial.............................................................. 14
D. Aspek Kelembagaan ……………………………………………. 15
E. Aspek Manajemen........................................................................ 16
F. Aspek Lingkungan ………………………………………………… 17
G. Aspek Finansial............................................................................ 18
BAB III Pasar Dan Pemasaran................................................................... 25
A. Pendahuluan................................................................................25
B. Pengertian Pasar..........................................................................25
C. Strukur Pasar...............................................................................27
D. Macam-Macam Pasar..................................................................29
E. Pemasaran...................................................................................30
F. Peramalan Permintaan.................................................................32

BAB IV STATEGI BERSAING..................................................................... 38

A. Posisi Bersaing.............................................................................38
B. Strategi Bisnis..............................................................................39
C. Manajemen Pemasaran dan Ruang Lingkupnya..........................41
BAB V ASPEK TEKNIS DAN OPERASI.................................................... 46
A. Pendahuluan................................................................................46
B. Penetuan Lokasi........................................................................... 47
C. Metode Penetuan Lokasi..............................................................49
D. Pemilihan Teknologi.....................................................................57

BAB VI ASPEK MANAJEMEN.................................................................. 59

A. Pengertian Organisasi dan Manajemen.......................................59
B. Fungsi Operasional Manajemen .................................................. 61
C. Manajer Dalam Kegiatan Manajemen..........................................62
D. Tingkatan-Tingkatan Manajemen.................................................63
E. Kompetensi Yang Harus Dimiliki Manajer.....................................65
F. Pengertian Manajemen Proyek.................................................... 67
G. Arti Penting Manajemen Proyek...................................................67
H. Karektaristik Dan Batasan-Batasan Manajemen Proyek..............68
I. Konsep-Konsep Manajemen Proyek............................................70

DAFTAR PUSTAKA