MELVA BASCUE

1212 Meadowhaven Lane 316.640.0451

Derby, Kansas 67037 mb65d878@westpost.net

PROFESSIONAL PROFILE
Marketing Executive with a unique ability to build powerful customer and vendor
relationships based on trust and solid business results. Exceptionally resourcef
ul, delivering creative solutions to marketing problems with a positive, dynamic
and fast-paced approach. Additional experience in event planning, and customer
service. Genuine, professional and sincerely open-minded.
CAREER HIGHLIGHTS
* Saved $80K annually in Yellow Page advertising by reevaluating current listing
s as well as trends and ultimately negotiating free listings and low cost ads.
* Negotiated a $40K savings in print production costs by selecting printing comp
anies closer to distribution outlets.
* Generated over $75K in theoretical profit by creating a direct mail program th
at generated renewed interest with lapsed users. Program has been implemented as
a permanent marketing tactic.
PROFESSIONAL EXPERIENCE
MARKETING CONSULTANT, Wichita KS 2010 - present
Research and plan marketing projects for businesses ranging from general aviatio
n, medical and more. Current projects include work for a diverse mix of companie
s including:
Jordan Chiropractic - developed cohesive branding message including interior ren
ovations, website and advertising message
Hales Sales and Service - assisted with marketing strategy and branding message
Orea Aesthetics - advised with branding and marketing message
Kelly, Dean and Lewis Recruiting - assisted in creating branding message includi
ng website and brochure
Currently serve as Client Manager for Hanson & Wright, LLC developing parts & di
stribution catalog for Hawker Beechcraft and pursuing new business
CAPITAL ENTERPRISE, INC., Wichita KS 2007 - 2010
Director of Marketing
Led a team of two in creating and implementing marketing programs for 86 Pizza H
ut locations in seven Northeast states including budgeting and strategic plans f
or each region. Also responsible for all marketing aspects of 10 Freddy's Frozen
Custard locations in Oklahoma and Texas including budgeting and creating yearly
marketing programs and all local store marketing activities.
* Member of the Print Advisory Council for Pizza Hut Franchisee Association.
* Saved $1,500 monthly and increased local control of email blast advertising by
creating and implementing an internal email blast program that became a model i
n the Pizza Hut franchise community.
HAWKER BEECHCRAFT CORPORATION, Wichita KS 2005 - 2007
Senior Marketing Communications and Public Relations Specialist
Coordinated and implemented specific marketing efforts for all five divisions of
the company. Responsible for photography requests, including approval of all la
youts and designs from vendors, dealers, and customers.
Conducted customer focus group project and presented results to management.
* Led, managed and directed $2.4M worldwide signage changeover project that invo
lved designing, replacing and coordinating installation of 500 signs and 1,500 v
ehicle graphics.
* Improved both external and internal branding by creating a video describing th
e company's full range of products and services. Created concept and script outl
ine, directed and edited the video, which was used in marketing venues, events a
nd customer presentations.
NESCHEN USA, LLC, Wichita KS 2002 - 2004
Marketing Director
Responsible for all aspects of marketing the local division of an international
company by developing and managing marketing budget and programs. Coordinated al
l aspects of tradeshow participation.
* Created and implemented company mission statement, branding message and slogan
to increase customer confidence and create a professional image within the indu
stry.
BOMBARDIER AEROSPACE, BUSINESS AVIATION SERVICES, Wichita KS 1996 - 2001
Marketing Coordinator, Advertising and Communications
Marketing Manager
Responsible for all advertising for the international service center network, in
cluding advertising concepts and design, trade publication selection and placeme
nt, and ordering marketing materials. Responsible for press releases, branding a
nd marketing support material and product specific marketing. Directed and manag
ed two different advertising agencies in development of all collateral and brand
ing material. Responsible for the department's budgeting, specialty items sales
and personnel. Responsible for all trade shows such as National Business Aviatio
n Association (NBAA), NATA/PAMA SuperShow, AeroExpo Acapulco, and ILA in Berlin,
Germany.
* Coordinated customer delivery ceremonies for new Bombardier Challenger aircraf
t from the Wichita Completion Center.
* Developed division magazine, Service Unique, into a 28-page publication, produ
ced three times a year, which offers information to assist Bombardier business a
ircraft owner/operators in the maintenance of their aircraft. Responsible for de
velopment of format, editorial content, graphic solutions, final approvals, and
distribution of magazine.
* Organized the grand opening ceremonies for new service center in Berlin, Germa
ny. Assisted German Bombardier personnel in creating a daylong ceremony for cust
omers, government dignitaries, media, and employees. Developed support material
including brochure, Service Unique articles, press releases, post cards, and dir
ect mail pieces. Repeated the same success domestically for the grand opening of
the Dallas Service Center.
THE WICHITA EAGLE, Wichita KS 1993 - 1996
Marketing Consultant
Maintained and developed an account list of over 125 active advertisers. Researc
hed and designed marketing programs, advertising schedules and promotional ideas
. Consistently exceeded sales goals.
KSNG-TV, an NBC Affiliate, Garden City KS 1991 - 1993
Sales Representative
Developed territory by preparing proposals and spec commercials and implementing
advertising plans. Maintained scheduling, developed commercial concepts, wrote
scripts and provided voice-overs.
EDUCATION
B.S., Clothing and Textile Marketing, Kansas State University, Manhattan KS
PROFESSIONAL AND COMMUNITY ASSOCIATIONS
American Marketing Association - Board Member, 1998 - 2000
American Heart Association - Auction Committee Member, 2004 - 2005, Heart Walk T
eam Lead, 2006
Derby Football Parents - Chairman and Fundraiser of over $35K, 2004
Wichita Children's Home - Volunteer, 1999 - Present
Kansas Humane Society - Marketing Volunteer, 2007 - Present