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SUMMARY OF QUALIFICATIONS

Energetic driven business professional, with 10 years of combined advertising in


dustry experience in the areas of Media Buying, Account Management, Client Servi
ces and Sales Support; Key strengths include:
-Self motivated problem-solver, creating opportunities out of challenging situat
ions.
-Demonstrated history of performing well in time critical situations.
-Persuasive communicator with outstanding verbal and written skills across all l
evels.
-In-depth understanding of delivering top quality client services.
PROFESSIONAL EXPERIENCE
THE ECONOMIST GROUP, NY: MAR. 2007- PRESENT
Advertisement Controller: Acting as North American based, executive level point
of contact to ensure overall satisfaction and positive resolution of client and
Economist brand expectations.
-Responsible for managing order entry and reporting processes for Newspaper and
Dotcom Americas, for bookings averaging over $4 million in monthly sales revenue
.
-Proposed a double check system that was implemented to dramatically reduce book
ing and billing errors.
-Promoted to Manager North America effectively leading and directing activities
of Sale Service Executive.
-Utilize relationships with regional and international sales team to negotiate p
remium opportunities, specifically for North American clients.
-Assist the Sales team in resolving all client queries and RFP fulfillment reque
sts.
HORIZON MEDIA, NY: OCT. 2004 - MAR. 2007
Associate Media Buyer: Responsible for evaluating, buying and maintaining media
campaigns in assigned territories for broadcast and cable television.
-Negotiated optimum frequency rates, ad positioning, and promotional opportuniti
es for accounts such as: GEICO, IHOP, A&E and GOLDEN CORRAL.
-Researched and analyzed comparative market data to effectively forecast deliver
y and reach of clients advertising message.
-Developed strong relationship building and negotiation skills in securing the b
est media buys within budgetary constraints.
CBS TELEVISON NETWORK, NY: FEB. 2000 -SEPT. 2004
Sales Assistant: Assisted sales executives with sales planning, pitching and acc
ount management activities for high profile national television advertising camp
aigns.
-Provided quarterly analysis reports, and executed media plans accordingly to en
sure client flighting goals were achieved.
-Assisted in the planning, organization and hosting of various aspects of market
ing events, such as: mailing list coordination, attendee confirmation, and talen
t accommodation.
SKILLS
Microsoft Office, Media Math, Nielsen Data, Salesforce.com, Crystal Reporting, D
SM and Internet Selling of Internet Advertising.
EDUCATION
Bernard Baruch, Zicklin School of Business: BBA International Marketing 2000