Heather L.

Pennington
6160 Fernstone Court NW * Acworth, GA 30101 * Cell 678-735-0493 * email: hp77aae
e@westpost.net

Senior Executive with consistent performance of exceeding objectives. A seasoned

marketing, new media and entertainment executive with more than 13 years experi
ence in brand, services and product marketing, business development, and general
management with a media production company. A strong ability to bring insight a
nd solutions to meet client objectives through identifying, establishing, and ma
naging strategic relationships across all lines of business. Vertical experience
includes Media & Marketing, Human Resource, Financial Services, and Retail. Exp
ertise in selling across various customer segments from mid-market to fortune 50
0 customers.
Summary of Qualifications
13 years experience as a professional specializing in media production, sales,
marketing, and management
Oversees an organization of creative professionals to deliver client value on e
very project
Successfully led efforts in development of venture inception, to launch, to 9 y
ears in business, a media production company
Have negotiated deals with C-level executives
Driven significant results each year in every position held

PROFESSIONAL EXPERIENCE
Day Three Media- Marietta, GA
Business Executive, North America
2001- Present
Responsible for all aspects of the media production company. Sales leader with p
roven ability to drive business through aggressive sales initiatives that delive
r revenue growth, market penetration. Proven ability to effectively manage reso
urces, and deliver upon large-scale media productions.
Responsible for revenue, market strategies, and services for Day Three Media wit
h key clients, business partners, and advertising firms.
Responsible for client satisfaction, profit & loss, and the ability to build and
deliver strategic initiatives
Project management on all aspects of projects to assure deliverables were met o
n time and on budget
Knowledge of web-content management solutions for various industries
Social Marketing and PPC campaigns
Hiring, training & mentoring of staff and overseeing employees
Keeping on top of current HR laws and regulations
Writing proposals for corporate sponsorship on national TV shows
Writing bids for federal contracting opportunities
Implemented Organizational Behavior Methodologies to attract, retain, & motivate
employees.
Give presentations of service offerings of Company to small business owners up t
o large corporate settings.
First North American National Bank - Kennesaw, GA
Executive Assistant, VP of Fraud
1999-2000
Worked as an executive assistant to the VP of Bank. This individual was responsi
ble for information systems, fraud, and Risk solutions. Responsibilities includ
ed maintaining projects, schedules, and key confidential information for the ban
k.
Responsible for VP client satisfaction, scheduling, team events, and overall uni
t success
Drove sales, marketing, and key projects for the department
Helped deliver on key strategies for the Fraud and Risk department with VP
Owned the day to day operation for the VP, maintaining key internal meetings
Worked with C-level executives daily

Equity Link Mortgage - Atlanta, GA

Outside Sales Representative
1997- 1999
An outside sales representative responsible for identifying strategic business o
pportunities, marketing, pipeline identification, and delivering Equity mortgage
's value proposition to North Atlanta Lenders for non-conventional loans.
Responsible for sales, revenue, and territory growth
An experienced hunter that built leads and pipeline through cold calling
Identified, select and prioritized the high-growth and value revenue opportuniti
es, and appropriate offerings that will meet client's business objectives
Accountable for total customer satisfaction
100% of plan 1997-1999
Customer satisfaction award for key wins in territory

Contractor's Bonding & Insurance Company - Melbourne, FL

Underwriter Assistant
1995-1997
Supported 4 underwriters to assist with the preparation for surety bonds
Responsible for credit checks on individual and corporate accounts
Drove key contracts for the underwriting division
Had overall responsibility for customer satisfaction and department success

EDUCATION/AWARDS

Bachelor of Business Administration in Management * Kennesaw State University -

Kennesaw, GA *2001
Concentration in management with a focus on Entrepreneurship, Business Law, & Hu
man Resources
Areas of focus included professional selling & finance.
Board of Directors member, served for strategy for Church in Northern Atlanta si
nce 2009
Board of Directors member, for Occupational Therapy for Disabled Children facili
ty since 2010
2 Time Award winner from US Commerce Association for Best Business Award (2009 &
2010)
Leader and facilitator of a group of 50 since 2006.
GA Tech, the Fundamentals of writing bids to contract with the Federal Governmen
t

CORPORATE TRAINING
* 2001 Business Management Competition * PeopleSoft *Microsoft Office
*Quick Books Pro Accounting * Mac & PC Computers* Radiation/X-Ray Certified