GEORGE THORRY

14695 Mandarin Road

Jacksonville, FL 32223
(904) 412-4196
gt7ad8ae@westpost.net
SUMMARY OF QUALIFICATIONS
* Offers more than 20 years executive experience in services marketing and new b
usiness development
* Demonstrates a proven ability to turn trends and data into bottom line improve
ment
* Possesses exceptional communication skills and ability to develop and lead hig
h performance teams
PROFESSIONAL EXPERIENCE
Director of Marketing and Patient Services
The Bonati Spine Institute, Hudson, Florida
October 2002 - Present
* Manages national marketing and on-site patient services for an advanced arthro
scopic spine surgery center.
* Created, manages and tracks on-line and social media advertising, interactive
websites, consumer seminars and national direct response television, e-mail and
cost-per-acquisition campaigns.
* Produced a 300% increase in new patients in 18 months.
Research Associate
Ulrich Research Services, Orange Park, Florida
January 2002 - October 2002
* Telecommunications, social services and manufacturing sectors specialist for a
full-service marketing research firm.
* Responsibilities included new business development, quantitative and qualitati
ve analyses, commercial and consumer focus group facilitation and sales and mark
eting consultation.
* Major accomplishment was a comprehensive feasibility study of market expansion
into telecommunications for a rural electric cooperative.
Vice President of Marketing
Florida's News Channel, Tallahassee, Florida
February 1998 - December 2001
* Designed, managed and measured marketing, research, public relations and affil
iate relations for a state-of-the-art statewide television news network and inte
ractive websites.
* Efforts contributed to growing the network by 1 million subscribers in its fi
rst year and realizing positive cash flow after only 18 months of operation.
Regional Director of Sales and Marketing
Continental Cablevision, Jacksonville, Florida
July 1986 - October 1997
* Directed sales, marketing, credit and collections, commercial development, tel
emarketing and advertising for a division of 95 employees with an annual operati
ng budget of $43 million.
* Efforts contributed to over 100% growth in revenue and over 200% growth in net
operating income within 4 years through innovative organization, packaging and
transaction selling.

EDUCATION
* University College, Dublin, Ireland
* University of New Hampshire, Durham, NH, Graduate Studies
* St. Peter's College, Jersey City, NJ, B.S.
NOTABLE PROJECTS AND SKILLS
* Case Study on Cable Television (Transamerica Cable) for Harvard Business Schoo
l
* Nationwide Customer Service Recognition Program for Continental Cablevision
* High PC Microsoft Office Suite and database management skill level