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EDUCATION

University of Southern California, Marshall School of Business Los Angeles, CA


Master of Business Administration, Marketing May 2008
* Graduate Marketing Association member, Entrepreneurship Venture Management As
sociation member
* Student mentor
Syracuse University Syracuse, NY
Bachelor of Science, TV, Radio, and Film May 2002
* Graduated Magna Cum Laude with a 3.65 G.P.A.
* Double minor in Music Industry and History
EXPERIENCE
Namco Bandai Games America San Jose, CA
Associate Brand Manager 2008-Present
Managed cross-functional team composed of P.R., web design, sales, and productio
n in marketing videogames.
* Led Warner Brothers licensed title, "Clash of the Titans," from creating init
ial strategy through to game launch.
* Created copy for game packaging, website, TV commercial, print ads, and onlin
e ads for national campaign.
* Organized and ran promotional events for "We Ski & Snowboard" with co-sponsor
s U.S. Ski Team, USA Snowboarding.
* Drove consumer awareness and purchase intent through retail discounts, pre-or
der prizes, and events.
* Analyzed industry data to determine which segments to target and built market
ing plan based on these findings.
Nestlé: Dreyer's Grand Ice Cream City of Industry, CA
Brand Marketing Intern Summer 2007
Developed recommendations for penetrating new market channels and completed a co
mpetitive analysis that determined ways to increase market share.
* Analyzed sales reports from Nielsen and IRI to determine causes of underperfo
rming brands in different retail markets.
* Managed a P.R. agency and a Marketing firm in running promotional events thro
ughout Southern California.
* Developed sell sheets for new products and created radio ad copy used in on-a
ir product promotion.
* Created, organized, and led Ice Cream promotional events for more than 3,000
people to induce trial of new brands.
Charoen Pokphand Group Los Angeles, CA/Bangkok, Thailand
Student Marketing Consultant 2006-2007
Developed Thai QSR concept for U.S. market entry through competitive benchmarkin
g and analysis.
* Led a team of 5 in the "Thai Thai" restaurant brand development, including: p
ositioning, menu selections, company slogan, and customer segmentation.
* Conducted consumer research of over 100 respondents to determine preferences
of menu items, likelihood of trial, price sensitivities, logo design, and restau
rant motif.
* Analyzed "Panda Express" case study and researched competitors in the QSR ind
ustry, specifically fast casual restaurants.
* Determined initial "Thai Thai" restaurant location based on regional demograp
hics, QSR trends, and heavy-user data.
National University Los Angeles, CA
Academic Sales/Admissions Advisor 2003 - 2006
Promoted National University to potential students and transfer students utilizi
ng "University of Choice" marketing campaign, targeting working students.
* Strategized new forms of revenue generation and targeted new demographic segm
ents.
* Creatively positioned the university as an alternative to traditional schools
, where classes ran on a flexible schedule.
* Negotiated student dilemmas and concerns through cross-functional teams in fi
nancial aid, credentials, and administration. This led to higher retention rates
each academic year.
Deep River Films Beverly Hills, CA
Office Manager 2002 - 2003
Managed client relations with literary agents, studio executives, producers, wri
ters, and actors.
* Advised and consulted on screenplay submissions and evaluated literary materi
al for use in motion pictures.
* Supervised internship program, including hiring and managing 5 interns.

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