Patterson, Ca 95363 ti7f9ede@westpost.net Sales and Marketing Executive Vice President Results driven leader with strong performance in sales, marketing and general ma nagement. Inspiring leader with full P & L accountability who grew divisions of companies with multi million dollar increases. Built strong customer relations hips and partnerships through multiple business channels within the Food industr y. Core Qualifications * Results Oriented Manager *Sales and Profitability Execution *Strategic Thinker * Strong Work Ethic *Inspiring Leader NORPAC FOODS 2007 to Present Vice President, Sales Canned and Frozen Fruit and Vegetable Processor, Stayton Oregon $350 MM Sales Responsibilities Include: * Direct and lead company's overall sales and direction and personnel consisting of 35 sales staff, 8 key market segment managers and 60 nation wide brokers. * Improve company's profitability and empower people to execute company's strate gies. * Coach and develop individuals to improve customer relationships, overall compa ny performance and profitability. * Work with upper management in developing budget, pack plans, and servicing cus tomers. * Work closely with research and development personnel in developing new product s. * Instill organizational culture and management philosophy. Key Accomplishments o Increased efficiency of sales staff by implementing and overseeing the develop ment and execution of individual and overall Sales Business Plans for eight diff erent market segments. o Developed strategic plans that implemented price increases that led to a 14 % increase in bottom like growth. o Led Management teams to develop five new product lines and 12 line extensions in Foodservice, Retail and Club store market segments. o Designed sales incentive plan that reinforced Business plan objectives and rew arded top sales efforts and goal achievement. o Promoted positive sales attitude within the organization towards servicing cus tomers, increasing overall customer satisfaction and sales. o Identified, initiated and designed Sales plans to increase market share of fas test growing market segments: Health Care, Colleges/Universities, Deli and Milit ary. o Increased Retail and Club segment sales by 10 and 20% by leading efforts in ne w customer development and new product introductions. o Evaluated broker performance and value to the organization reducing commission s resulting in 15 % savings. Patterson Frozen Foods/Patterson Vegetable Company 1989 to 2 007 Vice President, Sales Frozen Vegetable processor, Patterson, California, $ 100 MM sales Responsibilities included: * Directed company's sales efforts, including customer service, pack planning, p roduct and label procurement, scheduling and transportation functions. * Established and executed strategic sales direction. * Developed individuals to improve overall company performance and profitability . * Worked with upper management in developing budgets and pack plans. Key Accomplishments: o Increased sales 30% during 2 year period; optimized company assets and capacit ies. o Developed and executed pack plans for multiple subsidiary companies that strat egically fit into an overall Sales Plan that resulted in 20% growth in sales. o Led new product development and introduction in foodservice and retail segment s increasing sales 20 %. o Assisted in design and implementation of Vendor Managed Inventory system allow ing better servicing of customers resulting in increased sales. o Developed and implemented inventory management and replenishment procedures. o Increased inventory turns by 50% and reduced product shortages by 10% o Improved overall profitability per customer by 20% through analysis and new pl an development. o Championed the development of a Vendor purchasing program that qualified vendo rs and reduced quality complaints and rejected products. Fleming Foods 1987 to 1989 Buyer Grocery Wholesaler, Pleasanton, California, $ 300 MM Sales Responsibilities include: * Purchased various product lines and maintain specific inventory turns and leve ls. * Evaluated new product introductions and slotting fees. * Negotiate product cost from manufacturers. Key Accomplishments o Increased Sales over 20% in a 2-year period in confection category. o Developed pre-selling methods for holiday confection displays. o Organized and developed confection section in buying show. o Developed front-end schematic program for various independent grocery store ch ains resulting in increased sales. Education BS, Industrial Technology - California Polytechnic State University, 1986 MBA - Business and Marketing - California Sate University, Stanislaus, 1998