SUMMARY
PROFESIONAL EXPERIENCE
Dogma, SA, Guatemala 1/2007 -
General Manager-Responsible for startup operation in pharmaceutical and OTC repr
esentation and sales Management
* Formation of company, closure of 3 representation contracts and sourcing of 12
Rx and OTC own brand products
* Growth of Cinfa sales by over 300% within 9 months of taking responsibility
* Acquisition and launch of BSN Medical representation
Laboratorios Laprin, Guatemala 9/2006 -12/2007
Vice President. Sales and Marketing - Responsible for P&L, Pharmaceutical and OT
C marketing and sales in the Central American Region., 10 million US Sales with
57 direct and indirect reports
* In nine months generated US $ 1.6 million operating profit vs. a full prior ye
ar loss of 200 K through sales growth, product rationalization and portfolio str
ategy, new product launches, rationalization of client base, improvement in sale
s conditions and expense control.
* Through change in channel strategy, reduced DSO from 120 to 45 days, creating
the liquidity necessary for company's operation.
* Growth over market of 17% (MAT) and recuperation of Prescript data from -33% b
elow market to market growth levels through operating efficiencies, innovative m
arketing and new products..
* Development and launch of 3 line extensions of leading OTC cold product, creat
ing additional presentations for 2008 launch and increasing sales by over 50%.
* Re-structuring of the sales forces and implementation of web based reporting s
ystem and new target base, increasing coverage by 20% with 28% reduction in head
count, while launching successfully two new products.
* Creation of specific key account and merchandising functions, increasing chann
el volume by close to 40% through enhanced client relationships and stronger pre
sence at point of sale.
EDUCATION