TERRY LIGHTFOOT

209.914.9307; 209.833.7812 tl8903ca@westpost.net 1816 Pelican Court Tracy, C

A 95376
EXECUTIVE protecting and enhancing corporate reputation and public perception vi
a targeted messaging, innovative strategies, and integrated communications progr
ams. Leverages comprehensive background in public affairs, government/
community relations, and issue management, ensuring ongoing integrity and brand
presence.
Devised strategy for union negotiations with California Nurses Association for
$34B healthcare provider, using media to illustrate commitment to best nursing a
nd patient care environment; efforts positioned company as best workplace for nu
rses in Northern California, maximizing recruitment/retention ability among nurs
es and enhancing reputation.
Directed public affairs for launch of state-of-the-art $500M medical center, co
nstruction/expansion of three medical office buildings, and acquisition of 100-b
ed hospital to attract new members and build public support and brand awareness,
which resulted in 86% of survey respondents rating Kaiser Permanente in Central
Valley as best place to work and best place to receive care in 2008.
Maintained positive perception among public/students and mitigated applications
and admissions rate declines for University of California by creating and execu
ting media relations, student outreach campaign, and disciplined messaging showc
asing overall quality of university system/campuses following foundational chang
es in admissions.
PROJECT/CAMPAIGN LEADER delivering improvements and actionable plans for cost sa
vings, employee awareness, client retention, and membership growth. Excels in b
uilding partnerships and understanding corporate image needs.
Delivered integrated communications plan to highlight value of products/service
s during organizationas contract termination initiative, holding membership loss
es to <10% vs. 50%+ initial projection.
Developed internal survey to measure effectiveness of corporate communications
platforms, cutting design and publication costs 60%+ and expanding employee know
ledge of organizational strategy, goals, and missions 15%+ by redesigning organi
zational communications structure and converting to electronic communication too
ls.
Streamlined process for community relations contribution program, improving gra
nt selection and event coordination to boost companyas presence; reduced spend w
hile driving integrated marketing efforts and brand strength via high-profile ac
tivities and partnerships that resulted in highest member growth in Northern Cal
ifornia with ~8,000 new members.
Bachelor of Science-Journalism, Cal Poly, San Luis Obispo
a- PROFESSIONAL OVERVIEW a-
Senior Community & Government Relations Representative, a08-a10 KAISER PERMANE
NTE: 2000-2010
Led integrated community and government engagement initiatives, devising and ex
ecuting strategies.
Builds relationships with community leads, elected officials, and sales/account
managers to drive community awareness, membership growth, and promote value of
health plan programs.
Managed child obesity campaign with Stanislaus County Office of Education, invo
lving 80+ schools and 1,300 parents and community members in fitness activities;
company named as countywide partner in education and awarded Regional Partner i
n Educational Excellence Award by Association of California School Administrator
s for 2009.
Public Affairs Manager/Director, a03-a08
Oversaw 11-person public affairs team for corporate communications, community/g
overnment relations, and media relations; controlled up to $4M budget, including
~$2M corporate social responsibility program to address regional health needs t
o position organization as recognized leader in total community health.
Formulated proactive issue management practices to identify and address potenti
al risks and generate third-party advocates; avoided downturns in membership gro
wth and retention by minimizing negative media exposure.
Senior Media Relations Representative, a00-a03
Handled media relations, issue management, and message development to retain an
d improve organizationas reputation; delivered media training to develop executi
ve spokespersons.
Represented corporation during labor negotiations with nursesa union in Norther
n California, reaching final agreement within projected time frames vs. previous
prolonged negotiations and negative campaign exposure.

Director of Outreach Communications UNIVERSITY OF CALIFORNIA: 1997-2000

Created and executed integrated communication strategy, including campaigns and
programs, for promotion of educational opportunities available for disadvantage
d students in University of California system.
Orchestrated programs targeted for Central Valley to improve college preparatio
n and increase application rates among underrepresented students.
Prior: Journalist, MODESTO BEE, 1990-1995
COMMUNITY INVOLVEMENT
Board of Directors, United Way of San Joaquin; Greater Stockton Chamber of Comme
rce; Haven Womenas Center; Tracy Chamber of Commerce. Advisory Committee, Congr
essman Dennis Cardoza, Healthcare a" Central Valley, California; Congressman Jer
ry McNerney, Healthcare a" Tracy, California. Government Relations Committee, M
odesto Chamber of Commerce. Member, Coalition for University of California Merc
ed Medical School.