Terry Schulze

1204 Harvard Ln. * Allen, Texas 75002 * (214) 770-9594 * ts893f20@westpost.net

DIRECTOR-VICE-PRESIDENT OF SALES/OPERATIONS / MARKETING / TRAINING
Accomplished, focused and motivated executive with a diverse range of experience
s and abilities. Visionary, engaging leader with consistent record of operationa
l and financial performance. Expertise in revitalizing business units and turnar
ound situations through introduction of strategic and tactical management. Stre
ngth in creating a strong standard and expectation of brand performance in compa
ny owned and franchise owned business units.
Experienced Store Manager, District Manager, Director and Vice President for reg
ional, national and international chains has enabled a perspective that understa
nds the outlook and expectations of all levels in the chain of command. Franchis
e experience includes co-authoring UFOC and development of numerous franchisor/f
ranchisee relationship models. Responsibility of budgeting in excess of 100 M in
revenue expectation while controlling costs and improving profits at high doubl
e digits. Strong combination of operations and marketing acumen and experience t
hat has enabled both areas to drive incremental improvement in financial perform
ance and brand awareness. Recognized as an energetic leader, strong motivator an
d exceptional innovator with business acumen and a results-driven mentality that
operates with honesty and integrity. A difference maker that understands the mu
ltiplicity of aspects that makes a single unit, district or company operate at a
peer leading level.
* Hold consistent record of outperforming financial goals and budgets by leading
multiple stores, districts, regions and departments including Sales, Operations
, Marketing, and Training, for company-owned and franchised entities.
* A documented history of designing and developing operational and marketing str
ategies resulting in substantial revenue (up to over 100%) per unit growth and p
rofit increases with direct responsibility for up to $100 million in revenue.
SKILLS SUMMARY
* Real Estate / Project Management
* Store-Office Operations
* Professional Presentations
* Store and Brand Design
* Development
* P&L Responsibility * Computer Proficiency
* Customer Service
* Scheduling Expertise
* Marketing / Sales
* Television / Radio
* Team Management * Accounting / Bookkeeping Budgeting / Cost Containment
* Report Design / Preparation
* Creating Organizational Structures-District / Region
* Written Correspondence
PROFESSIONAL EXPERIENCE
MVP PROFESSIONAL SOLUTIONS: Dallas, Texas 2008-Present
Small Business Retail Consulting, Lead Director-Founder
Guide startup and existing small business and nonprofit organizations to success
through business planning and consultation. Provide complete full-service rebra
nding initiatives. Write preliminary and final business and marketing plans. Rec
reate logos and tag-line messaging and advisement on retail store design and ope
rations. Collaborate with clients on marketing planning and brand development, I
nternet, and Web site development. Provide cooperative direct mail and lead gene
ration for internet start up organizations. Consult with clients on team coachin
g and training program development.
FUN and enjoyed ACHIEVEMENTS
* Co- presented and played in a celebrity golf tournament with many ex Dallas Co
wboy Players and current Coaches to benefit Journey to Dream organization.
* Managed multiple non-profit initiatives.
INTERSTATE BATTERIES ALL BATTERY DIVISION: Dallas, Texas 2004-2008
Director of Operations, Marketing, and Training
Led three departments- Operations, Marketing and Training to increased performan
ce with a focus on retail and business-to-business systems and strategies. Repor
ted directly to president of retail division. Held full P&L responsibility for c
ompany-owned and franchised retail locations with over $100 million in total com
pany revenue. Personally designed retail store concept and personally created ne
w operational procedures and reporting mechanisms. Designed the Interstate All B
attery brand standards and directed all marketing strategies. Wrote and directed
radio, television, and direct mail advertising efforts. Authored the UFOC docum
ent and designed franchise offering systems.
Terry Schulze
1204 Harvard Ln. * Allen, Texas 75002 * (214) 770-9594 * ts893f20@westpost.net
FUN and enjoyed ACHIEVEMENTS
* Wrote and directed a series of television/radio spots with Joe Gibbs, Coach of
Washington Redskins, NFL, and Owner of Joe Gibbs Racing in NASCAR.
* Increased average store volume >100% through store design, marketing and trans
formation of the culture. I inherited 2004 avg. vol. of 300k- significant profit
losses and left w/2008 avg. store revenue exceeded 1M.
* Boosted company brand and product image and sales performance through executio
n of strategic planning, sales and marketing development, and effective public r
elation efforts, working within a $1.2M advertising budget to increase franchiso
r attractiveness to market and manage relationships with franchisees.
GINGISS FORMALWEAR (TUX-R-US LLC): Dallas, Texas 2001-2004
Gingiss Formalwear Franchise-Dallas, Texas, Vice President of Sales and Operatio
ns
Directed all aspects of a franchised formalwear renter and retailer to achieve i
ncreased profitability. Created new operational standards and supervised the fin
ancial performance and marketing strategies. Devised direct mail and radio adver
tising tactics and ROI measurements. Implemented customer analysis and increased
science. Led the company in a radio advertisement campaign and cooperative agre
ements with formalwear-related small businesses. Promoted the introduction of ne
w products / product mix to identify high-end / low-end markets. Conducted field
sales analysis to determine status of account activity and created more aggress
ive accounts receivable tactics.
ACHIEVEMENTS
* Executed and streamlined company costs and improved company profitability by 1
M/20% in tenure. Boosted customer service performance through training program.
FOOTACTION USA: San Angelo, Odessa, Houston, and Dallas, Texas /
Los Angeles, California 1992-2001
Manager, District Manager
Led total district level operations to higher performance through staff hiring,
training, evaluation, and work schedules. Handled budget planning and tracking,
accounting, and payroll. Coordinated inventory control, receiving; merchandising
(plan-o-grams), and store maintenance. Directed loss prevention initiatives, su
ccessfully reducing shrink significantly. Responsible for every phase of day-to-
day store level and district level operations. Maximized sales and profitability
of assigned areas through execution of company programs. Interviewed, hired, tr
ained, mentored, coached, and evaluated performance of hourly associates. Superv
ised personnel management, merchandise selection and presentation, and store ope
rations. Managed territory managers and a team of customer service representativ
es. Trained, motivated, and evaluated a team of 25 locations on product and sell
ing strategies. Monitored, tracked, and evaluated sales data to ensure satisfact
ion of sales objectives. Formed strategic alliances with key business partners t
o maintain competitive edge.
FUN and enjoyed ACHIEVEMENTS
* Earned manager and district manager of the year awards for boosting multiple
 performance areas.
* Achieved high sales growth in multiple locations; was chosen as a model store
for company by CEO.
* Led district and region in multiple sales performance indicators and won multi
ple national sales contests in 500 store chain.
* EDUCATION
* ANGELO STATE UNIVERSITY, Marketing / Advertising 1988-1992
*