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3001 NE 185Th St, #610, Aventura, FL, 33180 * 954-593-4432 * * http://bit.

May 2010
Master of Business Administration, Marketing and International Business
Graduate Assistant Scholarship, MBA Marketing Club Membership Director (2009-201
Marketing GPA: 3.6 International Business GPA: 3.67
Class Projects
Perry Ellis International-Original Penguin Brand Audit
Worked with team as independent consultants to research and analyze the Original
Penguin brand.
* Conducted ZMET interviews to gauge brand perceptions.
* Analyzed and researched social media to determine its effectiveness.
* Created a brand inventory including a positioning statement for Original Pengu
* Designed, collected and analyzed surveys, including conjoint analysis, on bran
d perceptions.
* Created recommendations for improving brand awareness by 25% and ROI by 15%.
Burger King Market Research
Worked with team as independent consultants in researching future opportunities
for Burger King.
* Conducted focus groups to gauge customer reaction to new BK project.
* Designed, collected and analyzed survey results for ideal-point and conjoint s
* Crafted recommendations for launch of new products and future courses of actio
May 2007
TULANE UNIVERSITY New Orleans, Louisiana
Bachelor of Science in Management, Business and Psychology
June 2010 to
HEDGE FUND PR, Coral Gables, Florida
Public relations firm catering to hedge funds.
Reports to managing director.
* Maintained and updated mailing lists.
* Assisted with the development of media lists, databases and other materials.
ECOCERES Villa de Leyva, Colombia
Green agricultural business growing natural, pesticide-free tomatoes, bell peppe
rs and others.
February 2010 to
May 2010
Marketing Consultant
Reported to company President. Managed marketing and branding communications.
* Developed social media to attract customers, increase brand awareness and disp
erse company news.
* Consolidated key brand attributes (purity, freshness) and increased overall pr
oduct requests by 5%.
* Trained marketing and sales representative.
December 2007 to July 2008
Summers 2006 and 2007
Summer 2005
Marketing and HR Manager.
Reported directly to company President. Managed marketing and human resources.
* Created logo and brand for Ecoceres, the only branded produce provider in the
* Developed labels, packaging and stationery designs.
* Reduced labor cost by 7% through analysis of workforce productivity, incentive
s and increased supervision.
* Conducted market research on product attributes and desired value-added produc
ts resulting in line-extension possibilities
Legal Aide
Internship. Reported to Legal Counsel. Conducted market research. Drafted and su
bmitted legal documents.
Administrative Aide
Internship. Reported to General Manager. Responsible for schedules, record keepi
ng and other tasks.
Languages: Fluent Spanish, basic French. Excellent writing skills (business, cre
ative and legal writing). Excellent presentation skills.
Computer Skills: Microsoft Office, SPSS, Adobe Photoshop & Acrobat, Lexis/Nexis,
Westlaw, Qualtrics.
Marketing Skills: Market research. Survey design and analysis. Statistical analy
sis, including conjoint analysis. Brand valuation. Brand auditing. Social Media.
Author: Writer of a young adult (YA) novel titled Crescent. Conducted market res
earch for the YA publishing market.
Interests: Environmental preservation including recycling and chemical-free prod
ucts. Climate change prevention. Animal protection and advocacy.
Activities: Member Conservation International (2009-Present). Supporter World Wi
ldlife Fund (2008-Present) Member/Advocate of the ASPCA (2005 to present) and th
e Humane Society of the United States (2007 to present), Member of Museum of Con
temporary Art Miami, FL (2008 and 2009), Volunteer for the Louisiana SPCA (2005
to 2007).