CAREER OBJECTIVES:

To work as a Manager of Online Marketing, Regional Marketing External Relationsh

ip Professional, Senior Manager, or General Marketing Lead within a highly compe
titive, global, and fast paced organization.
EDUCATION:
The Keller Graduate School of Management MBA Currently Pursuing
Expected Jan. 2011
DeVry University
Bachelor of Science in Technical Management Marketing 3.3 GPA
2009
Cornell University
Communications Management Certificate 2006

PROFESSIONAL EXPERIENCE:

Marketing & Operations Tersano International SRL. April 2010 Prese

nt
***Paid Consultant***
Currently manage all facets of online marketing, creative, U.S. based operati
ons and sales for an established multi-national organization. Helped integrate o
nline strategy, created and implemented Integrated Marketing Communications plan
, established short-range budgets, revenue goals, and manage channel distributio
n and communications. Report directly to CEO. Web traffic increased over 200%, C
PL trending down from $37 to just under $15 CPL. Specific duties included but we
re not limited to:
Paid Search Campaigns (care2.org, Face Book, Google AdWords, etc.)
Analyzed and reported web traffic metrics, adjusted call to actions as needed
Managed SEO objectives, geo-targeting, search term ROI, organic (natural search
) optimization
Blog management, social media strategy, viral campaigns, real-time search w/Twi
tter
Behavioral analytics using Alterian Web Journey

Marketing EVO Energy Nov 2009 to Feb. 2010

***Paid Consultant***

Helped Master Distributor develop new B2B channel distribution strategy for con
sumer facing Consumer Packaged Goods Company and, provided online ecommerce stra
tegy for call-to-action conversion which involved complete brand redevelopment.
Areas of responsibility included capitalization, CRM (Customer Relationship Mana
gement) and order fulfillment. Some specific duties included but were not limite
d to:
Web content creation
SEO strategies; Google paid search, Email opt-in campaign, link-back strategies
Affiliate traffic strategies inclusive of link-back and product diversity SEO s
trategies
Lead generation strategies using the above and proliferating online networking
via PR-Web

eLearning Delivery Consulting Company Confidential June 2009 to Nov. 2009

***Paid Consultant*** (Non-disclosure, non-circumvent expires 7-20-2012)
In this role I helped orchestrate a multinational eLearning strategy for a publ
icly traded organization. The scope of this role included content delivery into
Canadian, UAE, Dutch, and SE Asia organizations and Institutions. An experience
which provided a great deal of challenge and insight into negotiations and my ab
ility to organize, structure, and implement a timely launch plan. This role used
my experience as a Project Champion and, as a Change Agent to bring eight diffe
rent stakeholders to a formal consensus and towards the implementation of a new
more efficient method of education and eLearning content delivery, billing and f
ulfillment, and student/trainee support services. Some duties included but were
not limited to:
LMS evaluation Evaluated and recommended Learning Management Systems
eLearning Content selection and marketing of content
Created Integrated Marketing Communications plan with multi-national focus
Established online marketing objectives and content layout

Market Manager II, Local Accounts The Keller Center for Corporate Learning
2007-2009
In this position, I worked with C-level executives and HR professionals to execu
te retention and recruiting strategies, education benefits communications, and t
uition reimbursement programs. I helped grow admissions conversions, and mainta
ined accountabilities. I worked towards Campus enrollment goals and budgets, and
forecasted certain other business metrics. I transitioned into this role after
working as the Assistant Director of Admissions for the Sandy DVUC. Some duties
included but were not limited to:
Created internal education provider marketing campaigns for companies like L3 C
ommunications West, Qwest Communications, and many other Fortune ranked companie
s.
Worked with staff and benefits coordinators to help employees take advantage of
benefits.
Campus President - Cortiva Institute (CSMT) 2005-2006
Provided strategic planning and full P&L management for multi-unit campus and, i
mplemented new branding campaign. Project Champion for Cortiva Re-launch; led th
rough complete roll-out of CampusVue (Campus Management ) and Global Financial A
id enterprise systems to improve campus efficiencies. Supervised department dire
ctors, community outreach, graduation ceremonies, and managed local marketing in
itiatives. Developed and executed quarterly and annual budgets both revenue gene
rating focused and overhead focused. Responsibly maintained consistent 30 to 33%
costs of services.
Education Manager UCMT Main Campus 2004-2005
Managed retention and academic quality for main campus. Oversight of 102 employe
es which included Registrar, Student Services, Clinical Services, Instructors, T
eaching Assistants, and Education Assistants. Called to Active Duty for Operatio
n Iraqi Freedom.
School Director The CDL Training Centers 2000-2003
The CDL Training Centers (formerly Lewis Ayers Truck Driving Schools), Salt Lake
City. I managed operations, finances, and strategic planning over a 5 State reg
ion. Called to Active Duty for Operation Enduring Freedom.

Operations & Finance Manager Computer Education Specialists

1996- 2000
Supervised daily operations and financial management over a five state region
. CES was one of Utahs first proprietary Computer Training organizations special
izing in MCSE, Cisco CCIE, and Novel NetWare training. Responsibilities included
operational budgets, service costs, Publisher contracts, and Higher Education F
acilities (Arizona State University, University of Utah, Colorado School of Mine
s). Directly supervised the Director of Sales, Controller, and Center Directors.

TECHNICAL SKILLS:
Managerial: Six Sigma, Business Continuity Planning, Project Management &Champi
on, Business Analysis
Software: Salesforce, Cognos, Great Plains Acct., MS Office 2007 (Excel, PowerP
oint, Word, Visio),
Success Factors, Banner, CampusVue Ecosystems (Campus Management), Global SAINT,
Adobe Insight, Adobe Captivate, CARS, Adobe Omniture SEO tools, Google Analytic
s, Alterian Web Journey.

MILITARY SERVICE:
Operation Enduring Freedom, 1/19th Special Forces Group (ABN) *1993 to 2005
OEF Operation Enduring Freedom Afghanistan; served as a SGT supporting Fire Base
s throughout Afghanistan operating with Special Forces A and B teams. Served US
Army from *1992 to 2005 both Active Duty and National Guard. Discharge: Honorabl
e.

Military Schools
1/19th SFG (ABN) Special Operations Preparatory Course (2002-2003)
1/19th SFG REC Selection Course
1/20th SFG CQB (Close Quarters Combat) Course
Nuclear, Biological, and Chemical Defense Officer Course - 2004
AMMO 62 Technical Transportation of HAZMAT - 2003
Power Generation 1993