HERBERT M.

BYBEE
Phone: 617-791-9300
43 Ellsworth Road, Peabody MA 01960
eMail: mb939e48@westpost.net
SALES & MARKETING EXECUTIVE SEEKS NEW CHALLENGE
Multi-Category Expertise in Developing Marketing Strategy, Tactics
and Actions To Ensure Sustained Business Success A seasoned sales and
marketing executive with a substantial career developing successful
business strategies, marketing campaigns and managing corporate
marketing and advertising/public relations agency operations to
achieve stellar business results. Excels in insight-based innovation,
strategic positioning, campaign management, data-based Customer
Relationship Marketing, Internet/Interactive Marketing, new product
development and high visibility turnaround situations with talents
in:
* Identifying and translating strategic insights into successful
marketing strategy, creative positioning, multi-media campaigns, CRM
programs, e-Businesses and new products that build strong brand
loyalty and sustainable competitive advantage.
* Creating sound business models, well-defined market targets and ROI
metrics to drive top line revenue growth, profit and market share
using traditional mass media, direct response and Internet-based
marketing and interactive media channels.
* Promoting innovative thinking and customer-centric operations
techniques geared to reducing costs, increasing effectiveness and
improving employee and customer satisfaction.
* Building top-flight cross-functional teams by providing the
personal leadership, challenging creative environment, technical and
strategic support necessary to attract and retain top talent to
achieve optimal results.
PROFESSIONAL EXPERIENCE
Financial Advisor/Insurance Sales 2003 to 2007
Joined Morgan Stanley sales training program and obtained Series 7,
66, 31 and Massachusetts State Life and Health Insurance licenses.
Developed 20+ fee-based client relationships. Transferred to John
Hancock agency in 2005 and became a Certified Long Term Care
Specialist. Excels in building consultative relationships and the use
of individual financial planning tools.
President, Ipswich Group 1997 to 2003
Formed consultancy to help clients adopt e-marketing and incorporate
data based marketing principles into mainstream marketing planning
and program development through Relationship Marketing. After
multiple client engagements, recruited for a full-time contract
marketing position as Director, Internet Marketing Operations for
Travel Services International, earning additional duties as SVP
Cruise Marketing after three months. While at TSI, planned and
implemented a $20 million marketing budget that increased call volume
+40% and increased Internet sourced business from 2.5% to 20% share of
total TSI cruise sales.
Chief Marketing Officer, Oxford designed sales targeting models,
direct marketing lead generation programs and created in-house
classified ad agency.
Executive Vice President, Managing Director, Burson-Marsteller 1994
to 1996
Hired by premier public relations firm as lead consultant to help
design a new, perception based planning and account management
discipline that would reestablish the firms market leadership
position. Later joined firm to manage consumer-based accounts in the
New York office. Led planning and communication strategy development
for Bell Atlantic and DuPont Lycra new business wins and led
successful re-compete for General Electric Appliances. Developed
programs for Merrill-Lynch, Rolaids, and Ocean Spray juices.
President, Wingate Consulting Group, Inc. 1989 to 1994
Formed consultancy to help clients adopt and incorporate data based
marketing principles into mainstream marketing planning and program
development. Provided tactical solutions for relationship-based
marketing across the Internet, publishing, new media, advertising and
food industries. Key accounts: Prodigy, GTE, Lears Publishing, Kraft,
and Interpublic/Coca-Cola.
EARLY CAREER EXPERIENCE included tenures as Brand Marketing Director
for Planters Division, Standard Brands; Marketing Director for the
Texas Credit Union League/Members Insurance and key account
management and corporate officer positions with increasing
responsibility in the New York offices of three top advertising
agencies (Grey Advertising, Kenyon & Eckhardt, DMB&B). Key
Brands/Clients: Planters Snacks, General Foods, Colgate-Palmolive,
Coca-Cola Wine Group and Equitable Insurance.
PERSONAL CREDENTIALS
Professional Management Development, HARVARD GRADUATE SCHOOL OF
BUSINESS
Master of Arts in Communications, UNIVERSITY OF TEXAS
Bachelor of Journalism (Honors), UNIVERSITY OF TEXAS
Honorable Discharge, UNITED STATES AIR FORCE